Chapter 6 Looking for endorsements (ask for recommendation tickets, monthly passes, subscriptions!) )
Zhou Yi's previous idea was that when Huaguo's cross talk and magic are combined, the attraction will increase exponentially.
Now, the reports of major newspapers and TV news can be said to have successfully confirmed Zhou Yi's prediction.
The elements of cross talk bring joy to the audience, attract attention and set off the atmosphere, so as to achieve the effect of making the magic show more attractive.
The only drawback is that it is easy to make mistakes.
But even if you make a mistake, you can use the funny elements of cross talk to cover up the past, so as to achieve the effect that the truth is true and false, and others can't figure it out at all!
Besides, Zhou Yi is a magician who can do magic!
Adding some magic to the magic, the combination of techniques and magic, is also difficult to distinguish between truth and falsehood, so that those so-called magic revelators are confused, and there is no way to figure out what is going on!
As for why not all magic......
First, Daniel is too vain, if he uses all magic, he is afraid that he will fall into a state of not being able to climb off the stage halfway through the performance.
Second, their magic needs to be covered up to a certain extent, and they can't completely get out of the scope of magic, which not only will not only lose the persistence of the magician, but also may be approached by the relevant departments to investigate.
Although Zhou Yi is not afraid of trouble, he wants to avoid trouble as much as possible.
Of course, there is also the most important purpose - to make money.
If he continues to use this magic form to spread his reputation, then Zhou Yi can use a simpler and more profitable way to make money-
Endorsement!
Can magicians make money through endorsements?
Of course.
But in general, do brands look for magician endorsements?
Very little, actually.
It is inherently difficult for a magician to become famous.
And, most importantly, he can't join the magician's performance with ordinary products!
It can be said that magic performances that are simply done by means of techniques and skills are actually very few, and most of them are special functions brought about by special devices and special structures.
For example, visual errors, special hidden spaces, or some other effect.
So, if you endorse a product, you can't just print a logo, right?
What's the use of just having a logo?
Endorsement is generally by showing the function of the product in a large number of people, and then this makes those groups of people interested, so as to achieve the purpose of promoting the product.
And the props used by magicians ...... Basically, all of them are specially made!
Endorsement products can't always be customized, right?
After all, you have to consider a problem of cost and sales profit and loss, unless, that magician's popularity has reached the level of a world phenomenon, and every word has been praised by thousands of people...... Isn't that a star?
So why not go for celebrity endorsements?
This is the reason why magicians are destined to be difficult to be approached by endorsements, or to take the initiative to get endorsements.
But for Zhou Yi...... That's different.
For the form of magic show he pioneered, and for him to be a magician himself, it was not too easy to integrate these products into the magic show!
It's like the magic show of the "Luxury Dinner" before, if you change the tableware or food to some branded products or something...... Is it difficult?
Zhou Yi went out, got into a taxi, and headed towards the address he had found before.
Endorsements naturally need to be received from small to large.
If you want other big brands to invest in endorsements, then you naturally need to let the other party see the benefits of investment endorsements first.
Therefore, Zhou Yi selected the nearest local company, inspected the other party's credit and product quality, and the situation the other party is in now, and went directly to the door-
Seagull Leather Shoes Company.
“……”
Beam Parson, the chairman of the Seagull Shoes Company, was in the room, frowning and at a loss.
From a small shoe factory to the present, it is no exaggeration to say that this company is the life's work of Bhim.
But now, the company has a difficult thing to deal with.
Some time ago, Beam made up his mind to expand the company's industry again and expand the company's business scope.
But what he didn't expect was that when he was ready to take out a loan to buy the advertising channel he had been eyeing before, he was boycotted by other shoe factory companies.
Effective advertising space was forcibly occupied by those companies, leaving only some corners of Seagull that were basically useless.
Advertising means exposure, and in the era of traffic, there is no exposure, and there is no traffic.
The aroma of wine is not afraid of deep alleys, but it must also have alleys that can spread the fragrance.
There are products that can really do that level, but Bim knows very well that it is definitely not his own company.
Comparatively, Seagull's products cannot be said to be much weaker than other local companies, but it is not much stronger......
Now, valuable advertising channels are blocked or preempted...... How to solve it?
Beame grabbed a few sheets of newspaper, glanced at them, and then threw them aside in irritation.
Either all of them are some advertising spaces with basically no traffic in the corners and corners, and even if they are bought with money, they are basically useless, which is equivalent to spending money in vain, or they are advertising spaces that you can't afford to buy......
Beame feels very sorry now.
"Sir?" The assistant knocked on the office door and said timidly, "Someone is looking for you and saying it...... He's going to talk to you about advertising endorsements. ”
"Advertising endorsements?" Bhim's eyes lit up, "Please let him in!" ”
Zhou Yi came to the office.
"Week." Zhou Yi stretched out his hand.
"Beam Parson." Beame shook hands with Zhou Yi, and then couldn't wait to ask, "What do you mean by advertising space?" ”
"I saw the plight of Seagull from some financial newspapers, so I came for exactly that," Zhou Yi smiled, "I have an advertising space with a lot of traffic." ”
"A lot of traffic?" Beam's pretending not to be looking forward to it," you continued...... Also, Mr. Zhou, have I seen you somewhere? ”
"Well, I guess......" Zhou Yi picked up a newspaper and easily found a report about himself on it, "You must have glanced at it and ignored it, right?" ”
“…… It turned out to be you! Beame looked at the newspaper photograph of Zhou Yi and Daniel, as well as the huge characters in the middle, and suddenly realized.
No wonder it is so familiar, it turns out to be a person in the headlines of today's major newspapers!
It's just that Europeans generally have face blindness to Asians, and Bhim was in an irritable mood at the time, so he just glanced at it in a hurry and skipped it.
"As you can see, I represent traffic, which is the best advertising space." Zhou Yi said.
"Hmm...... Mr. Zhou, with all due respect, it's not that I don't know that your traffic is high, but do you know why I never thought of asking you to endorse my products? ”
Beame sighed, although he was a little disappointed, he didn't drive Zhou Yi away impatiently.
Instead, he explained: "Although your traffic is very popular, but, first, I don't know if your next performance can continue to bring such popularity, and second, my company is a shoe factory, how do you endorse it?" Is it using my shoes to perform a magic trick? ”
"That doesn't reflect the function of the product, it can't play the role of advertising at all, and besides, it may have some impact on your performance, which is almost unavoidable."
The more Bim spoke, the more he sighed, feeling hopeless, and finally, he waved his hand, "Mr. Zhou, I'm sorry, I'm afraid I can't invite you to endorse my company." ”
"Okay," Zhou Yi raised his eyebrows, not insisting, "If you're interested, maybe you can watch our performance first." ”
Zhou Yi picked up a pen on the side and wrote his phone number on the newspaper: "The next performance, we are tentatively scheduled for a week, so if you change your mind, you can call me at any time." ”
After that, Zhou Yi got up, left the office in a dashing manner, and when he passed by the position of the female assistant at the door, he snapped his fingers at her, and then whispered a few words.
Then, along the way, Zhou Yi snapped his fingers a few more times and said a few words like magic is really beautiful.
……
Inside the office.
Beam sighed and shook his head.
Subconsciously, he believes that investing in magic endorsements will be a bottomless pit that basically does not receive returns.
When he was thinking about the solution to the problem, suddenly, there was a snickering outside.
It's just once, it's nothing, but later, it's not just snickering that starts to go from small to loud, from short and rapid to long-lasting, and even mixed with sounds like hilarious dialogue.
Bhim: "??? ”
I, as a company owner, was in the office thinking about how to create a better future for you, but you didn't work well, but you didn't work well, and you just played a joke outside my office, without any cover-up?
Beam was furious.
He staggered to his feet, strode towards the door, and then slammed the door open, staring coldly in the direction of the source.
And then......
Although Beam's door was loud, the staff, including his assistant, ignored him and didn't even look back.
Bhim: "......"
"Ahem!"
"Uh-huh!"
"Ahem, ahem, ahem, ahem!"
……
Beam stopped coughing and clearing his throat, he was afraid that if he continued like this, not to mention whether the group of people would turn back or not, his throat would probably be gone.
"What the hell are you guys doing?"
Eventually, Beam couldn't help but erupt and roared.
"Ah, the boss?" The assistant finally turned around and saw Bhim.
However, to Bhim's surprise -
In this case, not only did he not immediately turn off his mobile phone to apologize, but also took the initiative to wave to Beam generously.
"Boss, let's take a look, this magic trick is beautiful!"
PS: I'm sorry, I've been experimenting all day today, and I'm just free...... The second more right away!