"I told Lao Hu that I would eat together when his son got off work at noon, and when I turned around to meet someone, I said a few kind words. It's not easy to pick a good house now, and the appreciation space is much larger than that of ordinary room types. Deng Junmei explained.

Ning Xueqing glanced at Huo Bufan and did not speak.

And Huo Bufan said with a smile: "Mom is right, there is indeed a difference between the appreciation rate of a good room type and a poor room type, thank you parents for your concern." ”

got the thanks of her son-in-law, Deng Junmei was still very happy, at least she didn't do things in vain.

Ning Guoxiang muttered: "Who cares about you, no one cares about you, no one cares about you!" ”

"Ignore him, that's the kind of man!" Deng Junmei glared at Ning Guoxiang and said, "I don't know whose daughter wiped her tears there after she left." Now the girl is here, and she is yelling here, dog temper! ”

Ning Guoxiang's face turned red, and he said, "Whoever wipes his tears, I'm just blinded by the sand." Besides, isn't it that your daughter has found a good man and can't even afford a better house, otherwise I should worry about this? ”

Deng Junmei looked at Huo Bufan embarrassedly, and when she was about to explain, Huo Bufan said with a smile: "Dad is right, it's true that I didn't do a good job and treated her and her mother badly." I will work hard to get a bigger and better house in the future! ”

His show of weakness made Ning Guoxiang unable to continue to reprimand, and the business in the store did rely on Huo Bufan to get better, so he muttered vaguely and stopped talking.

Huo Bufan's ability to grasp people's hearts is beyond imagination, and he knows very well how to "deal with" Ning Guoxiang's stubborn temper.

Seeing that her father and husband did not conflict again, Ning Xueqing was relieved, so she changed the topic and asked, "Mom, how is the business in the past two days?" ”

"It's okay, the old customers are gradually coming back, and there are a lot of new customers." Deng Junmei glanced at Huo Bufan approvingly, and said, "This is thanks to the goods from Hongyuan Fruit Store, otherwise it would have closed now." ”

Huo Bufan looked at the layout of the fruit store and asked casually: "How much can you sell in a day now?" ”

"There are about five or six hundred, mainly because they lost a lot of customers some time ago, otherwise, they should be able to sell seven or eight hundred at the most." Deng Junmei said.

Huo Bufan made a quick calculation in his heart, the net profit of the fruit store is usually about 30 percent, and if it sells 600 a day, it will make 18 percent, which is not much.

The reason why those large fruit stores make more money is not only because of the large customer flow, but also because of the high sales of high-end fruits.

You must know that the profit difference between high-end fruits and ordinary fruits is basically about double.

There are many high-end fruits sent by Hongyuan Fruit Store, and it stands to reason that a little bit of people buy them, and they shouldn't just sell them for this money.

Deng Junmei explained: "This is an old community, and basically the people who live there are old people and children, and they usually buy some grapes and apples. Like cherries, loquats, durians and the like, few people buy them. It can sell six or seven hundred a day, which is already a lot. ”

Huo Bufan nodded, if he only sold grapes and apples, then the order would be more than ten or twenty yuan, so the customer flow was barely okay.

However, it would be a waste if the high-end fruits that really make money cannot be sold.

Deng Junmei also seemed to be anxious about this, and said: "Hongyuan Fruit Store sends a lot of high-grade fruits every day, and few people buy them here, but they have been eaten a lot by Yulin in the past two days." Shuhuan, can you discuss with Hongyuan Fruit Shop, and let them send some ordinary fruits as much as possible......"

When Deng Junmei spoke, she was quite embarrassed, after all, it was good that people were willing to sell you goods at a reasonable price, and it was a bit unreasonable to pick and choose.

Ning Guoxiang saw her unnatural face, and originally wanted to scold her, what are you embarrassed about in front of this son-in-law.

But the difficulty in selling high-end fruits is also his heart disease, which is bought with real money. Even if the purchase price is not high, it is all money! You can't sell it, so let Ning Yulin eat it, right?

Even if he is not afraid of losing money, he has to be afraid of giving Ning Yulin diabetes.

Ning Xueqing looked at it, she should also hope that Huo Bufan could help adjust the variety of goods.

However, Huo Bufan shook his head with a smile and said, "Mom, I don't think there is any need to adjust the type of purchase, just change the sales method slightly." ”

"What do you mean?" Deng Junmei asked puzzledly, what other ways to sell fruits?

"Ever heard of a fruit buffet?" Huo Bufan asked.

"Fruit buffet?" Deng Junmei looked confused, obviously not listening.

Ning Xueqing knew a little bit and asked: "Is it the kind of fruit that cuts all the fruits, prices ten yuan a catty, and lets customers pick their own ones?" ”

"That's right." Huo Bufan nodded.

Deng Junmei understood when she heard it, but immediately shook her head and said, "How can that work, if the guests are only selected, then it won't be a loss!" ”

"So we definitely can't put all the high-end fruits on the table, 80 percent of ordinary fruits, 20 percent of high-end fruits, and the total variety is enough to control about 20 species. Normally, customers are embarrassed to only take expensive things when they enter the store, and they are afraid of being gossiped about. The kind of scoundrels who like to take advantage are only a very few. All in all, it is still very profitable, and because it can give customers more freedom, and the high-end fruits that can be clearly seen are mixed in, it is easy for them to have the illusion of taking advantage. However, this alone is not enough to increase sales. If you want to make your business better, you need to do a topical activity at the same time. ”

"What activity?" Ning Xueqing took the initiative to ask.

"Koi." Huo Bufan replied, he said with a smile: "You should know that Taobao recently made the world's luckiest koi, which caused a great sensation. We don't need to make it that big, we just need to tell customers that whoever comes to the store to buy any fruit can participate in the koi prize draw. Every day, one koi fish, the winner of the lottery, will receive a pound of all the fruits in the store! ”

Deng Junmei was a little hesitant just now, but now she was startled when she heard it, and shook her head without thinking about it: "No, no, how can this work." If you buy a fruit, you have to give him all the fruits in the store, absolutely not! It's too easy for you to lose money with these two methods, and if you're not careful, you'll lose money. ”

"No, like the fruit buffet, there won't be too many people who just want to take advantage of it and only buy one fruit. No matter how simple it is, you have to buy ten or eight dollars, right? Of course, in order to make money, this event needs to be attended by a lot of people. The more people, the lower the probability that we will lose money. Because even if 10,000 people come to buy fruit, only one person can win the lottery every day. Therefore, it is necessary to promote it simultaneously, for example, after WeChat forwarding, you can get two additional lottery chances after buying fruit in the store, etc. As long as the publicity is good, it will definitely succeed! ”

Deng Junmei is a very traditional character, and her thinking is relatively simple, and it is difficult for her to adapt to the things Huo Bufan said.

Because Ning Xueqing has been doing Taobao for a while, she understands these things relatively quickly.

Her eyes lit up when she listened, because the sales method that Huo Bufan said was indeed very likely to succeed. The only uncertainty is whether it will attract a lot of people.

And this, Ning Xueqing did not have the slightest doubt.

Because her Taobao store can sell from 200 yuan a year to tens of thousands a day, it largely depends on Huo Bufan's publicity.

From this point of view, Huo Bufan's publicity and promotion ability is beyond doubt!

"Mom, I think I can do it, with Shuhuan's propaganda ability, I won't lose money!" Ning Xueqing took the initiative to persuade him.

Deng Junmei is still full of worries, she has never engaged in this kind of promotional activities, and she has always been honest and honest.

This is another fruit buffet, and another koi won the lottery, which made her panic.

At this time, Ning Guoxiang suddenly spoke up and asked: "What kind of koi are you talking about, is it the same as buying a lottery ticket?" ”

Deng Junmei turned her head in surprise, she didn't expect that the stubborn old man would also ask questions.

Ning Guoxiang's face turned a little red, and said, "What's the matter, when we were young, didn't People's Square do this." A bunch of people crowded there to buy lottery tickets, all thinking about small cars, thinking that it didn't matter if they spent a dollar, in case they won and made a lot of money. I think, what kind of koi is this, isn't it the same as buying a lottery ticket? ”

Huo Bufan said with a smile: "Dad is right, the essence is the same, they all take advantage of people's luck and greed. However, it reminds me that it can also be extended to other types, such as one or two people who buy fruit every day. In this way, when people buy fruit, they will subconsciously buy more. It not only enriches the types of activities, but also reduces the probability of loss brought by koi. Jiang is still old and spicy, without Dad's reminder, I really didn't expect this. ”

Ning Guoxiang looked proud and said, "When I opened the fruit shop, you didn't know where to play with mud!" Isn't it just doing activities, that is, usually too lazy to think about it, otherwise it will be your turn to say? ”

His arrogant appearance made Ning Xueqing couldn't help but snicker.

Huo Bufan's words were obviously touting, and Ning Guoxiang couldn't hear it, so he took it seriously.

However, being praised by Huo Bufan like this, Ning Guoxiang's attitude was a little better. At least when I spoke again, it wouldn't be so cold.