Chapter 34: This Game Is Poisonous!
At the same time, the headquarters of the rice group in Shanghai City.
Xu Qianshi, who served as the CEO of Rice Entertainment, was sitting at the conference table and turning the ballpoint pen in his hand, staring intently at the document in his hand.
Sitting in front of him was a middle-aged man, with a straight suit, his hair neatly combed, and his demeanor between his eyebrows was calm. However, from the small movements of his constant rubbing of his thumb, it is not difficult to see the nervousness in his heart.
It's just that he's nervous.
The competition in the video game industry has gradually shifted from a state of brutal growth to a pattern of competition among the best.
Especially in the past two years, more and more electronics industry tycoons and Internet giants have begun to focus on this cake, relying on their own resources and massive subsidies to conquer the city in this blue ocean market.
Although the efun platform is the largest game platform in China, it is just a game platform after all.
Especially in the past two years, as some small platforms have been absorbed by the regular army, even if the e-fun platform still occupies the leading position in the industry, it is also in danger.
In the face of the fierce competition, the best choice at this moment is undoubtedly to find a backer for yourself.
As one of the giants of the domestic electronics industry, Rice Group is undoubtedly a seemingly reliable owner.
Especially recently, Rice Group has shown a lot of ambition in entering the field of video games, and Dianqu Group, which has a large number of game IP reserves, is also an excellent investment target for them.
So, a business marriage kicked off in this way.
If we can introduce the "war investment" of the Rice Group and become a subsidiary of the Rice Group, the dream of the Dian Qu platform to dominate the "whole platform" for many years will undoubtedly be realized.
It is precisely for this reason that Chen Jianwen, who is the chairman of Dianqu Group, is so nervous.
There was silence in the meeting room.
At that moment, the door suddenly opened.
I saw a secretary walk into the conference room quickly, leaning over and whispering a few words in Xu Qianshi's ear.
Looking at the whispering two, Chen Jianwen's nervous heart almost rose to his throat, and he was afraid that the acquisition case, which had been tug-of-war for a month, would be stuck at the last juncture.
Thankfully, however, the changes he feared did not happen.
After listening to the secretary's whisper, Xu Qianshi just nodded lightly, then gestured for him to wait aside first, and then continued to look at Chen Jianwen, who was sitting across the conference table.
"Mr. Xu, if there is anything else on your side, it will be no problem for us to talk about it early tomorrow morning." Chen Jianwen had a warm smile on his face, and pretended to be relaxed.
Xu Qianshi smiled faintly.
"Sorry to keep you waiting, it's not necessary to talk about it tomorrow, there is no problem in terms of price, the specific details of cooperation have been discussed in half a month, and I personally don't like to waste time on trivial issues."
With that, he picked up a pen and signed his name on the contract.
Seeing that the name was finally signed, a big stone in Chen Jianwen's heart finally let go, and he quickly stood up with a happy brow.
"Mr. Xu is refreshing! Then I wish us a happy cooperation! ”
Handing the contract to Chen Jianwen's secretary, Xu Qianshi also stood up, smiled slightly and stretched out his right hand.
"Happy working together!"
A merger and acquisition case with a transaction amount of more than one billion yuan has come to an end.
With the investment of the subsidiary of the Rice Group in the Dianqu Group, the Dianqu platform has also been officially merged into the camp of the "Rice Department".
The matter of cooperation was over, and Chen Jianwen, who was happy in his heart, proposed an invitation to have a meal together, but it was politely rejected by Xu Qianshi on the grounds that "there will be a meeting in a while".
Back in his office, Xu Qianshi picked up the research report sent here by the secretary during the previous meeting from the corner of the table, and read it carefully line by line.
Written at the beginning of the research report, it is a mobile game called "Pineapple Speed".
Although the name sounds a little strange, because it is different from the mainstream Q version of the small fresh painting style and simple and easy-to-understand operation mode, this game named "pineapple phone" has won countless praises on the whole platform as soon as it enters the market.
By the time this research report was completed, the number of downloads of this "pineapple speeder" worldwide had exceeded 100 million, and the number of people online at the same time was moving towards the million mark.
This is definitely not good news for either Rice Mobile or Rice Entertainment, a subsidiary of the group.
To be honest, when the group boss mentioned this matter at the high-level meeting, Xu Qianshi's psychology was quite puzzled.
The mainstream of today's game industry, whether it is a mobile game or a terminal game, the taste of the market is to favor those large-scale productions with high-quality graphics, and the supporting hardware produced by Xia Guo's advanced electronic industry is enough to easily support those game designers to exert their imagination.
As a result, now it's actually popular with a Q version of the game that wants no picture and no plot?
Xu Qianshi couldn't help but start to wonder if there was something wrong with the players' tastes.
"Is it that fun?"
Putting down the research report, Xu Qianshi opened his laptop and searched for some videos on the Internet.
The intuition of a former game planner told him that the quality of the game itself can only be regarded as mediocre, and most of the reason why it is popular is in marketing.
The points of the leaderboard, the comparison of the circle of friends, sink to the social field......
Looking at the game commentary on the screen with a blank face, a solemn expression gradually appeared on Xu Qianshi's face.
Although whether the game is good or not is not enough to directly affect the sales of a mobile phone, I have to admit that a fun and popular game is a plus for users.
Pineapple mobile phones don't even need to engage in any platform monopoly on this kind of damage, and directly provide users with pineapple mobile phones with limited skins, or virtual products such as exclusive treasure chests, which can add points to their mobile phones in the hearts of consumers.
“…… Friends have something. ”
Touching his chin, Xu Qianshi's thoughts turned quickly.
A long time ago, the pineapple group, which was registered on the other side of the sea, actively deployed in the field of mobile games, trying to take the edge to achieve corner overtaking.
At first, Xia Guo's mobile phone manufacturers didn't care too much, but with the gradual expansion of the share of low-end models of pineapple mobile phones in the overseas market in the past two years, and even began to encroach on the domestic market, after all, it still aroused the vigilance of the local electronics giants in Xia Kingdom, such as Rice Group.
This investment in the Dianqu platform is the decision of the group's senior management.
The senior management of Rice Group hopes to use the rich IP resources of the Dianqu platform to compete with the advantages of pineapple mobile phones in the game field in the past two years.
At the same time, Rice Entertainment also issued a military order to the head office, and at least one explosive game with more than 100 million downloads will be created within a year!
For this reason, the game production teams acquired by Rice Entertainment are almost working overtime, but there is still no progress after half a year, but the PC market has shrunk by a few percentage points.
Leaning back on the office chair, a worried expression appeared on Xu Qianshi's face.
"If we want to compete with the pineapple group in this market, we must create our own explosive models."
"The game had to be small enough to penetrate the low-to-mid range of the overseas market. The gameplay should not be too complicated, it is best to have a few simple operations, which can make people unstoppable and even addictive. ”
"Finally, it is necessary to be able to mobilize the user's comparison psychology and sink into the social circle......"
Simply put, it's small but beautiful.
But how can it be that simple?
After more than ten years of development, the gameplay of the game has almost been developed to the limit, even if you copy a Q version of the racing game, it is impossible to surpass the "pineapple speed" that has occupied the high ground.
Thinking of the game production teams acquired by Rice Entertainment last year, Xu Qianshi shook his head for a while.
When I really ask for money, one is more active than the other, and when I should get the results, there is no one who can play.
Or......
Make a mobile version of "Oracle"?
However, this idea only existed in Xu Qianshi's mind for a second, and he was vetoed by himself.
The operation of "Oracle" is the domestic instant messaging giant Haishi Group, and its influence in Xia Guo is not lower than that of Rice Group, how can such a high-quality IP be adapted by itself......
In contrast, it is more reliable to flip through the electric fun that you just bought.
Thinking so, Xu Qianshi opened the store of the Dianqu platform and looked down the sales list of the whole site, trying to find an IP suitable for adaptation into a mobile game.
However, to his disappointment, none of them lived up to his expectations.
It wasn't until he continued to scroll down two pages that his eyes suddenly stopped on a strange game.
The reason why I think it's strange is because this game with only a few monotonous numbers on the cover is simply an alternative among the colorful game screenshots on the screen.
Or rather, wonderful!
Looking at the price again, Xu Qianshi's interest became even stronger.
"It's only sold for a dollar...... Can it be sold back? ”
Other games sell for 100, and the cheap ones are 20 or 30, and you only sell for one dollar here, and you have to sell 10,000 copies to be equivalent to the sales of dozens or even 100 copies of others, and you don't deserve to be on the sales list.
It's better to say that the platform didn't block you from the list and recommendation positions, it's all charity!
Curious, he clicked on download.
In less than a second, the game was now on his laptop.
When I opened the game, a minimalist picture appeared in front of me, and a short line of explanatory text popped up.
[You only need to press up, down, left, right, and add the adjacent numbers together.] 】
"It's so easy to play."
Shaking his head with a smile, Xu Qianshi thought that he would get off work in a while anyway, so he tried to finish.
At first, it was quite simple, but as the numbers grew, he realized that he was thinking too simply.
“…… You have to move the big number to the side as much as possible. ”
Staring at the screen, Xu Qianshi touched his chin and thought to himself.
"I was sloppy...... One more shot! ”
Minutes and seconds passed.
The repeated failures did not discourage him, but aroused his desire to compete.
Even he didn't notice that he was actually interested in this little game.
The sky outside the window went from dusk in the evening to completely dark, until the hour hand of the wall clock touched the edge of eight o'clock, and the pop-up window of the game clearance finally popped up in front of Xu Qianshi.
Looking at the hard-won victory, the corners of Xu Qianshi's mouth finally stretched a smile.
However, before he could be happy for two seconds, a leaderboard and the [whether to continue] option that followed made his expression freeze on his face.
it?
Is 2048 just the beginning?
I thought it was over......
Looking at the ranking of the immortals' fights in a daze, as well as the score that was brushed to more than 60,000, Xu Qianshi suddenly swallowed his saliva unconsciously, and subconsciously muttered a sentence in his mouth.
"This game is poisonous!"
Without the slightest hesitation!
Stretching out his right hand, which trembled lightly with excitement, he grabbed the phone on the table and dialed the number to his secretary.
"Here's a mission for you."
"I have a game here, and the link has been sent to your work email."
"Three days! I'm going to see it on my desk! ”