"I see."

Liu Ruixuan looked at Xia thoughtfully.

Xia Yang smiled slightly, and glanced down at the plate in front of Liu Ruixuan, "Oh? ”

"Ahem," Liu Ruixuan cleared his throat, "You're giving an example of personal branding." ”

"Hmm." Xia Yang laughed, "Big brother has to be." ”

"The popularity and reputation are already very clear." Liu Ruixuan laughed, glanced at the plate in front of him, and then looked at Xia Yang, "What else do you want?" Loyalty? ”

"Huh." Xia Yang laughed, his hand tapping on the table stopped, and put it back in his pocket, "Hmm." ”

After a slight pause, he opened his mouth again, "Big brother continue to eat." ”

Ahem, Liu Ruixuan, who looked down at the plate, instantly raised his head and glanced deeply at Xia Yang.

All right!

Raise your hand and go to pick up the spicy chicken.

Let's eat! You don't eat him eats!

"Pan Jinlian is notorious because her brand reputation is too low." Xia Yang's voice came again.

What? Pan Jinlian? Liu Ruixuan's hand shook, and the chicken nugget he was holding fell down.

What about Zhuge Liang's of the Three Kingdoms? Why did it suddenly go to the Water Margin again?

"A person can become famous overnight and quickly increase his popularity, but reputation needs to be established through long-term, careful personal management and ten years of maintaining a good personal image."

Xia Yang's voice came again.

。

Oh! Liu Ruixuan breathed a sigh of relief, glanced at Xia Yang, raised his hand and grabbed a slightly larger piece of spicy chicken, retracted it, stuffed it into his mouth, and chewed it slowly.

Fortunately, I didn't continue to talk about Pan Jinlian!

He almost thought about it just now, whether he was going to talk about Jin Zhumei next.

He hadn't seen this book!

He thought about it a lot, Liu Ruixuan was silently chewing chicken nuggets, Liu Ruixuan was silently chewing chicken nuggets, and Ming still took time to go to the library to take a walk around and find a book on psychology to read.

Second brother, what was it just now?

After swallowing the chicken nuggets, Liu Ruixuan haded his eyelids and looked at Xia Yang.

It seems that I want to maintain my image for ten years.

Decade?

Liu Ruixuan remembered Xia Yang's ten-year bitter love again.

I couldn't help but sigh again.

He wanted to persuade Xia Yang to give up just now, it turned out that Xia Yang was building his own brand image of infatuation and single-mindedness!

"Regarding the three dimensions of personal branding, there is also loyalty, which was also mentioned by the eldest brother just now." Xia Yang's voice came again.

"Hmm." Liu Ruixuan answered, thought about it for a while, and stretched out his chopsticks towards the spicy chicken again.

Loyalty, he knows, Liu Bei's trust, in fact, in a sense, it can be regarded as a test of Zhuge Liang's loyalty.

And Zhuge Liang perfectly composed a swan song of loyalty and righteousness, which will be commented on by future generations.

"Loyalty, the degree to which an individual is consistently noticed, recognized, supported, and given opportunities. is like Zhuge Liang's loyalty to Liu Bei. Personal brand loyalty is the ultimate goal of personal branding. ”

Well? Four Lasts, One Goal!

That's great!

Liu Ruixuan's hand stiffened halfway, looked at Xia Yang, and nodded heavily, "I remember, you must be consistent on the outside and loyal and trustworthy." ”

"Brand is character, and personal brand must be based on internal moral cultivation." Xia Yang's voice came again.

What? Character? The chicken nugget that Liu Ruixuan had just caught fell down again.

Character? He has a good character!

He has a good attitude, and his motto is: a positive attitude is the prerequisite for the achievement of the goal.

He is tenacious and a firm believer in perseverance until he succeeds.

Ahem, love can't be strong, except for this.

He is honest and trustworthy, he does what he says, he is down-to-earth, he is never good at being ambitious, and he really can't pursue Zhu Yan, so he decisively quits, although he is also sad and sad.

Ahem, thinking too much again.

Liu Ruixuan nodded, grabbed a chicken nugget and retracted his hand, and responded, "Hmm." Got it. ”

"When we establish our own brand, we should strive to remove the moral stain on ourselves and comprehensively improve our overall quality."

Well? Liu Ruixuan chewed the spicy chicken in one bite, glanced at Xia Yang, and thought of Pan Jinlian just now.

Otherwise, no matter how charming a personal brand is, it is just a thin layer of window paper, which will be broken when stabbed, and then "the original form will be revealed" and become "a street rat that everyone shouts and beats". ”

Xia Yang's voice came again.

Liu Ruixuan chewed silently, nodded, and glanced at the spicy chicken in front of him, he couldn't order more dishes in the future.

It's not good if someone else turns it into a rice bucket.

As for today, since you order it, you have to eat it.

Shame on waste!

"Personal branding doesn't happen overnight, it requires precise positioning and long-term efforts."

Xia Yang leaned forward, stopped knocking on the table, and looked at Liu Ruixuan fixedly.

"Hmm." Liu Ruixuan nodded, swallowed the chicken in his mouth, glanced at the spicy chicken, and then glanced at Xia Yang, "It tastes good, do you want to taste two pieces?" ”

"Nope." Xia Yang smiled, "I'm full." ”

"Oh." Liu Ruixuan responded, glanced at the plate of untouched pig's trotters, did the second brother eat less, or did he eat too much?

However, he obviously didn't feel the feeling of being able to eat!

It must have been a lot of effort in the afternoon, Liu Ruixuan glanced at Xia Yang's frosty eggplant face.

If you knew this, you should have used less force when you started.

"Just like Andy Lau's road to fame, it is a long process of years of accumulation and hard work, but his qualifications were not recognized at the beginning, some people criticized him for his poor acting skills, and some people made him sing very hard."

Xia Yang's voice came again.

"He's the king now," Liu Rui replied.

"Yes, Andy Lau's positioning is very clear, that is, it is positioned in the Chinese circle. Many people invited him to Hollywood to develop, but he refused. Positioned in the Chinese circle, he is at ease, and still has a great influence in Asia and even the world. ”

Positioning? Liu Ruixuan was slightly stunned, and glanced at Xia Yang, the first time he heard this word.

"This is the professional value of the personal brand, that is, the professional skill positioning." Xia Yang smiled and raised his hand, "Don't waste it." ”

The corners of Liu Ruixuan's mouth twitched slightly, he didn't want to waste it, paused for a moment, and stretched out towards the spicy chicken.

Positioning of professional skills?

What expertise does he have?

Liu Ruixuan silently calculated in his heart.

"The brand image of Rao must eventually be combined with the workplace to discuss." Xia Yang's breezy voice floated over.

Job, workplace? Liu Ruixuan's hand shook, and the chicken nuggets fell directly into his mouth.

He is now a sophomore and is two years away from graduation at the earliest.

After graduation, he is going back to Yunling.

His workplace is his familiar alma mater.

Is the second brother thinking a little too much?

When they graduate, won't a teacher from the career center teach them?

Or the second brother who has relatives in the career guidance center?

"From the perspective of the workplace, why should the user or partner choose us? What can we bring to the table? Xia Yang's voice came from the other side again.

Liu Ruixuan silently chewed the spicy chicken nuggets in his mouth and rolled his eyes in his heart.

Why?

Naturally, it was because he was the best in the school back then, and Cao Xiao liked him very much.

What can it bring to the other party?

Naturally, it can be brought, Liu Ruixuan was suddenly stunned, yes.

Cao Xiao gave him a job opportunity, what could he bring to Cao Xiao or Yun Ling?

Liu Ruixuan thought about it very seriously, as if he really didn't bring much value to Yun Ling.

He knows the piano, and this year's students know the piano!

He can write songs and compose music, but, as far as he knows, many students in their class will also do it.

Liu Ruixuan thought about it again and again, and couldn't help but worry, he didn't seem to have anything to bring to Yun Ling to bring to Cao Xiao.

"The problem of personal brand image, in the end, is the issue of personal brand value." Xia Yang paused, "That is, the value we bring to the employer or partner. ”

"Ahem," Liu Ruixuan coughed instantly when he heard this, and the spicy chicken in his mouth was so vicious that he almost burst into tears.

"Heart." Xia Yang handed over the napkin, half got up, and prepared to stand up.

"It's okay, it's okay." Liu Ruixuan took the napkin and waved his hand again and again, "I'm fine, I was choked." ”

"Oh." Xia Yang answered and sat down again, "Drink some soup, that dish is a little spicy." ”

"Hmm." Liu Ruixuan wiped the corners of his mouth, took the soup on the side, took two sips, and glanced at Xia Yang's concerned gaze.

There was a warm breeze blowing in my heart.

How can he be a brother with Xia Yang!

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