398. Life

I cooked a meal at my mother-in-law's house, helped sort out the fruits, and finally returned home with the praise of the old couple.

Now that Huo Bufan has integrated into this family very thoroughly, almost no one will suspect anything except himself.

It wasn't until more than nine o'clock in the evening that Ning Xueqing came back.

"Did Sugar Candy sleep?" Ning Xueqing asked.

Huo Bufan got up from the computer desk, helped her take the bag and hang it up, and said, "I've already slept, I've been running in the fruit store for a day, and I'm tired." ”

"This girl just can't be idle, my mother said that every time she goes, she is busier than anyone else. Many customers can't see her when they go to buy fruit now, and they all feel that something is missing. Ning Xueqing said with a smile.

Huo Bufan also laughed out loud when he heard it, Tangtang is a very outgoing character, very sensible, and naturally loved by everyone.

"Is the cooperation of the railways negotiated?" Huo Bufan asked.

"Not yet, the specific details, they said they would go back to study it, it is estimated that it will take a while, and there is no hurry for the time being." Ning Xueqing said: "But Mr. Mu called me and said that there were a few more pieces of fitness equipment and were ready to be officially put on the shelves." He asked me if I wanted to open an offline experience store. ”

At present, the main source of profit of New Hope is basically online stores. Traditional businessmen, on the other hand, prefer offline and feel down-to-earth and classy.

A lot of people buy things like this, and if they don't have a physical store, they feel unreliable.

Huo Bufan shook his head and said, "The physical store will be slowly eliminated in the future, at most, it is an experience and the role of a warehouse." We are a weight loss product, and the on-site experience of customers is not strong, and it will only be a waste of money if we do it. However, although we do not open offline experience stores, we can engage in franchise stores. ”

"Franchise store?" Ning Xueqing said: "This is not easy to manage." ”

"Is there anything to praise about our online management? In fact, the biggest problem of the so-called brand management is after-sales. If there is a problem, you solve it to the customer in time, and people think that your service is very good. Huo Bufan explained: "It's the same with franchise stores, we only produce products and hand them over to franchisees for sale. But after-sales problems, we are directly responsible. In this way, there is no need to talk too much about the management level. If it is really a problem with the sales service, the probability should not be very large. Of course, there must be a certain system of rewards and punishments. ”

"Sounds like it's okay, so do you need to make a plan first?" Ning Xueqing asked.

"Of course, you can take care of this, I'm just making a suggestion." Huo Bufan said.

"Will this take away our profits?" Ning Xueqing still asked with some concern.

Huo Bufan shook his head and said, "Do you know what a brand is most afraid of?" It's not that there is a problem with the product, but that the market share of the product is not enough. If we can occupy 10% of this market, we will have a certain right to make rules. If we can occupy 30 percent, the right to speak will be very important. If we can occupy more than 50 percent, this market is our final say. So, now it's about market share. Once the market share increases, it is equivalent to promoting our brand, and when other products are on the shelves, it will sell well. And with the help of these franchisees, we can also shorten the time for the brand to take shape. Social competition is becoming more and more complex, and only by growing faster than others can we have the opportunity to go further. ”

Ning Xueqing didn't seem to understand it, she was still in a state of ignorance about these things, and she didn't know very well the benefits of increasing market share.

And Huo Bufan is different, he stands in such a high position and sees more clearly than others. Knowing that you have a certain level of market share and become a rule-maker, it will be very easy to make money.

It's like a certain fruit mobile phone, no matter what style they have, what kind of function, whether the cost performance is high or not, the brand awareness is there, and when others buy a mobile phone, they will give priority to him.

This priority is the most important key point in the business field.

Huo Bufan thought very clearly, there was not much time left for him, and if he wanted to regain the Huo family, he could no longer be so steady, and he had to rely on the power of social capital.

And franchisees are the best means to make their careers develop rapidly.

Of course, if you want to gather a lot of money, the premise is to do a good job of advertising first.

Huo Bufan now has to find a way to make another very topical activity to add fire to his career, so as to make the fire more vigorous.

Ning Xueqing is a very obedient woman, basically she doesn't let her do anything, she will do it.

Occasionally, if you have some doubts, you won't take it too seriously.

From this point of view, Ning Xueqing is still very open-minded and studious, and what Huo Bufan likes the most is that although she lacks the ability to pioneer and innovate, she has made great achievements in defending the city.

A large part of the reason for the development and growth of New Hope Company is Ning Xueqing.

If she hadn't worked so hard and led the company so well, the profits might not have been as high as they are now.

Many people think that as long as the company's products are good and the channels are good, they will definitely be able to sell well. They simply don't understand how difficult it is for a company with only a few people to manage hundreds of millions of sales per year.

To be honest, Ning Xueqing was able to do it, Huo Bufan was still very surprised. After all, a year ago, Ning Xueqing was just an ordinary clerk in a clothing store. Even in that clothing store, her performance can only be considered average.

Today's Ning Xueqing has become the envy of many people.

Although she didn't say it explicitly, Huo Bufan knew that she had not cut off contact with the people in the clothing store, and they had dinner together recently.

When Ning Xueqing quit her job and followed Huo Bufan home to start a business, the people in the clothing store thought that she would definitely regret it, and even reserved a place for her.

Now a year has passed, Ning Xueqing has gone from an unknown clerk to a big boss with a net worth of tens of millions.

The so-called net worth of tens of millions only refers to cash flow, if it is calculated according to the company's valuation, her net worth is at least several hundred million.

Not to mention others, even the neighbors near the fruit store are full of envy when they mention Ning Xueqing now.

Ning Guoxiang and Deng Junmei walked now, with their chests up and their heads up, their faces full of pride.

With such a competitive daughter, they are also satisfied.

The most important thing is that the son-in-law, who has always been looked down upon, has also risen. Including the daughter's rivalry, it was also brought by the son-in-law.

The old couple is now happy physically and mentally, and they are more enjoyable than before.

Subsequently, Huo Bufan and Ning Xueqing chatted a few more words about the company's affairs, and then stopped continuing the topic.

It's not that Ning Xueqing doesn't want to talk, but Huo Bufan is worried that she is too tired and compulsorily asks her to rest.

"By the way, will we move tomorrow?" Ning Xueqing poked her head out of the bathroom and asked.

"You can do it if you think you can." Huo Bufan said.

"But we haven't bought the furniture yet." Ning Xueqing said with a sad face.

"Many furniture stores are in stock now, so let's go shopping tomorrow." Huo Bufan said.

This social logistics system is extremely developed, especially the rapid development of third-party warehousing and logistics, which makes the cost of hoarding goods much smaller than before.

Some products that are not afraid of not being able to sell will most likely be stocked up in the warehouse in case of emergency.

After washing, the two went to bed.

Now that Huo Bufan and Ning Xueqing are lying together, there is basically no distance. They are all used to lying next to each other, even if they don't do anything, they will feel very happy.

However, Huo Bufan knew that Ning Xueqing had actually been thinking about his "illness" all the time.

A harmonious life requires not only a stable relationship between husband and wife, but also physical harmony.

This is especially true for old couples who have lived for many years.

Huo Bufan is not a stone man without feelings, he will think about this, but he is not in a hurry.

I've been waiting for so many days, and I still care about this day?

He will only do that when he moves to a new house, he will cut off all ties with the past.

From this point of view, Huo Bufan may have a bit of obsessive-compulsive disorder.

Although Ning Xueqing was thinking about this in her heart, she didn't say it because she was afraid that it would hurt her husband's self-esteem.

After all, this kind of thing is unacceptable to many men, and it is what they care about the most.