Chapter 365: The Gap
After a while, Fang Ping and the others walked into the future technology office area.
At this time, due to time, there are only a few people on duty in the office area, and most of the desks are empty.
Fang Ping took Chen Cheng around the vacant office area, came to the brightly lit technical team area, and walked behind Zhang Siming, who was busy sitting in front of a computer in the technical team area.
Just as he was about to speak out, Zhang Siming took the first step and typed and laughed out loud.
Fang Ping was stunned, leaned over and looked at it, Zhang Siming's computer was hanging YY, and he was chatting in a YY group that displayed a few words of Internet operation, and said with a smile: "What are you talking about?" So funny? ”
"Ahh Boss, why are you here? ”
Zhang Siming was taken aback, and after looking back and seeing that it was Fang Ping, he breathed a sigh of relief, and hurriedly got up and pushed the seat away.
Fang Ping slammed into the computer screen: "Your operation group, is it a naval group?" ”
"Yes, the group is full of my sailors!"
Zhang Siming nodded, and added: "In the past, we used to use the penguin group to communicate, but since the boss you developed the instant messaging software YY, we all use the YY group. ”
Fang Ping raised his eyebrows and said with a smile: "Really? Then who do you think is better between the penguin group and the YY group? ”
"YY group!"
Zhang Siming almost didn't think about it, and after blurting out, he was afraid that Fang Ping would misunderstand, so he hurriedly said: "Boss, I'm not slapping you on the back, but the YY group's group files, group albums, group message settings, or emojis and other functions, whether it is innovative or practical, they will kill the penguin group in seconds." ”
"The leaders of the navy under me often say in the group that YY is better than penguins."
"Then thank you for the compliment of your navy army for me!"
Fang Ping said jokingly, and after greeting Zhang Siming a few more words, he cut to the chase: "How is it?" How's the action tonight? ”
"Boss, your decision to let NIO Mall subsidize 50% of the whole site is really wise. If it weren't for this reference of NIO Mall tonight, our action would not have been so successful! Speaking of this, Zhang Siming's eyes lit up, and his eyebrows fluttered.
Fang Ping was relieved to hear that Zhang Siming's action was successful, but he still cooperated with his face: "What do you say?" ”
"Boss, you may not know that at twelve o'clock, the excellent subsidy activity was launched for one minute, and the transaction volume exceeded 500 million. Ten minutes after going online, the trading volume exceeded 2 billion..."Zhang Siming said busily.
Chen Cheng on the side suddenly waved his hand to interrupt, and said in disbelief: "Wait a minute, you said that the excellent subsidy activity will be launched for one minute or ten minutes, and what is the trading volume?" ”
"Five hundred million, two billion!" Zhang Siming said suspiciously.
Hiss!
Chen Cheng secretly took a breath of cold air, I'll wipe it, the effect of excellent subsidy activities is too fierce!
Unexpectedly, the performance of a second-rate e-commerce platform has been raised to such a point at one time?
It's almost catching up with the trading volume of NIO Mall.
You must know that the reason why the transaction volume of Weilai Mall exceeded one billion in one minute and 3 billion in ten minutes at the beginning of the event is that in addition to the large subsidies, its huge user base is also one of the important reasons.
And what about excellence!
Before the event, even with the support of international e-commerce predators, in terms of user scale alone, it was far worse than Weilai Mall. are less than two-tenths of the NIO mall.
But even so, a large-scale subsidy activity can create such shocking sales.
It's just horrible!
However, Fang Ping was not a little surprised, because he knew that the subsidies for outstanding domestic and foreign well-known brands were aimed at young people and loyal user groups of major famous brands.
Young people are the main force of online consumption.
Coupled with the recent confrontation between Weilai Mall and the excellent water army, it seems that it has been targeting excellence, but in fact, it is also advertising the subsidy of excellence.
The advertising effect of several days, as well as the seemingly exaggerated subsidy of Excellence, will naturally create such a record at the beginning of the event.
Thinking about it, Fang Ping said lightly: "Then what!" ”
The boss is the boss, this stable heart like Mount Tai, I can't even catch up with the horse!
Zhang Siming saw Fang Ping's calm face, and secretly admired in his heart, that is, when he first heard about the excellent results, he was a little panicked, and Fang Ping didn't even have any surprises, as if he had known it for a long time.
I couldn't help but pat a sycophant, and then said: "At that time, after I saw the data released by Excellence, and the time you set for the boss has arrived, immediately follow your instructions to let the sailors move!" ”
"They have posted posts on the Internet analyzing the subsidy routines of excellence, and they also compare the subsidies of NIO Mall with the subsidies of excellence!"
"Guess what?"
"What happened in the end?" Chen Cheng said subconsciously.
Fang Ping said lightly: "Those users who bought goods from the excellent website have collapsed their mentality!" ”
"Boss, it's really a plan!" Zhang Siming glanced at Fang Ping with admiration, and said: "Excellent users, it is the mentality that has collapsed!" Feel the deception from the remarkable website! ”
Chen Cheng was a little ignorant: "What the hell is going on?" ”
"Imagine when you look at a product and think you can get it for half the price. But when you go to the excellent website and find that the product you fancy can't be taken at half the price, or even a lot of extra money, what do you think? Zhang Siming smiled and gave an example.
"Of course, it's to flip the table and scold... I get it! ”
Chen Chenggang said a word and reacted immediately.
Zhang Siming snapped his fingers: "Yes, that's it." Many users originally came for the 50% subsidy of excellence, but found that the subsidy of excellence was not as strong as they imagined, and they were naturally uncomfortable! ”
"At this time, with the real subsidy of 50% of the whole site of the Weilai Mall in front of Zhuyu, the user's mentality naturally collapsed and began to abuse the excellent and deceive people."
"Boss, Wise!" Chen Cheng suddenly realized that he gave Fang Ping a thumbs up.
It wasn't until now that he really understood why Fang Ping let Weilai Mall subsidize 50% of the entire site.
It's a completely invisible competition.
If there is no 50% full-site subsidy for NIO Mall, then users will still endure even if they buy something on Excellence and feel cheated.
I still feel like I've earned it.
But with the 50% subsidy of NIO Mall, there is a comparison, giving users more choices, and the feeling and results are very different.
Fang Ping smiled and asked the question he was most concerned about: "What now?" What about excellence? ”
"Now Excellence has been scolded miserably on the Internet, not to mention, many netizens have posted screenshots of refunds!"
Zhang Siming gloated: "And more than an hour has passed now, and Excellence has not announced the trading volume of the event for a long time!" ”
Fang Ping raised his eyebrows, stepped forward to the computer, looked at the news on the Internet, and sure enough, as Zhang Siming said, Excellence was scolded on the Internet.
On the contrary, NIO Mall is full of praise.
There are also many netizens who posted a list of consumption in Weilai Mall, ranging from daily necessities to high-value brand goods, luxury goods, etc.
In particular, on the consumption list, there is a clear indication that the price has been cut in half.
caused many netizens to send out various envious and jealous expressions, comments, and so on under the list.
After browsing for a while, Fang Ping had a good idea of the competition between Weilai Mall and Excellence, and ordered Zhang Siming to continue staring, and then looked at the time, then said hello to Zhang Siming, Chen Cheng and others, and left.
Before leaving, he also paid out of his own pocket to invite the future technology staff on duty to have supper.
The next day, news of NIO Mall and excellent subsidy activities flooded major online and offline media platforms, and there were relevant talking pictures everywhere.
The difference is that Weilai Mall has won one-sided praise, and there are very few voices that can't eat grapes and say that grapes are sour, like why Weilai Mall is going to bleed heavily this time, subsidize huge amounts of money, and so on.
On the contrary, Excellence is the opposite, with one-sided scolding, seventy or eighty percent of the comments say that Excellence is deceiving, subsidies overturned, etc., only a small number of people defend Excellence, thinking that the subsidy for Excellence is not small, but it is covered by the brilliance of Weilai Mall.
It's just that as soon as this kind of comment comes out, it will be drowned in refutation and scolding.
That night, the one-day subsidy activity of NIO Mall and Excellence ended, and finally the transaction volume of NIO Mall exceeded 75.3 billion RMB, and the transaction volume of Excellence was only 5 billion RMB.
The gap between the two is more than ten times.
After the final transaction amount came out, the media of all parties who had been paying attention for a long time wrote and typeset the manuscript for the first time.
Major web portals and other news and information platforms will remove the headlines on the front page as soon as possible, publish the final transaction data of NIO Mall and excellent subsidy activity days, and conduct comparative analysis and comments.
Many of these news platforms are headlined with the fact that several international e-commerce predators have failed to save Excellence, or who can compete with domestic e-commerce giants NIO Mall, etc.
The YY portal, which belongs to YY, quantifies excellence and uses how many excellences are equal to NIO Mall as the title.
With the publication of this piece of news, the fame of Weilai Mall is booming, ushering in a wave of user growth, and making people realize the hegemony of Weilai Mall in the field of e-commerce.
Even the excellence of several international e-commerce predators cannot be shaken, and even fuels the hegemony of NIO Mall.
Compared with other industries, the founders of the major platforms in the e-commerce industry are all mournful, and they thought that several international e-commerce predators would acquire excellence and enter the domestic e-commerce industry, which would bring different changes.
Who knew that there were so many international e-commerce predators, and none of them could fight.
was directly stunned by a combination punch from Weilai Mall, which boosted the prestige of Weilai Mall, and even its reputation for excellence was affected.
There are even more e-commerce practitioners who secretly scold those international e-commerce predators for their IQ arrears, obviously holding a good deck of cards, but playing poorly. As long as Excellence doesn't engage in any subsidy level and doesn't play this slippery head, even if it will be suppressed by Weilai Mall, it will not lose so badly.
It can even get a group of loyal users, and now it's good, all the users are pushed to the NIO Mall.
Spend your own money and let NIO Mall pick up the fruits of victory.
At the same time, when Fang Ping saw those news and information, he knew that it would be difficult for Excellence to recover in a short period of time after this battle, and the momentum brought by the entry of several international e-commerce predators in the early stage was completely suppressed.
And the competition between Excellence and NIO Mall will also come to an end for the time being.
For a period of time in the future, if Excellence wants to develop, it must keep a low profile and wait for this limelight to pass.
On this day, Fang Ping was just about to go to Future Technology, when he received a call from Su Xiaoxiao, saying that the first generation of Xingchen Technology's smart machine prototype was launched.
After waiting for a long time to wait for today, he naturally won't miss it.