Fang Ping said confidently: "Wait for the media to take the initiative to contact us!" ”

He knows very well that once Guangming Daily, who has just interviewed him, will publish the news of tens of billions of subsidies in the newspaper.

With those media urine sex, they will definitely dig deep into this news.

When the time comes, how can it be used, spend money to find the media to advertise, and only those media take the initiative to dig deep into the news and report, and the advertising effect brought by it is enough.

"Boss, you want to hold a press conference?" Su Xiaoxiao said tentatively.

"Yes and no!"

Fang Ping shook his head and told him about the interview just now.

Su Xiaoxiao understood, and gave a thumbs up: "Boss, smart." Once your interview is reported, it will save a lot of advertising costs for NIO Mall! ”

"Okay, you can arrange this matter, and let the relevant person in charge of Weilai Mall prepare the press conference!" Fang Ping waved his hand.

"Understood, I'll arrange it right away!"

Su Xiaoxiao nodded, then turned around and went to the office area of Weilai Mall to arrange related matters.

After Su Xiaoxiao left, Fang Ping returned to the office and started the day's work.

The next day, not surprisingly, Fang Ping's interview appeared in Guangming Daily, and it was still the front page headline.

Because Fang Ping's interview content is very small, the whole report revolves around the fact that Weilai Mall gives back to users and takes out tens of billions of cash to subsidize users.

As soon as the report came out, the gimmick based on tens of billions of subsidies, as well as the blessing of Fang Ping's first interview after the special program, led to the explosion of Guangming Daily's sales.

The daily newspaper, which usually sells 500,000 copies, sold more than 1 million copies on the same day and continues to grow.

The major media were even more moved by the news, and came to the Xingyuan Building one after another, contacted Weilai Mall, and issued interview invitations.

As early as Fang Ping's instructions, Weilai Mall has made relevant preparations, directly agreed to the interview invitations of major media, and held a press conference on the 19th floor of Xingyuan Building, a large conference room renovated.

At the meeting, the spokesperson of Weilai Mall gave a detailed introduction to the 10 billion subsidy plan that has been approved by Fang Ping, and also named the reason for the 10 billion subsidy in the name of giving back to users.

The original intention of covering up the 10 billion subsidy plan in a grand manner is to crack down on competitors and pull them into a money-burning war.

This move has attracted major media to praise Weilai Mall, and all kinds of praise words are placed on Weilai Mall.

At the end of the press conference, reporters from major media rushed back to their respective units for typesetting and reporting as soon as possible.

In the afternoon of the same day, the news of a TV station's press conference on the 10 billion subsidy for NIO Mall was freshly released. The news was also included in the well-known talk shows of TV stations, and celebrities such as university professors were invited to comment.

Other media reports followed.

In an instant, the tens of billions of subsidies for NIO Mall have become the hottest topic nowadays.

It can be seen everywhere offline, and everyone discusses the picture of Weilai Mall taking out tens of billions of subsidies for users.

Words such as online Weilai Mall and tens of billions of subsidies have become popular keywords, and they have quickly appeared on the hot search list of the largest online media in China.

Countless netizens commented, forwarded, and so on under the news of the hot search list.

Those online opinion leaders and marketing accounts with a large number of fans will not let go of this opportunity to gain popularity, and have written down their views on the tens of billions of subsidies for Weilai Mall to give back to users.

Most of them have a positive attitude, praising NIO Mall as the first conscientious enterprise in China and the first Internet company to put users first.

There are even quite a few people who will carry Fang Ping out and write articles that are analyzed and praised.

Of course, there are those who praise it, and there are those who belittle.

Most of the people who belittle it don't believe that Weilai Mall will be willing to spend tens of billions of dollars, such a huge amount, to subsidize users. Even if I took it out, I'm afraid it wouldn't be so much.

It is also said that the tens of billions of subsidies of Weilai Mall are just grandstanding, operational gimmicks and so on.

However, as soon as these derogatory words came out, whether online or offline, a bunch of refuting remarks immediately appeared, while believing that Weilai Mall would not talk in vain, he also listed a series of things that Weilai Mall said and did.

The most cited example is that last year's Weilai Mall's carve-up of 2 billion yuan and the collection of five blessings activities.

Although the people who participated in the event and finally divided the two billion, the amount of money they got was not much. But Weilai Mall is really taking out two billion cash to carve it up.

Now that Weilai Mall has come up with tens of billions of subsidies, it will definitely come up with tens of billions of funds to subsidize.

As soon as this kind of example came out, the people who belittled Weilai Mall were speechless for a while, even if they still didn't believe that Weilai Mall would really come up with tens of billions of subsidies, they had to admit that Weilai Mall had always been very serious about burning money.

At the same time, just when the tens of billions of subsidies in Weilai Mall were being hyped, a group of outstanding executives who were restructuring gathered together.

Those who can smoke smoke cigarettes are smoking one cigarette after another. Those who don't smoke are frowning and sad.

To be honest, they all know that the acquisition of Excellence by foreign capital and the momentum of entering the domestic e-commerce industry will definitely lead to a rebound from the domestic e-commerce leader NIO Mall.

Even a variety of plans for the rebound of the NIO mall were expected.

But they never expected that Weilai Mall would play such a game and come up with a 10 billion subsidy plan.

Those media said that the tens of billions of subsidies of Weilai Mall were to give back to users.

Hehe, is that giving back to users?

It is clearly to take advantage of the excellence of the restructuring to buy the hearts of users when the e-commerce industry is not stable.

As long-term workers in the Internet industry, they know all too well what the core of a website is.

That's right, the user.

With users, there is everything.

Just like the game industry, even if it's a garbage game, someone pays for it and makes money.

On the contrary, nothing can be done without users.

Now that the 10 billion subsidy plan of Weilai Mall has come out, it will attract a large number of users, which is definitely a major blow to the excellence that has not yet been restructured.

For a long time, he was presiding over the reorganization, and Witt, the spokesperson of Amazon, looked around and knocked on the table: "The current situation, I believe everyone already knows!" ”

"Let's talk about it! What should we do? ”

Everyone looked at each other, and there was silence for a while.

They all know that the only way to deal with it is to make the same 10 billion subsidies and burn money.

But the opportunity has been seized by Weilai Mall, to what extent can the effect of following the trend and burning money reach?

The most important thing is that Excellence is reorganizing, and it still has a lot of problems that have not been solved, so where do you get so much money to burn subsidies?

After waiting for three minutes, Witt saw that everyone was silent, his fingers lightly tapped on the table, and said lightly: "If you don't say it, then I'll tell me my opinion!" ”