475. Crisis

"Anything else?" Huo Bufan asked.

Jian Sisi was stunned for a moment, and then jumped to her feet in a hurry: "Boss, didn't you hear clearly?" Our Taobao store traffic has dropped by one-tenth! It's only been this morning, what worse news would you like to hear? ”

Huo Bufan laughed and said, "It's not that I want to hear worse news, it's just that the current situation is what I expected, so there's nothing strange about it." It's just a pity that they didn't surprise me more. It seems that in the past two years, this group of people has not grown much. ”

When Huo Bufan was in power in the Huo family, most of the Huo family members would choose the same method to deal with the enemy, that is, encirclement and suppression.

Through the influence and energy of the Huo family, a large number of homogeneous competing products will be gathered in a short period of time, and you will be crushed with low prices and high sales.

Most companies can't stand this kind of pressure.

I can endure it for a day or two, and I can hold it for a month or two, but I can see my company's competitiveness declining rapidly, and my market share is constantly taken away by people with this despicable means, and the people in the company are in turmoil, how can I be stable?

Those small shops are all found by the Huo family, and they are not afraid of you suing them at all. Anyway, when you win, the daylily will be cold.

When you can't stand it anymore, the Huo family will jump out and tell you to accept their acquisition plan. This way, you can get rid of the stress and still get a good income.

In terms of the purchase price, the Huo family usually gives a fair price, in Huo Bufan's words, it has beaten people so badly, it is normal to give some medical expenses.

So basically no company can withstand such suppression.

Of course, this method works wonders when dealing with small companies, but if it is against a company like Down's International, it is useless.

Huo Bufan knew the Huo family so well, how could he not know what Huo Qingyun and Huo Liqun wanted to do, since yesterday, he had already made a plan to deal with it one night in advance.

As long as the plan can be properly implemented, these methods of the Huo family are useless to New Hope.

However, Jian Sisi didn't understand this, she only knew that the company's interests were affected, so she was in a hurry.

And although Ning Xueqing didn't quite understand Huo Bufan's thoughts, seeing her husband's relaxed appearance, she knew that he was sure in his heart, so she said to Jian Sisi: "Don't be so anxious all the time, remember, our enemy is extraordinary." The more times like this, the more you have to calm down, otherwise you will really fall into their trap. ”

Jian Sisi took another deep breath and slowly exhaled it.

After following Huo Bufan and Ning Xueqing for so long, she has learned something, at least when she is in trouble, she will not lose her cool as easily as others.

"Are we going to sue these people?" Jian Sisi asked, "The people from the legal department are already collecting evidence. ”

"No, I don't." Huo Bufan shook his head and said: "From today onwards, except for real fakes, other devices with the same formula or imitation of ours don't matter." They can sell as much as they want. But let the PR department issue a statement informing us that we are the only genuine version. ”

"But our traffic ......"

The income of Taobao stores accounts for about 70% of the company's profits, which is still because the layout of offline dealers before Ning Xueqing has begun to play a role. Otherwise, it can be almost 100 percent at the beginning.

Therefore, a drop in traffic of one percent is equivalent to a decrease of seven percent in the company's profits, and a drop of two percent is 14 percent.

Based on New Hope's current profits, even if it is only one percent, it is a loss of tens of millions.

"You don't have to worry about the traffic, if you don't have it now, you will naturally come back in the future." Huo Bufan said.

Ning Xueqing and Jian Sisi both looked at him, and they wanted to ask how you were sure that the traffic would come back?

I've never heard of a company that will run back on its own after losing its market share, are you a fool as a customer?

Huo Bufan smiled and said, "Looking at the expressions of the two of you, you don't seem to believe it?" Otherwise, let's make a bet that if I win, each of you loses a hundred dollars. If I lose, I can grant you both one request. ”

"Really?" Jian Sisi asked immediately. Good

Then, she reacted to what she said too quickly, glanced at Ning Xueqing, and saw her laughing face, Jian Sisi's cheeks suddenly turned red.

"Of course it's true, have you ever seen me liar?" Huo Bufan asked.

"Not really." Jane replied.

"Then go to work, remember, everything is going according to normal work, don't have too much psychological pressure. Difficulties will always pass, and sunny days will always come after rain. Huo Bufan said.

Jian Sisi hummed and left.

When she left, Ning Xueqing accompanied Huo Bufan to the office and asked, "Can you tell me what you want to do?" ”

"It's nothing, it's just to take the generosity of the enemy and supplement our economy." Huo Bufan replied with a smile.

Since that day, there have been countless counterfeit shops on Taobao, and some of them have even been bold enough to take names similar to New Hope.

According to the style of New Hope in the past, someone from the legal department had already been sent to send a lawyer's letter.

But this time, New Hope's legal department didn't make any moves.

Many people in the outside world noticed this, and they were surprised to find that countless small shops appeared out of nowhere to surround New Hope, and New Hope unexpectedly did not react.

In just one week, New Hope's sales fell by a third, and many people in the company were already anxious.

Mu Shijie even came to the headquarters in person, slapped the table and scolded the people in the legal department. When he knew that Huo Bufan asked them not to prosecute, Mu Shijie hurriedly found Huo Bufan and asked what it was for.

Those small stores are selling products at ultra-low prices, squeezing genuine products out of words. Even if you think that there are too many of these stores, and if you sue them one by one, the cost of litigation is too high, but you should let people report it to Taobao.

However, Mu Shijie asked Ning Xueqing, and the company's headquarters did not make any complaints and reports about these stores.

If they don't report it, Taobao won't deal with it.

As the person in charge of the Jiazi branch, Mu Shijie could not tolerate such a thing.

"I can understand Mr. Mu's anxiety, but please believe that everything we are doing now is for the sake of the company's better future. After the storm, you can see the rainbow and wait a little longer. Huo Bufan said.

"I can wait, but others can't. You don't know that those people in the company, especially in marketing, are now as green as they are trying to eat people. Mu Shijie said.

The Jiazi branch was very lazy at first, but it was later rectified by Huo Bufan with a little means, and now it is dominated by the marketing department, which is already like a wolf pack. As long as they can make money, no one complains even if they work overtime 24 hours a day.

Those who complain can't stand it for a long time and leave, and those who can stay are elites. Even people who have just joined the company will be affected by this atmosphere, and over time, the whole company will rush up with a roar.

Now a group of small deflated people suddenly appeared in the way, where can they endure it.

Mu Shijie came here to find Huo Bufan, firstly, because he felt that the situation was serious, and secondly, he was forced by those employees.

If he doesn't come, I'm afraid the employees will dare to flip his desk.

"Rest assured, I can assure you that the average salary of the company this year will definitely not be lower than last year, and it will definitely be exceeded. If it's low, I'll personally make it up to you with money. If someone doesn't believe this, I can draw up a VAM agreement on the spot. Huo Bufan said.

If there is a different boss, Mu Shijie may really let him get such an agreement and go back to pay the errand. But Huo Bufan said such a thing, how dare Mu Shijie really let him do this.

Now the whole company is looking forward to Huo Bufan, and the company is in a period of crisis, if people know that he Mu Shijie forced the boss to draw up such an agreement, I am afraid that he will be beaten in a sack that night.

When is it, you still think about personal interests, is the boss going to be bullied by you!

Therefore, Mu Shijie could only say helplessly: "You have said so, what else do I have to say, then it can only be so." But I wonder how long this will last? ”