Chapter 363: Fang Ping's Guess
Say Cao Cao, Cao Cao arrives!
is saying that excellence will be given either tonight or tomorrow to give a specific subsidy plan and give netizens an answer.
I didn't expect the excellent subsidy scheme to come out so soon.
Fang Ping raised his eyebrows, and said with some surprise: "The excellent subsidy plan has come out?" When was this? ”
"Just now, on the website of the old version of Excellence, an announcement of the subsidy plan was issued. I was found by the front desk and notified me, so I hurried to report! Su Xiao said busily.
Fang Ping and Zhang Siming glanced at each other, hurriedly turned on the computer in front of them, and logged in to the excellent old website.
After a brief look, when I was about to look for the subsidy plan announcement, a pop-up box popped up at the bottom right of the website.
The pop-up box reads Excellence 2004 Blockbuster Subsidy Program Attack.
Fang Ping clicked on the pop-up box again, opened the subsidy plan page, skimmed through a series of routine-like introductions, and directly turned to the details of the subsidy.
After taking a closer look, although Excellence failed to resist the pressure of public opinion on the Internet, it was written that during the subsidy activity on June 24, the maximum subsidy for well-known brand products at home and abroad was 50%.
But with Fang Ping's eye, it is easy to see the routine behind the plan.
At first glance, it seems that the maximum subsidy for well-known brands is 50 percent, but in fact there may be a subsidy of 10 percent or 20 percent.
The maximum subsidy of 50 percent is only for certain products.
However, because the new version of Excellence has not yet been launched, it is not known which well-known brands are in it for the time being, and Fang Ping's conjecture is just a conjecture.
The specific needs to wait for the new version of Excellence to be launched.
"How's it going, boss?"
After waiting for a while, Zhang Siming on the side couldn't help but say.
Fang Ping stopped, changed the direction of the notebook, and pushed it to Zhang Siming and the others on the opposite side of the desk, Nunu said, "Look at it!" ”
Zhang Siming and Chen Cheng looked carefully at the page of the excellent subsidy plan displayed in the notebook.
After looking at it for a moment, Chen Cheng sighed: "Those international e-commerce predators are really rich!" actually agreed to the demands of netizens. ”
Internally, he hopes that Excellence can hold on and implement his plan.
In this way, excellence will lose the hearts of users.
The competition between the corresponding NIO Mall and Excellence will win more than half.
It's just that the facts are not transferred by personal will, and even if Excellence knew that if he agreed to the demands of netizens, he would lose a lot of money, but he still chose to agree.
In the end, the confrontation between NIO Mall and Excellence really depends on who has more money.
Zhang Siming nodded and echoed: "Well, Excellence is quite bold this time, I think that as soon as this announcement of Excellence comes out, it is estimated that the Internet has been boiling." ”
"Courageous? Not necessarily! Fang Ping said with a smile.
Chen Cheng's eyes lit up, and he hurriedly said, "Mr. Fang, have you seen anything from this plan?" Are they cheating and fooling users? ”
"Fool users, it's not enough. It's just that this subsidy is very strong, and the water is very large! Fang Ping shook his head.
Zhang Siming was a little suspicious: "A lot of moisture? How so? ”
"This, I'm just guessing, I'll know when the new version of Excellence is launched!"
Fang Ping wanted to explain two sentences, but he could see that both Zhang Siming and Chen Cheng were from technical backgrounds, and they didn't know much about some routines of website operation, and they talked about it in vain.
In particular, he himself is just guessing, and it depends on the specific situation after the launch of the new version of Excellence.
"Mr. Fang, Excellence chose to agree to the demands of netizens, and their subsidies are greater than ours. Do we also need to increase the subsidy accordingly? ”
Chen Cheng and Zhang Siming glanced at each other, a little puzzled in their hearts, but seeing that Fang Ping didn't explain, he didn't ask more, and changed the topic.
Fang Ping nodded: "Increasing the subsidy is for sure." Since it is a money-burning war, we must not let excellence and beauty come first and steal the hearts of users. ”
"Then how many percentage points will our subsidy increase?" Chen Cheng hesitated.
Fang Ping shrugged his shoulders: "Of course, it is the same as excellence, and the commodity subsidy for the whole audience is fifty percent." ”
"Boss, isn't the subsidy of 50% too much? We're all there! ”
Standing behind Zhang Siming and the others, Su Xiaoxiao, who had not said a word, was startled and hurriedly said.
She knows that 50% of the subsidy for excellence is only for the goods of well-known brands at home and abroad.
It is equivalent to any commodity, only recognized famous brands have subsidies, and some small brands and large quantities of goods are not subsidized.
The 10 billion subsidy plan of Weilai Mall covers all products in Weilai Mall.
Including some low-priced goods such as salt, soy sauce and so on.
If it is implemented according to Fang Ping's statement, the whole field subsidy is 50%, then like the usual bag of salt, during the event, it will only cost five cents. The price has been cut in half, such a big discount, and it also covers all goods, I am afraid that it will cause users to rush to stock up.
When the time comes, not to mention 10 billion, even 20 billion will not be able to stop it.
Chen Cheng also nodded hurriedly: "That's right!" Our subsidy covers all commodities. The 50 percent subsidy is too much. I think it would be enough for us to increase the subsidy ratio a little! ”
"You don't need to benchmark the subsidy for excellence!"
"No, just do as I say, since it's burning money, then don't be petty." Fang Ping waved his hand.
The corners of Chen Cheng and the others' mouths twitched, no, do you have any misunderstanding about the little family's temperament?
Taking out tens of billions of funds to do activities, also called small family spirit?
Do you have to throw tens of billions of dollars into the water to make everyone angry?
Thinking about it, Su Xiaoxiao hesitated: "But..."
"No, but it's so decided, Mr. Chen, you go down and arrange the modification of the subsidy plan, be sure to modify it before the plan goes online tomorrow!" Fang Ping commanded.
Chen Cheng squirmed his lips and wanted to say something, but he didn't say a word, and finally said angrily: "Yes, I'll arrange it right away!" ”
"Mr. Zhang, don't stop your navy, continue to tout excellence." Fang Ping nodded, looked at Zhang Siming again, and arranged.
Zhang Siming was stunned and said, "Still touting? Now that the excellent subsidy plan comes out, I am afraid that it will become popular on the whole network without being touted, and it will be praised by countless people! ”
"The heat isn't enough! Keep touting! Fang Ping shook his head.
If the excellent subsidy program is really as he guessed, it plays a routine in it.
So now the more the heat is noisy, the more users look forward to it, and when the excellent subsidy routine is debunked, the more angry and disappointed the users will be.
In particular, he has just asked Weilai Mall to subsidize 50% of the whole site.
Where there is contrast, there is harm.
With this jewel of NIO Mall in front, once the excellent routine is exposed, the damage will be doubled.
I can't make the reputation of excellence stink.
At present, whether the excellent routine can be debunked and whether the reputation can stink on the street depends on the help of Zhang Siming's water army.
Without the hype of the water army, any heat will come and go quickly.
Zhang Siming didn't understand a little, but he didn't ask more, and nodded: "Well, okay, I'll arrange it now!" ”
Fang Ping bowed slightly, and explained a few more sentences to Zhang Siming, and let them go down to execute.
"Uh, are you okay?"
After Zhang Siming and the others left, Fang Ping saw that Su Xiaoxiao was still there, and said in surprise.
Su Xiaoxiao hesitated for a moment and said tentatively: "Boss, I always think that you don't know how much more money it will cost to 50% of the entire Weilai Mall." You must have something special in it! ”
"Isn't that right?"
"Yes, indeed. But wait! Fang Ping didn't hide it and nodded.
Su Xiaoxiao was puzzled: "Wait, what are you waiting for?" ”
"Didn't you just say that! Wait for the excellent new version to be launched! Fang Ping said with a smile.
Su Xiaoxiao thought about it, suddenly realized, and said excitedly: "Boss, I understand." You..."
"See through it, don't say it. Whether it can be done or not depends on the new version of Excellence to know after it is launched! Fang Ping interrupted.
"Understood, understood!"
Su Xiaoxiao nodded, said a word to Fang Ping again, turned around and walked out of Fang Ping's office, and began to focus on the launch of the new version of Excellence.
The next day, the latest version of the 10 billion subsidy plan of NIO Mall was launched as scheduled, and the subsidy of 50% of the whole site on June 24 successfully ranked first in the online and offline popularity rankings.
It's just that yesterday's plan to subsidize 50% of the outstanding domestic and foreign well-known brands was in front, and there are different opinions on the 10 billion subsidy for NIO Mall online and offline.
Some people say that the 10 billion subsidy plan of Weilai Mall has the largest preferential subsidy, which can be called the largest and most preferential activity at home and abroad.
And some people say that 50% of the subsidy strength of Weilai Mall is a plagiarism of the excellent subsidy plan, temporary modification and so on.
There are also people who say that the subsidy of Weilai Mall is not as strong as the subsidy of excellence, and for example, the subsidy direction of excellence is well-known brands at home and abroad, and the subsidy is the most expensive goods. And NIO Mall only subsidizes general goods and so on.
However, Fang Ping ignored the discussion on the Internet, and instead urged Zhang Siming's water army to tout excellence, while waiting for the new version of excellence to be launched.
On this day, June 23rd.
After the revamped Excellence, back online.
Fang Ping, who has been waiting for a long time, entered the revised excellent website for the first time, and took a brief look at it, the excellent style of the revised version is biased towards internationalization, and in addition to the commodity categories that ordinary e-commerce websites have, there is an additional international zone.
Fang Ping clicked into the international zone and took a look, almost all of them are internationally renowned brands, in addition to some common Nike, Adi and other brands, there are also some luxury goods, such as Hermes, Cartier and so on.
Of course, the price is also quite impressive.
After reading it simply, Fang Ping began to look at the subsidized products of excellent domestic and foreign well-known brands.
Sure enough, the Excellence subsidy for 50 percent of the goods is targeted.
Only for brand goods below 5,000, 50% of the subsidy will be provided. For brand goods above 5,000 and below 10,000, 20% of the subsidy will be provided.
For brand goods above 10,000, only 10% of the subsidy will be provided.
Seeing this, Fang Ping knew that the competition this time was stable.