Fang Ping smiled: "To put it simply, it is a web interactive community game. It's very similar to the Happy Farm launched by Future Technology! ”

"Boss, do you want to develop a browser game for YY, similar to Happy Farm?" Su Xiaoxiao understands whether she understands or not.

Fang Ping nodded: "Well, it's almost the same!" But there are certain differences. For example, Happy Farm allows users to play the role of a farmer in the game and grow and operate various crops. ”

"And the virtual community feeding game I want YY to develop is to let users feed virtual electronic pets. Including feeding, cleaning, studying, playing, part-time jobs, getting married, and so on. ”

"Throughout the whole process of the growth of electronic pets."

"Mr. Fang, can this work?" Yan Bin hesitated.

To be honest, from the perspective of the idea itself, he thinks Fang Ping's plan to feed electronic pets is quite good.

But he is a little suspicious that this game will not achieve the purpose of increasing YY's daily activity.

The reason is very simple, since the birth of Happy Farm, there have been a lot of similar and similar games on the domestic market, almost all of which have caused aesthetic fatigue to users.

Even the Happy Farm, which was extremely popular at the beginning and had a daily turnover of more than one billion, inevitably declined.

At this time, YY has launched another community feeding game, can users accept it?

On the side, Su Xiaoxiao raised her eyebrows, looked at Yan Bin, seemed to understand his thoughts, and said a little worriedly: "That's right!" Happy Farm is in decline. And now there's a similar game..."

"You're worried about this!"

Fang Ping shook his head and said: "The decline of Happy Farm is only for Happy Farm, it does not mean that the community game is in decline." Community games are still a big genre in the game. ”

"Games with only garbage, games with no garbage."

"Mr. Fang (boss), I understand!" Su Xiaoxiao and the two glanced at each other, both thought thoughtfully, and said in unison.

"Well, let's talk about the virtual community feeding game that I'm going to let YY develop!"

Fang Ping bowed slightly: "This game, I am going to name YY pet, and the pet image will continue to use YYLOGO panda, the game setting..."

As he spoke, he briefly described the game settings and game systems of the penguin pets that Penguin will launch next year.

And Su Xiaoxiao and Yan Bin both took paper and pen and recorded carefully.

After a long while, after Fang Ping finished speaking, he added: "This YY pet, that's what I think is roughly." The rest is left to YY's professionals to perfect! ”

"Yes, Mr. Fang!" Yan Bin carefully put away the recording of YY pet game settings.

Fang Ping nodded, and said: "Develop this game as soon as possible, and cooperate with the emojis that YY developed before." It is used in this competition with penguins. ”

"Give the penguins a big gift!"

"Okay, Mr. Fang, I'll explain it right away!" Yan Bin said busily.

Fang Ping smiled: "Well, I will be in YY for the next two days, if there is anything, come to me directly!" ”

"Great, there is always a way to take charge, and we are more confident in dealing with penguins!" Yan Bin said overjoyed.

Fang Ping waved his hand and said, "Don't be a sycophant, go down and get busy!" ”

"Yes, Mr. Fang!"

Yan Bin smiled, hurriedly took the recorded YY pet game settings, etc., left the office, and found the technical team to arrange it.

Next, Fang Ping, as he said, has been in charge of YY, except for talking to YY technicians, administrative and other personnel from time to time, drawing pies, and appeasing and dismantling the private poaching behavior from penguins.

He also stared at Yan Bin and other YY executives, according to the agreed implementation of the penguin counterattack.

I have to say that Yan Bin's execution is still very good.

On the second day after Fang Ping and Yan Bin agreed on the counterattack plan, the YY pet development team was formed, and according to YY's own situation and Fang Ping's instructions, quickly formulated activities, promotion and other plans.

In the following three days, YY's counterattack officially entered the implementation stage.

The first wave of YY's offensive, the registration of YY to give cash activities, and online media advertisements have appeared. Among them, the support of platforms such as Future Space is very strong, in addition to the advertising recommendations on the homepage, there are also advertising recommendations such as private messages and pop-up windows.

Because of the YY cash delivery activity, Fang Ping's money-burning strategy is strictly implemented, and the activity intensity is 50% greater than that of penguins.

For example, Penguin registers a new user and receives ten yuan in cash. Then YY registers a new user, then it will be fifteen yuan and so on.

As soon as this kind of activity greater than the penguin appeared, it attracted a large number of users to leave the arms of penguins and enter the arms of YY, allowing YY to stabilize user growth and increase daily activity to a certain extent.

Soon, a large amount of money in YY was smashed, and the major offline media promotion was also released, which covered a larger area than Penguin's offline promotion, in addition to the main cities in various provinces, some medium-sized and small cities, YY promotion advertisements appeared.

With the advent of offline advertising, YY's user growth rate has further increased.

It's just that this kind of improvement didn't last long, and the penguins increased their investment.

Suddenly, the money-burning war between Penguin and YY officially began.

Every day, both sides are investing, or chasing a large amount of money, into activities, online and offline advertising and other fields. As a result, there is only one voice online and offline, and that is the money-burning war between Penguin and YY.

This also leads to the fact that the attention inside and outside the industry is on the money-burning war between Penguin and YY, and in the same period, whether it is the launch of new products in the Internet industry, or the launch of new songs and movies in the entertainment industry, they have been affected to varying degrees.

The affected individuals and enterprises are not only greeting the relatives of Penguin and YY behind their backs, but also secretly talking about the money-burning war between Penguin and YY.

It's the first time they've seen such a ferocious money-burning war, with hundreds of millions of funds that are hard to look up to.

However, the online and offline media are very happy, because Penguin and YY burn money to advertise, so that their performance has exploded, usually an advertising space, if it can only be sold for 10,000 yuan, but now it can be sold for 100,000 yuan, and it directly makes a lot of money.

At the same time, the money-burning war between Penguin and YY, in addition to many external individuals and enterprises being affected, Fang Ping's future entertainment and future video have also been greatly affected.

The originally scheduled launch time, because of the money-burning war, took away online media and other promotion resources, and even attracted social attention, so the listing time had to be postponed.

Fortunately, the video will be launched later in the future, which will have no impact on the overall situation of future technology.

On this day, the money burning war between Penguin and YY has lasted for half a month and is still continuing.

"Mr. Fang, the emoji pack and YY pet have been developed!"

Fang Ping, who was sitting in YY, received a report from Yan Bin, the person in charge of YY.

Fang Ping's eyes lit up and said, "Really? Let me see! ”

"Mr. Fang, the emoji and YY pets can be seen in the background!" Yan Bin said busily.

Fang Ping nodded, and hurriedly logged in to the computer equipped with his office, entered the YY backstage, clicked on a chat interface at random, opened the expression system in it, and flipped through the familiar and unfamiliar picture emojis with text.

It's almost the same as the emojis of later generations, the only difference is that the current emojis have just come out, and there are relatively few types. Unlike later generations, emojis have been developed for a long time, and there are many types of emojis, which are overwhelming.

After reading the emoji, Fang Ping logged in to the internal YY account again and opened the YY pet function.

In an instant, a simple and lovely panda appeared in the lower right of the computer, sometimes selling cute, sometimes a burst of boxing, plus dubbing, there is a sense of kung fu panda's immediate vision, extremely amusing.

Fang Ping took a closer look at YY pets, I don't know if it's because YY pets are products of their own company, or something else, they always feel that they are more refined than the penguin pets launched by Penguin next year, the settings are more mature, and the interest is higher.

After a while, Fang Ping finished experiencing the emoji and YY pets, and nodded: "Yes, whether it is an emoji or a YY pet, it is better than I imagined." ”

"You immediately arrange for YY to update the patch and launch emojis and YY pets!"

"Yes, Mr. Fang!"

Yan Bin saw that the technical team was in a hurry, and the emojis and YY pets that had been developed in half a month were praised by Fang Ping, and he was really relieved, and the worry in his heart disappeared, nodded, and walked out.

As soon as he took two steps, Yan Bin suddenly remembered something, stopped again, and said with some hesitation: "Mr. Fang, the emoji and YY pets will be launched soon, so can our investment in activities and advertising be reduced!" ”

As the person in charge of YY, he knows very well how much money he has burned in the competition with penguins in the past half a month.

Up to today, more than 100 million RMB has been burned in YY registration cash activities, online and offline large-scale media advertising, print advertising, etc.

With such a large sum of money, he was panicked when he burned it.

Especially after such a large amount of money is burned, YY only maintains a slight advantage in the competition with penguins, not an absolute advantage.

This made him realize that the penguin's dominance in the field of instant messaging was really not for nothing, but also realized that according to the current money-burning model, at least more than one billion yuan would have to be burned.

Before the emoji and YY pets came out, even if he was distressed, he would continue to burn money. But now that emojis and YY pets have come out, they are one step ahead of penguins in terms of their own products.

So he wondered if it was better to reduce some of the expenses to burn money and save money.

Fang Ping was stunned, shook his head and said, "I understand your thoughts, but the money burning war has been going on until now, and there must be no idea of reducing investment." Instead, we must increase investment. When the penguins are in truce, we are in truce! ”

"Otherwise, once we reduce our investment, it will send the wrong message that we are short of funds. Instead, it will attract fierce resistance from penguins! ”

"Thank you Mr. Fang for reminding me, I almost made a big mistake!"

Yan Bin reacted suddenly, drenched in cold sweat, and realized that at this time, it was no longer the time to stop if he wanted to, unless he admitted defeat and made a truce.

Fang Ping waved his hand: "Okay, go and arrange an emoji, YY pet online!" ”

"Okay, Mr. Fang!"

Yan Bin nodded, quickly turned around and walked out of the office, came to the technical team, arranged for YY to update, and launched emojis, YY pets!