Fang Ping groaned: "That's it! You talked to them once, emphasizing that NIO Mall and Future Technology are brother companies and have the same founder. ”

"Resources are shared, NIO Mall is launched, and traffic will be imported in the future space."

"What about the brand's proposal to let NIO Mall bear the cost of the Double 11 promotional activities?" Zhou Yuan nodded and asked again.

"At this point, we will not give in!"

Fang Ping waved his hand and said: "If they are willing to settle in the Weilai Mall and cooperate with the Double 11 event of the Weilai Mall, we welcome it." If you don't want to, we don't force it! ”

"But..."Zhou Yuan hesitated.

"It's nothing, just do as I say!"

Fang Ping waved his hand.

Of course, he knew Zhou Yuan's worries, but he also knew that those brands were not just because competitors were behind them.

I mainly feel that NIO Mall is an unknown and unlaunched new website, even if it is backed by future technology, but there are no tangible results.

I don't want to post money to play with Weilai Mall, and I want Weilai Mall to bear all the losses of activities.

At that time, no matter whether the NIO mall is online or not, they will not lose.

If those brands are willing to talk well, he can make concessions and bear the loss of the brand's Double 11 promotion in the form of cash subsidies, but use this kind of cancellation to force him to accept and bear the loss of the brand's Double 11 promotion.

It seems that without them, NIO Mall would not be able to play.

This is absolutely unacceptable to Fang Ping.

Even if the brand retreats, he will not accept it.

On the day of the Double 11 promotional event, we will vigorously promote the clothing, shoes and hats of major domestic brands.

Without Butcher Zhang and Butcher Li, the most important thing in the world is clothing companies.

"Well... All right! Zhou Yuan saw that Fang Ping's attitude was resolute, and he agreed with a smile, but the worried look on her face did not change.

Fang Ping looked at it and added, "Okay, don't worry!" We're a new site, and we're missing those brands. Of course, it will make users unhappy, but it is not unacceptable. ”

"As long as our platform is up, even if those brands cancel their entry this time, they will beg us to settle in the future!"

Zhou Yuan reacted, indeed, instead of worrying about the consequences of those brands canceling their entry, it is better to make Weilai Mall bigger and stronger.

As long as Weilai Mall has the results that can be obtained, there is no need to look for it, and those brands themselves will come to the door in a hurry.

Think about the current international retail giant Olma Department Store, no matter where you go to open a department store, those big international brands will follow behind.

And to settle in, you have to pay the venue fee to Olma Department Store.

Why?

Because the channel is in the hands of Olma.

Thinking of this, Zhou Yuan swept away her worries, nodded heavily, and said, "Well, I'm going to negotiate with major brands!" ”

When the sound fell, he turned around and walked out of Fang Ping's office.

After Zhou Yuan left, Fang Ping dealt with the affairs of Weilai Mall, went to the Future Technology Office Area, found the company's finance and Chen Siming, and put a sum of 500 million US dollars into the Future Technology account, and made a special trip to Chen Siming to develop cloud computing funds.

He also instructed Chen Siming to poach or recruit talents on a global scale if necessary, and develop a future cloud that belongs to the future space.

After solving the problem of future science and technology funding, Fang Ping returned to school.

The next day, when Fang Ping first arrived at Weilai Mall, he got a report from Zhou Yuan that those brands still chose to withdraw from the settlement agreement.

Fang Ping had already expected this, and after asking Zhou Yuan to contact domestic clothing brands to take the place of foreign brands, he came to his office and dealt with all kinds of documents in Weilai Mall.

Then I opened the beta version of the Weilai Mall and looked at it, almost integrating the functions of a certain treasure and Jingdong Mall, such as shopping cart, my order, my NIO, etc.

And because of the current work progress of the purchasing team of Weilai Mall, a variety of product picture storefronts with self-operated words have appeared on the internal beta version one after another.

and third-party merchant storefronts.

Although the number is not much, it is a good start, and I believe that when the NIO mall is launched, the number of types will be more and more.

After reading it, Fang Ping was about to close the beta page of Weilai Mall, when he suddenly found that there was a problem in Weilai Mall that had been overlooked.

That is, NIO Mall still lacks a chat software that allows users to communicate with merchants, and between users and websites.

It is similar to the chat software commonly used by Ahri Moubao in later generations.

This function may not seem big, but it is the core function of users and merchants, users and websites to directly connect and improve the user's shopping experience.

Finding the problem, Fang Ping closed the Weilai Mall, went straight out of the office, and found Chen Cheng, who was optimizing the Weilai Mall, and said with a smile: "I'm busy!" ”

"Mr. Fang, do you have something to do with me?" Chen Cheng, who was busy, raised his eyes and glanced at Fang Ping, quickly put down his work, stood up and said.

Fang Ping beckoned, motioned for Chen Cheng to sit down, and then said, "It's a small matter." I just took a look at the beta version of the NIO mall, and there are other functions that should be there, except for the lack of a chat software. ”

"Do e-commerce sites need chat software?" Chen Cheng was stunned.

Fang Ping was even more suspicious: "Why don't you need it?" The user buys a product and encounters a problem. How can I communicate with merchants without a chat tool? ”

"You can use a third-party chat tool!" Chen Cheng said as a matter of course.

"Who..."

When Fang Ping was about to say who told him, he remembered that foreign e-commerce platforms seem to do this, they don't have their own chat tools, and even if they need to use them, they all use third-party chat software.

Of course, foreign users buy things, which is different from domestic ones, and they buy almost anything directly, and they will not ask questions.

In terms of e-commerce platforms, the goods sold are also of guaranteed quality and quantity, and there will be no fakes and the like.

Thinking of this, Fang Ping changed his mind and said: "What about other e-commerce platforms, I don't care." Our e-commerce platform should have its own chat tool. ”

Chen Cheng opened his mouth and wanted to say something, but in the end he didn't say anything, and said helplessly: "Okay!" Mr. Fang, what kind of chat tool do you want? ”

"Just keep it simple..."

After Fang Ping said the chat tools commonly used by Ahri in later generations, he suddenly remembered, yes! In addition to Ahri Wangwang, it seems that it can also make a chat tool for enterprises.

For example, Ahri's ding.

This is also a very good software for both prospects and money!

And this software is not available at all, and it will not be developed until 12 years.

This is not the point, the point is that NIO Mall will contact a very large number of enterprise users, and it can take advantage of this advantage to develop Dingding and promote it to enterprise users.

It's like Ding Ding under Ahri in later generations!

"Oh, this is simple, I will develop it within a week and inlay it on the page of NIO Mall!" After listening to Fang Ping's speech, Chen Cheng nodded.

"Okay, you can arrange the development!"

Fang Ping nodded, then turned to leave.

He did not disclose the idea of developing a chat software for enterprise users to Chen Cheng as soon as possible.

First, the current focus of all work must be on the launch of the NIO Mall and the Double 11 promotional activities. Second, developing a chat software for enterprise users requires a lot of technology involved, and it is not possible to develop it so quickly.

Next, Chen Cheng really did what he said, and developed the chat tool belonging to Weilai Mall within a week.

Fang Ping used it, and after basically meeting his requirements, he threw the chat tool aside and paid attention to the development of various things in the Weilai Mall.

After seeing that everything was going well, he concentrated on planning the advertising warm-up plan before the launch of the Weilai Mall with the operation team of the Weilai Mall.

It took almost two days, and after Fang Ping and the operation team finalized the advertising warm-up plan, they injected 100 million US dollars into the Weilai Mall account, arranged for the operation team to recruit people to shoot advertisements, and contacted major TV stations, media, and websites to place advertisements.

On this day, when the time comes to October 25th, there are still five days before the launch of NIO Mall, and there are still 16 days before Double 11.

The implementation of the advertising warm-up plan planned by Fang Ping and the operation team, and all kinds of advertisements about NIO Mall appeared in turn on online portals, major TV stations, newspapers, and print media with large crowds in major offline cities.

The advertising content is not to buy genuine licensed goods, go to Weilai Mall, or return and exchange of seven-day packages, or Double 11 promotions, full 100 minus 20, full 200 minus 50, etc.

In addition to media advertising, Fang Ping did not even let go of major online forums, organized a water army, and made a special trip to hype the concept of Double 11 Singles' Day, Future Payment, Weilai Mall, etc.

Of course, Fang Ping did not forget the future payment, and also made a special trip to place a part of the advertisement about the future payment, and the content was even more cut off from the slogan of a certain treasure of Ahri in later generations, what from now on, the future payment promises to users across the country, use the future payment on the Weilai Mall, you just pay, I dare to pay!

What to shop on NIO Mall, pay first to pay in the future, receive the goods, and pay to the seller after confirming that it is correct, safe and assured!

For a time, the entire domestic online and offline large-scale launch seemed to have been occupied overnight by NIO Mall, Future Pay, and Double 11 promotional campaign advertisements.

Almost the people of the whole country were stunned.