The trip to Milan was easier than Aldridge imagined, he thought he was facing the top three in the north, that is, the nest fight in Serie A, and he didn't want to participate, but he went to Milan, which was like a trip.

Eating and drinking with the representatives of the top three, pushing the cup and changing the lamp, it is really not drunk and does not return.

Official business?

Well, we talked for 10 minutes, Aldrich said, they listened, and then asked for some details, and it was finalized!

The top three in northern Italy all agree!

After all, Italy's ball market is like a pool of stagnant water, in this context, the giants are also opening up sources and reducing expenditure, and they can enter the European Super League all of a sudden, and the finances will suddenly become rich from a stretched situation, and like AC Milan, which is languishing in the league this season, Juventus, which returns to Serie A, is eager to obtain stable qualifications and huge benefits in the European arena!

In order to restore their internal competitiveness in Serie A, as well as their international competitiveness.

The top three in the north gave face like this, and Aldrich patted his ass and left after talking about business, so he drank and chatted, and in the staggered planning, Aldrich almost accepted little Agnelli's big health care in a daze

Aldridge's trip to Milan was not covered by paper, and the outside world also learned that he met with people from Inter Milan, AC Milan, and Juventus.

However, when he returned to London, the four clubs tacitly announced that we would go to West Asia to play commercial games together during the winter break!

To the outside world, Millwall's conspiracy is still at the stage of speculation by outsiders!

When things are not absolutely certain, Aldrich will not make any extraneous branches, so he uses friendly matches as a cover.

Serie A has a winter break. In previous years, these giants were also invited to play some commercial games. The appearance fee is in the millions of euros. Before Aldridge went to Milan, he finalized a trip to West Asia in January, where he went to perform for the local oil money, Millwall's appearance fee is very expensive, an average of 8 million euros, but the indigenous royals who are so poor that they have oil left over don't care about money, and it is a pleasure for them to invite the three Italian giants plus Millwall to play a friendly match in the local area at one time. Spend some money to count a ball.

This is probably the direct reason why the top three in the north warmly entertained Aldrich and almost opened a big health care faction.

Don't talk about the European Super League, it's still a bit far away, but at the moment, Aldridge brought them extra income during the winter break, and according to their previous commercial game appearance fees, this time the income has increased by at least 50%, which is also stained with Millwall's light.

After the four clubs announced their plans for a winter break at the same time, the outside media did not dig into the real purpose of Aldridge's trip to Milan City, but the question focused on how to find such time without a winter break at Millwall?

It's simple, too. Millwall have no European competition and are strong in their home League Cup and league. With a strong squad of players and a comfortable rotation, Millwall were able to cope well with the Christmas Express, which was particularly difficult for the Premier League's giants in previous years, which further catalyzed the suspense of ending the league title defense early.

After returning to the club from Milan, it was the New Year's Eve.

Aldridge has been slow to travel to Madrid and Barcelona because of the high profile and because he is not confident in lobbying Real Madrid and Barcelona.

On Christmas Day, he was worried in his office, Carter had just returned to London from the United States, and Carter had gone to visit ESPN's top management.

In the second half of this year, Aldridge lobbied the club, and Carter privately went to major sponsors to negotiate that the establishment of the European Super League is absolutely inseparable from sponsors.

As soon as Carter returned to the club, he excitedly arrived at Aldrich's office, closed the door and cheerfully announced the good news.

"Aldrich, I've pretty much got the deal with the main sponsor and the TV company! As long as we can achieve the unity of the positions of the European giants, in terms of money, it is not a problem at all! They are also interested in the idea of a European Super League! This is to take the elite war of European football to the next level, and the giants are in chaos, ahahahaha! Eh, what's wrong with you? ”

Carter thought he had brought good news to Aldrich, but when he saw Aldrich frowning and smoking, he immediately put away his smile and sat down across from his desk.

Aldrich cheered up and asked, "Let's talk about your situation first." ”

Carter said sternly: "Most sponsors have found that the market effect brought by the Champions League this season has declined, and the broadcast ratings have also declined during the same period, coupled with the continued dissatisfaction with UEFA, and the fans' call for Millwall to return to European competition, etc., especially the sponsors' policies for UEFA, it seems that the Champions League is closer to civilian, and they are not very satisfied, but if there is no better European football competition as an investment, they can only cooperate with UEFA, and now we come to the door and put forward our ideas. They won't say yes or no, but as long as we can unify the big clubs and form a big league of European clubs, they will naturally invest in us, because we have the idea that it is possible to make the European Super League more influential than the World Cup! ”

In fact, put it on the giants themselves, such as Manchester United, Real Madrid, Bayern Munich, Barcelona and other teams.

Millwall's withdrawal from the European competition will have little impact on their economic interests!

There are so many winning bonuses, how much they should be, and how much they should get from the broadcast fee share.

UEFA also had much to lose, the biggest losses were Millwall, as well as sponsors and TV broadcast companies!

It is conceivable that the ratings are the most important for the broadcast company, without Millwall, the ratings will of course decline, the most successful in the history of the Champions League, the most eye-catching in the contemporary era, the team with the most stars does not appear on the Champions League stage, the ratings will of course fall, the foundation of the football economy is actually the fans!

The belief of some fans is awe-inspiring, and if Millwall is absent from the Champions League, will they go to watch Liverpool, Real Madrid, Barcelona play in a regular manner?

No, at least most Millwall fans don't do that, at best it's just a game at the top, and the other giants' abusive games, sorry, we're definitely not interested, at best watch the highlights the next day to see what's going on in the game to pass the time.

The trend of the Champions League being popularized is also a source of dissatisfaction for sponsors.

For example, in the group stage of this season's Champions League, the group composed of Arsenal, Sevilla, Bucharest Stars, and Slavia Prague in Group H has an amazing low attention rate!

And Liverpool, Marseille, Begiktas, Porto Group A also have a poor effect in terms of market efficiency.

UEFA has taken a tough stance and in a sense is also targeting sponsors.

Football as the world's number one sport, Europe is the heart of football, the pinnacle stage of Europe, the Champions League, is controlled by UEFA, there is no other football competition like the Champions League to bring together strong teams from different European countries to play, if the sponsor is dissatisfied, can you throw your face and withdraw?

Of course not!

If you quit, your competitors in the industry will fill in immediately!

It is precisely because of the uniqueness of the Champions League that UEFA can do whatever it wants without being coerced by sponsors.

But now the situation is different, and if the European Super League is born, sponsors and TV broadcasters will not hesitate to choose the European Super League!

Why?

Benefits!

Sponsors and broadcast companies don't care about the game!

What matters is the market effect!

And this market is fan-based.

The fan market share of ten second-rate teams cannot be compared to a giant team!

As in this season's Champions League: Begettas, Rosenborg, Olympiacos, Shakhtar Donetsk, Sporting Lisbon, Dynamo Kyiv, PSV Eindhoven, Fenerbahce, CSKA Moscow, Slavia Prague, Steaua Bucharest, the combined fan market and global popularity of these teams cannot be offset by the impact of the absence of Millwall!

In terms of stars, the combined popularity of all the leading stars of these teams may not even be comparable to Ronaldo and Henry, who have been reduced to substitutes in Millwall!

If the European Super League appears, the quality of the game is improved, the pinnacle battle is staged continuously, and on the new stage, the European giants are fighting each other, and the sky is falling apart, which stimulates the global fan market, and the rewards that sponsors and TV broadcasters can receive, are definitely not comparable to the current Champions League.

Moreover, their sponsorship fees, the royalties for buying out TV broadcasts, are all deals anyway, what's the difference between trading with UEFA, trading with the European giants? In any case, UEFA is a non-binding and non-regulatory civil society, which is not at all comparable to a credible institution such as the government.

Carter finished talking about the progress of the work on his side, and it was Aldrich's turn.

He scratched his head and said: "I'm worrying, how to get the support of Real Madrid and Barcelona, these La Liga duo are different from other giants." ”

If the richness of the Premier League is based on sacrificing all the lower leagues under the Premier League, then the richness of the La Liga duo is completely throwing off all the other teams in Spain!

As far as the broadcast fee is concerned, Real Madrid and Barcelona are selling the broadcast rights of La Liga games separately, and the Premier League is still a bundle of 20 teams.

This is also why the more time goes on, in addition to Real Madrid and Barcelona in La Liga, other teams are so poor, many Spanish players have taken the initiative to go to the Premier League to pan for gold, even if it is condescending to go to some small teams, because of the level of wealth, there has been a big gap, part of the reason is that Real Madrid, as an aristocracy, and Barcelona, which has a strong sense of independence in Catalonia, abandoned other small teams and did not give them any sweetness. (To be continued......)