After Chen Yi's popularity dropped extremely that day, he had to hold back the smell and continue to apply a heavy mask live broadcast at night.

Three hours passed after the live broadcast, and Chen Yi washed off the mask.

It doesn't matter if you don't wash it, it's a shock when you wash it.

Although three hours could not fully play the advantages of the mask, it also had an effect, and Chen Yi washed it only to find that the stubborn blackheads on his facial skin were actually gone!

Without dermabrasion, the skin is all good!

Excited, I cut the comparison photos before and after the live broadcast and posted them on the shaking sound.

Chen Yi originally just wanted to stinky and beautiful, so that his friends were jealous of his skin, but where did he know that it was actually popular, and it was listed as a popular recommendation by Shake Sheng, and the number of clicks and comments was soaring.

Chen Yi's voice was very high, and Zhou Xiao had to take the phone a little farther away.

Chen Yi asked repeatedly: "Hurry up and tell me, where did you buy it, what brand!" ”

Zhou Xiao had no choice but to say: "I'll move a box back for you after work in a while." ”

Wang Yulan said: "The formalities are complete, and you can sell it!" ”

Zhou Xiao looked at the panel, [Monopoly value: 3% of the circle, disgust value: 25% of the circle]

The monopoly value seems to rise much more slowly than the aversion value, and the aversion value starts to fall.

Zhou Xiao also let go, and simply pushed the product out in one go, and one of the monopoly value and disgust value will always reach the goal in advance!

Zhou Xiao fought for the rights and interests of his products: "The price is set by me, and the income distribution is tentative!" ”

Zhou Xiao has already paid attention to it in his heart, in the case of no capital, no factory, no channel, and insufficient influence, he is not afraid to cooperate with Tianxin, but it depends on the conditions of cooperation.

"I have no opinion!" Chen Ye was the first to speak.

Wang Yulan added: "The price is set by you, but the production cost belongs to the company, and the profit distribution can be suspended. ”

Wang Yulan was glad that she didn't see the wrong person, compared to Su Yu, who could only talk about it, Zhou Xiao was a capable person.

The only way to save a company that is getting worse and worse is to launch a face mask product.

Wang Yulan also formulated a technical cooperation plan with Zhou Xiao in advance, and purchased Zhou Xiao's mask technology in the form of the company's technology shares, and then divided it with Zhou Xiao according to the shares.

While ensuring Zhou Xiao's best interests, Wang Yulan is ready to report the cooperation plan to the company at the right time.

Zhou Xiao calculated the cost, and the cost of a box of Oleobacterium mask mud under the existing conditions is about 20 yuan.

However, the price must not be increased by 20% of the profit of daily chemical products.

Since the effect of the mask clay is so good, why not move closer to the big brands?

The positioning of the product is very important.

You are positioned at the low end, and it is very difficult to enter the high end in the future.

For example, the price of Apple mobile phones was seven or eight thousand or even tens of thousands of yuan at the beginning, but now the price has been reduced to five or six thousand yuan, and consumers are flocking to it and shouting the conscience of Emperor Mi.

But Xiaomi's mobile phone, even if the current performance is already very good, hoping to increase the price to more than 5000, netizens will definitely scold the sky.

For example, if the price of Nike basketball shoes is sold to the price of Pique shoes, fans will be surprised, but if Pique comes out with a high-end, even if the performance is very good, and it is sold at the price of Nike, netizens will definitely sneer.

Zhou Xiao opened the Jingdong APP and checked the sales and price rankings of the masks below.

The price of the best-selling mask is generally 5 yuan a piece, and a box of 20 pieces is about 100 yuan.

The most expensive mask can reach 300 to 400 yuan a piece.

According to the instructions of Oleum oleum, the Oleum mask can help to clean and repair the user's skin, but it cannot permanently improve the user's skin.

This means that users will become dependent on the product, rather than once and for all.

Therefore, the right price can allow users to use the product for a long time.

A box of mask clay can be used four times, and each time the mask clay can be used for about a week.

If the usage fee is as high as 1,000 yuan per time, it is 4,000 or 5,000 yuan a month, and most people can't afford such a price.

But on the other hand, using the oleobacterium mask, consumers save a series of money on water, milk, facial cleanser and so on.

Zhou Xiao asked Chen Ye to retrieve the consumption data of some daily chemical products from within the company, and it is most reasonable to set prices based on consumption data.

Chen Ye and Zhou Xiaoda are full of enthusiasm after making facial masks, although the two are still in Tianxin Daily Chemical Company, but the working atmosphere has been very different from before.

In the past, Chen Ye's job was to try to trick consumers into paying more money for soap products that did not live up to their name.

And now, Chen Coconut is allowing consumers to buy products that can really improve their skin, which is a great merit.

"Last year, the company conducted a consumer sample survey, divided by age, women aged 18 to 23 in first- and second-tier cities spend an average of 500 yuan per month on cosmetics; For women between the ages of 24 and 29, it is 1,200 yuan per month; 30 to 35 years old is 2,000 yuan per month......"

"It's still the median, the higher the income, the higher the cost, and the older you get, the higher the cost."

Chen Ye and Wang Yulan looked at Zhou Xiao, and the pricing power was here with Zhou Xiao.

Zhou Xiao said: "Among the people who use cosmetics, the majority of consumers must be in the city, and they must also be in the first and second tier cities. Our products should be targeted at people over the age of 25 with an income. ”

Zhou Xiao said: "Most of the girls over 25 years old in the city should enter the working state. At this time, their skin is going downhill because of their work and age, but at this time they are also in a state of love or first marriage, and they want to show their most beautiful selves, so they are the main consumer force. ”

Zhou Xiao set the price: "A box of mask clay can be used for a month, and we will take the median consumption of cosmetics for women between the ages of 24 and 29, and the price of a box is 1,500 yuan." ”

"So expensive!" Chen Ye felt a frustration in her heart, thinking that in the past few days, she has been wearing a mask as if she was drinking water, which is simply a violent thing, "Zhou Xiao, you won't ask me for the mask money for the past few days!" ”

Zhou Xiao smiled and said, "Of course not." ”

Chen Ye patted his chest: "That's good, that's good." ”

Zhou Xiao changed his words and said fiercely: "But I have a grudge, I spent 500 oceans on hot pot that day!" ”

Chen Ye hurriedly hid behind Wang Yulan's back and begged for protection: "I'll pay off your debts by doing coolies for you these days!" ”

Wang Yulan couldn't help but sigh that it was good to be young when she watched the two of them fight, she said: "1,500 yuan is for the urban middle class and petty bourgeoisie, in fact, it is not expensive, and I have to spend thousands of yuan per month on skin care." Then our ex-factory price is 1500, how can the outside agents sell them at will. ”

Wang Yulan looked at Zhou Xiao and received: "Zhou Xiao, your invention can be patented, you are saving the majority of women!" ”

Zhou Xiao said: "Actually, I am working for the welfare of the majority of male compatriots, and women are tolerant of pleasing themselves." ”

Wang Yulan covered her mouth and laughed, "You mouth! But not as honest as you seem. ”

After getting off work, Zhou Xiao carried a box of 20 boxes of facial masks to her aunt, and the mask mud was temporarily named "Yunni" and sold in the company's traditional packaging.

……

At night, Quan Feng and Su Yu found workers to open the door to the laboratory.

When the two of them saw the cardboard boxes of facial mask packaging all over the ground, they were not calm.

Su Yu said: "Mask? They're making face masks! When does the company have mask products, does Mr. Zhu know! ”

Quan Feng said suddenly: "Do you think it will be Wang Yulan and they use the company's equipment to secretly do their own thing?" ”

Su Yu already knew that he couldn't be the deputy minister or Wang Yulan, and there was a haze on his face: "Collect evidence, I'll find Mr. Zhu!" ”