Bai Chenghua now completely disregards the Lu family, and he seems to feel that the entire Lushang Group belongs to him.

Lu Zhao is a straw bag and has no ability, he completely relies on Mrs. Lu to sit in the management.

Lu Zhao is on the board of directors, and his voice is almost equal to zero.

Among the descendants of the Lu family, there is only one person who can make Bai Chenghua jealous, and that is Lu Chengdong.

Lu Chengdong has quite a means, but now that Lu Chengdong has disappeared, everyone inside knows that Lu Chengdong and Lu Chengzhe are two brothers fighting, and Lu Chengdong is defeated.

This was a result that none of the members of the board of directors expected.

Of course, this is also an outcome that everyone would like to see.

If Lu Chengdong is in power, the Lushang Group will definitely still be surnamed Lu.

But Lu Chengzhe's words are much worse than his brother in terms of ability. Therefore, Bai Chenghua, the most powerful person on the board, began to jump.

As for the other relatives of the Lu family, none of them can see it in terms of ability.

"The board of directors will be held in the afternoon, and the group will change the day." Bai Chenghua said with a smile.

Lu Chengzhe and Li Xiao came to Lu Shang's famous makeup, Li Xiao first learned all about Lu Shang's recent situation, and then the two had lunch nearby.

In the afternoon, the board of directors of Luxe Cosmetics was officially convened.

The chairman's position is still vacant for the time being.

Li Xiao held the document bag in his hand, walked over, and sat down in the chairman's seat.

The people on the board of directors were not surprised to see Li Xiao taking a seat, they had long known that Mrs. Lu had left a hand.

It's just that no one thought that the person who came was actually a young man.

"The development of famous cosmetics has reached a bottleneck in recent years. Especially this year, the income of Couple's famous cosmetics has repeatedly hit new lows. ”

"So I think it's time for the group to be formally reformed. Entering the low-end market is the biggest way out for famous cosmetics. Bai Chenghua picked up his copy and sent a copy to each board member.

Some people who haven't read Bai Chenghua's copywriting can't help but nod after reading it.

The basic market for cosmetics is a huge piece of cake.

Although the couple is famous, the assets are not abundant.

Because Couples has never made low-end market products.

Breaking into the low-end market can indeed make a lot of money, and it can also make the development of couples better.

However, that would go against Mrs. Lu's original intention of creating a couple.

Ingenuity.

Mrs. Lu has worked hard all her life, and she has been making cosmetics by herself until she is old, for the spirit of ingenuity.

Lu Chengzhe has admired Mrs. Lu's ingenuity since he was a child, and he feels that the Lushang Group should develop with this spirit.

Don't forget the original intention, you have to always.

"Your strategic approach violates the spirit of grandma's ingenuity, and you should not follow the trend, you should stick to your heart and do what you want to do." Lu Chengzhe said in a deep voice.

Bai Chenghua shook his head and smiled with a look of disdain, and asked everyone: "Everyone, what do you think we should do, should we insist on doing low-profit business with our hearts, or should we enter a larger market and make more money?" ”

"Whatever we do, we're doing business, and doing business is about making money. I think Mr. Bai's strategic approach is very much in line with the next development of Mr. Bai. ”

"Yes, we are merchants, not craftsmen. Now that Couple Shang has accumulated so much popularity, as long as he enters the basic market, Couple Shang will definitely turn over. ”

"When the time comes, we can really fight with the world's first-line brands."

……

All of them agree with Bai Chenghua's strategic approach.

The cake of the basic market is too big and tempting, and they watch others make money every year, can they not be blushing?

"What ingenuity? If we don't make enough money, how can we have the capital to support us to be a high-end brand? ”

"As long as we have more money, we can develop more high-end and unique products, which is the spirit of ingenuity!"

Bai Chenghua said loudly.

"What Mr. Bai said is reasonable!"

"Yes, only if you have money, you are qualified to talk about ingenuity!"

Bai Chenghua is very satisfied with the results of the board of directors, and it is obvious that the situation is one-sided.

"If you are as stubborn as you are, it is only a matter of time before the Lushang Group will be defeated. Mr. Lu, you are too young and naïve. Think about it, how much liquidity does the group have now? ”

"Is it enough for a billion? One billion is too exaggerated, is the liquidity enough for five hundred million, do you know it in your heart? ”

Lu Chengzhe was speechless.

Couples have been spending a lot of money lately, and hunger marketing can help couples recoup their funds quickly.

But the materials used by the couple are too expensive, so the capital chain has not been very sufficient.

Judging from the current form, Lu Chengzhe estimates that such a large listed group may have less than 300 million yuan.

"Now the famous makeup has reached a very severe period, and reform is imminent." Bai Chenghua said.

"Your strategic policy can only be implemented if it is approved by the board of directors who hold more than 51 percent of the shares."

"I don't agree with your strategic approach."

Li Xiao, who had not spoken, opened his mouth and said.

"The total equity in the hands of Mr. Li and I is 51 percent." Lu Chengzhe said.

"Oh? Is it? But as far as I know, your shareholding is only about 40/1/2. Bai Chenghua said with a smile.

"Impossible, the equity book in my grandmother's hands is in the hands of Mr. Li."

Li Xiao took out the equity book and showed it to everyone.

Bai Chenghua raised his hand and snapped his fingers, and then someone turned on the projector.

"Please."

Seeing the content on the projector, Lu Chengzhe's face instantly turned cold.

Bai Chenghua actually issued additional shares.

In this way, the equity in the hands of both of them will be diluted, and the combined equity of the two will be less than 50%.

In other words, the two of them will not play a decisive role.

"However, the total equity in your hands does not reach fifty-one." Li Xiao said.

"yes, this is the first time this has happened. So, the minority obeys the majority. Bai Chenghua sneered.

"I disagree!" Lu Chengzhe suddenly became angry.

Bai Chenghua actually played a yin hand and privately issued additional equity.

Lu Chengzhe is still too young to forget Bai Chenghua's right to issue additional shares.

"Mr. Lu, if you don't agree, you have offended the entire board of directors. You're only 10 percent of the shares, you have to think about it. Bai Chenghua sneered.

"I strongly disagree! The spirit of ingenuity was set by my grandmother, and I can't let you go against my grandmother's wishes! Lu Chengzhe said angrily.

"There's no way we're going to let you go against our wishes!" Bai Chenghua said angrily towards Lu Chengzhe.

"Yes, you're doing that, but you're going against all our shareholders!"

"Lu Chengzhe, you, the president, don't care about the development of the group, you are not worthy of being the president!"

……