Chapter 168: Innovative Marketing
Zhou Pan's words fell, and his eyes shifted to Mu Qing's body.
Now, he was looking forward to Mu Qing's next answer.
The reason why some domestic jewelry companies in China can be so successful is not because their jewelry is really different.
On the contrary, whether it is Huaxia or other countries, jewelry is actually the same.
The only difference is the credibility and quality of the jewelry company.
Yaxin Jewelry Company is still in the development stage, and its reputation alone is lagging behind some of the larger pearl companies in China.
In fact, just after Zhou Pan's words fell, Ren Yaxin couldn't help but be silent.
He knew that Mu Qing certainly had a more avant-garde business acumen, but the business in the jewelry industry was different from other industries.
He has been in the jewelry industry for so many years, and he really hasn't found a way to make his jewelry company different.
It is undeniable that now, even Ren Yaxin is a little curious about Mu Qing's next answer.
Feeling that Zhou Pan and Ren Yaxin's eyes fell on him at the same time, Mu Qing stood up calmly.
"The reason why you never thought about making a jewelry company different is because you've never been bold enough to innovate. The innovation I am referring to here is one that is directly related to business. ”
Mu Qing walked slowly around the office, and there was always a light smile on her delicate and fair face.
"Since jewelry is all the same, if you want to innovate, you naturally have to start from the marketing model. I'm sure you've also noticed that many companies have a joint sales model. Let me make an analogy, for example, if you sing and consume in this KTV, then this KTV will give you a voucher for another hot pot restaurant. ”
"This is what I call an innovative marketing model."
"Of course, we are a jewelry company, so naturally it is impossible to cooperate with a hot pot restaurant. But! Those who can afford the finest jadeite jewelry in our jewelry chain store will not be too poor. ”
"Rich people, what are they most afraid of? They are most afraid of getting sick. ”
If you are not in good health, what about hundreds of millions?
"By capturing the psychology of these rich people, we can cooperate with more authoritative miracle doctors. For example, if you come to our Yaxin Jewelry to buy jadeite with a price of up to one million, you can get a face-to-face consultation with the first doctor in China. ”
At this moment, this office seems to have become Mu Qing's home field.
Ren Yaxin and Zhou Pan went from their initial curiosity to their sudden realization after hearing Mu Qing's words at this moment.
"However, Miss Mu, the first divine doctor of Huaxia has already retired for many years, and we don't know the first divine doctor of Huaxia. How can we invite him to come and cooperate with our Yaxin Jewelry Company? ”
Zhou Pan's question came again.
He admits that the driving consumption model mentioned by Mu Qing is very powerful.
It is undeniable that their Yaxin Jewelry Company has no contact with Huaxia's No. 1 Divine Doctor at all.
Where do they go to find a miracle doctor to come and see a client?
"Yes, Mu Qing, I think the method you said is feasible. But I really don't know any miracle doctors who are very skilled. Ren Yaxin was a little excited, because the method Mu Qing said, if implemented, would definitely bring different sales performance to Yaxin Jewelry Company.
It's just that the first divine doctor, how can he be a character that they can easily access?