Chapter XXI

"Set up a brokerage company?" Alyssa Ferrero curiously repeated Zhuang Mingge's words.

"That's right, I'm going to set up a brokerage company."

"Brokers don't make a lot of money, and it's cumbersome to manage this kind of company, how did you come up with such an idea?" Ferrero has apparently little interest in this unprofitable industry.

The reason why Zhuang Mingge wanted to set up a brokerage company was mainly because he recalled the GEA brokerage company that was in charge of Little Moggie when Serie A was "phonegate".

GEA Brokers was founded in November 2001 as a result of the merger of the United Athletic Company formed by Andrea Craniotti and Francesca Tanzi and the football management company of Moggie Jr. Specifically, it was Moggi Jr., who merged the football management company founded by himself and Totti's former agent, Zavaria, and the United Athletic Company, founded by Cragnotti Jr., Francesca and Grozzi Jr., to form GEA.

In 2002, GEA signed contracts with 200 players and dozens of coaches at all levels of the Italian league, including big names such as Nesta, Di Vaio, Materazzi and Tachinadi, as well as well-known coaches such as Del Neri, Guidolin and Mancini.

The company, which eventually became a "football agent trust", was not as most people imagined, full of monopoly and shady scenes from the beginning, at least until it was really controlled by Moggie Jr. and became a tool for Moggie and his son to make personal gains, it always played a positive role in the "maintenance" of Serie A.

Yes, it's just "maintaining", with the sharp recession of the overall Italian economy in the 90s, the Serie A league, known as the "Little Shijie Cup", has been extremely seriously affected, and it has been difficult to "maintain" the strength of the first league in Europe, let alone develop more ambitiously.

The most intuitive embodiment is that with the sharp depreciation of the Italian currency lira at the end of 1994, the operating costs of Serie A clubs have increased significantly, although the commercial value of football has been developed to a certain extent, but in the context of economic recession, this small little bit has been unable to stop the overall sluggish situation.

Take Zhuang Mingge's glorious 93-94 season as an example, only Juventus is the only one of the 20 clubs in Serie A that once had unlimited glory to maintain a profitable situation in the 93-94 season, and even AC Milan, which was the winner of the European Champions Cup that season, had to be paid by the old Berlusconi to fill the huge financial black hole.

However, it is such an inconspicuous GEA brokerage company, because it has a special character from the beginning of its establishment (mainly in terms of core member composition), so that it can play an irreplaceable positive role in the Italian football circle of grief and anxiety at the beginning of its establishment, and in the complex and worrying situation of Serie A, it has brought together some scattered liliang strongly, especially in the first few years of the full implementation of the Boseman Act. It played an immeasurable role in the maintenance and integration of the overall interests of Serie A, but unfortunately it later unexpectedly became the personal tool of Moggi and his sons, and became a witness to the complete decline of Serie A.

"With the exception of Alyssa Ferrero and Giovanni Benetton, all of you here have relatives who work at the club, so have you heard of the case of Bosemann in Belgium?"

"What's that?" Ferrero, who basically doesn't pay attention to football, tilted his little head, and his cute appearance is very cute.

found that many people said that they didn't know about this matter, so Zhuang Mingge had to start from the beginning:

In the summer of 1990, Jean-Marc Boseman, a midfielder who played for Standard Liege in the Belgian First Division, wanted to move to Dunkirk in France when his contract with Standard Liege expired at the end of the season, and the team was ready to cut his annual salary by 60%.

However, Dunkirk could not afford to pay the high transfer fee offered by Club Liège at the time, which led to the transfer being lost. Under the old transfer system, even if a player's contract expired, another club had to pay a transfer fee to the player's original club to recruit him.

After receiving legal advice, Boseman took Standard Liege and the Belgian Football Federation to court in August 1990; In November, a Belgian district court ruled that Bosman's transfer was legal, and Standard Liège appealed against the decision. Half a year later, the Belgian Court of Appeal ruled to dismiss the appeal; In January 1992, Boseman was denied an application for unemployment benefits from the Belgian government, and in a fit of rage, he took the case to the Court of Justice of the European Union in The Hague, the Netherlands, for $1 million on the grounds that the Liège club had violated the Treaty of Rome on the right of citizens of the European Union countries to freely choose their place of residence and their free choice of employment. At the same time, Boseman asked the EU to order UEFA to lift restrictions on non-EU players, which are fundamentally discriminatory.

Zhuang Mingge roughly told the group of people in front of him about Boseman's appeal experience: "Rossella, you are a law graduate of the University of Rome, you should know that Boseman's request is very reasonable from the perspective of the Treaty of Rome, so UEFA will definitely not change the EU's practice of upholding the original verdict." ”

"Yes, you're right, but I think UEFA will try to resist this bill."

"UEFA is really strong in the eyes of the club, but what is it in front of the two behemoths of the European Court of Justice and the European Union?" Zhuang Mingge said the key, "The implementation of this bill will have a very far-reaching impact on the direction of European football. ”

"Once this law is implemented, the flow of players within the EU will accelerate, a large number of excellent players will begin to concentrate on the giants with more resources, and small teams will have to open large contracts in order to retain players, and at this time, the agent's income and voice will be greatly increased."

"Antonio, you mean that we set up this brokerage company for this? After the broker's income rises, the profit of our company will increase significantly? Alyssa Ferrero's eyes lit up, as if she saw countless green dollars beckoning to her.

Zhuang Mingge looked at the innocent and lovely girl in front of him, nodded with a smile, and then shook his head again, he turned his gaze to Rosella Sensi, who seemed to be sitting on the side, "Rosella, what do you think?" ”

None of the others had ever dealt with the football club, so Zhuang Mingge had to choose Rosella Sensi, who also held a position within the club.

"Antonio, you mean to control the flow of players throughout the Italian league through this agent company?"

"BINGO, GOT IT RIGHT." Zhuang Mingge snapped his fingers and praised Rossella's wit, which is really worthy of a strongman who can still hold on to Rome for several years after the death of Sensi Sr., "However, I think that the role of this agent company is limited to controlling the quality of the inflow and outflow of players in the league to prevent the excessive loss of stars in Serie A, and not a tool for a certain club to covet self-interest." ”

Zhuang Mingge is most worried about this, because most of the people sitting here are the kind of "gentlemen" who do not do their jobs, or are only willing to be a hands-off shopkeeper, so the GEA of the future generations will be exploited by Xiao Moji to take it for himself.

"I think there should be no problem with this, we can hire a manager from the outside to run this agent company, and at the same time limit all shareholders related to the football world to only have the right to invest and dividends, and are not allowed to interfere with the operation of the company, once discovered, the violator will be kicked out of the company." Rosela thought for a moment and said, "You can also make a little money by pulling some players to transfer to this company. ”

Due to the recent gambling failures, the money is empty, and they are cheering at this kind of work that only needs to "pimp" to earn pocket money, so Zhuang Mingge's proposal to set up this brokerage company was immediately unanimously approved.