Chapter 139: Strong Concern
The launch of products must be profitable, how can unprofitable enterprises survive? By hard liver?
As one of the company's top managers, Wang Kai still hopes that the company's efforts can be realized even if Zhou Xiao's continuous investment is realized.
His original idea, like Ma Xin, was to sell the voice assistant to Huawei and cash out directly, which was more convenient and direct.
If there are advertisers willing to invest, it is also a good way to monetize. Now is the era of free travel, and advertising revenue is the most mainstream way to monetize apps.
Wang Kai hopes that the company will be willing to try to reach out to a few advertisers to see if it can accept a few ads without affecting the user experience.
Wang Kai still had to report this matter to Ma Xin and ask for his opinion.
Compared with Wang Kai, who fights guerrillas in various companies, Ma Xin has always been born in Huawei and has a wide range of knowledge.
Advertising is one of the best ways to monetize, but it's certainly not right now.
Ma Xin asked Wang Kai to stop speaking in a few words.
"Now we only have a few hundred thousand installed bases, do you think these hundreds of thousands of users can support advertisers to continue to transfuse us with blood?"
The answer is clearly no.
"Now that we have a small number of users and a lack of clarity in categorization, what type of ads are we targeting and what type of groups are we targeting?"
Wang Kai chose to shut up, and sure enough, he was an old man who had worked for more than ten years at Warwick Consumer BG, and Wang Kai considered these problems inappropriately.
Ma Xin said: "Mr. Zhou must have his own arrangements, we just need to improve some details of the voice assistant." ”
The most important thing for Ma Xin now is to set up a server in Aliyun, for which he has to go to Suzhou and Hangzhou with his team to dock related matters.
In the office of Origin Technology, Wang Yulan has already negotiated an agreement with Gao Miao.
Takamiao will go to a rented professional recording studio and sound studio to start shooting commercials and recording sound.
Wang Yulan did not look for an advertising company according to Zhou Xiao's request, but did it herself.
Gao Miao's endorsement fee this time is not expensive, advertising and recording audio only cost 1 million soft girl coins, compared to the sky-high endorsement fee of tens of millions, this is a super conscience.
The price of this endorsement was set by Gao Miao himself, and Origin Technology did not make a counteroffer.
The main reason why Gao Miao is willing to accept this contract at a lower price is that when he was the most difficult in his career, when major brand companies avoided him in time, Origin Technology threw an olive branch.
Moreover, Origin Technology is still a company that Gao Miao likes very much, and likes it more than money.
In addition, in the future, Anne Mask Clay will be regularly supplied to Gao Miao, and Gao Miao will no longer have to worry about skin problems.
In the studio, Gao Miao carefully posed and made movements according to the requirements of the photographer, she has a very high talent, and all the actions can basically be completed at one time.
Gao Miao's endorsement is very important, Zhou Xiao also came over as a supervisor in person, and at the same time sent the latest advertising copy, the shooting effect of the voice assistant, the photographer can't accurately grasp it, Wang Yulan too, only Zhou Xiao understands what kind of feeling Xiaoyuan's voice assistant's advertisement should give people.
I have to say that a star is a star, and Gao Miao has not only a good skin and a good figure, but also a temperament and aura that are difficult for ordinary girls to have.
This kind of thing has an innate factor, but it is more caused by life and work, and temperament is not something that can be learned in a day or two.
"Yes, that's the state, a little more natural, a little smarter, a little bit more technological." Zhou Xiao said to Gao Miao wearing a duckbill hat.
Gao Miao didn't know Zhou Xiao's identity, but seeing that Wang Yulan was respectful to Zhou Xiao, and the photographer also worked according to Zhou Xiao's instructions, he knew that he was a big coffee.
But Zhou Xiao is not a director, and there are some gaps between his understanding of the product and Gao Miao's understanding of the product.
If there is not enough reason to convince Gao Miao, Gao Miao must insist on his own opinion.
"You mean to say that voice assistants are the best assistants for busy urbanites, right?" Gao Miao asked Zhou Xiao, she didn't care who Zhou Xiao was, anyway, she had to boldly give her own suggestions if it was a pure business discussion.
"That's what it means." Zhou Xiao said.
Gao Miao looked at the booklet in Zhou Xiao's hand, which was a small script for filming videos.
"You give me the script." Gao Miao said.
Zhou Xiao handed over the copy, and Gao Miao looked at the small script carefully.
A few minutes later, Gao Miao returned the script to Zhou Xiao and said, "How much money did you ask the person who wrote the script to cheat you?" ”
Zhou Xiao: ???
Zhou Xiao's script was indeed written by a so-called advertising shooting celebrity, and I feel pretty good.
Gao Miao had an expression that you were really trapped, but she was very able to understand Zhou Xiao, after all, it was the first time to shoot an advertisement, and there must be many things that she didn't understand very well.
Gao Miao said: "In fact, the best way for me to shoot an advertisement is to let me use the product first, and only when I really use the product will I know how to express it." ”
Zhou Xiao felt that Chen Ye recommended the right person, if other traffic stars might just take the money to shoot according to the script and leave, no matter what the effect is, it will be to complete the task anyway.
But Gao Miao is responsible for his own advertisement, even if the ad is very cheap and only a million.
Seeing that Gao Miao is using a Huawei mobile phone, it is just right!
Zhou Xiao taught Gao Miao to download the voice assistant and asked her to test it.
The little girl loves to play, and after trying the voice assistant for a while, she feels that this product is really great as if she has discovered a new world!
Intelligent! Technology! Good helper!
It's much better to experience it in person than to read cold words.
Gao Miao offered to try it out for one day and shoot it the next day.
The next day, Gao Miao didn't read the script, he only needed to know the general plot of the advertising clip to complete the shooting task, and his acting skills and expressions were in place in one step, and all the shots were done at one time.
In the next few days, Gao Miao was also very serious when recording her voice to dub Xiaoyuan's voice assistant.
Three days later, the shoot was completed!
Zhou Xiao is very satisfied with the effect!
In the past three days, Zhou Xiao and Gao Miao got along day and night, and were impressed by Gao Miao's professional attitude.
If he is the director or the owner of a film company, he will definitely make Gao Miao his queen artist, don't you need such an excellent person, do you use traffic stars to make money?
Gao Miao also knew that Zhou Xiao was the boss of Origin Technology, and he was really a low-key man.
On the occasion of parting, the two with a very good temper exchanged private WeChat.
On the way home, the agent Sister Li said to Gao Miao: "It's rare for me to see you give your private WeChat to a certain man!" ”
The corners of Gao Miao's mouth raised and said, "He is actually the founder of An Yang!" Now that he has made such a magical voice assistant, don't you think he is very powerful! ”
Sister Li couldn't understand Gao Miao's logic, she shook her head and said: "There are many big bosses who want to promote you, and you don't give your personal contact information, and now you actually take the initiative to give it to the boss of the origin company, what are you thinking about!" Although Origin Technology is also very rich, it is more than an order of magnitude worse than those previous bigwigs, okay? ”
Gao Miao said: "He is much more serious than those big bosses. ”
The new voice of Xiao Yuan's voice assistant dubbed by Gao Miao is expected to be pushed to major users in a week, and the advertisement for the endorsement voice assistant filmed by Gao Miao will also be available to everyone soon.
This time, Zhou Xiao spent energy to let Gao Miao endorse, not to mention whether he made money or not, as long as he could increase the monopoly value, it would be considered a success.
When the number of downloads of Xiaoyuan's voice assistant exceeded two million, the marketing department of Huawei Consumer BG also completed the test report of Xiaoyuan's voice assistant.
The research report of the marketing department not only tried to use Xiaoyuan's voice assistant, but also referred to Xiaogeji's test video.
If there are two words to describe the content of the test report, it is "shocking"!
At the end of the report, the marketing department suggested that the company should either figure out how Xiaoyuan's voice assistant is made as soon as possible, or quickly find a way to cooperate with Xiaoyuan's voice assistant.
In the report, there is such a description: "The voice assistant can improve the overall experience of the mobile phone by several levels, so that the mobile phone really becomes intelligent, if Huawei can not reach a cooperation with Xiaoyuan voice assistant, then it is likely to become a competitor of Huawei." ”
Either overtake it or eat it.
In the tech sector, this has been tried and tested.
The report of the marketing department is sent to each department of the consumer BG for circulation, and if there are comments and problems, the marketing department will seek the opinions of each department and revise it, and the complete report will be sent to Yu Jiangdong, CEO of the consumer BG.
Ren Min, the head of the system department, saw the report and was shocked by its contents.
The biggest headache in the system department is the voice assistant, they have thought of a lot of ways, and have invested a lot of energy and financial resources, but the voice assistants are unsatisfactory, can only be said to be barely usable, are not as intelligent as SIRI.
The department once did a survey, among all the mobile phone voice assistants, Warwick's voice assistant is the least frequently used.
After reading the report, Minister Ren believes that Xiaoyuan's voice assistant can be talked about as half artificial intelligence.
Minister Ren still doesn't believe in the report written by the marketing department, because those guys in the marketing department often use exaggerated ways to describe market competition because of some selfish interests of the department.
"Lao Ren, are you also reading the report of the marketing department?" The old horse from the technical department said: "Where is this thing so magical, just look at it, let them toss." ”
Minister Ren smiled, without practice, he has no right to speak, he is ready to download Xiaoyuan's voice assistant in person and try it himself.
He entered the app market and found Xiaoyuan's voice assistant on the homepage.
Minister Ren first looked at the application's introduction, description, and development company.
When he saw the company that developed the voice assistant, Minister Ren felt so familiar.
"Source Code Technology Co., Ltd.? Source Code ......"
Minister Ren casually asked the employees of the department: "Have you ever heard of a source code technology company?" How do I feel like it seems to have seen it somewhere. ”