Chapter 379: The online is popular
The feedback was very good! ”
Mr. Liang said excitedly: "According to the data, the traffic of YY imported from platforms such as Future Space has skyrocketed by about 50%. Almost all of them come for Plants vs. Zombies. ”
"The number of views on the Plants vs. Zombies promotional page on YY has exceeded 230 million."
"What about abroad?"
Fang Ping was also a little excited when he saw that the reaction of Plants vs. Zombies was so big, but he didn't show it on his face, and said in a deep voice.
Speaking of this, Mr. Liang was even more excited: "The feedback from abroad is even better than we imagined. Although because of the time difference, the data of Plants vs. Zombies on the international version of YY is worse than that of Plants vs. Zombies on the domestic version of YY. ”
"But the number of people online in real time on platforms such as Future Space, compared with the traffic data imported into the international version of YY through Plants vs. Zombies, almost reaches 80%."
"That's the equivalent of eight out of ten people interested in Plants vs. Zombies."
"And the comment area of the YY international version of Plants vs. Zombies propaganda page is all about the topic of zombies in our country."
"Really? Let me see! Fang Ping raised his eyebrows, and he was interested.
"Mr. Fang, please come here!"
Mr. Liang nodded hurriedly, and took Fang Ping and the others to the back of a technical engineer, and asked the technical engineer to open the YY international version of the Plants vs. Zombies propaganda page.
When the YY international version of the Plants vs. Zombies promotional page opened, the technical engineer got up sensibly and vacated the position.
Fang Ping politely thanked him, stepped forward and sat in front of the computer, glanced at the cartoon version of Plants vs. Zombies on the screen, and slid the mouse to skim through a series of game backgrounds about Plants vs. Zombies, introductions, and so on.
Scroll all the way to the bottom of the page in the comments section.
"Wow, is this the zombie of Huaguo? It looks so fierce! ”
"Does anyone know what zombies are wearing?"
"The game introduction says that glutinous rice can deal with zombies, so can glutinous rice deal with vampires?"
…………
Fang Ping swept the comments in the comment area at a glance, and sure enough, the zombies with Chinese style in Plants vs. Zombies, pictures, props, etc. have aroused the curiosity of overseas users.
Although this curiosity is not for the game itself, there is a topic, and there is also heat.
With popularity, the game has the basis to become popular.
The most important thing is that Fang Ping once gave the game concept of Plants vs. Zombies development team, etc., are the original version of Plants vs. Zombies launched by Foreign Treasure Games in 09.
In other words, because the game developers are crooked, the overall game style is biased towards Westernization.
The zombies in the game are more zombies.
The Plants vs. Zombies development team, the game style that has been optimized many times, has been biased towards the Chinese style.
By mistake, overseas users have become curious and interested in Chinese clothing and folk culture.
This made Fang Ping see not only the fire of the game, but also the possibility of Chinese cultural export.
Especially the latter.
For a long time, it is the culture of foreign countries and even neighboring countries that has entered China, imperceptibly influencing the domestic people. Very little Chinese culture has entered other countries, especially Western countries.
Even if there is, it is so rare that it can be counted on one hand.
Nowadays, some of the characteristic cultural symbol labels in Plants vs. Zombies have caused such a big response overseas, which is a good start for cultural export.
"Mr. Fang, the time is almost up, look..."
At this moment, Mr. Liang looked at the time, it was almost ten o'clock, and then looked at Fang Ping who was still browsing the overseas version of the Plants vs. Zombies promotional screen, and habitually asked for instructions.
Fang Ping came back to his senses and said with a smile: "It's time!" The plan remains the same, and it will be launched on time at 10 o'clock! ”
"Okay, Mr. Fang!" Mr. Liang nodded and commanded.
Soon, the time came to ten o'clock.
The domestic and foreign versions of YY are unified on the domestic and foreign versions of Plants vs. Zombies.
Because Plants vs. Zombies is a small program embedded in YY, users don't need to download it, they only need to complete an update to YY.
The moment Plants vs. Zombies was launched, online YY users at home and abroad received an update prompt.
Immediately, the users attracted from the promotion of Plants vs. Zombies on platforms such as Future Technology will update the YY they have just registered according to the prompts as soon as possible.
And YY online old users, except for a small number of hang-up users, most of them click YY update.
The YY update time is very short, just two minutes, the YY update is completed.
Players at home and abroad experienced the content of Plants vs. Zombies for the first time, and almost all users who experienced the game were attracted by the novel setting of Plants vs. Zombies, interesting gameplay, unique costumes and buildings, and relaxed and cheerful music throughout the game.
They are addicted to it and can't extricate themselves.
Many of them were originally just going to try out the game, but after playing Plants vs. Zombies, they found that Plants vs. Zombies was as poisonous as Happy Farm.
So much so that when I started playing, I couldn't stop, and I always wanted to play another level, another level.
In the end, even the original intention of trying the game changed.
And this also led to the fact that in just ten minutes, the number of users of the domestic version of Plants vs. Zombies exceeded 15 million and continued to grow. The number of users of the foreign version of Plants vs. Zombies has also exceeded 10 million, and it continues to grow.
And because Plants vs. Zombies is a small program of YY, it has led to a small arc increase in registered users of YY.
Don't look at the small increase in the number of registered users of YY, it is because of the large base of YY.
In contrast, there will be a lot fewer registered users.
However, the average daily activity of YY has skyrocketed, and the average daily activity of the domestic version of YY has risen from 65% before the launch of Plants vs. Zombies to 80%.
Due to the suppression of instant messaging software such as MSN, the average daily activity of YY International has dropped a lot.
Driven by the launch of Plants vs. Zombies, the average daily activity of YY International has increased the most, up 35%.
From before the launch, the average daily activity rate fell below 50 percent, and rose to more than 80 percent at one time.
Correspondingly, the average daily activity of the number of online users on instant messaging platforms such as domestic penguins and foreign MSN has declined to varying degrees.
It is believed that with the passage of time, the influence of Plants vs. Zombies will further expand, and the number of people online on instant messaging platforms such as Penguin and the decline in average daily activity will also be further expanded.
In addition, under the influence of platforms such as YY, as well as the word-of-mouth of Plants vs. Zombies, there are a lot of various discussion topics about Plants vs. Zombies on the Internet at home and abroad.
Its popularity has ranked first on the hot search list of domestic and foreign versions of the future scarf.
Opinion leaders at home and abroad, major private marketing accounts, etc., are even more popular in the first time, and look at the views of Plants vs. Zombies from all aspects.
Some start from the game itself, but also from the influence of platforms such as YY, the huge user base, and even link the launch time of Plants vs. Zombies with the suppression of instant messaging such as MSN.
No matter what angle they are commenting from, rub the heat. The topic of Plants vs. Zombies alone is getting hotter and hotter under their push.
The corresponding Plants vs. Zombies is also known by more people, attracting more players and users, and the registered users of Plants vs. Zombies and YY have seen a wave of increases.
At the same time, when Plants vs. Zombies was first promoted, Penguin and other instant messaging companies paid attention to it for the first time, thinking that YY had some big moves, only to find out that it was another puzzle casual game.
Penguin and other companies have put down their hearts, although YY, no, is YY's brother company Future Technology, once launched a popular page casual game Happy Farm, but they don't think that this Plants vs. Zombies can be compared to Happy Farm.
And a super hit game like Happy Farm is something that can be met but not sought by any company.
If a casual game is launched and it can become a hit game, then it is not uncommon for a hit game.
Not to mention that many companies involved in the game industry are working hard and racking their brains to develop one game after another, in an attempt to become a hit.
However, after Plants vs. Zombies was launched, the reality of the decline in the data of instant messaging software such as Penguin gave them a slap in the face, and I have to admit that YY, no, it should be Fang Ping's Wang Balamb, and he actually launched a popular game comparable to Happy Farm.
If possible, they really wanted to carry Fang Ping in front of them, open his head to see what was inside, and launch one after another for the Mao popular games in his hands, as if they were engaged in wholesale.
The Happy Farm has only been offline for a short time, and now there is another Plant vs. Zombie.
Do you want to live anymore?
There are also the same people, do you dare to make the gap a little bigger?
Among them, the penguins are better, and they have fought with Fang Ping's company. Combat experience, no, it should be a lot of experience in failure, after greeting Fang Ping a little, YY, immediately seize the time, arrange people to use killer skills, and learn from plagiarism.
I don't want to win from the competition with YY, but I want to keep the current scale and stalemate with YY.
As long as you can survive and not be defeated by YY, you will have a chance to win.
Once defeated by YY, there will be no chance.
And MSN and other instant messaging companies are completely confused, according to their grasp of YY, and even Fang Ping's situation, Fang Ping should choose to use money to smash it when facing his own and other joint suppression.
Coincidentally, they don't have much but money.
To this end, they also formulated a series of various forms of money-burning war plans.
Who knew that this time Fang Ping actually went off the rails, gave up the money-burning battle he was good at, and released a game instead.
And it's also a hit game comparable to Happy Farm, Plants vs. Zombies.
How popular Happy Farm was at the beginning, they know too well that the reason why Future Space can rapidly expand in countries such as the United States is that in addition to the quality of Future Space itself and a series of god-level marketing methods, Happy Farm has also played a great role.
Now there's another hit game comparable to Happy Farm, and it's hard for them not to feel pressure.
In particular, the explosion of Plants vs. Zombies once again made them realize the power of future technology, and the most fearful thing happened.
If you want to defeat YY, you must first defeat future technology.
Otherwise, with the support of future technology, no matter how you deal with YY, YY will be invincible.
Fortunately, instant messaging companies such as MSN have been established for a short time and have rich experience, and after a short period of distraction, they began to launch emergency plans and took action to stabilize their instant messaging platform users.
…………
Plants vs. Zombies exploded online, and the entire YY office area fell into a carnival.
Fang Ping was infected by the emotions of the YY office area, and announced in public that the monthly salary of all employees of YY would be doubled, and after as a reward, he called Mr. Liang and Su Xiaoxiao to his office in a low-key manner.
"Mr. Fang, is there something?"
Entering the office, Mr. Liang's face was still filled with the afterglow of excitement and smiled.