Qin Xiong admired the style of doing things in big business, and at least part of the business plan was a detailed summary of Liverpool's internal development over the past two decades and the real situation of the club.

This part of the information will give investors a relatively transparent analysis idea.

Liverpool's previous owner, David Moore, was a respected man who took over the club in September 1991 and fell into a slump six months ago following the resignation of manager Kenny Dalglish.

Moores has always been committed to bringing the team back to the glory of the seventies and eighties, and his efforts have paid off, such as Houllier's five-time era and Benitez's European Champions League peak.

However, the Liverpool club's outdated management system and poor commercial operations have hindered the club's further development.

The British media had an extremely vivid analogy at the time: "Mr. Moores has always been a hard driver, but he can no longer keep up with Liverpool's increasingly bulky old cow." ”

In the summer of 2006, Benitez wanted to sign Kuyt, the Eredivisie golden boot, and Feyenoord FC offered about 9 million pounds at that time, while Liverpool, who was shy in their pockets, could only pay 3 million, and the rest of the money needed to be obtained by Benitez to lead the team to the group stage of the Champions League.

However, the Champions League group stage only started in September, when the transfer market was closed, and Moores had no choice but to mortgage his property to the bank to raise money for Benitez to buy Kuyt.

This incident strengthened Mr Moores' resolve to sell the club, which he handed over to Rick Parry, who eventually recommended George Gillett from the United States. However, this dude did not have enough money in his hands. So we brought in our business partner, Tom Hicks.

Both men have their own teams in the United States. Parry also took a fancy to this and persuaded Moores to sell the club to them.

If Mr. Moores had foreseen all that was to happen in the future, he would have preferred to mortgage his property rather than bring in these two American plague gods.

Around 2007, American capital slowly set foot in the Premier League, and Manchester United was the first to be bought by American tycoon Glazer, because the club was overwhelmed by high debts.

Manchester United fans have never given up on being "anti-American", so when American capital entered Anfield. Liverpool fans are also very dissatisfied.

However, Liverpool FC is concerned about whether Americans will be able to understand England's football cultural heritage.

In early 2007, the two American owners completed the acquisition of Liverpool.

At that time, Gillett, one of the bosses in the United States, said relatively little, and the reporter did not ask anything for a long time.

Hicks, who is Gillett's partner, is not the case, and he says it beautifully, such as building a new stadium at Stanley Park and signing three or four top players for the club every year.

Hicks spoke clearly, though many of the words were not rigorous. But it can be seen that he is a man with a quick brain.

Mr. Moores is basically the same old routine, which means that he is now unable to lead Liverpool to further progress. Hopefully, the Americans will fulfill his heart's desire, and so on.

The Echo is the No. 1 newspaper in Merseyside, England, and in football, it is known as the second official media of Liverpool and Everton.

Generally speaking, before an important news event occurs, the club will spread some gossip in the "Echo" newspaper to find out the reaction of the public, and secondly, it can be regarded as a warm-up. Therefore, "The Echo" has also become one of the ways for many media to pay attention to the Liverpool team.

On the day following the acquisition, Anfield held a press conference to announce that Gillette and Hicks had officially taken over to the Liverpool club.

The men depicted in the front-page photo of Les Echoes are the cronies of Gillette and Hicks, who will become bitter enemies in six months' time, and thus engage in infighting.

At the press conference, Gillette and Hicks committed to four points:

1 £20 million transfer fee for Benitez per season.

2. The price of the ball ticket will increase, and the money from the increase will be used for the construction of the new stadium.

3. The naming rights of the new stadium will be sold.

In 4 months, construction of the new stadium will begin.

If you look at this passage more than two years later, you will find a big logical loophole: the first point says that more than half of the £20 million transfer fee for Benitez was actually obtained by selling players.

In addition, the implementation of points 2 and 3 must depend on the validity of point 4.

As a result, the end result was that the new stadium was not built, the naming rights were not sold, but the ticket price went up dramatically

On 3 June 2007, on the occasion of Liverpool's 115th anniversary, Liverpool's plans for a new stadium took a turn for the worse.

As early as 1892, Everton Club split over Anfield's rent problems, and Liverpool was born.

Now, Liverpool are at a crossroads again because of the stadium problem.

Everton had always wanted to share the pitch with Liverpool, but Liverpool refused to agree.

Before the construction of the new stadium was delayed, the two Americans also asked The Echo to publish an article "Liverpool and Everton share Stanley Park" to test the reaction of the fans, mainly Liverpool fans, and later saw that the fans were fierce, and decided to extend the construction period, and they made a very clever excuse - "hoping to get a higher offer of financing".

Liverpool fans thought the Americans were really thinking about the club, so most people still took a wait-and-see attitude, but the day after the new stadium was suspended, there was a paranormal incident at Stanley Park.

Around 11 p.m., many workers saw the back of an old man at Stanley Park, wearing Liverpool's '50s training uniform, shaking his head in disappointment at the new stadium.

After a while, someone recognized the old man as the late Liverpool coach Bill Shankly, and people rushed forward, but the old man walked away slowly and was nowhere to be seen.

The incident was interpreted by the media as Shankly's nostalgia for Anfield's old stadium and he did not want the team to move to Stanley Park.

The indefinite extension of the new stadium comes as Liverpool are riding high in the Champions League.

Rafael Benitez's three-year tenure in charge and two Champions League finals have somewhat diluted the sense of frustration that the new stadium has left behind behind fans.

By the time the summer transfer window opened, the club signed the likes of Fernando Torres, Babel and Benayoun, and Benitez entered a honeymoon period with the American owner.

However, this wonderful time lasted only nine months. (To be continued.) )