"Stop! If you're so numb, let your brother-in-law shut your mouth and believe it or not! Ning Xueqing scolded with a smile: "If you have something to say, don't make all this mess." ”

"Hehe, don't you have to be happy first. In fact, it's not a big deal, you look at your Taobao store, isn't this an annual sales of more than 100 million, our water heater is still far behind. So, let my brother-in-law give us ideas to speed up the process? ”

"Since you're looking for your brother-in-law, then you tell him directly, why are you looking for me?" Ning Xueqing asked puzzled.

Ning Yulin smiled and said, "It's not that the pillow is fragrant, if I go directly to my brother-in-law, if he doesn't agree, how embarrassed I will be." If I look for you, if you go back and blow incense to him, my brother-in-law will definitely help me if he can stand it. ”

Ning Xueqing, who said this, blushed and her heart beat, and couldn't help but raise her hand: "What nonsense!" What a pillow wind, all day long! ”

Ning Yulin hugged his head and shouted: "I'm not wrong, you are all old husbands and wives, why are you still so shy." ”

At this time, Huo Bufan came over and said with a smile: "Okay, don't act here, next time you want to help, just say it, I will definitely help if I can." If you can't help, it's useless to find your sister. ”

When Ning Yulin heard this, he hurriedly looked at Huo Bufan happily: "Then you agreed?" Hurry up, hurry up and make a plan for me, and I'll find someone to implement it when I get back! ”

"Look at you monkey!" Ning Xueqing said angrily.

Ning Yulin only smiled, but he was still cheeky to plan the case.

"Didn't Huang give you any good advice?" Huo Bufan asked.

"There have been a few suggestions, and they have been implemented, but the effect is a bit slow." Ning Yulin said: "You also know that Lao Huang is now bent on building the brand, and he can't be in a hurry." All the money earned in the past few months has been smashed. I knew he couldn't eat hot tofu in a hurry, but the boss spoke, so he could only bite the bullet. Isn't there really no way to trouble you? ”

"It's not necessarily a bad thing to pull out the seedlings and help them, but now that you've formed your own team, you should still think from the perspective of the team. Always relying on external forces is not the way to stay, understand? Especially Huang is good, he is a person with great potential, but his mind is imprisoned. It's okay to let him go out for a walk, you are an e-commerce, not a production workshop, always stuffy in the office, you can't see the outside world, naturally there is no good way. Huo Bufan said.

Ning Yulin nodded again and again, saying that when he turned around, he would arrange for Huang to go abroad for a vacation, and he would not be allowed to come back without broadening his horizons.

Huo Bufan smiled, what he said broadened his horizons is to let people see more companies and people, and get inspiration from others. The least is that you should also have a lot of knowledge about products around the world and see how people do them. Know more about your products, know more about your customers, and naturally know how to attract customers.

However, Ning Yulin was originally just a salesman in the factory, and his vision was relatively low, so it might be a little difficult for him to suddenly figure out this.

Huo Bufan didn't say much, thought for a while, and said: "Actually, the quality of your water heater is still very good, but word of mouth needs time to precipitate." The trouble now is how to get customers to trust you. So the solution is very simple, lifetime warranty, 30 days no reason to return, full refund due to quality damage within three years, and free replacement of all spare parts within 10 years. These services all help to increase customer trust, and they can be added when they are needed. ”

Ning Yulin listened to it: "This can't work, people are seven days to return and exchange the goods for no reason, and the three-year warranty is amazing, how can the damage be fully refunded within three years." And all the spare parts in the past ten years have been replaced for free, so how much do you have to change? ”

"I ask you, is the water heater easy to break?"

"It's not easy......

"If you are not confident in the quality of Jingyun water heaters, don't add these services. But if your quality can only go forward and not go back, then these services are actually just a gimmick. ”

In Huo Bufan's view, the technical content of the water heater is very low, and the quality of the product depends on the materials and workmanship. In this regard, Huang Youshan's factory is no problem.

Normally, a water heater will not break for more than ten years, and it is more durable than an air conditioner.

So as long as Huang Youshan controls the quality of the product, the number of water heaters that will be broken by accident will not be too many within ten years.

The copper valve head will not break, the water pipe will not break, and as for the most fragile electronic board, it is not a spare part.

But once these services are added, those customers who are skeptical about the new brand will immediately be tempted, they will not pay too much attention to what is called spare parts, and will only see a full refund for three years of damage, and ten years of free replacement of these keywords.

Reassuring customers is the most important step in increasing sales.

Ning Yulin nodded again and again as he listened, and the more he listened, the more he felt that it made sense.

Huo Bufan continued: "If you want to explode sales, it's nothing more than doing activities. There is one event that is more suitable for you, and that is a discount. ”

"One fold? This one doesn't work, absolutely not! Ning Yulin hurriedly shook his head and said: "Although the profit of our products is factory direct sales, after removing the cost of labor and transportation, it is only about forty percent, and if you get a discount, the pants that are not at a loss are gone!" ”

"I didn't let you come up and get a discount, you set the time, the first day is 9% off, the second day is 8% off, the third day and the fourth day are 7% off, the fifth day and the sixth day are 6% off, the seventh day and the eighth day are 5% off, the ninth day and the tenth day are 4% off, the 11th and 12th days are 3 discounts, the 13th and 14th days are two discounts, and the last two days are discounted. It sounds like the last day is the cheapest, but if you limit the water heater, then usually at six or seven discounts, with the reduction of inventory, those customers are afraid that they will not be able to grab it, so they will immediately place an order, and it may be sold out at about five percent off. So, in the second activity, increase the amount and give the customer the feeling that you are really benefiting the people. ”

Huo Bufan's idea is very simple, don't ordinary people just look at keywords, then they will definitely be attracted by discounts such as one discount and a full refund for three years.

But in fact, the water heater is sold out in the middle of the period, and it is impossible to buy it at a discount.

But since this activity has been done, even if it is fake, it has to be made of it.

According to the activity, if you sell more at 5% off or 6% off, you will only push a few water heaters with 12% off for people to grab.

As for Ning Yulin's statement that the profit is only forty percent, this is better solved.

Launch two new looks, add models with dispensable new functions, raise the price, and make profits at least seventy or even eighty percent, and then go to do this activity specifically, which is called a new product discount.

The advantage of this is twofold, one is to attract customers to buy and feel that they are taking advantage. Second, it can also raise the floor price of commodities.

Because your initial price is set high, but the price is low when you actually buy it, but once the event uses other new models, and the old model returns to the original price, the natural reserve price will be high.

Nowadays, many brands look at selling more, but they are actually losing money, precisely because the price cannot go up, and the profit margin is compressed too much.

Huang Youshan is a very ambitious person, and if he wants to build his own brand, he must bear the possible losses in a short period of time.

If you don't make word of mouth and raise the floor price, you will never become a big brand.

Ning Yulin was silent when he listened, revealing a thoughtful expression.

After a long time, he raised his head and said: "I have to go back to Mr. Huang to discuss this method, after all, if they can bear it, they will buy it all at a discount, I am afraid that I will lose money, I dare not take the risk alone." ”

Huo Bufan nodded and said, "Then you go back and discuss, this is just my personal suggestion, you don't need to look at it." ”

Ning Yulin snorted, and then left in a hurry.

Ning Xueqing walked over and said, "I think your activity is very good, even I am excited to listen to it, otherwise we will do it in the store?" ”

"The water heater can do this kind of activity, but ours can't." Huo Bufan shook his head and said.

"Huh? Why? Ning Xueqing asked puzzled.

"We sell weight loss products, customers endure it, wait for more than ten days, and then stock up on a large number of goods at a low price, and next time you can wait for a low price to be infinitely circulating, and what you pay is just not buying things in the first ten days. As a result, we may not be able to sell any products for more than ten days, and when we do, it will all be a loss-making business. ”