Fang Ping understood in seconds, and asked rhetorically, "What?" You also believe in the nonsense out there? ”

"It's not that I believe it, I'm just a little worried!" Chen Cheng said busily.

Everyone else nodded.

As the senior management of Weilai Mall, they know that Fang Ping has invested nearly 300 million US dollars in Weilai Mall, which is more than 200 million RMB.

The advertising preheating alone has burned out more than 100 million.

But what the result!

On the day of the launch of Weilai Mall, although the number of users skyrocketed by tens of millions, the transaction volume was only 200 million. Not even a fraction of the money burned out is not enough.

This kind of achievement is really a bit heart-wrenching.

They are all starting to be a little worried about the volume of transactions on the day of the Double 11 Singles' Day promotion.

If the transaction volume on Singles' Day is not good, then NIO Mall will become a joke in the Internet industry and even the whole country.

Fang Ping shrugged: "What is there to worry about?" Although the transaction volume of NIO Mall was low on the day of its launch, the number of users increased rapidly! Moreover, even the associated future space and future payment have seen different degrees of user growth! ”

"The user has risen, but the trading volume has not risen!"

Chen Cheng said speechlessly: "And the most important thing to measure an e-commerce platform is the transaction volume. What's the use of just having users and no trading volume? ”

Fang Ping shook his head and said, "Chen Cheng, you are not qualified as a technical expert!" ”

"Me? What's wrong with me? Chen Chenghu doubted.

Fang Ping said with a smile: "You only saw the transaction volume data, didn't you find that the user's shopping cart has a lot of data for products?" ”

Chen Cheng and the others looked at each other, a little unsure of what Fang Ping meant.

Fang Ping smiled, got up and walked to the desk, put his laptop on the coffee table, opened the backstage of the Weilai Mall, and pushed it in front of everyone: "See for yourself!" ”

Everyone gathered in front of the computer and looked at the background data, the transaction volume data is still growing, but the increase is not large, and it is even less pitiful than the investment in advertising of Weilai Mall.

You can see the data in the background user's personal center, and after the abnormal surge, I vaguely understood what Fang Ping meant.

Chen Cheng suddenly realized: "Mr. Fang, do you mean that users are waiting for Double Eleven?" ”

"Do you know why I chose to launch NIO Store early instead of waiting until the day of the 11.11 promotion?"

Fang Ping looked around and asked himself: "It is to give users a buffer time to familiarize themselves with the Weilai Mall, and prevent the users from being unfamiliar with the Weilai Mall when the Double 11 promotion comes, resulting in a sluggish transaction volume on the day." ”

"So you can't be like those people outside, just look at the transaction volume of the NIO mall online, but look at the trading volume on the day of the Double 11 promotion!"

"Yes, Mr. Fang!" Everyone suddenly realized, and there was a burst of shame.

They really didn't notice Fang Ping's real intention of arranging November 1st and the launch of Weilai Mall. I thought it was only when the NIO Mall was prepared in all aspects that it was launched.

Unexpectedly, the launch of the Weilai Mall arranged by Fang Ping has such a deep meaning in it.

It's right to think about it, although there are already two or three companies in the e-commerce industry, which have been deeply involved in the e-commerce industry for many years and have cultivated many online shopping users. But more Internet users are not online shoppers.

I haven't even been in contact with e-commerce platforms or even the Internet.

At present, NIO Mall advertises on a large scale across the country, attracting not only online shopping users, Internet users, but also non-Internet users.

If you want them to be able to shop at NIO Mall, it does take time for them to become familiar with and adapt to NIO Mall.

"Alright, it's okay, just go back to work!"

Fang Ping waved his hand: "Remember to go back, appease the employees below, concentrate on work, and prepare for Double Eleven." Can't let them be led astray by all the nonsense outside! ”

"Yes!" Chen Cheng and the others nodded and left one after another.

"By the way, Mr. Fang, can I ask you one thing?"

At this moment, Tong Min among the crowd suddenly stopped and said with some curiosity.

Fang Ping shrugged: "Ask!" ”

"Can you predict the sales of NIO Mall on the day of Double 11?" Tong Min said busily.

The others' eyes lit up and they all looked at Fang Ping.

If you want to say who has the most confidence in the development of Weilai Mall, they dare to guarantee it, it is none other than Fang Ping.

Not to mention anything else, it can be seen that more than 100 million RMB has been burned alone, which is used in the promotion of Weilai Mall.

Such a large amount of money is not something that ordinary people can make.

Fang Ping asked rhetorically, "What do you think?" ”

"Well, I think there should be three billion sales that day!" Tong Min was speechless for a while, but he still thought about it and gave a conservative estimate.

Fang Ping smiled, didn't answer, and looked at Chen Cheng and the others again: "What about you?" ”

"Thirty and five billion..."

"Four billion..."

"Four and two billion..."

Chen Cheng and others gave the estimated sales on the day of Double 11, but almost all of the sales were more than 4 billion.

As for the higher, they didn't dare to think about it, and they didn't think it was possible.

The reason why they dared to estimate the sales of three or four billion yuan on the day of Double 11 for Weilai Mall was to see that Weilai Mall was backed by social giants and the future space. Third-party transaction guarantee platform for future payments.

and Fangping's large-scale advertising warm-up investment.

Without these external factors, they feel that even if Weilai Mall conducts Double 11 promotional activities, it is already remarkable to have two or three billion sales.

After all, the current annual sales of the entire e-commerce industry are less than 10 billion.

Weilai Mall's one-day sales can reach so much, what is not satisfied!

The corners of Fang Ping's mouth twitched, if it was just for such a little sales, he didn't need it at all, he burned more than 100 million yuan to warm up the advertising and promote the Double 11 promotional activities.

Just by advertising in the future space of hundreds of millions of users, attracting traffic into the NIO Mall, and the weapon of full reduction promotion, the sales of the NIO Mall can reach so much.

"Mr. Fang, what about you!"

After everyone finished estimating the sales, they found that Fang Ping hadn't said anything yet, and they all spoke out.

Fang Ping said lightly: "I think the sales of Double 11 are at least 10 billion!" ”

Hiss!

Everyone took a breath of cold air and looked at each other, Mr. Fang, I really dare to think about it!

This year, the transaction volume of the entire e-commerce industry is not 10 billion, and Mr. Fang actually wants to make Weilai Mall achieve 10 billion transaction volume a day.

That's whimsical, isn't it?

Fang Ping saw that everyone didn't believe it, and smiled: "I know that this sales are very large, but we are doing e-commerce, if we don't even have this dream, what is the difference between it and salted fish!" ”

"Mr. Fang, what you said makes sense!" Chen Cheng and the others smiled on their faces, but they were secretly saying in their hearts, you also said, this is just a dream!

Fang Ping didn't care what everyone thought, and waved his hand: "Okay, let's go to work!" ”

"Yes, Mr. Fang!"

Everyone nodded and left.

Fang Ping sat in the office, looking at the data that continued to rise in the background of Weilai Mall, and muttered in his heart, hoping that Double 11 would get off to a good start!

After burning so much money, if you can't even make 10 billion sales, then it's a lot of fun!

Just thinking about it, Fang Ping suddenly felt a vibration of the mobile phone in his trouser pocket, took out the mobile phone from his pocket, and looked at the caller ID, it was a strange call.

I wanted to hang up, but I thought that there were very few harassing calls on my mobile phone now, far less than in later generations, so I connected the phone again: "Hey, who are you looking for?" ”

"It's Fang Ping! I'm Dong Aiguo! A familiar voice came from the other end of the line.

Fang Ping suddenly said: "It's Professor Dong!" You call me, what's the matter? ”

"There's a great thing coming for you, where are you? If you have time, go back to school, we will be waiting for you in the school conference room! ”

"What's the good thing?"

"You'll find out when you're here!"

"Oh well! Then I'll look for you at school! ”

Hanging up the phone, Fang Ping hurriedly turned off the computer, found Chen Cheng and the others again, and then left the building and took a taxi back to school.

Entering the school, Fang Ping went straight to the school's large conference room, saw Professor Dong waiting outside the conference room from a distance, walked forward quickly, and said with a smile: "Professor Dong, what is a good thing?" You can't tell me on the phone, you have to come over! ”