Chapter Forty-Eight: Cloud Dream Game Again?
In just three days, the number of downloaders of the temple has increased several times from the initial 200,000 to 2 million today.
And under the resource tilt and vigorous promotion of the eququ platform, this number is still growing unabated.
At the same time as the frenzied influx of users, Temple Run also ushered in the first major update after the release of the production team and the publisher.
The first is the mall section.
The originally bare shelves are suddenly lined with 12 regular skins that can be purchased directly, as well as two limited editions that can only be obtained by opening a treasure chest.
In addition to skins, the game also adds a special setting, that is, when you earn points by collecting gold coins in a single game and reach a certain value, you can use skills by actively triggering them.
If it's the original skill, a bird will fly outside the map, pick up the player's protagonist and accelerate forward for three seconds, ignoring obstacles and curves on the way.
And if the player buys a Marketplace item, the bird could also turn into a nitro-accelerated skateboard, an unfilled motorcycle, or even a Pharaoh's mount.
Similarly, while changing the appearance, the effect of the skill will also vary to a certain extent. For example, the Temple Guardian, which has the highest cost of kryptonite, can allow players to accelerate and run in an invincible state for 6 seconds, which is fully double the effect of the basic skill, and can also allow players to obtain the blessing of the Temple Guardian within two minutes, giving them an extra chance to resurrect.
Overall, the development team has greatly increased the gaming experience of Krypton players without affecting the experience of ordinary players.
Merely......
The negative impact of this change is also obvious, the most typical of which is that the leaderboard, which could not close the gap, directly ushered in an epic inflation.
Originally, the highest score was only 7,500, but now it has directly doubled to 15,000 points. And the refresh speed of the top ten on the list is much more intense than before.
It's just that in this way, Lin Jun's black-hearted operation strategy also made the game's reputation directly lowered by half a heart, and there was one more sunspot in the comment area.
[Garbage developer! It's just a lot of money there! 】
[Can't you make a good game?] I have to develop some weird features! 】
[Hehe, you can't play without charging money, right? ] Take away a star, and the lord unloads! 】
[Hello everyone, I am a child from a poor mountainous area, yesterday the teacher told me that I would not be able to come to study after not paying the tuition, which kind person can transfer me to 998? I don't know what the Pharaoh's mount is, and I don't know what a skin chest is, I just want to ......]
[Damn, I know that Brother Xiang's favorite game doesn't have a good thing! Although he hasn't started to suck money this time, I'm still going to spit and leave, tui! 】
In the face of such a situation, the happiest person is undoubtedly Zhang Xiang.
As the number one black fan of "Yunmeng", nothing makes him happier than watching the new work of Yunmeng Games hit the streets.
"Trash games! A hundred of 988 can't even draw the temple guardian, and they deserve to be scolded! Wait to hit the streets, I'm tui! ”
Looking at the pile of garbage pulled out, Zhang Xiang spat in disgust.
But scolding and scolding, the game still has to be played.
There is a saying that this garbage game is quite good to play, although he will regret it after every recharge, but every time he plays it, he always can't control his hands.
In addition, in addition to the changes to the store, this major update is also the leaderboard.
As the number of players has risen further, the publisher has added two new regional lists to the game, namely the city list and the provincial list.
On the one hand, this can be regarded as bringing a little hope to ordinary players to compete for the list, and on the other hand, there are also considerations of the e-fun platform itself.
It is clear that they intend to take advantage of the explosion of the temple escape to sink their products into the social realm.
The "People Nearby" feature and the Contacts Friend Ranking, which are currently under development, are prepared for this purpose.
Thanks to this, there are even temple run-ups on online shopping platforms, including scores and achievement medals.
And some streamers are also happy to play some mainstream games, using the fragmented time of waiting for loading or game preparation, to play this kind of mini-game full of program effects for a while.
And no matter how subjectively Zhang Xiang is sure, this update will definitely bury the "great future" of escaping from the temple, and any other discerning person can see that this game is a complete hit......
……
Just when Zhang Xiang was doubting his life, a meeting was going on around the 2048 project in the conference room of the Rice Group headquarters in Shanghai.
Standing next to the projection screen, the head of the operations department pointed to the PPT projected on the screen with a laser pointer and gave a brief report on the operation of 2048.
In general, the project was so successful that it can even be described as an epic victory.
In less than a week, 2048 surpassed the 70 million download mark, and with its magical gameplay, the average number of people online peaked at a terrifying 2 million.
In contrast, it took their rival Pineapple Group three months to publicize and three months to operate, so that the highest number of simultaneous online users of Pineapple Flying barely reached 2 million.
Although the profitability of 2048 is much worse, electronics industry giants like Rice Group obviously don't care about this little money.
From the very beginning, the purpose of their playing this card is to cooperate with the launch of the new model of the rice mobile phone, as well as the rice APP market that will be launched together.
For now, at least, it's a great card.
It even far exceeded Xu Qianshi's expectations.
“…… At present, the popularity of 2048 in China has reached its peak, and if you want to further expand your influence, you can only let go of the platform monopoly and put games on other APP markets. ”
"There's no need," after listening to the opinions of Director Yang of the operation department, Xu Qianshi, who was sitting at the top of the conference table, shook his head lightly, and said clearly, "Originally, this card was played together with the rice APP market, and it would be upside down to put the cart before the horse if the platform was exclusive." ”
If other users want to download 2048, they must first download the rice app market. At present, the mainstream operating systems of smart phones in the world are the same, so there is no compatibility problem.
Xu Qianshi's purpose is very simple, that is, to let the rice app market sink into the mobile phones of their peers, and this is what their old rival Pineapple Group has been doing for the past year.
After a pause, he continued.
"Overseas?"
Director Yang of the Operations Department continued: "Overseas popularity continues to grow, but we have noticed that a number of games similar to 2048 have recently appeared, such as 1024 under Pineapple Mobile. ”
Lao Wu of the marketing department frowned and muttered.
"Isn't this plagiarism? The core gameplay is exactly the same. ”
"Yes," Director Yang, who was standing next to the curtain, nodded and continued, "But after all, this is a lawsuit across the Pacific Ocean, and it is still very difficult to protect rights brought about by local protectionism." However, I have already submitted the relevant documents and exhibits to my colleagues in the legal department, and even if I can't get them to take them off the shelves immediately, I think it will have some impact on them. ”
"Some influence is enough," Xu Qianshi nodded, jokingly, "The current game market is the same as the Pacific Ocean, the wind is blowing in gusts, and when this gust of wind passes next month, players should change to new games." ”
"A steady stream of creativity is the foundation of our survival, which is why we bought those high-quality content creation teams."
"That's what Mr. Xu said." Offering a sycophant without a trace, Lao Wu, the director of the marketing department, smiled and continued, "Speaking of which, it seems that there is a relatively popular game in the market recently. ”
"Oh?" Xu Qianshi's eyebrows raised slightly, casting him an inquiring gaze.
Noticing that Mr. Xu was looking at him, Lao Wu smiled and continued.
"The name is called Temple Escape, and the number of downloads has exceeded one million in just three days. I went down and played by myself, and I think it's really good, the most important thing is that it's good enough, I suggest you give it a try...... Of course, it's better not to play in a company. ”
Hearing the latter joke, everyone smiled kindly.
Immediately after that, there was a whisper of discussion in the conference room.
"Temple escape?"
"A name that sounds so familiar......"
"Shhh I remember that I thought I saw my wife playing last night. ”
"I've known about that game before! In fact, just looking at the graphics and plot of the game, the game doesn't seem to be special, simply put, it's obstacle avoidance, much like the kind of parkour game that has been popular for a long time. ”
Hearing his colleague's evaluation, Lao Wu smiled and continued.
"How can you say that, it's still a little different! In the past, parkour was parkour and racing was racing, but this game combines the advantages of the two, weakens the elements of competition, and enhances entertainment. No kidding, although this thing is a simple idea, it is still a bit difficult to think of it and make it! ”
"Hiss......" gasped, and the sales manager sitting next to him touched his chin, "When you say that, it seems to be the case!" It's just that the people who designed this game have something...... Which big guy led the team to do it? ”
"I've investigated before," Lao Wu opened the file bag and took out a simple file from it, "It's not something that is difficult to find, the developer of the game is Yunmeng Games...... That is, the start-up that sold us 2048. The publisher and operator are also owned by us, which is the Dianqu platform that was acquired some time ago. ”
Hearing the name Yunmeng Game, a rare expression of surprise appeared on Xu Qianshi's face, and the hands resting on the table unconsciously crossed their fingers together.
"They?"
"I went to Jiangcheng with Mr. Yang before, it was not a very big team, there were only two people, of course, it is also possible that they only let us see two." The executive sitting next to Xu Qianshi sighed with emotion and continued, "But no matter how many people there are and what the conditions are, they can develop two popular games in a row, and their strength should not be underestimated." ”
Xu Qianshi pondered for a long time, and suddenly spoke.
"Can you dig deeper into them? Like what...... Temple Run, and 2048, who exactly are the designers of these two games. ”
When he said this, he was already thinking about the acquisition.
Take 10,000 steps back, if the other party has no intention of accepting the merger, you can also chat privately with their game designer, which is also a common routine in the mall.
After hearing Mr. Xu's words, Lao Wu of the marketing department stood up and took the initiative to ask for help.
"Leave this matter to me, and I will arrange someone to investigate after the meeting is over."
Giving Lao Wu a trusting look, Xu Qianshi nodded.
"Well, I'll leave it to you."