More than 120 copies were sold in the third phase; The fourth installment also maintained this number.

If the fifth phase continues, it is estimated that it will also stabilize at this number.

If the price of the newspaper is about 100 yuan, then such sales are normal. But now the price has dropped to 30 Wen, and the sales volume is still so low, Princess Shangde and Mrs. Cui are not very satisfied.

The two had long wanted to discuss with Zhao Ruxi. It's just that Zhao Ruxi wants to concentrate on the exam, and the two of them think it's better not to disturb her, so they haven't come to find Zhao Ruxi.

If Zhao Ruxi hadn't taken the initiative to ask now, Mrs. Cui would not have mentioned this matter.

"Have you asked why?" Zhao Ruxi asked.

Mrs. Cui nodded: "I asked." Everyone says the content is appealing and the price is not expensive. But there is too little content to watch, and even less content to attract them, and they can finish it in a while. Sometimes people get together and circulate it to each other, and in a moment the whole newspaper can be read. After reading everything from others, I naturally have no interest in buying it. The reason why the college can sell so many copies is because the students want to support the college to run the newspaper. ”

Zhao Ruxi was thoughtful.

Mrs. Choi continued, "Originally, the serialized story could still attract people to buy. But the students said that the story was only a little bit of the story, and that they would have to wait a whole month to see what it was going to do. A month later, I bought the new newspaper, and the previous plot was forgotten. If you want to read the book, it is better to go directly to the bookstore to buy the bookbook. ”

"Another is the trouble of purchasing, you need to send someone to take a carriage from the capital to Bac Ninh to buy. We can solve this point, and the next two phases are sent to the capital Shen Mansion for sale, so as not to run so far. ”

The eldest princess of Shangde's concubine is surnamed Shen, and Shen's mansion is the concubine's mansion.

Zhao Ruxi nodded: "Let me make a few suggestions, you can see if it is useful with Her Royal Highness the eldest princess." ”

"Wait." Mrs. Cui hurriedly took out a notebook and charcoal, ready to take notes.

Zhu Shi looked at this situation from the sidelines, and was a little stunned.

Who are these two masters, and who are the students?

"First of all, you have to confirm with Her Royal Highness the eldest princess whether you can change the newspaper from a women's newspaper to a newspaper that can be read by both men and women. If it can be changed, then my advice will be useful; If you can't change it, you can listen to the following suggestions selectively. ”

Mrs. Cui was stunned: "Why do you want to change it?" Aren't we targeting women? ”

"Yes, for women. But this market is too small to have much influence. If the sales volume is small, the cost will go up, which is not conducive to the development of the newspaper. ”

Seeing that Mrs. Cui didn't understand, Zhao Ruxi explained: "The ruler of this world is a man. Changing a woman's mind sometimes doesn't do much. Only by changing men's minds can we fundamentally change the situation of women. Compared with He Yuqi, although her thoughts with her mother are important, it is her father's ideas that can completely change her situation. ”

"So......" Zhao Ruxi winked playfully at Mrs. Cui, "The newspaper we run seems to be readable by both men and women, but in many places we can carry private goods and quietly change men's minds through the way of 'moisturizing things silently'." ”

Mrs. Cui's eyes lit up and she looked excited: "Yes, yes, what you said is so right." It's me who is narrow-minded. ”

"But this matter is not something we can decide, and Her Royal Highness the eldest princess has to go to the palace and ask the emperor." Zhao Ruxi said.

The newspaper is the mouthpiece of the imperial court, and it's okay to run a women's newspaper. If it is for men, the emperor is afraid that he will not let the eldest princess Shangde do it, but the court itself will do it.

She suggested: "If the emperor does not agree, let His Highness suggest that the imperial court also set up a newspaper." Her newspaper is only a supplement and does not deal with political issues. Even if it is involved, everything should be listened to by the imperial court, and the content should not be too much, and more is biased towards life. ”

Mrs. Cui nodded solemnly: "I'll tell the eldest princess when I go back." ”

"If it can be done, then the name of your newspaper must be changed, and the word 'woman' must not be used. Otherwise, men are embarrassed to buy it. Secondly, the layout has become eight pages from four pages, and the paper is also larger, making the content richer. ”

In the past, because the layout was too small and the handwriting was relatively large, only four or five hundred words could be published at a time.

In modern times, the Internet serializes 4,000 words a day, and readers still complain that the updates are too slow and not enjoyable. Mrs. Cui's newspaper published four or five hundred words, and it will take a month to see the following, who can stand this?

Xu Xue and her words are not written in Chinese, but semi-literary and semi-vernacular, carrying more content than the modern Internet, but the more is also limited.

"Third, it is recommended to run a ten-month report, and it is really not possible to have a semi-monthly report. It's too long since it was released once a month. If you don't have enough people, you can recruit people. If the sales go up and you make money, you can afford to hire more people. ”

"Fourth, adopt a one-year minimum order. If customers are willing to subscribe to a year's worth of newspapers and pay in advance, you will send someone to deliver the newspaper to their door every time it comes out. ”

"As for those who don't want to subscribe, you can cooperate with major bookstores to sell, put newspapers in bookstores and sell them, and for each copy sold, the bookstore can earn two cents. As long as you sell a lot of money, they should be happy to cooperate with you. ”

"Fifth, the price will go down again. It is enough to set it at the level of 20 wen per copy. ”

"Wait." Mrs. Cui shouted in her mouth, her hands did not stop, and she finished writing down what she wanted to remember, and then she raised her head and said to Zhao Ruxi, "The price of thirty wen is just to protect the capital, and if it is reduced to twenty yuan, you will lose the capital." Although the eldest princess and I can afford this money. But if you want the newspaper to go far, you can't lose money. ”

Although the cost of printing has dropped, the manuscript fee of the copywriter and the salary of He Yuqi and others have to come out of the cost.

Especially in terms of manuscript fees, they originally went for the purpose of helping poor women, and the manuscript fees they gave were too small to work at all, and they were not conducive to motivating everyone to write articles to contribute.

Thirty yuan is said to be capital preservation, but in fact, there are many links in which Mrs. Cui and Princess Shangde have not been included in the cost. Without their support, the newspaper would not have been able to walk on its own.

Zhao Ruxi smiled and said, "Master, don't worry, I haven't finished talking yet, you listen to me." ”

Mrs. Cui immediately stopped talking, and looked at Zhao Ruxi with expectant eyes, waiting for her to speak.

"Newspaper sales went up, and advertising could follow. When we run a newspaper, we don't make money from newspaper buyers, but from advertising. ”

"Advertising? What is advertising? Mrs. Choi asked.

Zhao Ruxi explained to her the meaning of the advertisement, and Mrs. Cui's eyes lit up suddenly, and she stood up excitedly: "This is a good idea." Ahh ”