Chapter 207: The Mentality Exploded

It's already arranged, and it's expected to go live at half past nine! ”

Su Xiaoxiao nodded politely at Fang Yuan and the others before replying.

Fang Ping looked at the time, there was still a quarter of an hour until half past nine. nodded: "Okay, when I settle my sister, I'll go over and have a look!" ”

"Brother, I'm not going to your office, I'm just going to walk around the office area, okay?" Fang Yuan, who was looking around on the side, suddenly said.

Fang Ping hesitated: "This..."

"Don't worry, I just want to see what the birthplace of the social giant's future space looks like. I promise I won't cause you trouble! Fang Yuan was afraid that Fang Ping would not agree, so he hurriedly promised.

Fang Ping thought for a moment and muttered, "Okay! Then I'll let Xiaoxiao accompany you around. ”

"Xiaoxiao, you put aside what you are doing and accompany my sister around the company for me."

"Okay, Boss!" Su nodded slightly.

"You obediently listen to the small arrangement, don't make trouble..."

Fang Ping nodded, said a few more words to Fang Yuan, and handed them over to Su Xiaoxiao, who led them towards the office area.

Seeing them leave, Fang Ping stopped slightly, looked at the office door that was close at hand, and did not enter. Turned to the Future Music Project Development Team.

"Boss (Mr. Fang)..."

Zhang Yong, who was in the future music project team, and the members of the project team saw Fang Ping, got up and said hello.

Fang Ping waved his hand: "I'm just here to see, leave me alone, keep working!" ”

The members of the project team all sat back in their places.

Only Zhao Peng, the temporary head of the project team, and Zhang Yong, the person in charge of the future Weibo, came up, and the pestle was on Fang Ping's left and right, responsible for explaining and introducing things to Fang Ping.

Fang Ping saw that the members of the project team were working with high interest, and all of them were excited, and joked: "The morale is very high!" It seems that everyone has a lot of confidence in digital albums! ”

"Everyone is very confident in the songs you wrote, boss!" Zhao Peng said immediately.

Fang Ping scolded with a smile: "Just talk about things, don't make sycophants!" ”

"I'm not a sycophant, I'm serious!"

Zhao Peng hurriedly said: "Wei Haibo sang at the annual meeting, the boss, you wrote three songs such as sorrow, because they were broadcast live by the imperial court station, and our future music also included the live version of the three songs such as sorrow." ”

So far, the cumulative number of plays of the single has exceeded 10 million people, and the number of online hot comments has reached hundreds of thousands. Netizens have a lot of discussions, and many are looking forward to the quality of the digital album songs! ”

"Really?" Fang Ping was a little surprised, he really didn't notice this aspect.

Zhang Yong on the side echoed: "This is true! There are also many netizens on the Internet who formed a fan group and spontaneously promoted the digital album for us! ”

"In this way, the strategy we developed at the beginning is already half the battle! Just waiting for the sales results of the digital album on the line! ”

Fang Ping was slightly stunned and believed Zhang Yong's words, but he didn't continue to talk about the song itself, and inadvertently diverted the topic.

Zhang Yongshen nodded approvingly: "Well, when the sales results of the digital album come out, we can immediately start the launch of Weibo in the future!" ”

"By the way, what is the reaction of the outside world, especially music record companies, to the release of digital albums in the future of music?" Fang Ping nodded, suddenly remembered something, and asked.

This time, Zhang Yong didn't say anything, and Zhao Peng muttered: "They have different opinions about the digital album. Conservatively, they think that the rise of music in the future has dug up their roots. ”

"Contribute to the culture of music piracy in China. The more enlightened ones believe that the digital album of the future of music will explore a new way out for the music industry. ”

"But one thing, their attitude is very clear, they are all looking at our digital album sales results!"

Fang Ping raised his eyebrows, understanding that no matter what kind of understanding the outside world has about digital albums, even if they feel that the emergence of digital albums is to explore a new way out for the music industry.

The same is the same for the digital album to be launched, with a hint of the mentality of watching the excitement.

The reason is simple, the digital album is not what they launched.

The digital album is on fire, and they naturally rush up, pat on the back, and get a piece of the pie. And the digital album hit the streets, and they didn't lose it, but they would say that the future music is a silly fork.

But this is human nature, Fang Ping didn't care too much, but was a little curious about the thoughts of conservatives in the music industry: "What do they mean when they say that they promote piracy in China?" ”

"Ahem, that's right! In the future, considering the domestic piracy environment, we will not launch charging models such as single payment and monthly payment like foreign countries! ”

Zhao Peng coughed dryly: "On the contrary, like other music platforms in China, the implementation of a free system. In addition, the future music page design, sound quality, music library and other aspects are better than other music platforms. ”

"As a result, many netizens like to download songs from our future music to MP3 and other music terminals."

"Got their record sales down dramatically, so..."

"No, I remember that the music copyrights of the future music library are all genuine! We have paid them all for it, and we spend money to launch it for free, how can we say that it is fueling piracy? Fang Pinghu said suspiciously.

Zhao Peng was stunned, and said with a smile: "Boss, you forgot, our future music can be automatically included, or netizens upload live versions of songs." ”

"This part of the song is not genuine!"

Fang Ping was stunned, and he almost forgot that future music can be automatically included, the live version of the song.

This kind of song belongs to the songs recorded in live broadcasts, concerts, etc., and the quality of the songs launched by the genuine version is too bad. And there are not only songs in this kind of song, but also singers speaking, live audience noise, etc.

Even if the music is included in the future, there are no copyright disputes.

Thinking about it, he shrugged his shoulders: "Since that's the case, let them say whatever they want!" As long as our music library is free of copyright disputes! ”

"Boss, there is a sentence that I don't know whether to say or not!" Zhao Peng nodded and hesitated for a moment.

Fang Ping waved his hand and said, "What do you have to say!" ”

"That's the case, I've been thinking lately, boss, you launched a digital album to cultivate users' awareness of authenticity!"

Zhao Peng hesitated: "But I think it is too simple to put the cultivation of users' genuine awareness on digital albums." Are you considering launching other fee-based services? ”

"Go on!" Fang Ping raised his eyebrows and said with interest.

To be honest, he didn't expect digital albums alone to cultivate users' awareness of authenticity.

The reason why the current digital album is launched is to cultivate users' awareness of authenticity, mainly to promote a popular singer and erect a flag through future music.

So as to get involved in the field of music content, and by the way, solve the problems of the future Weibo launch and the entry of celebrities.

As for cultivating users' awareness of genuine version, he plans to launch a membership system and a single song charging system like foreign future music.

It's just that Future Music has been established for a short time and the general environment is like this, so he is not in a hurry to promote these projects.

Unexpectedly, Zhao Peng has already begun to think about this aspect.

But it's also a good thing.

After all, Fang Ping's work cannot always focus on specific things, and how music develops in the future will ultimately depend on Zhao Peng and others to take the helm.

"Boss, Manager Zhao, the time for the digital album to be launched is coming soon!"

Zhao Peng nodded, and was about to speak, when suddenly a member of the project team got up and reported.

Fang Ping raised his eyebrows and said with a smile: "You go back and write a report to me, now let's take a look at the sales of digital albums first!" ”

"Okay, Boss!" Zhao Peng was a little disappointed and failed to report to Fang Ping in person, deepening Fang Ping's impression of himself. But he also knew the importance of digital album sales, so he didn't dare to show it, and nodded hurriedly.

Fang Ping nodded, and came behind a member of the project team with Zhao Peng and others, looking at the future music backstage on the computer in front of the member, displaying Wei Haibo's digital album to eliminate worries and real-time sales data.

At this time, it is less than a minute before the official sale of the digital album, and the backstage sales data shows zero.

A minute is short.

Soon, the digital album was officially launched, and the backstage sales data began to change.

Ten, hundred, thousand....

Fang Ping stared calmly and waited.

The project team members are always ready to deal with all kinds of emergencies that may arise while watching.

An hour later, backstage data showed that the digital album had sold a million copies.

"Whew... Mr. Fang, our strategy has been achieved! ”

Seeing the sales data in the background, Zhang Yong finally couldn't help it and said a little excitedly.

Did he know that in an hour, a digital album sells a million gold content.

It is equivalent to the future music, which is sold in an hour, and the albums released by other record companies can be achieved in a few months or even a year.

It has also created the fastest sales record for platinum records at home and abroad.

This record, I dare not say that there is no one to come, but it is definitely unprecedented.

Even the king of international pop did not break the platinum record so quickly.

Crucially, it's just an hour's worth of sales.

According to the data, there is a high probability that it will exceed 10 million in 24 hours, reaching the point of diamond records.

The popularity of the same singer Wei Haibo will go from a well-known singer to a king-level singer in the music industry in one fell swoop.

And the future music that pushed Wei Haibo to the altar will become a powerful star-making machine in one fell swoop.

It will definitely make countless singers and record companies flock to it.

In addition, Weibo will also benefit in the future.

Fang Ping was also excited, although Wei Haibo's digital album can sell so well, it is a combination of song quality, singer's singing skills, and the vigorous promotion of future music.

It belongs to the category of non-reproducible.

But he didn't expect that the digital album released later could reach this level, as long as there is such a sign, it will not be in vain all the efforts in the early stage.

Thinking about it, Fang Ping suppressed his excitement and said calmly: "Immediately, release this news!" Create more buzz and drive sales of digital albums! ”

"Yes, I'll arrange it right away!" Zhao Peng nodded excitedly and hurriedly arranged it.

A moment later, on the homepage page of Future Music, a banner appeared with words such as warmly congratulating Future Music on its first digital album and breaking the platinum record standard in one hour.

In an instant, the outside world paid attention to the sales of digital albums, and the mentality exploded.