This is the real title - the recruitment (qiang) standard (qian) conference

The professionalization of Japanese football began in 1991, and the huge investment in all aspects has made great progress in a relatively short period of time.

However, they failed to reach the finals of the Shijie Cup in the United States as a first-class team in Asia again, which was a major blow that strengthened their determination to exchange high investment for high returns.

Zhuang Mingge grasped this psychology of the Japanese and knocked them hard. In his opinion, although Little Japan's crazy money-burning move is a bit blind, it is also in line with the arrogant and showy character of this nation.

Japanese football has been effective in many ways. Although Zhuang Mingge disdains many of the practices of the Japanese nation, he also clearly understands that for Japanese football, which has embarked on a correct path of development, it is not something that can be controlled by those extreme remarks and simple manpower.

Although the trend of Japanese football is unstoppable, Zhuang Mingge, who knows it well, can also fish in troubled waters and get some benefits from it, right?

You know, little Japan's money is not always so easy to make, and only when they think that you are strong enough for them to pretend to be grandchildren to humbly ask for advice, these people will think that it is a matter of course to give stacks of banknotes obediently.

In terms of specific training arrangements, Zhuang Mingge has nothing to worry about, this itself is a short-term training and will not affect the normal training of Florence.

At the same time, Zhuang Mingge has handed over the matter to Kenyon to deal with it all, and Zhuang Mingge is very sure that Kenyon and himself agree on a certain aspect, that is, they will not give those Japanese players too many opportunities to contact the Fiorentina first team, and they will train with the Fiorentina youth team. At that time, let the young men of the youth team "greet" these "distinguished guests" from afar.

Through communication with the Japanese side, it was finally decided that several Japanese players will report to Fiorentina at the end of August, before the start of the season. Although Japan's professional league is halfway through and there is still half a year before the end of the season (the Japanese league is not a New Year's Eve), it is clear that the Japanese do have a strong attitude towards their players being able to train abroad.

As soon as they heard that foreign clubs were optimistic about their players, they either asked for a lot to scare away each other, or simply refused to release them.

Mitsubishi, Toyota, and other companies were very satisfied that they were able to make the deal happen, and when Kenyon revealed in the negotiations that "if Japanese companies can become sponsors of Florence, I believe that there will be more cooperation between the two sides in the future", the senior representatives of these companies immediately said with smiles on their faces, "I will definitely participate."

After dealing with the training of Japanese players, the time soon came on July 31, and Zhuang Mingge, who was in a suit and leather shoes, and the club's three general managers appeared in the press room of the Fiorentina headquarters on time.

After walking into the bidding meeting, Zhuang Mingge was taken aback by the huge formation that he had never expected: good guys, not only the four Japanese companies before, because some time ago, these companies "publicity" that Maezono Zhensheng and others were about to study in Italy, as well as the strong recommendation of the Japanese Football Association, made more Japanese companies come to hear the news, and intend to follow the "east wind" of Florence to enter the European market.

In a very short period of time, Zhuang Mingge figured out the hidden ways in it.

Zhuang Mingge is naturally happy to see the scene of Japanese companies taking the initiative to "throw themselves into their arms" -- this is a lot of banknotes that are almost equal to giving away for nothing!

What's more, in the heart of Zhuang Mingge, a "citizen of the Celestial Empire", it is a good thing to make money from small Japan, but there are not many shrewd Japanese businessmen who spend money to make money, so the enthusiasm of these people for the development of Japanese football can be seen.

In addition to Japanese companies, there are also many local Italian companies, such as Standa Supermarket under Cragnoti, Parmalat Company under the Tanzi family, and Ferrero Group under the Ferrero family...... There was actually a company from Qatar in the venue, and Zhuang Mingge knew very well that this was Crown Prince Said fulfilling his "promise".

After all, most of the well-known European companies now have their own fixed sponsorship teams, and most of these teams are counting on the boss's pocket, and they are not very concerned about their own business operations, so it is difficult for Fiorentina to have the opportunity to be favored by large European companies before the big changes in the European football landscape.

To give an example, AC Milan, which had a brilliant success in the early 90s, still has only a pitiful four sponsors, in addition to sports equipment sponsors Adidas and automobiles, and chest advertising sponsors Opel, the other two Mondadori and Mediasette, are Berlusconi's own property. Such a poor business operation is a difference from Manchester United and Real Madrid, which have hundreds of sponsors in later generations.

What's even more frightening is that this situation is also very common throughout Europe, which means that if the backstage owners of the teams are unwilling to continue to fund the team, the clubs will immediately fall into trouble, which Zhuang Mingge, who is trying to make Fiorentina a European giant, does not want to see.

Therefore, this bidding meeting is the first step for Florence to be able to take responsibility for its own profits and losses!

Kenyon, as the main person in charge of this bidding meeting, naturally wanted to stand on the stage to preside over this meeting, and after a short and humorous opening remarks, the sponsor bidding meeting in Florence officially began......

Combined with the experience he had in memory of this area, and some suggestions from "professionals" such as Kenyon and Karin, Zhuang Mingge formulated the advertising strategy for the new season of Florence as early as possible.

The new advertising contract will be divided into three levels and more than 30 categories.

The first level will be defined as the club's strategic partner, under which the two parties will carry out a full range of business cooperation and enjoy a series of rights and interests granted by each other. At present, the number of companies that have reached this level of cooperation with Florence is temporarily zero.

The second level is the advertising sponsor, which generally provides strong financial or in-kind support to Florence in order to enjoy the corresponding advertising rights.

As for the third level, Zhuang Mingge defines it as the team's suppliers, and the products provided by these suppliers are generally relatively trivial things, ranging from the club's office supplies to the trivial daily necessities needed within the club, which can be included in the scope of supplier supply. What Zhuang Mingge knows is that, as just happened, Florence has signed such an advertising supplier contract with Parmalat. Although there are not many such suppliers at present, there is no doubt that the potential contained in this level is really not small.

At the same time, in order to ensure that Florence's interests will not suffer major losses in the future, the sponsorship contract signed by the tender will always be for a period of two years (of course, this will be another way for the companies participating in the bidding).

With the opening and winning of the bid for one sponsorship target, the atmosphere of the scene, between relaxation and harmony and saber-rattling, jumped back and forth, making the mood of many businessmen present, and then continued to rise and fall, climax.

Bidding for TV sponsors in Florence has already begun.

"5,000,000 once! Has anyone offered a higher price? ”

Kenyon, who was standing on the stage, held a small gavel for the auction in his hand and shouted excitedly, he really didn't expect that the sponsorship fee of the original football club could be inflated to such an extent!

When Kenyon shouted "5 million three times", seeing that no one offered a higher price, he slammed the small gavel raised in his hand on the table and announced: "5 million!" Sony has qualified as a sponsor of a Florentine TV set for $5 million over two years! ”

Subsequently, Nintendo managed to defeat its old rival Sony in order to get a spot as a sponsor of the game's products......

Honda and Toyota qualified as locomotive and car sponsors in Florence, respectively......

The bidding event dragged on for a bit of a long time, and after dozens of fierce competitions, the highlight of Zuihou finally came to be revealed.

Who will be the advertising sponsor of Fiorentina's new shirt on the chest in the next two years?

When Kenyon announced the start of the bidding, almost everyone assumed that the most intense and exciting battle of the day would take place in the halls of the Florentine headquarters.

After a brief silence, someone finally stood up from among the bidders.

When people saw that the first to stand up was actually the representative of Qatar Airways, who had kept an absolute low profile in the previous bidding, there was not only a little more conjecture in their hearts.

The representative of Qatar Airways, who has always kept a low profile, was the most photogenic performer in the eyes of everyone when he stood up, however, when he really threw out his decisive declaration, the kind of Liliang that was so unexpected that it hit the heart and shattered the lenses on the ground:

"Hello everyone, I'm Akbar Bakir, CEO of Qatar Airways, and I'm glad to be here this time to be part of something of mutual interest...... Well, I think so, let this bidding event end with me! ”

made a strange remark, took a slight breath, did not give more people a chance to breathe and think, and directly shouted out an offer:

"$50 million !!"

50 million?! It turns out that it's really over......