Chapter 122 Big Contract Endorsement

The outstanding performance in the game against the Clippers not only made the media and fans further affirm Li Feng's strength, but also made many advertisers decide to spend a lot of money to sign Li Feng.

Among them, the most sincere are the two sports brand giants Nike and Adidas.

The rivals' rivalry in the sporting goods market has spread to all corners of the world. For basketball, the world's most popular sport, the competition between these two brands is naturally fierce.

Every time a commercially valuable talent emerges in the NBA, the two brands compete for the top of the game.

Li Feng's career may have only just begun, but his dominant performances this season have already shown his full potential.

Especially in this game against the Clippers, although the Spurs game was also a classic, but in this game, there was an extra Griffin to chew on.

And Li Feng, the most reluctant, almost relied on this to help the Knicks defeat the Clippers with Davis, Griffin, Camby, Carman, and Gordon.

This also made Nike and Adi have a strong interest in him, and successively sent representatives to find Li Feng's agent Tony, Liu Qiyu recently returned to China, Li Feng's performance, naturally also attracted many domestic businesses, after all, the domestic government and business are not separated, in this regard, Tony is not Liu Qiyu in the line.

Although Tony was already busy after the Knicks and Clippers game, he still cares a lot about the two brands Adi and Nike.

After all, the endorsement of sports brands is one of the longest-lived endorsements of professional players, and the contracts between Maddie and Adi are even lifelong, and the endorsement of top brands like Nike and Adi at the same time will also have a great effect on Li Feng's influence!

Therefore, after formally approaching the representatives of the two companies, Tony immediately ran to ask Li Feng's opinion.

For these two sports brands, Li Feng prefers Nike, but it was too insulting for Nike to give Li Feng a contract before.

But Li Feng was not carried away, he knew that what he wanted to do now was endorsement, which was related to his own interests, so he put aside his personal preferences and gave Tony a simple answer:

"Let's see who is more sincere!"

Tony clearly understood what Li Feng meant by "sincerity". In this regard, he is also very excited, after all, now that the two major brands are coming up at the same time, he can sit on the ground and start the price!

After discussing with Li Feng, Tony first learned about the preliminary offers of the two companies.

As a result, on Nike's side, the contract is not low, 65 million for 7 years, which can be said to be higher than the 7-year 60 million signed by Kevin Durant when he was not in the NBA, but there is a domestic market behind Li Feng.

Such a price made Li Feng and Tony very excited, but Li Feng still calmed down after a short period of excitement. He noticed the length of the contract through the high endorsement fee: seven years.

Now Li Feng is indeed a fledgling, but what about seven years later? Seven years later, Li Feng himself didn't dare to imagine what he would grow up into, but he was confident that he would definitely be able to become the world's NBA first-class star by then!

Without Li Feng's reminder, the shrewd Tony naturally discovered the "trap" in it, he was looking at Li Feng's thoughts.

However, Adi's side, like Nike, has only 75 million in seven years, which can be described as a lot of blood.

In addition, now that he has just debuted, Li Feng is either bound to be Ben Wallace, or Julius Irving, or the big Magic Johnson, but who can guarantee that he will become a superstar in a few years?

Long-term contracts, to some extent, are also a kind of "good faith".

However, whether it is Li Feng himself or Tony, they are confident that Li Feng will definitely become a superstar. …,

Thinking of this, Tony politely declined the offers of Nike and Adi. At the same time, Tony vaguely revealed Li Feng's dissatisfaction with the contract, that is, the length of the contract is too long, the endorsement fee is low, and said that if he can't see a "sincere" price, Li Feng will likely wear their competitor's sneakers.

Due to the initial contact between the two parties at the beginning, this contract was sincere, and the representatives of Nike and Adi originally thought that the contract they offered was definitely something that a fledgling young player like Li Feng could not refuse, but he did not expect that he was politely refused.

They didn't think a young player under the age of twenty had such a lot of courage, so they thought of Tony as an insatiable agent.

Tony didn't know that he had somehow carried the black pot for Li Feng, but even if he did, he couldn't help it, after all, the agent had the responsibility to bear the bad reputation for his employer.

Although there was some dissatisfaction in their hearts, the representatives of the two major companies had to give in.

Li Feng's performance is no worse than Griffin's, not to mention that Li Feng is also a Chinese player, and the Chinese market behind him is an important target for the development of the two major brands.

As a result, the two representatives, after consulting with the headquarters, made changes to the contract.

Adi's annual salary has not changed significantly on the current basis, but it has become 35 million for three years.

Nike representatives reduced the term to three years according to Tony's request, but their contract was reduced to 30 million for three years.

After seeing the second offer from both sides, Tony really wondered if the two companies had placed undercover agents in each other's place, and both changed it to three years

Tony consulted Li Feng again, and Li Feng agreed with Adi's three-year contract.

In his opinion, three years is enough time for him to grow into a first-class superstar in the world, and when the time comes, he can ask for an increase in salary.

Tony conveyed Li Feng's intention to Nike's representatives, and the head of Nike said that he could increase the price of the contract again, but insisted on signing it for five years.

Although Tony was dissatisfied with Nike's answer, he did not immediately refuse, but put them aside and began negotiations with Adi!

Obviously, in Tony's view, retaining Nike's competitor qualification will obviously have a good diversion effect for Adi, so he will raise the price in the next negotiations.

Tony's approach did work well in the negotiations that followed.

was eager to find someone in the American basketball market to compete with the popularity of Nike's Durant and Griffin, and was completely at a disadvantage in the negotiations, and was repeatedly raised by Tony.

In the end, the two parties made a concession on the basis of Tony's proposal of 40 million in three years, and set the contract price at 40 million in three years!

In addition to the 40 million in income, Tony has also set a lot of floating clauses, and the contract will increase to a certain extent in the next three years according to Li Feng's achievements, which means that as long as Li Feng has an excellent record in the NBA and other world competitions or wins personal honors, it will bring him additional income.

This floating contract will also become Tony's main way to help Li Feng in business negotiations, which reflects Tony's confidence in Li Feng's future development. As long as Li Feng has outstanding performance and good results in the coming days, his additional income is even expected to exceed the fixed income of the contract!

After signing this big contract, both Tony and Adidas couldn't wait to announce the news.

Adi said that it would seize the time to design new sneakers for Li Feng and would launch relevant advertisements.

Tony revealed a message to other manufacturers who wanted to find Li Feng's endorsement through holding hands with Adi, Li Feng did not refuse the contract, but the sincerity must be enough, otherwise even Nike would not want Li Feng to sign the contract.

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ps:This chapter is the first chapter on Monday.,There are four more today.,A total of five more.,Today's Monday is full of classes and make-up exams.,Xiao Kai is desperate.,Can the brothers give some confidence? Ticket collection or something, let's kill Xiao Kai!