95, Girlfriends Paradise (4)

Xu Gezi, Jiang Feifei and Shen Xiaofu came out of the office and smiled at each other, Jiang Feifei stuck out her tongue at the two of them and made a grimace, Shen Xiaofu was very careful, afraid of disturbing the whispers of the two of them, so he deliberately locked the door of the office, and found a waiter to listen to the sound in the corridor, if the two people inside wanted to come out, give the two of them a good door, and then the three of them went downstairs along the corridor and came to the hall on the first floor.

This hall is actually magnificently decorated, with a total area of about 1400 square meters, divided into two main exhibition areas, one exhibition area is an internationally renowned brand, and one exhibition area is a domestic brand, the exhibition area occupied by domestic brands and international brands is almost the same, but the international brand in these places, the artistic atmosphere is stronger, and the domestic brand exhibition area may be richer in product categories, the style of the exhibition on both sides is completely different, Jiang Feifei looks at it from a distance, I still prefer the international brand exhibition area with a strong artistic atmosphere, so the three of them walked to the international brand exhibition area together.

International brand exhibition area, according to different popularity according to the national region, are a brand franchise store, these brand logos are placed in a prominent position, all kinds of products, and enlarged photos, as well as the layout of various scenes, the customs of the country, are displayed in these franchise stores one by one, than the shopping mall those franchise stores, the artistic atmosphere is stronger, the artistry of the product placement has also improved a lot, so that people have an immersive, pleasing to the eye, refreshing feeling, the artistic atmosphere is particularly strong, Especially in France, several well-known brand stores, several Versailles, photos of oil paintings are placed in it, and the Venus with broken arms stands in the urban garden, as if returning to the French royal palace in the Renaissance.

As the saying goes, insiders look at the doorway, laymen look at the liveliness, these cosmetics and skin care products are very familiar to every girl, which product has what function, you can understand at a glance, facing the dazzling array of products in the hall on the first floor, Jiang Feifei and Xu Gezi were completely shocked, according to Shen Xiaofu, it has just been less than a month here, and the products that can be exhibited are already so rich, it seems that this time is really enough for her to be busy.

Let's just say that these internationally renowned big brands, if you want them to live in a place, build a special store, it takes a lot of procedures, now so many internationally renowned big brands in front of their eyes, and each counter is designed in accordance with the store, all the big brands that can be found in the country, have been listed here, negotiate with them, sign a contract that is a difficult job to complete, how to do it in such a short time?

Seeing that all the big brands in this area are internationally renowned, Jiang Feifei frowned, didn't Shen Xiaofu focus on domestic brands at the beginning? How do you change course now? Putting these well-known big brands in such a conspicuous position, and collecting so many varieties and types, it turns out that he has been under the banner of domestic brands? It looks like Shen Xiaofu is going to transform?

Xu Gezi is still a little scruple about these internationally renowned brands, for such an experience flagship store, with the main international brands as the main body, how many people can afford these expensive cosmetics and skin care products? But he thought about it again, this is Beijing, there are all levels of consumer groups, for those rich girls, these internationally renowned big brands are concentrated here, you may not be a selling point, but as an ordinary person, it is a little unaffordable.

Shen Xiaofu has already guessed their questions from the expressions of the two people, "You must be suspicious of my internationally renowned brands here, this is not to blame you, if according to the normal working procedures, even a contract can not be signed now, we hired the sales director Deng Chun, with ready-made resources in hand, found an international brand agent, and these merchants at one time, if it is not for Deng Chun's connections, which of these brand agents is difficult to settle, It was because we found this authoritative agent that we were able to do it all at once, thanks to our sales director. ”

Jiang Feifei still raised the question in her heart, "Second sister, some time ago I remembered that you were mainly selling domestic products, why have you changed your path now?" Have you gone international? So many big international brands are displayed here, which shows that you have reduced your enthusiasm for domestic products. ”

Shen Xiaofu hurriedly explained, "It turned out to be a small workshop that sells domestic brands, of course, it is necessary to focus on domestic products, and now it is necessary to build a decent experience flagship store, customer groups at all levels need to be taken into account, some people like domestic brands, then we will show the domestic brands, there are large areas of products are domestic brands, when you see that there for a while, you will know that domestic brands are also dazzling and particularly rich, our area is mainly internationally renowned brands, Some young ladies are specifically fond of these brands, and these brands have high profit margins, how can they not take care of this part of the customer? ”

Xu Gezi nodded affirmatively, "What you said makes sense, now as an experience flagship store, such a large storefront, it should display all kinds of products and let people choose freely, now the world is globalized, as if living in a global village, what else is domestic and international?" Meeting the needs of customers at all levels is the most important thing to consider. Some people like domestic products, there must be people to consider international brands, such a big city as Beijing, consumption diversification is certain, this consideration is not wrong at all. ”

Jiang Feifei also said with certainty, "Your exhibition hall is really beautifully decorated, and the artistic atmosphere is particularly strong, it must be a master who helps you do it, can you please come out and explain it to us?" ”

Shen Xiaofu asked the waiter on the side, "You see if Mr. Deng is not there, if he has time, invite him to come and say that I have two friends who want to meet him." The waiter followed Boss Shen's instructions and hurried to find Director Deng.

Jiang Feifei told her, "Second sister, my eldest sister and I are just to take a look, and we are not customers, why do we have to hire a sales director?" Wouldn't you just help us with the introduction? ”

Shen Xiaofu said very seriously, "How can that happen?" You and the eldest sister are the most important guests of our place, another reason is that I don't know about these products, not familiar, and can't talk nonsense with you, of course, I want to ask Director Deng, an expert to help you answer your questions, maybe when you have more words, I will go here A large number of products, do not introduce these to you clearly, how to do it? ”

Xu Gezi smiled and said to her, "You two just know how to gag, don't you know what the occasion is?" With so many waiters around, the two of you are still joking like this, Boss Shen, you have to pay attention to your identity in front of the staff. ”

Jiang Feifei originally wanted to laugh with Shen Xiaofu, but when she heard Xu Gezi's reminder, she knew that she wanted to maintain Shen Xiaofu's identity as the boss here, so she swallowed the words behind her, just looked at her and smiled evilly, and her strange expression made Shen Xiaofu almost unable to hold back.

Jiang Feifei said indifferently, "These brands are well-known international brands, and these products are no different from those placed in specialty stores. ”

Shen Xiaofu said happily, "The current purchasing power is really unimaginable, we have only put it out for more than ten days, and the daily sales will make you jaw-dropping, there was a little girl last week, it doesn't look like anything unusual, and I don't know how, we have purchased hundreds of thousands of cosmetics and skin care products here, and the most eye-catching thing is that I also bought a bag of millions, which is a global limited edition, and it is really unthinkable to be generous." ”

Xu Gezi frowned, and the expression on his face was even more surprised, "You don't have too many people here, isn't there millions of people in one business?" According to these cost calculations, your profits are bursting, aren't you afraid that the little girl's parents will come to you? ”

Shen Xiaofu looked at Xu Gezi's expression, and the question he raised, he couldn't hold back his laughter, looked at the surrounding environment, especially there are so many shopping guide ladies here, or held back, "Sister, said that it was a little girl, she looked like she was in her twenties, she was still shouting while shopping, saying that it was her habit, whenever she was angry, either she would go to the store and sweep all the goods, or she would go to eat, Until he can't stuff his stomach into anything, now there are more little girls like him, the richer he is, the more he can do it, and he does it with tricks, anyway, it's their parents' money, who can stop it? We encounter several cases of this kind of thing every day in our store, and we are no longer surprised. ”

The more Jiang Feifei listened, the more addicted she became, and she couldn't help but sigh, "It's good to be rich, those eldest ladies must be poor and have money left, don't think that these rich eldest ladies are their parents' money, although those little girls are only in their twenties, they may also be business wizards, like the second sister, they have innovative thinking, willful entrepreneurship, and willful spending money, this is also a generation of new people replacing the old, their thinking is beyond the imagination of ordinary people, so we don't try to understand them." ”

Xu Gezi was still wondering in his heart, even if he had money to toss tens of thousands of yuan, it would be a million-dollar squander, what would it be like? I really don't understand, "Anyway, it's like a fantasy to me, in short, I think Shen Xiaofu's business ideas and thinking are different from all of us, not only has courage, courage, but also methods, and the future is limitless." ”

Shen Xiaofu was also ignorant, "There are many strange things in the world, it happens every day, not here, it must be there, there is no need to be so serious about these things, anyway, this business model is a major invention of our Director Deng, I am a layman's boss, I can only let them do it, and then use my traditional way of selling people, it must be a small fight, recently our sales network platform has been built, and an online store has been built in Jingdong Mall, Now the daily sales are the sum of my original sales in more than a month, and this kind of network space is too grand, so our sales director is a sales god, and the miracles he creates impresses me every day. ”

When Jiang Feifei heard it, she felt that it was indeed amazing, if it weren't for a person with a sales genius, it would be impossible to create so many sales miracles, but she wanted to meet such a legendary figure. "It seems that Senior Brother Qingfeng has sold you a lot of energy, and your business has become his own business, maybe who is digging the corner of the wall, please come to this god, you say this, I am really a little curious, this sales talent with artistic attainments, there will be many wonderful ideas, and there will be many sales methods, otherwise, how can it be possible to create such a legend in the past few weeks?"

Shen Xiaofu was actually a little anxious in his heart, the waiter didn't invite Director Deng for so long, and it also made her, the boss, a little faceless, what could be more important than the boss's orders? Isn't it a bit too much of a sight to behold? So he wanted to find another person to invite Director Deng, but he was afraid that the two girlfriends would find out the clues, so he persuaded himself to wait a little longer, was it on the way here?

At this time, the director of the hall came, saw Boss Shen with the guests, and asked Shen Xiaofu, "Mr. Shen, do you need me to introduce the guests?" ”

Shen Xiaofu felt that it was more important to do business, there were several groups of guests around who were buying goods, and she couldn't delay business because of her own guests, so she said, "I have asked people to invite Director Deng, and he may come back in a while, now there are so many customers in the store, you should take care of the customers first, these two are my good sisters, I can entertain you, you still go and get busy, thank you." ”

The supervisor left happily, and soon walked around the other customers, patiently and meticulously helping the customers choose the goods, from her happy expression, it seems that she has met a big customer again, and she must be selling a big order.

Jiang Feifei saw Shen Xiaofu, changed her usual temperament, and did not speak as bluntly as she did with these sisters, but was polite to her employees, not only mastering the measure, but also using thoughtfulness and a little amiable feeling, and was happy for his change from the heart, because only in this way can her business empire be stable and far-reaching, so that her employees can be more cohesive with her and respect her more.

Jiang Feifei from focusing on products to people, now began to pay attention to this sales atmosphere, the layout here is indeed very artistic, but also highlights the business warmth here, from the business environment, buying things here, whether it is from the psychological or external atmosphere will be very comfortable, not only easy to relieve the pressure in the heart, but also let people find a comfortable feeling, that sense of temperature is a rare experience, worthy of an experience flagship store.

These feelings can only be felt with the heart, and it is not easy to find the right words to express them, so there is an indescribable artistic atmosphere, plus the business atmosphere, the superposition of the two atmospheres generates the atmosphere of the experience here, it seems that the person who arranges this environment is also very artistic, more business-minded, and is an entrepreneur with an artistic atmosphere, Jiang Feifei can't help but have a further desire to meet him and discuss it face-to-face.

Xu Pigeon obviously also felt this atmosphere, these stores are enclosed like a huge living room, noble and elegant, from every angle is particularly convenient for sales staff to use, but also let customers feel a kind of home warmth, in the middle of the goods hung a few oil paintings with Western-style scenery, the style is elevated to another realm, the beauty of the natural scenery, through the oil painting conveyed to everyone, so that you improve the angle of appreciation, but also increase the nobility of the people, but also make this sales space so artistic, The whole marketing atmosphere has been enveloped by this artistic space.

Especially at the key point of the layout of several distinctive art sketches, and those beautifully packaged goods combined, into a kind of commodity to art natural transition, all the goods are artistic, here the exhibition of the exhibition idea is really a bit advanced, the business atmosphere into an artistic atmosphere, the enjoyment of beauty beyond the specific value, the artistic style of each product infinite extension, set off the consumer's artistic temperament and art appreciation ability, diluted the commercial atmosphere and commercial value, It is a clever transformation of the space, divert people's attention, with artistic ideas and atmosphere to affect the quality of each consumer, in such a business environment consumption is completely a kind of enjoyment, do not know this environment people must be an art master, but also a thinking business acumen, if it is not strange if it is an artist, if it is a business with a brain, it is not strange, and both, that is less and less.

Men and women enjoy the space is different, when Jiang Bayi came here, the first thing to pay attention to is the dazzling array of international well-known brands here, the well-known degree of these brands in his eyes, is the grade and value of this sales space, he pays attention to the popularity of those famous brands, especially the superposition effect of these famous brands, concentrated together in favor of these products are more valuable, will definitely lay a good foundation for sales. So his feeling is very straightforward, because the first thing implanted in his mind is the concept of sales, and everything revolves around sales thinking, which is a bit preconceived.

Jiang Feifei and Xu Gezi came here, the first thing to appreciate is the artistic atmosphere here, especially in such a sales environment, the value orientation is easy to think, with the artistic atmosphere to transform the commercial space, so that consumers can enjoy the artistic atmosphere, every product can experience his artistic value, that is the real master, because unconsciously in the enjoyment of the artistic atmosphere has completed the transaction, this kind of artistic atmosphere to create a sales space, is the master of the master.

Considerate service, can only make you more comfortable in the process of consumption, and this way to let you unconsciously complete the education in the atmosphere of art, not only dilute the business atmosphere, but also complete the soothing of your psychology, so that you experience in the process of consumption, is not to buy goods, but to increase artistic accomplishment, the goods you buy are completely a work of art, in the process of unconsciously completing the business behavior, this is a kind of compassion for human nature, will also greatly reduce your consumer psychological burden, That's why those ladies spend a lot of money, and they still think they are dedicating themselves to art.

At this time, the waiter who went to ask the sales director Deng Chun ran back, quietly walked to Shen Xiaofu's side, and said to her softly, "Mr. Deng asked you to wait a little, he is now dealing with an online sales order, which is said to be the largest order since we opened, let others do him a little uneasy, he wants to personally make this list more perfect, I hope you forgive him, I am afraid that you are in a hurry to let me come back and tell you, he will come over immediately after completing this list." ”

Shen Xiaofu immediately realized the importance of this matter, what kind of big list is it? Director Deng has to deal with it personally, and he said that it is a big order that has never been seen since the opening, how much burden does it take? He must be an amazingly big order for someone like him to roll out of sales, otherwise he wouldn't have done it himself. It would be more comfortable to think like this in my heart, and hurried forward to continue the introduction to Xu Gezi and Jiang Feifei.