Chapter 81 Strategic Deployment

Fang Ping smiled and said, "Oh, that's right, this is my promotion budget for the launch of the future space international version!" ”

"A $100 million dollar promotion budget?"

Zheng Ting and the others widened their eyes, Fang Ping is really getting bigger and bigger!

Before the future space was launched in China, it spent tens of millions of dollars on promotion, even if it competed with penguins later, major universities across the country only spent more than 300 million yuan to do promotion.

Now that the international version of Future Space has been launched, hundreds of millions of dollars have been used to promote, converted into RMB, which is more than 800 million!

Fang Ping nodded: "Yes, it's the promotion budget." If it is not enough, it will be determined by the situation later, and additional investment will be made! ”

Want to add?

Zheng Ting and the others fainted again, no, can you be gentle, and make up your moves as soon as you come up, is it very enjoyable?

And if you do this, you don't treat money as money!

No, let's say that he doesn't pay money properly, but he doesn't seem to have spent much money on himself, he doesn't have luxury cars, he doesn't have luxury houses, he still lives in school, travels and takes taxis, and he doesn't even buy a few expensive clothes for himself.

said that he treated money as money, but he burned money for the sake of the company, and he was not ambiguous at all.

And the money burned is all in 100 million.

After a while, Zheng Ting rubbed her temples and said with a headache: "Is it worth burning money for the market?" ”

"Value!" Fang Ping said seriously.

In his opinion, the market is more important than money.

Exchanging money for the market is a very cost-effective deal. When the money is gone, it is gone, and as long as there is a market, it can be earned back sooner or later.

Besides, Zack's Facebook will be launched early next year, maybe now people already have ideas, and time will not allow the future space to develop too slowly.

Zheng Ting rolled her eyes, looked at Su Xiaoxiao and the others were silent, Fang Ping's decision had always been implemented to the end, and she was a little discouraged: "Whatever you want!" I just remind you that the foundation of science and technology in the future is thin, and you must be cautious at every step, don't overturn! ”

Fang Ping nodded, looked at Feng Ziyue again, and joked: "I gave you the money, have you thought of a promotion plan?" ”

"I was about to say this!" Feng Ziyue said with a smile: "Boss, I am ready to copy the promotion plan of Future Space in China, and also organize a registration and mobile phone activity from major universities!" ”

"What do you think?"

Zheng Ting and others thought about it and felt that this plan was feasible.

Although the place where the future space will be launched has changed, the marketing plan itself is a big innovation and very eye-catching.

Thinking about the hot scene of the future space in China, I believe that it will also cause a sensation abroad.

After all, no one can resist anything that is free.

"Okay... Wait, I think it's better to change! ”

Fang Ping just agreed, and suddenly had a better idea, and couldn't help but excitedly say: "Change this to give a mobile phone to a cash." ”

"Cash?"

Zheng Ting and the others were stunned, I'll go, Fang Ping is crazy!

It's already a lot of money to register and send a mobile phone, and now you want to send cash.

Although according to the routine when sending mobile phones in the past, it is not so easy for users to get a mobile phone, but they can't stand the large number of users!

Before I think about it, I burned more than 300 million RMB to send mobile phones.

So send cash now, how much are you going to burn, is 100 million US dollars enough?

Fang Ping nodded heavily: "Yes, just send cash." Each registered user can get 20 US dollars, invite a friend to get a certain percentage of cash, and then spend 100 US dollars before withdrawing! ”

If it is said that the activity of registering to send mobile phones is formed by Fang Ping synthesizing the marketing routines of major platforms in later generations.

So now register to send cash, which is to completely copy the marketing routine of the third largest e-commerce platform in the future.

An e-commerce platform can stand out among the two major e-commerce giants, Ahri and Jingdong, and achieve a market value of tens of billions of US dollars. In addition to the positioning of the platform, the registration for the cash giveaway campaign also contributed a lot.

The most critical point is that Fang Ping copied this routine, not only to promote the future space, but also to promote the future payment.

Because he is ready to put the withdrawal channel on future payments.

In this way, 1,000 registered users of Future Space are also 1,000 registered users of Future Payment. It can maximize the promotion of future payments.

Think about the payment platform of Ahri in the future, just in China, it has reached a valuation of trillions of RMB, so how much can the future payment be globalized?

Of course, this is only Fang Ping's initial idea, whether it can be realized or not, we have to try step by step.

And this attempt is still an attempt without any references.

After a long while, Feng Ziyue swallowed her saliva and said with a wry smile: "Old... Boss, this event is too expensive! ”

She always thought that Fang Ping burned a hundred million dollars of knives and promoted the international version of Future Space, which was crazy enough!

Now when I heard Fang Ping's promotion plan, I realized that I was still too naΓ―ve.

Although the money was not hers, it also burned her in a panic.

"Don't be afraid to burn money, as long as it is worth it, I will burn as much as I want!" Fang Ping waved his hand.

Zheng Ting and the others looked at each other, you cow, we don't support the wall, so we will obey you!

The corners of Feng Ziyue's mouth twitched, and she said: "Boss, what payment platform do we use to withdraw the cash that users received in the event, PayPal?" ”

"No, just pay for our own future!" Fang Ping shook his head and said.

Future Payments!!

Zheng Ting and the others suddenly realized, only to realize that behind Fang Ping's seemingly money-burning plan, there was a big game of chess.

In the past, they may not have known the benefits of online payment platforms, but now the company's future payments have been online for some time.

Although it is only to facilitate the sale of Happy Farm props, they see that after users transfer their money to future payment, in addition to purchasing Happy Farm props, they will precipitate on the future payment platform.

In other words, the company can use the money in the future payment account at any time and use it for other purposes without having to say hello to the user.

As long as the proportion of the company's use of this money is not high, it can maintain the daily transfer of users in and out, and it will not be affected.

There won't be much of a problem.

The most important thing is that the more payment users in the future, the larger the amount of money precipitated by the future payment platform, and the more money the company can use.

For example, now, tens of millions of registered users will be paid in the future, and there will be more than one billion on the account.

If the future payment users are all over the world, how many will be lying on the account?

Zheng Ting and the others didn't dare to imagine it, they all stared at Fang Ping with a look of admiration, and gave a thumbs up: "High, really high!" ”

"Don't praise me, this is just an assumption, whether it can succeed or not depends on the follow-up!"

Fang Ping waved his hand, looked at Feng Ziyue again, and said seriously: "Feng Ziyue, the matter of contacting the major banks in the United States in the future will be handed over to you." ”

"It's best to have partnerships with all the big international banks. At that time, Future Pay can launch a global service package. ”

"Global service packages? What is that? Feng Ziyue and the others were at a loss.

Of course, Fang Ping will not say that this is a solution to the global payment problem launched by Amazon, a large e-commerce platform in the United States, in later generations. Not to mention that it is just beginning, there is no need to talk so much.

couldn't help waving his hand: "This is all an afterthought, you can handle this matter first!" ”

"Okay, Boss!" Feng Ziyue didn't have any difficulties, and agreed to come down.

Fang Ping nodded, suddenly thought of something, and said, "By the way, after you return to the United States, you will acquire a game company called Blizzard." Acquire all the game rights from the company. ”

"Now that the future space has developed, it is time to expand the business scope!"

"Boss, this company I know, is very famous in the gaming world. It's not easy to acquire, right? Feng Ziyue hesitated.

"No, now is the best time to buy."

Fang Ping smiled mysteriously, if memory serves, the parent company behind Blizzard this year is preparing to sell Blizzard because of its own economic problems.

It's a good time to acquire.

When the parent company behind Blizzard survives the crisis, and after Blizzard launches Warcraft next year, it will not necessarily be able to acquire it if it wants to spend a lot of money.

Feng Ziyue didn't know where Fang Ping came from, so he could definitely buy Blizzard, but Fang Ping was the boss, and he was a subordinate, so he just had to execute it.

And said: "How much are you going to contribute, boss?" ”

"350 million US dollars!"

Fang Ping said with a smile: "Of course, how much money you can spend on the acquisition in the end depends on your ability!" ”

"yes, I see!" Feng Ziyue nodded.

Fang Ping nodded, and discussed the details of the domestic version and the international version of Future Space with Feng Ziyue and others, and asked Feng Ziyue to recruit more people in Silicon Valley, join Future Technology, participate in the revision of the international version of Future Space, and the localization of Happy Farm.

In the end, Fang Ping also asked Su Xiaoxiao to divide the funds on the company's account, divide 100 million US dollars, and transfer them to the account of the Miguo branch, and made a special trip to explain to Cheng Wan, so that she could recruit some administrative, logistics and other employees in addition to technical engineers.

Just go out to dinner with the core layer of future technology.

The next day, because the Mi branch was just built and the affairs were busy, Fang Ping arranged a lot of things, and Feng Ziyue returned to the United States.

After Fang Ping sent Feng Ziyue away, he took a taxi to the headquarters of Wei Ruan Huaguo in the magic capital.

Begin his plan to dig people.