Chapter Seventy-Seven: Opening an online store is not so simple
Su Zixuan found that Chen Yi was staring at herself and laughing, and her face turned red.
"What are you laughing at?"
She pouted in disgust.
"Wife, can we let go of the dream of earning millions a day first? Do something down-to-earth first? Chen Yi finally restrained his smile.
Su Zixuan blinked.
"I'm just down to earth! My feet hurt to death this day......"
"When I say down-to-earth, I don't mean letting you walk with your feet, I mean sink your mind and take every step carefully!" Chen Yi said speechlessly.
Su Zixuan nodded as if she didn't understand.
"Tell me about it?" She looked like she was humbly asking for advice.
Yan Duoduo looked at it from the side, it was rare to have such a harmonious time between her parents and her parents, she didn't want to be a light bulb, and she obediently gnawed braised pork ribs.
"Okay, I'll tell you about the three stages of opening an online store, the first is the preliminary preparation, including the positioning of the product, the selection of the source of goods and the planning of the product page, etc., the second is to make a basic sales volume, and the third is the optimization of the details in the later stage! Let's talk about the first one first, because you didn't do a good job in the first one! ”
Chen Yi said.
Su Zixuan hurriedly poured a glass of water for Chen Yi, and then listened carefully.
"The first thing is to do a good job in the basic optimization of the store, a good store main map can almost solve the traffic problem in the store! There are two data supports here, one is the number of product impressions, and the other is the click-through rate! ”
"Another is the innovation of product drawings, for example, the same is to buy a pair of elastic stockings, one product picture is a long-legged model sitting with folded legs, and the other product picture is a model showing the posture of a horse, which do you say is better?"
Chen Yi looked at Su Zixuan, this woman should understand such a simple thing, right?
Su Zixuan thought for a moment.
"The second one?" She asked uncertainly.
Chen Yi nodded.
"Do you know why?"
Su Zixuan thought for a long time before replying: "Does it show long legs?" ”
"Wrong! We sell elastic stockings, so naturally we want to show our customers the elasticity of these socks to the greatest extent. Customers can tell at a glance that these socks are full of elasticity! Chen Yi replied.
Su Zixuan suddenly realized.
Sound...... It seemed so simple, but why couldn't she think of it?
"Another is the innovation of the main picture copy, this is relatively simple, the average artist knows a truth, that is, the most taboo to use self-deprecating or self-hilarious copywriting in online stores, let alone too gorgeous copywriting!"
"The so-called copywriting has only one purpose, that is, to let customers know at a glance what you want to express, such as adding a few simple large characters to the product picture of the bathtub to send soap! These words are better than the flashy but useless literary words you use! ”
Chen Yi said it in great detail, if it weren't for Su Zixuan, he wouldn't have bothered to explain these things!
Su Zixuan really suddenly realized, she had a feeling that a window in front of her was being pushed open, and the sudden comfort made her feel happy.
"Go on, keep talking......," she urged.
"Okay, these are the problems of the store itself, which are easier to solve, and the most rare thing is the positioning of the product, are you already planning to sell something?" Chen Yi looked at Su Zixuan and asked.
"I was going to sell toys, but there was only one toy factory in Shanhai City, and they didn't pay attention to me......"
Su Zixuan said with a helpless expression.
Chen Yi didn't speak, because he was not optimistic about the toy industry, although this industry is very profitable, but the supply is relatively single, the customer is relatively single, it is very difficult to make it bigger!
"Do you have any good proposals?"
Su Zixuan asked.
She looked at Chen Yi with hope, this man had already shown his ability several times, although this change made Su Zixuan a little worried, but he could always help him at critical moments.
"Sell clothes!" Chen Yi replied.
This was not unexpected by Su Zixuan, in fact, it was also one of her choices, and her other choice was to sell cosmetics!
Women, after all, their thoughts are inseparable from women's own products.
"How to solve the problem of supply?" Su Zixuan hurriedly asked.
"Have you ever heard of Taobao's official source network 1688?"
Chen Yi asked rhetorically.
Su Zixuan shook her head.
"You can take a look on the computer, there are many manufacturers on it can be directly contacted, the most important thing is that this source network can be directly associated with your Taobao store, in other words, the orders you receive on Taobao will be transferred to the manufacturers on the source network through the background immediately, and the manufacturers ......will ship the goods directly."
"This method works for all newcomers to the online store...... The operation is simple, there will be no mistakes, and there is no need to run the source of goods everywhere, the only thing to note is that when you choose a manufacturer, you must choose a business that has a long time of integrity and a bull's head logo! ”
Chen Yi explained in great detail that it was really difficult for ordinary people to get in touch with the things in it, but for him, the heir of the Chen Group, he only understood it and was not interested in doing it.
Su Zixuan found that she couldn't digest it anymore, so she hurriedly found a small notebook and wrote down all the words that Chen Yi had just said.
"Okay, I'll teach you the rest later, you get these things done first!"
Chen Yi doesn't plan to say too much, he knows the truth of being greedy and chewing too much.
Su Zixuan nodded, holding her small notebook and reading it non-stop.
"Dad, you can take a bath with me!"
Yan Duoduo had already finished eating, and when she saw that her mother and father had finally finished speaking, she couldn't wait to run over.
"Huh? You're a girl...... Let Mommy go with you! ”
Chen Yi said with a smile.
"No, I just want Dad!"
Yan Duoduo is coquettish.
Chen Yi had no choice but to accompany the little girl to take a bath.
When the two of them came out of the bathroom, Su Zixuan finally basically digested what Chen Yi said just now, she looked at Chen Yi quite excitedly, and even secretly kissed Chen Yi on the cheek.
"What? You want me to bathe you too? ”
Chen Yi asked with a smile.
"Nasty...... If you want to wash, you have to wait until the child sleeps. ”
Su Zixuan replied with a red face.
"Mom, I'm asleep!"
Yan Duoduo shouted very discerningly.
Su Zixuan looked at her daughter speechlessly, this little girl is now completely captured by being a father, and she has become dispensable as a mother.
The girl slept.
Chen Yi took Su Zixuan's hand and looked at this gentle woman.
"Zihuang, I'll accompany you to the hospital tomorrow, right? I'm a little worried......"
Su Zixuan suddenly said very seriously.
"Worried about what?" Chen Yi asked strangely.
"Don't you think you've become too powerful, you couldn't have understood these things before...... Was it the last car accident that broke your head? Su Zixuan asked very worriedly.
Chen Yi was speechless, he didn't just break his head, he was simply reborn.
"Okay, I'll go to the hospital tomorrow, but ...... today"
Chen Yi smiled and said a few words in Su Zixuan's ear.
Su Zixuan's face turned red suddenly.
"You really broke your head, you dare to say such a shameful thing, if you want to go crazy, I won't accompany you!"
"Then you don't have to say it, I'm in charge today!"
Chen Yi couldn't help but pick up Su Zixuan domineeringly and ran into the bathroom......