Chapter 340: Solution
Under the tandem of Antonioni, a league for next season's Serie A television broadcast fee has taken shape, waiting for the professional league meeting to be held on July 5.
On the day of the meeting, Galliani, the general manager of AC Milan, who came to the venue early, was surprised to find that many of the people who came to attend the professional league meeting this time were not the general managers of the teams, but the behind-the-scenes bosses of these teams!
If something goes wrong, there must be a demon! This is the experience that the bald man has accumulated over the years.
Therefore, at the beginning of the meeting, Galliani decided to take the lead and took the lead in throwing out a topic that was not agreed upon in the previous meeting: the amount of the Serie A broadcast contract for the next three years.
"Guys, I think this broadcast contract offered by Mediaset is quite sincere, after all, this three-year, $50 million contract has already exceeded the previous broadcast contract by a full $10 million." As soon as Galliani came up, he threw a bait that many small and medium-sized teams thought was very tempting.
Zhuang Mingge sneered in his heart, the increase of $10 million does seem like a lot on the surface, but if it is evenly distributed to the next three seasons, and the 18 Serie A teams will be distributed according to the results of each season and the number of broadcasts, then in fact, most of the small clubs whose strength can only be regarded as the middle and lower levels can only get a mouthful of soup at most.
$10 million, just looking beautiful.
"Galliani! Speak with a conscience! Franco Sensi, who is the most insightful of the holy alliance between AC Milan and Juventus in the league, was the first to jump out and attack first, "Don't try to fool us again with this kind of trick!" Why do we have to sign Media Selectt on the issue of broadcasting? ”
"That's because ......" Galliani's words were interrupted by Zhuang Mingge before he could say anything.
"Well, Chairman Sensi's opinion is very reasonable, the law does not stipulate which specific company we have to sign a broadcasting contract with." Zhuang Mingge rubbed his chin with one hand and began to express his opinion, "Everyone here has outstanding achievements in the business circle, you should know that you should shop around on this kind of issue, and I think it is better to protect the rights and interests of our Italian club by means of public bidding." ”
"The price offered by Mediasette is already reasonable...... Galliani struggled, a fine sweat on his forehead, he has already begun to imagine in his head that his big boss has not been able to get the league broadcast rights at the desired price, and if this situation develops, it is really possible that this situation will occur.
Nothing like this must be allowed to happen! After all, this is directly related to Galliani's status in Berlusconi's heart!
"Ahem." This time, it was Zhuang Mingge who interrupted Galliani's defense, he ignored Galliani's dissatisfied eyes, waved his hand, and after letting everyone's attention focus on himself, he asked Karin, who was his secretary to attend the meeting, to distribute the materials prepared to the clubs present, and then said, "Everyone! This information has clearly told us that the Premier League is a product made by the Britons in a desperate situation, and its broadcast contract is 5 years and 191 million pounds! ”
Zhuang Mingge said this, paused slightly, and then threw out an even more "amazing" news: "And, according to reliable sources, Murdoch's Sky TV intends to sell it for 670 million pounds in four years next year!" ”
Of course, Zhuang Mingge did not say some more amazing facts, that is, when the contract was renewed again in 01, the broadcast fee became 1.1 billion pounds in 3 years, and by the time Zhuang Mingge crossed over, the broadcast fee had risen to a terrifying 2 billion pounds in 3 years.
This is only the TV rights in the UK, and the overseas broadcast rights are not included at all, but Zhuang Mingge vaguely remembers that he once saw a report that the Premier League's broadcast fees in Hong Kong were sold for two hundred million dollars in three years......
What a terrible gap!
Therefore, in order to change the situation of less investment in Italian football after the lira crisis, TV broadcast fees, which account for a significant share of club revenue, must be increased! And it must not be too much lower than the Premier League! Otherwise, Serie A will repeat the mistakes of the past sooner or later.
"Chairman Corleone is right!" Parma owner Lao Tanzi, who lives in a small town, was the first to respond to Zhuang Mingge's point of view, "You all know that with the population of the city where my team is located, the ticket income alone cannot afford the team's existing staff salaries, and every year I have to pay out of my own pocket to inject funds into the club to maintain normal operations. If the broadcast fee is on the same level as the Premier League, I'm sure many of you don't have to worry about paying for the team anymore. ”
Tanzi's speech hit the hearts of many small and medium-sized team owners, after all, a league has 40 million pounds a year in broadcast fees, according to the distribution method of the Premier League, even the relegated team can also get a lot of income, which can almost offset the operating costs of the entire club.
"Chairman Corleone, this is pure nonsense! I doubt the authenticity of this information! Galliani was already a little panicked in his heart at this time, he didn't expect Zhuang Mingge to be so well prepared, and as soon as he came up, he used the Premier League, which can only be regarded as a second-rate in the eyes of Italians, to stimulate everyone.
Think about it, if these Italian owners knew that the broadcast fee for a season in the Premier League was higher than the three years of Serie A combined, would they still choose to sign Mediasette at a low price?
As long as you're not a fool, you won't......
As a result, Galliani had no choice but to express doubts about the authenticity of this information, and now put the matter on hold for a few days, and then use this time to inform his boss to seek a strategy to deal with it.
It's a pity that Zhuang Mingge, who came prepared, obviously won't give Galliani a breathing room, knowing that he is capable of adding baldness, he clearly knows that if he can't beat the other party to death with a stick, then his side will inevitably suffer from it.
"Manager Galliani, the Moratti family has done some research on this information, and unfortunately, this information is indeed true and reliable." At this time, Moratti made up for Galliani's blow, "I think that because of the huge gap in the amount of TV broadcast fees between the Premier League and our Serie A, Mediaset, as the main TV broadcaster in Serie A, is suspected of market manipulation and unfair competition. Therefore, I hereby propose that the league broadcast contract for the next three seasons should be open to the public tender of all Shijie TV broadcasters! ”
When Galliani heard Moratti's proposal, he immediately collapsed in his chair, knowing that he was powerless to prevent the sharp increase in broadcast fees.
If Berlusconi had known the news, he would have been so angry that he would have wanted to tear Galliani up.