Everything is ready, only the east wind is owed.

After several days of preparation, it was finally the day when "Hero Kill" was officially launched.

In a conference room in Yunmeng Building, Liu Ye, editor-in-chief of Yunmeng Games and leader of the "Hero Killing" project team, was surrounding the computer with the members of the newly established project team, nervously waiting for the game to be put on the shelves.

While staying here won't give the upcoming game a buff boost in sales, there's no shortage of rituals.

Du Ziteng is here to join in the fun, not a member of the development team, but it is impossible to say that it has nothing to do with it. Since Hero Kill does not have an independent operation department, Li Zongzheng handed over the promotion of Hero Kill to him and allocated him a publicity budget of 5 million.

It can be seen that in order to defeat "Love and the Producer", which was launched at the same time, Mr. Li also made a "blood capital".

"There are a lot of masterpieces in the Spring Festival file," swiping his mobile phone, looking at the video of the new spring file of the domestic game made by a UP master at station B, Du Ziteng had a surprised expression on his face.

The employee standing aside said in a reasonable tone.

"That's for sure, after all, our young people are only the most idle days during the Spring Festival out of 365 days a year."

In fact, it is.

Usually either go to school or work, don't have a mine at home or have nothing to do, how can you have time to soak in games every day.

Generally speaking, before and after the Spring Festival is the peak season for the game industry, whether it is a mobile game, a terminal game, or even a web game, manufacturers with a little strength and not too much pressure to collect payments will choose to launch new works on New Year's Day in early January or the Spring Festival before the New Year.

However, relatively, due to the surge in supply, the promotion cost at this time of year is also a relatively expensive period of the year.

Another employee nodded in agreement and said with emotion.

"yes...... Hey, envy, we can't be idle during the Spring Festival when we make games. ”

They are new employees and are still on probation, so overtime is a matter of course. Yunmeng Group did not treat them badly in terms of overtime pay, so they just sighed, but they had no complaints.

Liu Ye had a delicate expression on his face, and he was silent and did not speak.

Spring festival.

Of course, he also wanted to celebrate the New Year.

If it weren't for the 100,000 yuan bonus, he would definitely not be here......

Du Ziteng, who was standing on the side, didn't have much opinion, he was a native of Jiangcheng. Since leaving Shanghai and returning to his hometown to work, he even saved the rent and went back to his parents' house. Now that the company has moved from the south of the city to the Binjiang business district, he is closer to home, two subway stops and a bicycle ride away.

After carefully watching the express video of the new game, Du Ziteng also has a general understanding of the basic situation of their opponents.

"I feel that our real opponent is probably not a product developed by a small game production team like "Love and the Producer", and the game club in the past was not at the same level as us, whether it was publicity and distribution investment or the fame of the production team itself."

"I roughly browsed the videos of the UP master of several top game areas of station B, judging from the calls of the barrage and the replies in the comment area, the highest demand is basically the "Silk Road Overlord" of Mo Fei Whispering Studio and the two games of "The Legend of Jianghu Mengxia" of Luohe Culture."

The former is a multiplayer online SLG game, the main gameplay is to hang up and knock on the house to build troops, establish a stronghold on a 4X4 map, train heroes to lead troops to attack other players' strongholds, or honestly farm and develop at home.

There is nothing innovative in the core gameplay, to be specific, it is to hang up, whether it is resource building or building troops, it takes time, or it costs RMB to buy acceleration props. In the past few days, all major APPs have been overwhelmed with advertisements for this game, which can be said to be menacing.

As for the latter, it is a character development type. The gameplay is very ingenious, combining the gameplay of idle and the maze elements of RPG, and it inherits or borrows a lot from the open-ended gameplay of "Xiuxian Simulator".

Of course, Du Ziteng feels that the core competitiveness of this game is probably not the copied gameplay, but the pleasing Q version of the character modeling, and the casual and relaxed game rhythm.

Most of the martial arts games on the market now take the hardcore route, and at this time, a martial arts game with a relaxed and casual theme suddenly appeared, which can really cause a lot of word-of-mouth effect in the player group.

Thinking of this, Du Ziteng still remembers that Luohe Culture, the development team of "The Legend of Jianghu Mengxia", also approached Yunmeng Games here, hoping to get the development authorization of the mobile game version of Xiuxian Simulator, but Li Zongzheng did not agree.

This Mr. Li has an almost paranoid mood about the games he makes, although he does not reject making things that are just bad money, but he resolutely disagrees with turning the boutique he created himself into a tool for bad money.

It's also a loss to run into Mr. Hao.

Otherwise, Du Ziteng can be sure that the CEO and chief designer who takes the "art route" will not be able to stay in the company for the New Year.

But fortunately, Mr. Li did not agree to Luohe Culture's proposal, after all, after seeing the finished product of this game, Du Ziteng basically understood that Luohe Culture planned to directly use the name of "Xiuxian Simulator Mobile Game Version" to cover their new work, and then take advantage of the popularity of "Xiuxian Simulator" to harvest a wave of traffic.

Now although their plan has failed, they still haven't forgotten to disgust Yunmeng Games, and they have played a sideline game through the "martial arts version of the cultivation simulator" in the publicity, and they have added a genuine authorized label to the poster with malicious intentions.

What is genuinely licensed?

Anyway, he didn't say that it was the genuine authorization of Xiuxian Simulator or Yunmeng Games, and it wasn't a violation of the Advertising Law.

Twelve o'clock in the morning.

Hero Kill is officially launched!

The reward code for 10,000 public beta players released by Yunmeng Group on the official website was instantly sold out within a second.

"The number of online users exceeded 2,000!"

"Registered users are skyrocketing!"

"Five thousand! The number of people online at the same time has reached 5,000! ”

"Quick! Contact the technical department, we want to increase the server resources! ”

In just one hour, under the scramble of a group of staff, the number of people online at the same time has exceeded the 10,000 mark, and after a peak of 12,000 under the bed, it has fallen back to around 8,000 to stabilize.

This part of the players is the ones they really retained!

The people gathered in front of the computer had excited expressions on their faces.

Although this number is not very beautiful, and it will gradually decline over time from tomorrow, but to achieve such beautiful results, with the development of follow-up promotion work, Liu Ye is 100% confident that the daily activity of this game will be more than 100,000!

"Lao Du, has our promotion plan been arranged?" Looking back at Du Ziteng, Liu Ye asked in a suppressed excited voice.

He had heard Mr. Li say before that the promotion budget of the Hero Killing project team was 5 million, and it had been arranged for Du Ziteng from the operation department to help them with advertising and external operations.

Du Ziteng said with a slight smile on his face with an expression of control.

"Don't panic."

"I had already planned the promotion long before the game was launched."

"Waiting for tomorrow night, there will be a top game anchor to broadcast our game live, and with the help of hot searches, it is conservatively estimated that we can achieve more than 50,000 online player peaks tomorrow."

Hearing Du Ziteng's words, all the people in the project team showed joyful expressions on their faces.

50,000 days alive!

Although this figure is not very exaggerated, it is already an unexpected achievement for them to obtain such data when the preliminary publicity and distribution work has not been fully launched!

In the original plan, they planned to spend a week to live more than 50,000 a day!

Du Ziteng had a confident smile on his face, but at this moment, the phone in his pocket suddenly rang.

Pressed the connected button, Du Ziteng brought the phone to his ear, and just said "Hey", his face changed.

Noticing the unnatural expression on his face, Liu Ye waited for him to finish the call, and hurriedly stepped forward to ask.

"What's going on?"

"Don't worry, it's not a big deal......" Looking at Liu Ye's obviously disbelieving eyes, Du Ziteng hesitated for a while, gritted his teeth, and said stubbornly, "Our number one black fan of Yunmeng Game...... I'm starting to be a demon again. ”