Outlets are theoretically where brands dump their inventory.

Use the reason that the rent of a house in the suburbs is low, and sell it at a lower price.

In fact, in the clothing price system, it is a matter of rent and price.

In general, the production cost of brand clothing is probably between one and a half to three percent of the list price, depending on the cost management ability of each company.

Then sell to franchisees and wholesalers is between 40% and 60%, which depends on the toughness of the brand.

The difference between this and the cost is the profit made by the manufacturer's brand.

Then the franchisee does not say that it can make about half of the net profit, and it is very common to discount the selling price, and various expenses such as store rent, decoration, and labor are all in it.

Therefore, it is not bad for franchisees to earn two or three percent in the end.

I'm afraid of encountering unsalable money or a cooling market.

The biggest problem in the apparel industry is inventory, and many brands are dying on it.

There are many reasons for too much inventory, but in any case, if the inventory can be sold at a price of four or five discounts, it will definitely not be a loss for the manufacturer.

That's how outlets survive.

Tang Yuhua once said that she engaged in this outlet because of some of Sister Xia's instructions, and this real estate also has Sister Xia's investment.

From the perspective of these two strong women.

It's a really good investment.

But this has been popular in foreign countries for decades.

As domestic automobiles are about to enter thousands of households, the consumption level is also steadily improving in the social environment.

It looks like a money-making model that is going to bloom in the country.

However, because of the rise of e-commerce, it will encounter Waterloo in China.

It's just that the plan can't keep up with the change.

And the most frightening thing is that Tang Yuhua, an entrepreneur who has risen from the grassroots, is not aware of this dangerous approach.

Maybe by the time you find that your business is in a slump one day, it's too late to change.

Zhao Dezhu came just to talk to her.

Of course, he won't give away benefits in vain, he also has to see the benefits.

Of course, raising your hand is still the same as hooking your shoulders and back!

Speaking of Zhao Dezhu's arm, he has hooked up with a lot of people of the opposite sex, and now he has also hooked up with several big guys, so he has this habit.

Tang Yuhua not only didn't resist, but also smiled, but his squinted eyes were full of teasing: "What, when you see your sister opening here, do you have any ghost ideas?" ”

Today, because it is close to Christmas, the outlets, which have been in trial operation for more than a week, have begun to push advertisements in major media in Jiangzhou City, and will officially open for business in the sales season from Christmas to New Year's Day.

found two modeling companies in the city and gathered seventy or eighty models, Tang Yuhua asked Zhao Dezhu if he was interested in bringing the girls to the golf class.

Now the whole park is already crowded in the early morning, and the crowds are moving, and there are advertisements, signboards, balloon streamers, and banners hanging everywhere, which is very pompous.

Tang Yuhua was also dressed very formally and waited for the opening ceremony.

Zhao Dezhu poured ice water: "Sister, no matter how much money you invest, if you don't follow my advice, you will lose here in three or five years, and more than ten years will make you lose so much that you even have to lose your pants." ”

People have almost made up all the old books, and they have to cooperate with Tianhu Real Estate to create such a big situation.

On the big day of opening, this guy actually had a crow's mouth to such an extent.

was so angry that the costume boss almost exploded on the spot: "Zhao! Morality! Post! ”

Li Yuanyuan, who had been following closely behind, was almost taken aback.

So Zhao Dezhu wanted to hug the other party: "Sister, you are an understanding person, you don't need money for good words, but it will be fatal, I don't want money if I say something ugly, I don't want money, I will do it after I give it to you, and I will not lose much." ”

Tang Yuhua snorted angrily: "Say! Hum! ”

Zhao Dezhu does have a lot of experience: "Slowly reduce the sales of clothing stores, try to rent these stores to catering, amusement, parent-child play, and make this the most suitable place for family dinners in the city, and parents bring their children to play, this is a business that will never be less, because there will be fewer and fewer people who will come to buy clothes like this, because they all go to the online store to buy clothes." ”

This is reasonable, and the woman's face becomes as fast as the weather in February, April and August: "How much money have you sold this month?" ”

With the official support of a certain treasure network, Offhanie's official flagship store has sold a turnover of more than 400,000 yuan in more than 20 days in December, which has exceeded the standard of annual sales of Offhanie's physical store of one million.

Tang Yuhua was also convinced: "My ...... The highest annual sales of the star store is more than 4 million, and they are veterans who have been doing it for more than 10 years, investing nearly one million to open a big store in the best secondary market, and inviting more than 10 salesmen, and the result is easily surpassed by you? ”

Zhao Dezhu thought to himself that Lao Tzu has a rebirth bonus: "Sister, I told you a long time ago, one million you buy back the online store, if you don't buy it, then I will continue to sell, now there are more than a dozen people in the store responsible for the operation, a few days ago I just came back from Citigroup, accompanied this company to take a billion dollars of investment, people want to build a thousand 10,000 100,000 such online stores, you just wait and see, more and more people will buy clothes online, they will run to your store to try to see if this model looks good and comfortable, and then go back to the Internet to buy, You're waiting to cry in so many stores. ”

Outlets are a form of discount stores that concentrate a large number of brand stores and mainly include clothing, shoes and hats.

This kind of hypermarket, which needs to move to the suburbs, can be said to be the most violently impacted by e-commerce.

With such a large site and so many staff costs, if you don't transform and increase service projects as soon as possible, you will die a miserable death in the future.

Tang Yuhua heard about it: "Huh? Is that the contract signed at Citigroup Golf Course? You went too? ”

Zhao Dezhu is not a few blind boasters now: "The three people in the photo, except for the two bosses who signed the contract, are me, don't you still believe me?" ”

Tang Yuhua raised his eyes and looked at the scene of gongs and drums fluttering in front of him, and suddenly shuddered: "Will ...... So miserable? ”

Zhao Dezhu hugged him tighter: "Sister, it's like opening an online store, if I do this, I will definitely make some money, but will it be harmful to you?" ”

The success of an online store is a clear example after all.

The experiences and opinions that Tang Yuhua has always believed in have finally been a little shaken: "If you talk about being specific, how to do it?" ”

Zhao Dezhu gestured with one hand: "Quietly two in one, big stores and small stores, take advantage of the current popularity, recruit other stores, but don't do clothing, shoes and hats to buy and sell things, must be to do service play, no matter how powerful the online store is, you always have to come to the scene to eat and play with the children, you just follow this line of thought, some people are more professional than me." ”

In the face of such changes in the times, Tang Yuhua is still embarrassed: "I finally talked about so many brands, some of them have signed a long-term contract of five years and ten years, especially some big brands are still my own agent sales, you can say it is easy, I have to distribute so many goods every year!" ”

This is Zhao Dezhu's dish: "Hahaha, open an online store to sell, my store will sell it to you, save various costs such as space, labor, etc., and you can make money if you are cheaper." ”

Tang Yuhua is still thinking old: "All brands have signed regional sales contracts, and those who are strung together will be fined, and some big brands also bring barcodes, and you can know whose goods are in a scan." ”

Zhao Dezhu is a saboteur: "Cut the label, in order to save dozens of dollars, customers don't care if the label is complete, big sister, the times are different, some of these big names will also be crushed by this round of e-commerce, the whole model will be turned upside down, they can still take care of you?" The winner is the one who can sell the goods in large quantities every year. ”

His hand waving in the air is like writing a blueprint for e-commerce: "In the previous model, no matter how big it was, it was impossible to open a store in every city, county and town, but the online store was a customer holding a mouse on the computer to find it in reverse, and every street and every house in the country was a store. ”

Tang Yuhua already believed him: "Oh my God, the more you talk about me, the more panicked I become!" ”

It must have washed away all the joy of opening a new industry.

Zhao Dezhu patted her on the shoulder affectionately: "I'm here, don't panic!" ”

Tang Yuhua actually leaned on his shoulder!

Immediately I heard the elongated teasing and disdainful sound of yo.

Li Yuanyuan also hurriedly pulled Zhao Dezhu's back shirt like a sentry.

Turning his head to look over, Boss Xia, Boss Song, Aunt Media, and Aunt Beauty were coming over together, looking at the appearance of the secretaries and assistants around them, I don't know how long I have been watching the Western scenery twilight love.

Xi Lianying also followed them with a smile on her face.

Boss Song's voice was the loudest: "Hua'er! Isn't it, you've made it public? ”

Sister Xia smiled and looked at Li Yuanyuan, who was standing upright and bowing and saluting, this girl seemed to feel that she was not putting her guard well, and she shouldn't play with her mobile phone.

Shen Jianing was even more annoyed, she ran to help Zhao Dezhu get the bag just now.

The beauty aunt ridiculed: "No wonder Hua'er looks so good recently......"

The media is the most ruthless: "When you invite us to eat candy, we will definitely send you a front page like this time!" ”

Tang Yuhua was in the mood to joke with his sisters, and squeezed out some expressions with a wry smile: "On a good day, I was so scared by him that I wanted to return this place." ”

Boss Song immediately imparted his experience: "Don't be afraid of him!" This little ghost likes to scare people the most, and you can't do it until you have no master! ”

Zhao Dezhu hehehe: "It's as if I got it from you." ”

Boss Song threatened him: "My side of Fengzui Cliff has been reviewed, ready to start construction, I will hurry up the construction period to rush to open, if the business is not good, you weigh what to do yourself!" ”

Xi Lianying quietly lagged two steps behind, frowning to judge how much work coverage the professional players had.

Only Sister Xia was unhurried: "Did you succeed in this trip to Citigroup?" ”

Expeditions abroad are still powerful.

Several rich women who should be considered very powerful in Jiangzhou immediately quieted down.

Zhao Dezhu immediately reined in and replied in a regular manner: "If you succeed, he is really looking for a billion-level investment, and he will definitely fight all over the world in the future, and he also promised to come and invest in me." ”

Different from the exclamation expressions around her, Sister Xia was still so calm and stable: "Who did you meet?" ”

Zhao Dezhu is like a few treasures: "Li Zhengdao of the Jiao Po Little Devil Software Bank, he may also come, the boss of PHS, this is a complete failure, the boss of YOHOO, this is a good person, and there are many banker investors who are said to be Wall Street and Silicon Valley, well, there is a guy I have been pondering, I hope to have the opportunity to know who he is." ”

Sister Xia's focus was: "Then have you learned this trip?" ”

Zhao Dezhu nodded heavily: "I learned a lot." ”

Sister Xia was satisfied: "Then I'll wait and see." ”

Aunt Media's face was already smiling.