Chapter 143: Getafe's Advertising Star
Kate. Gracie did not go directly to the United States to deal with the money that Chang Sheng handed to him.
Surfing on Wall Street doesn't necessarily mean you have to go to the United States.
He had too many options.
He called his classmates and former colleagues. I found two partners I trusted and entrusted them with handling the money, and the task was to make this money produce more money in the short term.
In fact, among his classmates and former colleagues, there are still many people who have a good relationship with him, and both ability and professional ethics are guaranteed, but he has not contacted them when he was most depressed before, and he did not think of using their strength to make a comeback.
Because it was because he felt that he was a loser who was kicked out of Wall Street, and he really didn't have the face to see them again.
Now it's different, he almost died once, he let go of the knots in the past, started to face life again, and had the courage to face his friends.
In this way, he still lives in Changsheng's apartment, borrows Changsheng's computer and phone to practice with the ocean, and pays attention to a series of economic trends such as the NASDAQ index every day, so as to make his own judgment and decide what to buy, when to buy, what to sell, and when to sell.
Eighty thousand euros was converted into US dollars at the then euro-dollar exchange rate, which was about sixty-five thousand eight hundred dollars.
At that time, the euro was trading very low against the dollar, and it was not a good time to convert to dollars, but Chang Sheng couldn't wait.
He knew he was pressed for time, and if he wanted to catch that chance to get rich overnight, he had to act now. Otherwise, the later it is, the harder it becomes.
Such a sum of money is almost negligible in the story. If you throw it down, you won't even see a splash.
However, because there are few and the goal is small, it is not eye-catching. Kate. Gracie and his friends are simpler and more maneuverable.
It's all Kate anyway. What Gracie and his companions do best.
Usually they operate at least millions of dollars in orders. The more than 60,000 dollars are really a little unreachable, if it weren't for Kate's sake, they wouldn't care.
But perhaps because the heart of gain and loss is not so heavy, there will be some flashes of inspiration.
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Kate. Gracie stayed in Getafe and didn't go anywhere, and while paying attention to the situation in the United States, he was still "pulling sponsorship" for Chang Sheng.
Thanks to the success story of Garbo Supermarket, his job has also become easier.
Many businesses come to the door on their own initiative. They all expressed to him that they hoped to invite Changsheng to speak for them.
The only regret is that these businesses are all local to Getafe, and the money they can afford is not high, and their influence is really limited.
In fact, celebrity endorsements are a win-win behavior. Products or brands gain more attention and recognition with celebrity endorsements, enhancing their fame and brand value. And celebrities, in turn, use to endorse influential brands to elevate their own level and increase their popularity.
Neither side suffered, and this is a mutually beneficial act.
For example, some well-known brands. The endorsers invited are also international superstars, which not only increases the brand's own influence, but also highlights the status of the stars.
At present, Changsheng can only attract local brands and merchants in Getafe, which shows that Changsheng's influence is very useful in Getafe. But apart from Getafeco, I don't know......
After some negotiation and screening.
In the end, Chang Sheng had two more endorsement contracts.
They were to endorse a local bakery called "Korico" in Getafe for a year. Receive 40,000 euros in endorsement fees, as well as a free supply of bread from this bakery for one year.
Endorsed a fitness center called Edifier for a year. Receive an endorsement fee of 60,000 euros.
Getafe, a satellite city of the Greater Region of Madrid, is an authentic working district, and in Europe, anyone who has the imprint of a worker means that he will be poor.
In Europe, the industrial revolution and upgrading, as well as various reasons, caused many factories to close down one after another, and developed countries moved their factories to third world countries, leaving many domestic workers unemployed. The once thriving industrial base is now dying.
For example, Manchester, England, was originally a famous industrial city, and it prospered because of industry, becoming the busiest city in the world at that time, and it was also the most prosperous place. But now that many factories are closing, workers are unemployed, and the city economy is depressed, many people are leaving to work elsewhere. The city has also lost its former prosperity and has become somewhat deserted. If it weren't for football, it might not be worth mentioning.
The same will be true of Getafe.
As long as you get involved with the workers, you are basically poor.
In terms of the size of the satellite city, Getafe can only rank fourth in the Madrid region. In the past two years, the government has been building a new city in Getafe, which is, to put it mildly, the kind of buildings that are specially designed for low-income families to live in, and the rows of dense rows look much neater than the haphazard and messy buildings in the old town south of Getafe.
However, this kind of neat and uniform building looks very dull. Viewed from the air, these orange-roofed buildings look like they've been carved out of a mold, copied and pasted into one block after another, filling block after block.
This kind of house is called "affordable housing" in China......
Most of the people who live here are very poor, all of them are workers, or low-income groups.
Their spending power is limited, and so is the business potential here.
So it's not easy to find too many suitable contracts for Changsheng.
Take Kate. Gracie's diligent efforts also found only three.
Although Getafe was his hometown, he had advised Chang Sheng more than once that it was best to get out of here if possible, and that Getafe was a small puddle compared to the wider world outside......
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Just the day after Changsheng signed these two endorsement contracts, Carlos. Media Diano also came to the door, hoping to conduct a more comprehensive and detailed interview with Changsheng. This interview is not limited to football, but also covers all aspects of winning every year.
The footage they shot from their last trip to China was turned into a 40-minute documentary after a month of post-production. It was then cut into two episodes and broadcast on a small local TV station in Getafe, and the response was very good. Everyone is eager to know more about Changsheng.
So Mediano came to find Chang Sheng.
At the same time, Mediano also brought an endorsement contract to Changsheng.
They hope that Chang Sheng can become the face of the newspaper "Local Life in Getafe", and for this reason, they are willing to pay 100,000 euros to obtain the image endorsement rights of Chang Sheng for one year.
This is often the highest-paying endorsement contract ever won.
Kate. Gracie was overjoyed.
I didn't expect to give him a surprise in the end.
As if he was afraid that the other party would regret it, he hurriedly instigated Chang Sheng to agree.
In fact, Chang Sheng himself is also very excited.
100,000 euros a year......
1 million RMB!
This is the most expensive endorsement contract he's ever gotten.
He's just nesting in the small place of Getafe......
If he goes to a broader stage in the future, what will it be like?
Maybe there will be no Jose in the world's most popular manager. Mourinho's share......
Chang Sheng is in his heart. While agreeing to Mediano's request.
In this way, the two sides signed a contract worth 100,000 euros.
The next day, Mediano invited Chang Sheng to their newspaper office for an exclusive interview, during which he took a lot of photos.
In the end, he chose a winning Malaysian golden knife and sat on a chair. Holding in both hands the photo of the newspaper "Local Life in Getafe" carefully reading, it is the final promotional image.
Another day later, the photograph appeared on the last page of the newspaper Local Life in Getafe. When a reader opens a newspaper and looks at the contents, it is natural that the front page and the last page will be exposed. Just like Chang Sheng's posture, then the image of Chang Sheng and the name of the newspaper also appear in a prominent position.
Below the photo is the copy.
"I love Getafe and I love Local Life in Getafe. I'm always winning. ”
This day, just because of this photo. The sales of the newspaper "Local Life in Getafe" reached a new high, and many people did not even come to read the newspaper. I bought the newspaper just to take a look at this big photo of Chang Sheng, and they thought it was cool, handsome and domineering.
Others simply chose to collect the newspaper.
Because it's so monumental.
Later it turned out. How right are these readers who choose to collect......
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As soon as several endorsement contracts were signed, Chang Sheng suddenly had another amount of money. That adds up to 200,000 euros.
The money Chang Sheng didn't move a single point, and it was all given to Kate. Gracie, let him continue to invest in the stock market.
And before it was handed over to Kate. Gracie's 80,000 euros, after some short-term operations, has now doubled to 160,000 euros, that is, 130,000 US dollars.
After selling in batches, plus the 200,000 euros, Kate's partners re-entered the stock market, and continued to make more money little by little.
And Kate. Gracie, for his part, registered a shell company here in the Cayman Islands under the name of Changsheng. The company's address is at Agland House, Church Street, Georgetown City, Reconquest of the Open Door Islands. The five-story office building is dedicated to providing office addresses for more than 10,000 companies around the world. Including Baidu, Seagate, Coca-Cola, Oracle, Sina, Unicom, Lenovo and other world-renowned companies.
The reason why so many companies are registered here is because of the Cayman Islands' unique advantages - zero taxes and account secrecy.
Almost all of the world's 25 largest banks have subsidiaries or branches in Cayman. On average, more than 4,000 companies are incorporated here every year. Kate. The company that Gracie registered for Changsheng called "Winner" is just one of the most inconspicuous of them.
The main reason why this small island nation is so attractive is its financial policy. There are only a few simple taxes on the island, such as import tax, stamp duty, industrial and commercial registration tax, and tourist tax. Direct taxes such as personal income tax, corporate income tax, capital gains tax, real estate tax, and inheritance tax have not been levied for decades. Foreign exchange in Cayman is free to come and go, and various departments are tight-lipped about investors' financial information.
Such favorable conditions facilitate tax evasion by corporations, financial institutions and funds. More than 150 U.S. companies have incorporated subsidiaries in Georgetown, the capital of Cayman, including Coca-Cola, Intel, Oracle, Procter & Gamble, etc. Often, the parent company will transfer profits to these subsidiaries through various means, so that the majority of the company's income does not have to be reported to the IRS, avoiding the U.S. corporate income tax rate of up to 35 percent.
This is also Kate. Reasons why Gracie chose to register company here.
Although he didn't know why Chang Sheng, a promising football coach, would think of registering a company. However, he knew that Changsheng was a small company with very fragile funds and not very strong financial resources, and if it was opened in other parts of the world, just paying taxes would be a terrible expense.
Only by opening here can you avoid a large number of taxes.
Saving money for your employer, that is, saving for your own wallet. (To be continued)