The atmosphere is here, and the rest is much simpler.

Chen Yi stretched out his hand and pointed at a young girl, who he guessed was 80% the beer girl in the bar.

"You come up!"

The girl stepped up to the podium, and she seemed a little cramped.

"How do you usually sell alcohol?" Chen Yi asked very directly.

This girl was slightly stunned, there are so many people here, and there are most girls in the atmosphere group, how does this person see that she is a beer girl?

"I just ask the guests if they want to drink, and if they do, I'll bring them ......," she replied honestly.

Chen Yi nodded.

"I believe that 99% of the beer girls here use the same method, if the guests want you, give it, if the guests don't want it, you just go away!" He said.

The people below looked at Chen Yi in unison, because this is the norm in the bar!

"Now I'm going to tell you what marketing is and what sales is! First of all...... Whether it's a beer girl, an atmosphere group, or a box manager, you all have a commission for selling alcohol, so why don't you make more money if you have money? ”

"Once you've determined that your goal is to make money, you naturally want to be familiar with your stuff, so let me ask you, what do you know about the wine you sell?"

After Chen Yi finished speaking, he looked at the beer girl beside him.

"Hmm...... I only know the brand of wine, and every time I say the brand of wine, the customer chooses it himself! The beer girl replied.

"Wrong, very wrong! Since we are selling wine, then naturally we want to recommend more wines with high commissions, Yanjing beer is ten yuan for a box, Tsingtao beer is fifteen yuan for a box, can sell a case of Tsingtao beer, why sell Yanjing beer? Chen Yi asked rhetorically.

"Teacher, we also know that we have to sell high commissions, but how can we sell them? The price of wine with a high commission is also expensive...... If the guest doesn't want to pay, we can't help it! ”

A girl under the stage shouted.

Chen Yi looked at her.

"So, you have to understand the characteristics of your beer, for example, Yanjing beer has a slightly weak taste, which is suitable for girls who don't drink much, and for example, Snow Beer has more stamina, which is suitable for guests who have other thoughts after soaking in nightclubs at night!" He said.

Some of the people in the audience have already started to take notes in the small notebook they carry with them.

"Know what you want to sell, this is the first thing, according to different customers, promote different products, instead of letting customers choose, this is the first thing you should pay attention to."

"Then the second one is that the so-called customer is God, which is pure nonsense!" Tatsumi continued.

As soon as this sentence came out, the girls in the audience were in an uproar.

"Teacher, we all rely on guests to eat, and the customer is God, right?"

The beer girl who had been standing next to her asked strangely, isn't the customer just God? The customer is her own father......

"Where's the right? Think about it...... But anyone who comes to a nightclub or bar has two purposes, the first is to vent their own energy, and the second is to find prey for them to vent their energy, both of which are undoubtedly inseparable from the cooperation of alcohol. ”

"How can you forget your worries and sorrows if you are not drunk? If you don't get your sister drunk, how can you ride a horse and gallop? So...... It's not that we need to sell the wine to the customer, but the customer himself needs the wine! ”

Chen Yi said as a matter of course.

Everyone in the audience was stunned, thinking about it carefully, what this teacher said really has some truth, in fact, sometimes even if they don't sell, those customers will take the initiative to find them.

"Also, I don't know how many bar and nightclub owners are here today, so I just want to ask you, are you insane?"

"People are just selling drinks in your yard, what are you doing in the morning and shouting slogans every day, you are not a pyramid marketing company, and you don't need a sense of collective honor, what are you doing with all this?"

Chen Yi scolded unceremoniously.

A few of the bosses under the stage were really stunned, for them, the sales of alcohol has always been a big money-making head, so they can be regarded as thinking about these beer girls.

It's really a good thing to brainwash and shout slogans every day.

"I advise these bosses, you just let your beer girls fly freely...... As long as they can make money, I guarantee that their enthusiasm is a hundred times better than if you force them to shout slogans every day! Chen Yi said.

The audience suddenly burst into loud applause.

"Teacher, what should we do if the guest seems aloof and doesn't like to deal with people?"

The beer girl on the side asked suspiciously.

It's a rare opportunity, and she usually takes the opportunity to ask the questions she encounters when she sells wine.

"You tell him to fuck off, or you fuck off!"

Chen Yi said unceremoniously.

The beer girl was stunned.

"Who told you that every guest who comes to a nightclub is here to spend? Some people just come to feel the atmosphere, and when you meet such people, I will tell you a word, don't grind...... Hurry up to the next customer! Is our time not time? Chen Yi explained.

This sales lecture lasted for more than two hours, and at the end of the group, a group of girls surrounded Chen Yi in the middle and chatted about various problems they encountered in their work.

For example, what should I do if I meet a guest who loves to take advantage?

For example, what if a guest has to think of their beer girl as a lady sitting on the stage?

At this time, Chen Yi was no longer a sales lecturer, he became a psychiatrist.

"I said girl, how much do you think you're worth?"

He looked at one of the beer girls.

The beer girl was stunned for a moment, not knowing how to answer.

"I think all of you here must have a bottom line in your hearts since you work in various nightclubs, right? Since it's eating this bowl of rice, don't be too pretentious, I'll tell you the truth...... Whose money is not blown by the wind, it is necessary for other guests to come to consume and greet each other with a smile, right? ”

"As for being taken advantage of by the guests...... If you can't accept it, then I still advise you not to pursue this profession, because you don't have a clear understanding of your profession. ”

"Where do you work? Bar! Nightclub! What do men do here? It's just for fun...... What is fun? That's you! ”

Chen Yi said unceremoniously.

These young girls are now fantasizing too much, they are still thinking about being a bitch and setting up an archway, and they want to make money and refuse to suffer hardships and losses, how can there be such a beautiful thing in the world?

The group of girls around him didn't look very good, because what Chen Yi said was really not what they wanted to hear.

Slowly, there were a lot fewer people around Chen Yi.

Zheng Tiancheng came, and the rest of the girls saw it and hurriedly ran away.

"Brother, the owner of the bar that has been refusing to join my company is here, can you go and see it?" He asked.

Chen Yi glanced at Zheng Tiancheng.

"Brother Zheng, are you trying to squeeze my surplus value to death?" He snorted.

"Brother, what are you talking about, that bar is a little different from other bars, you will know when you go to see it." Zheng Tiancheng laughed.