Song Yi ran for a few days in person, and he also saw many problems, especially the guys in the store were all people who didn't work hard.

The psychology of the guy, Song Yi understood it as soon as he guessed. They felt that they were backed by the backing mountain of the True King's Mansion and ensured their harvest in drought and flood, so they became more and more lazy and became people who ate and waited for death!

In fact, the shops in the True King's Mansion are all very lively locations in the capital, and it stands to reason that they should be extremely profitable.

But after Song Yi's investigation, all the shops have problems such as old furnishings, outdated goods, and foreign workers.

Take the ready-to-wear shop of the real king's mansion - Mengdiezhuang as an example, the furnishings in the store have been there for many years, not to mention dilapidated, and there is not even a decent place for guests to rest. The goods in the store are some old styles from a few years ago, and the products in the store are not attractive at all to the people of Beijing who have always sought innovation and differentiation.

As the saying goes, when you open your door to do business, you will fight for image, service and quality.

The image is the decoration of the store, and the first thing customers see when they enter the door is the furnishings in the store. The store is not careful, whether there is taste or not, you can see one or two from the furnishings in the store. The dilapidated shop, not to mention that the customers are reluctant to walk in, there is also a bad impression when they go in, and they always feel that the things in the store will not be of high grade.

Speaking of service, guests enter the door not only with the purpose of consumption, but sometimes purely to kill time and just take a look. At this time, the warm and attentive service of the store staff can make customers feel at home and embarrassed to spend money without taking out their wallets.

As for quality, as the name suggests, it is the quality of the product. Guests want to get great value for money for less, and merchants want good quality to leave a fixed customer base. This is a mutually beneficial thing for both buyers and sellers. If the store wants to be a long-term product, it must keep the quality of the products in the store above a certain level, so that it can have a good reputation among all customers. As the saying goes, "the gold cup and the silver cup are not as good as word of mouth", one pass ten to hundred, forming a virtuous circle, in order to come like a cloud.

Although Song Yi has never done business, he also understands some of them.

When a store opens to welcome customers, the first thing to do is to attract customers to the store. When someone enters the store, it will become popular. With popularity, people outside the store will have a desire to "explore treasures".

Song Yi has heard a lot of news about the marketing of new stores in the past, saying that a certain milk tea Internet celebrity store hired people to queue up to create the illusion that milk tea is popular. Aren't they doing this just to attract real diners and make others mistakenly think that the food in this restaurant is good that there are so many customers?

This is the same as hiring people to be trusted, that is, to find out the herd mentality of the people, and to see the shops in and out, in an endless stream, they also want to go in and have a look.

Song Yi found out the problem and quickly had a countermeasure.

On this day, Song Yi deliberately appeared in the ready-to-wear shop, wanting to kill chickens and monkeys.

The gold paint on the plaque of Mengdiezhuang has peeled off, and the two couplets on the left and right of the door "don't get tired of asking questions, smile often, smile often, smile often".

Song Yi felt that this couplet was very ironic, sneered, and stepped into the store.

It's still the same as a few days ago, what should the guys in the store do, and no one is looking at Song Yi and them. It's as if Song Yi and the others are air.

In addition to bringing Xianglian and Chunxiang today, Song Yi also deliberately brought out the three brothers Zhang De.

The three brothers are now on an errand in the Zhenwang Mansion, and Song Yi brought them out today just to want them to go back to their old jobs and smash the field.

Zhang De and the others already knew Song Yi's plans, so they deliberately looked for trouble when they came up.

Seeing that none of the people in the store came up to greet him, he shouted loudly, "There are customers in the store, why is there no one to greet them?" Isn't there no living person in the store? ”

"Say what? There are so many people standing here, are you blind? Can't see it? ”

"Lao Tzu is blind? Lao Tzu thinks you people are blind, right? If you don't make a sound, I still think it's a few dolls here. My young lady came to patronize your shop, and it has been a long time since she came in, and no one came to greet her. Can't you say it can't be said? ”

"Cut" The guy squinted at Zhang De and the others, and saw that their clothes were not very expensive, so he sneered, "I advise you to take a look at the price of these clothes, don't be embarrassed when you can't take out the silver."

"What? Are you afraid that my young lady will not be able to afford it? Li Wei's tall body, giving people invisible pressure, asked in a humming voice.

"You?" The guy just now was obviously frightened by Li Wei's momentum.

The guy next to him, seeing that the situation was not good, secretly went into the back hall to find the shopkeeper.

"What can you do in this shop? My young lady came to patronize it to give you face. Don't be ashamed."

Zhang De spoke harshly, and said that the young man was blushing and thick-necked.

"Cut, you guys, you don't talk well as soon as you enter the store. I think you're trying to find fault. You don't inquire, who is our host? You dare to come to us to find trouble, I don't think you can find death? ”

"He, what a big breath. Open the door to welcome guests, who do I care about your host? Don't look down on people and think that our young lady is a family with no name or surname. Lao Tzu came to consume today, not to be angry. If you don't give us a reasonable explanation, our three brothers will not be finished with you" Zhang De competed against each other, and the three brothers shared the same hatred and were violent.

"Guests? I advise you, but don't look at anyone. I kindly advise you, this is not the place for you to find trouble. It's better to go back and forth from somewhere."

"Joke, where does my master want to go, and your shop is not the inner courtyard of the palace, so you can't enter yet?" Zhang De was in front, and there was nothing to do with Song Yi at all.

Song Yi was also happy and relaxed, all in the back, waiting for the arrival of the shopkeeper.

"I think you really don't cry when you don't see the coffin. To tell you the truth, our proprietor is the true king. In the capital, who doesn't know the real king? Before you come, don't you inquire first, do you dare to enter anywhere? ”

"The True Palace? The real king's mansion in the capital? Song Yi asked.

"That's not it, there are still a few real kings in the Qianchao, it's not the real king's mansion in the capital, which mansion is it?" The guy said, with a smug face, obviously doing this kind of fox and tiger thing often.

Song Yi's face is getting more and more ugly, and the outside of the store has attracted many onlookers.

When Song Yi got married, she was always in a sedan chair, and even if she walked around the street, no one had seen her true face.

Now, her own store is going to blast her out, and Song Yi is very angry.

It's no wonder that the business of such a good shop is so bleak.

"Zhang De, don't talk nonsense with these people, let the shopkeeper come out, I want to ask the shopkeeper, will this store not do business?"

"Yes, master"

Zhang De is getting more and more energetic, he hasn't been so happy for a long time.

"Do you hear, our master wants to see your treasurer? What about your shopkeepers? Such a big thing happened in front, why didn't he show his face yet? ”

As he spoke, a pot-bellied man came from the back hall dressed in satin clothes, followed by a man who nodded his head.

"The shopkeeper is these people, as soon as they enter the store, they shout five or six, and they look like they are looking for trouble."

When the shopkeeper saw a young lady and five subordinates, he thought that it was a young lady who took the subordinates out to go shopping.

"Guests, welcome. Listening to the accents of the three little brothers, it seems that they are not locals. I don't know where it's from? ”

"What? Do we have to report ourselves to the house when we buy two clothes? Song Yi saw that the other party had bad intentions, so he said, "You are the shopkeeper?" ”

Han is the shopkeeper of this Mengdiezhuang garment shop. I don't know, why did the young lady let her subordinates get angry in Han's shop? If Han's buddy upsets Miss, Han apologizes to Miss. If Miss is here to find trouble, Han is not afraid, this capital is at the foot of the Son of Heaven, and there is naturally a place for Han to reason. What do you say, Miss? ”

Song Yi saw the exit of the shopkeeper, and did not add fuel to the fire, but he saluted first and then soldiers, and he was obviously a powerful character.

This made Song Yi even more curious, how did such a humble and arrogant shopkeeper do business like this?

"You shopkeeper, it's very funny. Why are we bothering you guys? You guys, you can't see people and don't talk about it, and you like to beat a rake."

"Say what?" The guy was annoyed.

"Shut up" Shopkeeper Han squinted his eyes slightly, he had already guessed the inside story, and said with a smile on his face.

"Miss, I don't know what the house is? If my buddy is offended, Han will let people go to the house to apologize."

"No need. The guy in charge of Han's shopkeeper just now said that this is the shop of the real king's mansion. Where do I dare to blame? The shopkeeper doesn't need to inquire, today's matter, Miss Ben has learned. I didn't expect that the bottom of this capital is unusual, and even the guy in a small garment shop is so overwhelming. Miss Ben has received the advice today, and will come back another day to ask for advice."

With that, Song Yi left with Xianglian and Chunxiang.

Leaving the shopkeeper Han with a confused face.