Chapter 476: Preparing for the launch of the new machine

"No, let them figure it out, it must be done within the specified time!"

Fang Ping waved his hand and said, "And these two million units are just the beginning, and there will be a steady stream of stocking in the future." ”

"If even these two million units are not done within the specified time, there will be big problems in the follow-up stocking!"

"Okay, Mr. Fang!"

Tang Jun's expression was straight, and he realized the deep meaning behind Fang Ping's tough request to the foundry to complete two million mobile phones within the specified time, and he was afraid that he would force the foundry to solve related problems such as production plants and raw material supply chain building.

Improve the production efficiency of the foundry and lay a solid foundation for subsequent stocking.

Moreover, Xingchen Technology itself does not pay attention to whether the first batch of two million mobile phones can be completed on time, how can the foundry pay attention to it!

Thinking about it this way, Tang Jun understood and recognized Fang Ping's statement, and was ready to urge the foundry afterwards.

To be honest, as the general manager of Xingchen Technology, he is naturally well aware of the importance of the mass production and listing of Xingchen's first-generation smartphones.

It is the fist product of Xingchen Technology, which has spent countless financial, manpower and material resources to research the crystallization of science and technology.

There can be no surprises.

Fang Ping nodded: "Well, about the first batch of two million smartphones, you have more snacks." ”

"Let's talk about the preparations for the mobile phone conference!"

"Mobile press conference?"

Tang Jun and the others looked at each other, and their faces showed a touch of confusion.

They have heard of such a press conference, that kind of press conference, but they have not heard of the mobile phone going on the market, and they have to hold a press conference.

Even those mobile phone giants have launched new mobile phones, and they have not held any mobile phone press conferences.

Fang Ping's mention really made them a little confused.

Fang Ping affirmed: "Yes, it's the mobile phone press conference!" ”

"Boss, what do you say about this mobile phone conference? Is it similar to those trade fairs? Su Xiaoxiao said suspiciously.

Fang Ping nodded: "Well, almost, it's all a propaganda campaign." ”

"At present, the mobile phone conference is the first time for the entire mobile phone industry, so we must do a good job of this conference and do it beautifully."

"Our mobile phones must not only lead the trend of the times, but also our propaganda methods!"

He remembers very well that the mobile phone launch conference was originally held by the fruit machine.

At the mobile phone conference held at that time, the mobile phone released was the first generation of smart phones launched by Fruit Machine.

Since the mobile phone conference of the fruit machine, almost all mobile phone companies at home and abroad will open a new phone conference whenever they release a new mobile phone.

And those press conferences are getting bigger and bigger each time.

Of course, the effect is also leveraged.

In the language of the later generations, it is called forced grid.

The more compelled the new machine launch, the more popular the new machine is by users.

And the fruit machine that first started the new machine press conference, because of the quality of the fruit machine, the status of the rivers and lakes that opened the new era of smart phones, etc., with the passage of time, so that countless people are looking forward to the new machine press conference of the fruit machine.

Similarly, the end of the new press conference of the fruit machine, the fruit machine will attract a wave of feverish rush to buy.

This is another place that all well-known mobile phone companies at home and abroad cannot compare.

"Mr. Fang, what should we do with the mobile phone conference of Xingchen Technology?" Tang Jun nodded thoughtfully.

"That's exactly what I'm going to say next!"

Fang Ping smiled and said seriously: "First of all, I will set the time of the new machine press conference on September 1st. ”

"Secondly, because a series of equipment such as microphones, audio equipment, and computers are needed for the launch of the new machine. Therefore, we need to contact a large, professional planning company to undertake all the equipment required for the press conference, as well as equipment maintenance and so on. ”

"Finally, the venue of our new machine press conference, because we are holding a new machine press conference for the first time, so the people invited to participate are the company, future technology and other related companies in addition to the domestic and foreign media."

"Therefore, I recommend that the venue be indoors, with a capacity of 3,000 to 5,000 people!"

Hiss!

Tang Jun and the others secretly took a breath of cold air, knowing that Fang Ping proposed the new machine press conference for the first time, they must have attached great importance to the new machine press conference, but they didn't expect Fang Ping to attach so much importance to it.

Not to mention looking for a professional large-scale planning company, etc., this is the place where the new machine will be launched, and it is required to accommodate three to five thousand people.

Looking for it, you must be able to find it, but this scale is too big!

I know that it is a new mobile phone conference, and I don't know what kind of rally I think it will be!

Absolute scorpion is the only one!

Fang Ping saw that everyone was looking at himself with a strange look, and couldn't help laughing: "What? Any questions? ”

"Mr. Fang, is the scale of this press conference too big?"

Tang Jun looked left and right, and coughed dryly: "After all, we are just holding a mobile phone press conference..."

"What happened to the mobile phone press conference? Our mobile phone is an epoch-making product! Fang Ping glared and said: "So the press conference must not be too shabby, it must be high!" ”

"Tall? What do you mean? Tang Jun and the others were at a loss again, what words are these words, what do they mean?

Fang Ping found that he was not paying attention, and he brought out the words used on the Internet in later generations, and coughed dryly: "Tall, it is high-end and high-end." ”

"Our mobile phones are positioned as high-end mobile phones. Whatever you do must match its high-end image. ”

"Let every user who buys our Xingchen mobile phone feel that using Xingchen mobile phone is a very face-saving thing!"

As he spoke, he sighed in his heart.

The fruit machine of later generations is the master of marketing in this regard.

Almost all mobile phone users have a special sense of fruit machine and are proud to own fruit machine. There are even people who sell kidneys for fruit machines.

Let's not talk about whether this kind of person will regret it later, at least when I buy it, my heart is fanatical.

And this situation has lasted for several years, until the strong rise of domestic mobile phone brands, mobile phone performance, price is more diversified, giving users more choices.

Only then did we slowly change this status quo.

Xingchen Technology's Hu Cutting Fruit Machine is not only a mobile phone product, but also has to learn other people's marketing.

Build Xingchen Technology into a high-end mobile phone brand with the same status as the fruit machine in later generations.

Tang Jun and the others understood in seconds, and immediately understood what Fang Ping meant, and stared at Fang Ping with a look of admiration, I have to say that Mr. Fang is really a marketing genius.

It is human instinct to save face and love vanity.

Once Xingchen Mobile grasps this point and prescribes the right medicine, it will definitely attract countless people. At the same time, it will also be sought after by countless people to raise the image of Xingchen mobile phone.

And Fang Ping's tall propaganda mode just gives countless people an excuse and a reason.

It's hard to think about Xingchen mobile phones if they don't want to be popular.

Thinking of this, Tang Jun was the first to come back to his senses, and hurriedly said, "Mr. Fang, I understand!" I must find a professional planning company to hold a tall new machine press conference! ”

"Well, I've been sitting in Xingchen Technology recently, and after finding the planning company, talk to me! I'm going to join them in the preparations for the launch of the new machine! Fang Ping groaned.

Tang Jun was stunned and said, "No need! No, I'm saying that the new machine launch event is contracted to the planning company and they are responsible. Mr. Fang, you just sit in the company and preside over the overall situation! ”

"No, I have to get involved!" Fang Ping said insistently.

He knows very well that the current era is different from the future generations, and the aesthetics, technical means, etc., are not as good as the later generations.

Maybe the current professional planning company can come up with a very good planning plan at the moment, but it may not give Fang Ping a bright eye and give users a sense of loftiness.

The most important point is that Fang Ping hopes that the new machine conference, not to mention the new machine conference that is exactly the same as those mobile phone manufacturers in later generations, must at least have five or six layers of similarity with later generations.

Of course, what Fang Ping wants to participate in is not the kind of in-depth participation, but to provide relevant ideas and opinions, and the specific ones are implemented by the planning company to provide corresponding solutions.

Tang Jun glanced at everyone and thought for a while: "Okay! I found the planning company and reported to you as soon as possible! ”

Fang Ping nodded, and learned about the network access of Xingchen smartphones in various countries with Tang Jun and others, and after learning that they were all arranged, they adopted the online and offline live broadcast of the new machine press conference, mass production and listing, etc., including the time, were sorted out in detail and discussed.

And make two plans, one is the plan that everything is done on time, and the other is the plan that may cause unexpected situations, and the related treatment plan, etc.

The so-called everything is foreseen, and if nothing is foreseen, it will be wasted, and this is the truth.

After all this was discussed, Fang Ping, accompanied by Tang Jun and others, inspected the smart phones produced by the foundry, the various research projects and progress of Xingchen Technology, and so on.

After the inspection, Fang Ping invited a group of senior executives of Xingchen Technology, technical experts, technical personnel representatives and so on.

In the afternoon, Fang Ping officially entered Xingchen Technology, and Tang Jun and the others went separately to implement the things arranged by Fang Ping in the morning, either going to Pengcheng to supervise the foundry, or looking for a planning company and so on.

Tang Jun and others are still very strong in execution, and the next day came the good news, the foundry said that it would open additional production lines, implement plans such as three shifts of employees, and try to complete the production of two million smartphones within the timeline.

And summarize relevant experience, integrate the supply chain, etc., to lay the foundation for subsequent smartphone production.

The planning company of the new machine press conference also screened three from the local magic capital, offered a high price, and asked the three planning companies to come up with the planning plan of the new machine press conference within one day and submit it to Fang Ping for review.

The planning company that passed the planning plan got the order to hire the planning of the new machine press conference at a high price, and the planning company that did not pass could only get a small amount of condolences.

To this end, Xingchen Technology also signed a series of confidentiality agreements with three planning companies, etc.

Under the lure of high-priced orders, the three planning companies all tried their best to formulate a planning plan within one day and handed it over to Fang Ping.

After Fang Ping's review, a plan called Zhongtian Planning Company was finally decided.

After finalizing the planning plan, Fang Ping met with the Zhongtian Planning Company, held many meetings to study and communicate the new machine press conference, and gradually integrated Fang Ping's ideas into the planning plan and perfected the forming.

On this day, the second day after the planning plan was perfected, Fang Ping just came to the office area of Xingchen Technology.

Su Xiaoxiao, who had been waiting for a long time, greeted him: "Boss, there was a little problem with the new machine press conference!" ”

"What's the problem?" Fang Ping was stunned and said.