Chapter 134: Countdown
How can it be? How can it be!
eBay, an e-commerce leader with foreign shares, can't make a turnover of 7 billion yuan a year.
And this newly opened NIO mall, not to mention, only took an hour.
The most important thing is that NIO Mall can make 7 billion transactions in an hour, so what is 24 hours?
Ten billion, two billion, three billion...?
E-commerce peers, traditional retailers, and brick owners who pay attention to Weilai Mall all feel distressed and difficult to breathe.
Among them, those who have been shouting and criticizing Weilai Mall feel that their faces are swollen.
I have been in the newspaper media before, claiming that the founder of Weilai Mall has a brain disease, so he spent billions of dollars to promote Weilai Mall, and said that there will definitely be huge blood losses in Weilai Mall and so on.
But I never expected that the promotion of more than one billion yuan would create such a big achievement for Weilai Mall.
In one hour, the volume is seven billion!
Seven billion!
According to this trend, NIO Mall will not only not lose money, but also make a lot of money.
In particular, the astronomical transaction volume created in one day will not only push NIO Mall to the altar, but also soar to occupy most of the e-commerce market.
Even with the valuation of NIO Mall, there will be explosive growth.
After a short period of shock, the e-commerce brick family called the beast and others, covering his face and falling silent. E-commerce insiders, and even traditional retailers, didn't even sleep, and while keeping a close eye on NIO Mall, they nervously contacted their own company executives and held meetings overnight.
In order to deal with the behemoth of the strong rise of NIO Mall.
Half an hour later.
Modu, eBay Inc.
Company executives hurried to the company conference room and gathered together.
As soon as he sat down, Zhou Zhen, the vice president of the company, was a little unhappy and said: "Mr. Wang, in the middle of the night, what are you doing when you call us all to the company?" It seems that nothing big has happened to us on eBay recently, right? ”
"Vice President Zhou, you didn't pay attention to the Double 11 promotion of your competitor Weilai Mall tonight?" Wang Lei, the general manager of the company, frowned.
Zhou Zhen took out a pack of cigarettes from his pocket, gave one to the other executives, took out another one and lit it himself, and said nonchalantly: "What is there to pay attention to in Weilai Mall, a proper street goods!" ”
"Hit the streets? Did you know that the 11.11 event of NIO Mall started an hour ago, and the transaction volume hit 7 billion! Wang Lei sneered.
"What? An hour, seven billion transactions? ”
Zhou Zhen's eyes widened suddenly, and he said in disbelief: "You're not joking, are you?" We have been doing e-commerce for so many years, and we know best what the situation of the e-commerce industry is! ”
"How is it possible to make seven billion transactions in an hour?"
The executives present who didn't pay attention to the NIO Mall also nodded approvingly.
When it comes to the e-commerce industry, they dare to say first, and no one dares to say second.
Even Ahri, a leading B2B company, is not as good as its own company in the B2C and C2C fields.
But even so, my company's e-commerce platform only makes a transaction volume of more than 100 million a year!
It's a year!
And Weilai Mall, an e-commerce platform that has only been online for about ten days, made 7 billion transactions in an hour.
It's an international joke.
If the e-commerce industry is to do so well, my company has already become an Internet giant.
An executive present who also paid attention to Weilai Mall said with a wry smile: "Mr. Zhou, Mr. Wang didn't say that Weilai Mall did make a transaction volume of 7 billion in one hour!" ”
"The website of Weilai Mall has hung up a banner to celebrate!"
Zhou Zhen looked at the senior executives who could see the voice, and then looked at the general manager Wang Lei, still not believing that Weilai Mall could make such a large transaction volume, but he did not refute it out loud, but turned on the computer in the conference room as soon as possible and opened the homepage of the website of Weilai Mall.
Sure enough, there was a banner hanging on the homepage of NIO Mall, which exceeded 7 billion transactions in an hour.
Seeing the banner, Zhou Zhen was shocked, shook his head and said, "Fake, this news must be fake." ”
"We can't be fooled by this fake news. Don't forget, data fraud is the unspoken rule of the industry. ”
"Weilai Mall has spent more than 100 million yuan on promotion, and it must create a perfect data to fool investors into entering the market to pay!"
Many people present nodded approvingly, indeed, data fraud has almost become an unspoken rule of the Internet industry.
In order to be able to do a good job of the data, with the least shares, from the investment bank in exchange for more money.
It is its own website, usually in order to deal with the controlling foreign capital eBay, often create fake data, to the controlling shareholder, to the outside world, but what the real data looks like, I know best.
And NIO Mall needs data falsification even more.
After all, before and after the launch of Weilai Mall, hundreds of billions of promotions were burned, and if there was no large transaction volume data, no investment bank would be willing to take over and take a stake in Weilai Mall to fill the hole.
Wang Lei knocked on the table and said unhappily: "I called you overnight, not to let you say whether Weilai Mall is data fraud." It's about finding a way to cope! ”
"There is no problem with the data of Weilai Mall, I have inquired through friends in downstream logistics, and Shentong, which undertakes the offline distribution link of Weilai Mall, has made full use of horsepower to transport goods from the seven logistics centers of Shentong."
"There is no such large transaction volume, and with the volume of deep passing, there is no need to transport overnight."
"So, is the transaction volume of NIO Mall real?" Zhou Zhen swallowed wildly and said.
Wang Lei ignored Zhou Zhen, looked around, and said in a deep voice: "Let's talk about it!" How to deal with the strong rise of NIO Mall! ”
Everyone was silent for a while, and their mood was even more complicated.
Two hours ago, my company's e-commerce platform was still the leader in the e-commerce industry, and two hours later, I was dumped by Weilai Mall and couldn't even see the taillights.
This kind of gap is too big, not to mention, and even more unprepared.
For a moment, what do you think about what to do?
However, Vice President Zhou Zhen saw that Wang Lei ignored him, and while determining the authenticity of the data in Weilai Mall, he realized that his performance just now made Wang Lei very dissatisfied.
In order to save his image, he thought about it and said busily: "I think the rise of NIO Mall is also a good thing for us!" ”
"How?" Wang Lei said in a deep voice.
"The number of online shopping users has increased!"
Zhou Zhen said: "In the past, when we developed e-commerce, we basically operated step by step and developed step by step. The number of online shopping users is also growing little by little! ”
"It's different now, NIO Mall burns money on a large scale to do promotions, although it has created an appalling transaction volume, but it has more than doubled the market!"
"The e-commerce market has expanded, and we are a veteran e-commerce leader, with a very high reputation in the e-commerce industry, and the background is thicker than that of the newly opened e-commerce platform of Weilai Mall."
"As long as we operate properly, we can grab the market from NIO Mall!"
"Yes, yes, yes..."
Everyone suddenly realized and nodded in agreement.
Mr. Wang raised his eyebrows, began to look at Zhou Zhen with straight eyes, and encouraged: "Go on, tell me what you think!" ”
"Okay, Mr. Wang!"
Zhou Zhen was shocked, and continued: "I think that if we want to deal with the rise of Weilai Mall, we must divide it into two steps, the first step is to burn money to promote, we apply for a promotion fund from Yibei, the head office of Miguo, to expand the popularity of our eBay e-commerce leader." ”
"The second step, union. The rise of Weilai Mall not only seizes our market, but also seizes the market of Taobao and other e-commerce platforms. ”
"The most important thing is that the background of other e-commerce platforms is not weak, but the strength of its own platform is very weak.
Bang Bang Bang!
Wang Lei's eyebrows fluttered when he heard it, and his thinking against Weilai Mall was much clearer, and he was the first to applaud and agree.
The applause rang out, and the others applauded in unison.
After a while, Wang Lei stopped, pressed his virtual hand, and when the conference room was quiet, he nodded and said, "Zhou Zhen, your method is very good." Just do what you say. ”
"In terms of promotion, I am responsible for applying from the head office, and you are responsible for working with other e-commerce platforms to discuss matters related to Weilai Mall!"
"Okay, Mr. Wang!" Zhou Zhen really breathed a sigh of relief.
He knows that Wang is always the general manager sent to eBay by the head office of Mi Guo, and he doesn't really believe in himself, a local high-level eBay executive.
Like what happened just now, if you are caught by Mr. Wang.
I'm afraid that I won't be able to be the vice president for long.
Fortunately, now he has regained his image, not only holding the position of vice president, but also gaining real power.
As long as the joint with other e-commerce platforms is done, no one can move their vice president position.
Later, led by Wang Lei, he discussed with everyone the specific details of the rise of Weilai Mall.
At the same time, the same scene has been staged on major e-commerce platforms.
The next day, early in the morning, the Double 11 promotional event of Weilai Mall, with a transaction volume of 7 billion yuan in one hour, detonated domestic public opinion and made headlines on the front pages of major newspapers and media.
Even many TV stations have made special news broadcasts on this matter.
Chat topics at all levels across the country are inseparable from the fact that NIO Mall has set a record of 7 billion transactions in an hour.
There are shocks, there are doubts... But more are waiting, waiting for the 24-hour trading volume of NIO Mall.
At 11:50 p.m., under the attention of the society, the Double 11 promotion of Weilai Mall began to enter the countdown.
Everyone in Fangping and NIO Mall also gathered together, waiting for the final data.