Chapter 344: Old Rules, Burn Money!
Amazon, eBay and other e-commerce platforms! Su Xiao said busily.
Fang Ping looked surprised, he thought that Su Xiaoxiao said that they had done it, it was instant messaging platforms such as Weiruan and Yahoo Tong that began to suppress YY, but he didn't expect that it was Amazon, Yibei and other e-commerce platforms that blocked Weilai Mall.
But it's right to think about it, Weilai Mall already occupies a leading position in the domestic e-commerce industry, and also goes abroad, occupying most of the e-commerce market share in East Asia, South Asia and other regions.
Now that the special program that has come to the front desk has been broadcast, the international market of Weilai Mall has risen sharply, not to mention the international market for the time being.
Further reduce the living space of domestic e-commerce platforms.
If Amazon and other e-commerce platforms do not move, I am afraid that they will lose the opportunity to enter the Chinese e-commerce market.
No company can ignore such a large market in China.
Thinking about it, Fang Ping didn't rush to ask about the actions of e-commerce platforms such as Amazon, but said with concern: "Is there any movement on instant messaging platforms such as Weiruan and Yahoo Pass?" ”
"Not yet! There is no news from Mr. Feng and Mr. Yan! Su Xiaoxiao shook her head.
Fang Ping breathed a sigh of relief, if it was just Amazon and other e-commerce platforms blocking Weilai Mall, although it was very tricky, Weilai Mall was not without resistance.
I'm afraid that I will join forces with e-commerce platforms such as Amazon and instant messaging platforms such as Weiruan to suppress Weilai Mall and YY.
You must know that Amazon and other e-commerce platforms are the first companies to do e-commerce, and they are very well-known abroad. It has also accumulated a large number of loyal users.
Compared with the emerging NIO Mall, it has more advantages in brand, capital and channels.
Instant messaging platforms such as Weiruan have also been deeply involved in the instant messaging field for many years, with a large number of paying users and a very deep background.
The combination of the two is by no means as simple as one plus one equals two.
At that time, the pressure he will face will be very great.
Thinking about it, when Fang Ping was about to speak, he looked at his surroundings and muttered, "Let's go, go to Weilai Mall!" ”
Su Xiaoxiao nodded, walked out of the future technology office area with Fang Ping, came to the elevator room, and took the elevator to the office area of Weilai Mall.
Entering the office area, Fang Ping instructed as he walked: "Xiaoxiao, you call and inform Chen Cheng, Zhou Yuan, the head of the business group, and Zhang Zhou, the head of operations, to come to my office!" ”
"Okay, Boss!" Su Xiaoxiao replied, took out her mobile phone and began to make calls in turn.
Fang Ping nodded, walked straight into his office, sat at his desk, beckoned Su Xiaoxiao to sit down, and then said, "What are the actions of e-commerce platforms such as Amazon and Yibei?" ”
"According to the information we have, their method of blocking and suppressing the NIO Mall is a two-step process!"
Su Xiaoxiao said seriously: "In the first step, Amazon and e-Bay and other e-commerce platforms have cooperated to acquire the old domestic e-commerce website Excellence, and the acquisition method is in the form of cash and shares. ”
In addition, eBay will also take a controlling stake in eBay, and merge it into Excellence. After the reorganization, Excellence will support two transaction models, one is Amazon's self-operated, merchant-to-person. One is the individual-to-person, auction and other models of eBay! ”
"At present, this large-scale acquisition has entered the final stage. The excellence of the reorganization will be restructured and relaunched next month! ”
"In the second step, e-commerce platforms such as Amazon and eBay will use the form of cooperation to step up their layout in the Asia-Pacific region and block the way for NIO Mall to expand outward!"
"Awesome!" Fang Ping raised his eyebrows and praised.
As soon as he heard it, he judged the deep meaning of Amazon and other e-commerce platforms.
First of all, Amazon and other e-commerce platforms, the acquisition of excellence is a smart move. Inject its own resources and funds into excellence, so that the scale and heritage of excellence continue to expand.
To achieve the purpose of containing the NIO mall in the local area.
Even if it fails to contain it, there is no loss for e-commerce platforms such as Amazon, and they can still use excellence as a springboard to officially enter the domestic e-commerce market.
The second is that e-commerce platforms such as Amazon have a layout in the Asia-Pacific region to block the way out of NIO Mall.
Doing e-commerce is different from other websites, it is not enough to go to sea, open a branch, build some servers or something. A range of complementary services are also required.
Such as express delivery, after-sales and so on.
This also leads to e-commerce going overseas, and every step is stable in order to expand.
The layout of e-commerce platforms such as Amazon in the Asia-Pacific region has seized the e-commerce market in the Asia-Pacific region, which has dragged down the expansion of NIO Mall.
Then Weilai Mall is bound to overturn e-commerce platforms such as Amazon in the Asia-Pacific region, so that it can use this as a springboard to enter the e-commerce market of Western countries such as the United States.
In other words, once the other party's strategic layout is successful, although the NIO mall will not be defeated, the expansion momentum will definitely be contained.
"By the way, there is also news that e-commerce companies such as Amazon, during the period of acquisition of excellence, are also launching acquisition invitations to express companies such as Yunda and Yuantong."
Su Xiaoxiao remembered one thing and added: "However, in this phase of the acquisition, only Amazon came forward, and there were no e-commerce platforms such as Yibei." ”
Fang Ping was slightly surprised, and then he was relieved.
Among these overseas e-commerce platforms, the best one is undoubtedly Amazon.
Speaking of which, the warehousing logistics of Weilai Mall, no, should be the self-operated and warehousing logistics of Jingdong in the later generations, which was learned from Amazon.
The business model of Hu Jingdong in Weilai Mall is naturally similar to Amazon's business model.
In other words, it's not surprising that Amazon has acquired courier companies to form its own warehouse-based logistics.
Thinking about it, he groaned: "Are these two news currently public?" ”
"It's not a big deal, but it's not a secret on a small scale!" Su Xiao said busily.
Fang Ping understands that the so-called large-scale has not been disclosed, which means that Amazon and other e-commerce platforms have not yet held a press conference to announce the acquisition and strategic layout.
The small scope is not a secret, but the industry has mastered the actions and intentions of e-commerce platforms such as Amazon.
And people in the industry are afraid that they are waiting for the action of Weilai Mall, ready to fish in troubled waters.
"Boss, what do we do now?" Su Xiaoxiao saw that Fang Ping was silent, and couldn't help but say.
Fang Ping raised his eyes and swept it, Chen Cheng and the others hadn't arrived yet, he shook his head and said, "Don't worry, wait first, wait for Chen Cheng and the others to arrive!" ”
"Uh, okay, Boss!" Su Xiaoxiao reacted and said with some embarrassment.
In the blink of an eye, ten minutes passed.
Chen Cheng and other Weilai Mall executives entered Fang Ping's office one after another.
After a brief greeting with everyone, Fang Ping said lightly: "I asked you to come here, you all know the reason, right?" ”
"Got it!" Chen Cheng and others said one after another.
Just kidding, a competitor gave such a big gift to Weilai Mall, and as executives of Weilai Mall, wouldn't it be very derelict if they didn't know.
Besides, the news that Fang Ping got was reported to Su Xiaoxiao.
Fang Ping was not surprised, and said with a smile: "Then let's talk about it, what should NIO Mall do?" ”
"I think we need to keep the same for all changes!"
Chen Cheng thought for a while and said in a deep voice: "At present, Amazon and other e-commerce platforms have acquired Excellence, but they have not yet been successfully reorganized. It is equivalent to a period of time before it can play the role of containing NIO Mall! ”
"The layout of e-commerce platforms such as Amazon in the Asia-Pacific region is the same. Although they occupy a huge part of the e-commerce industry abroad, in the Asia-Pacific region, they have a weak foundation. ”
"On the contrary, our NIO mall's foundation in the Asia-Pacific region is stronger than theirs!"
"What about you?" Fang Ping smiled, didn't rush to make a statement, and looked at Zhou Yuan, the head of the business group, and the others.
Of course, he knows that in the current era, the scale of e-commerce platforms such as Amazon is far less huge than that of later generations.
Their roots are still in Western countries such as the United States.
And the Asia-Pacific region is the weak point of their power.
But that doesn't mean he's willing to deal with it, not attack.
At this time, Zhou Yuan echoed and said, "I agree with Mr. Chen's statement. In addition, I have learned about the prices of goods on e-commerce platforms such as Amazon, which are generally more expensive and costly than us! ”
"On the contrary, many countries in the Asia-Pacific region have underdeveloped economies, and in contrast, our NIO Mall has a great advantage in terms of commodity prices!"
"Once the competition mode is turned on, I don't think their strategic layout will be successful!"
"Yes, yes, yes..."
The rest of the people echoed it, based on Chen Cheng and Zhou Yuan's statements, expressing their own concepts and opinions, and even putting forward targeted coping methods.
Fang Ping listened for a while, and after roughly understanding the thoughts of Chen Cheng and the others, he smiled: "What you said is very right, but your plan is too conservative!" ”
"Conservative?" Chen Cheng and the others were a little confused.
"Yes, it's conservative!"
Fang Ping nodded and said, "Your thoughts, how to deal with it, follow other people's ideas." Why can't we open up another battlefield and drag them into our layout? ”
"Mr. Fang, we don't understand what you mean!" Chen Cheng was puzzled.
"You all know their strategic purpose."
Fang Ping asked rhetorically: "Why are we waiting for them to make a move, why can't we take the initiative to make a move, break their layout, and pull into our layout." ”
"Mr. Fang, what are you going to do?" Chen Cheng nodded thoughtfully.
The others also looked at Fang Ping, not knowing what kind of initiative Fang Ping was thinking.
Although they are very confident in the two blocking plans of Weilai Mall to deal with Amazon and other e-commerce platforms, they also have to admit that Amazon and other e-commerce platforms have joined forces to suppress them, giving them a lot of pressure.
It was this pressure that made their first thought of how to defend, not attack.
Fang Ping said lightly: "The old rules, burn money!" ”
Burning money?
Chen Cheng and the others looked at each other, no, Mr. Fang, you don't really want to make a fresh move, eat all over the world, right?
The trick of burning money works against domestic e-commerce platforms and Internet companies.
It may not work for international companies such as Amazon!
The last thing people lack is money!