Chapter 132: Double 11 Promotion Begins!
Liu Quan's eyes lit up, and he hurriedly said, "What way?" ”
"It's very simple, you privately use the bike-sharing program to go to the student unions of major universities to seek cooperation. They can be allowed to take a stake in the management of the school with a venue and a shared bicycle. ”
Fang Ping said with a smile: "In this way, some students will endorse the shared bicycle, and they are afraid that they will not be able to promote it?" ”
"Will this work?" Liu Quan and the three of them hesitated.
Fang Ping nodded: "Of course it works, the operation of the student union also needs funds, and the funds of the student union of each department and college are usually funded by the school, and part of the students of the student union need to go out to solicit sponsorship." ”
"But it's different if universities cooperate with our bike-sharing program. You can earn money while lying down, generate income for the student union, and pay for various activities held by the student union. You don't have to work hard to go out and solicit sponsorship, and you will be looked down upon. ”
"The most important thing is that the student council management can also show their faces in front of the school, which is also helpful for the individual's work after graduation."
"How can they refuse a good deed that kills multiple birds with one stone?"
The three of Liu Quan reacted at once and patted their heads, yes! Why didn't we think of that?
Compared with the operability of asking Fang Ping to go to the school and privately go to the student union in the name of the bike-sharing project, it is much stronger.
Not to mention that the student union is the most influential group in major colleges and universities, that is, the student union management students, who do not want to make some innovative changes in their own office and leave a name in the history of the student union of the school.
The introduction of a bike-sharing project to generate income for the student unions in charge of their own affairs, how can those student unions let go of such a showy thing?
The most important thing is that with the participation of the school's student union, the management problem of the bike-sharing project in the school has also been solved.
It is enough to recruit only a few poor students, as supervisors.
The more they thought about it, the more Liu Quan and the three of them felt that Fang Ping's method was too suitable, and couldn't help but say, "Third child, you still have a lively brain." The feasibility of coming up with any idea is very high. ”
"No wonder you can make such a big career out there!"
"Well, I think so too!" Fang Ping is a serious way.
Liu Quan and the three of them were stunned, and they all laughed and scolded: "Die, give you three points of color, and you have opened a dyeing workshop!" ”
"Okay, the method is for you, and the specific depends on the effect of your implementation!"
Fang Ping smiled and said, "But if you encounter any problems and need my help, just ask." ”
The three of Liu Quan looked at each other, and their eyes were moved.
After all, Fang Ping at this time was not the roommate who lived in the dormitory together and bragged about it before, but the CEO of a company with a valuation of tens of billions.
Under this kind of identity gap, Fang Ping also regarded himself and others as brothers, how could he not let them not be moved.
Thinking about it, Liu Quan couldn't help but say, "Third child, thank you!" ”
"Second brother, you're talking too much!" Fang Ping said unhappily.
Liu Quan rubbed his hands in embarrassment, not knowing how to talk.
Fang Ping rolled his eyes, took out his mobile phone and looked at it, and changed the topic: "Okay, I rarely have a rest today, and I will call the boss and Zhang Qian to come out together in the evening!" ”
"Okay, I'll inform them!" Liu Quan breathed a sigh of relief and hurriedly assured.
Fang Ping nodded, and chatted with Liu Quan and others about the specific details of the promotion of shared bicycles in other schools, such as whether other schools' public welfare needs to be done, how to do it, and communicate with the student unions of each school.
That night, the people in Fang Ping's dormitory and Zhang Qian's dormitory got together again and had dinner at the restaurant they often went to outside the school.
At the beginning, everyone still had a little opinion on Fang Ping and Qin Qingyun, who had been busy outside and rarely participated in group activities. But after a few glasses of wine, everything passed, and they became good friends and sisters again.
At the end of the dinner, Fang Ping did not go back to school and continued to sing in the next project, KTIV.
In the end, after the K song, Fang Ping and the others also had a barbecue for supper, and when they were drunk, they ended the party and went back to the dormitory to rest.
Next, Fang Ping almost sat in Weilai Mall, arranging various tasks in detail to ensure the smooth progress of the Double 11 promotional activities.
With the approach of Double 11, NIO's advertisements are becoming more and more intensive, and the water army arranged by Fangping Online is even more frequent, hyping up the topic of Double 11 promotion.
Almost everywhere you go, you can see talking about the Singles' Day promotion.
Also because since the launch of Weilai Mall, the daily transaction volume has remained at about one or two hundred million. Although it is much stronger than other e-commerce platforms.
But it is still criticized by many brick families and even peers.
Their core focus is to seize that Weilai Mall burned more than one billion, but did not bring corresponding sales, and the promotion cost is high.
Originally, Chen Cheng and others also approached Fang Ping and applied to issue an announcement or hold a press conference in the official name of Weilai Mall to refute the rumors, but they were stopped by Fang Ping.
In Fang Ping's words, the more topics that criticize the NIO Mall, the more popular the Double 11 concept will be.
However, as Fang Ping said, many people in the society have not put a single fart when they see that Weilai Mall has been criticized for so long, and they think that they have hit the pain point of Weilai Mall, and they have attacked it even harder.
There are even many people who see that the Weilai Mall is so popular, and they also join the team of criticizing the Weilai Mall.
As a result, NIO Mall is becoming more and more popular and well-known.
Time passed in such a situation, and gradually came to 10 o'clock in the evening on November 10th, two hours before the Double 11 promotion.
On this day, Fang Ping, and even the entire employees of Weilai Mall, did not leave the company, and were waiting for the arrival of Double 11.
Even senior executives such as Mr. Chen of Shentong and Qin Qingyun of Shunda also gathered in Weilai Mall.
Not only because Double 11 is the first promotional event of NIO Mall, but also because the performance of Double 11 determines the future of NIO Mall.
Whether NIO Mall can catch fire is also related to the development of the downstream logistics industry.
In particular, Shentong has invested billions of yuan in the promotion activities of Weilai Mall on Double 11 to build seven logistics centers and strategically reform warehousing logistics.
If Weilai Mall hangs on Double 11, it will not only be Weilai Mall that will be hit, but even Shentong will also be hit by a critical blow, resulting in huge losses.
Although it will not be wasted in the early stage, at least it will hurt the muscles and bones, and it will not slow down for two or three years.
"I said Mr. Chen, can you stop walking around, it makes me dizzy!"
At this time, Fang Ping, who was sitting in the office area of Weilai Mall and all the employees, saw Mr. Shentong Chen, who was walking around in front of him, with a nervous and apprehensive face, and said a little speechlessly.
Mr. Chen paused, and said angrily: "I'm not as big as your heart!" My company invested so much money and engaged in the Double 11 promotion, but I didn't worry about it at all. ”
"I'm not afraid of the decline of promotional activities, and if we can't recover the cost, we will cause blood losses!"
"But what's the use of worrying? Are you worried about the transaction volume of NIO Mall? ”
Fang Ping shrugged: "Can't!" So you should sit quietly for a while and wait! ”
"You can sit still, but I can't. Shentong has invested billions of dollars for the logistics and distribution of Weilai Mall. Your NIO mall can afford to lose, but I can't afford to lose! Mr. Chen shook his head and said.
Fang Ping rolled his eyes, didn't bother to pay attention to Mr. Chen, let him walk around in front of him, and turned his head to chat with Qin Qingyun.
Mr. Chen walked around for a while, seeing that Fang Ping was not only not worried, but also talked and laughed with his girlfriend Qin Qingyun there, and talked about love.
How do you look at how unhappy you are, you can't help but say: "Mr. Fang, you are not worried at all?" ”
"As far as I know, NIO Mall has invested billions of dollars before and after! Aren't you afraid of splashing? ”
"What do I have to worry about! Money is a bastard, and you can earn it when it's gone! Fang Ping stopped chatting with Qin Qingyun and shrugged his shoulders.
Mr. Chen was speechless for a while, listen, is this still human talk?
You have a lot of money, and you can afford to lose.
I'm a poor ghost, and most of my body is in Shentong. If I lose, all the hard work of my first half of my life will be ruined.
You pay me for the loss!
The corners of Qin Qingyun's mouth twitched on the side, and she couldn't help glaring at Fang Ping before she said, "Mr. Chen, Fang Ping's words are not rough." Now that the matter has come to this point and all the money has been spent, there is really no need to worry too much. ”
"Besides, just now Fang Ping also showed you the background data of Weilai Mall, and the number of registered users has exceeded 100 million. With such a large number of users, even if there is one-tenth of the users, buying mall goods is a large transaction number. ”
"I don't think the NIO mall will hit the streets, just to see if the trading volume on the event day can reach the estimate!"
"Well, it's still Mr. Qin's words, unlike some people, who don't have a backache when they stand and talk!" Mr. Chen's nervousness faded a little, looked at Fang Ping, and snorted coldly.
The corners of Fang Ping's mouth twitched, ignoring Mr. Chen, but looking at the background of the Weilai Mall projected on the wall of the hall in the office area, the data curve displayed had soared significantly, and the number of online users had exceeded 50 million, and it was still rising.
I looked at the technical team that was waiting for me, working nervously, preparing to deal with the large amount of data that appeared when the Double 11 time came, and asked: "Chen Cheng, there is no problem technically!" ”
"Mr. Fang, don't worry, it's been tested many times, and it'll be fine!" Chen Cheng responded.
Fang Ping nodded, glanced at the newly hung clock on the office wall, didn't ask more, and greeted the three senior executives of Shentong, Shunda, and Weilai Mall.
Gradually, time passed.
When the clock hung on the wall of the office, it struck twelve o'clock.
The Double 11 promotion of the NIO mall version has officially begun.