Chapter 604: Hunger Marketing
Xu Jingsi nodded, "Yes, she is very capable." ”
Although Tang Wan's face was cold, Xu Jingsi could hear that her tone was a little different from usual, "Xu Jing, if you need to do such an activity here, I can help you do it." ”
Even though the interests are tied, Xu Jingsi is also very moved in her heart, "Sister-in-law, no, our positioning is different, her positioning is high-end, our positioning is mid-to-high-end, which is acceptable to the public." We don't need to have a party, we don't need to give gifts, we just need to advertise and send coupons. ”
"Is that okay?"
Xu Jingsi nodded, although she hadn't started to implement it yet, she thought it should be okay.
"Xu Jing....." Tang Wan looked at Xu Jingsi, who was as calm as water, and made her words clear, "Miao Jiahuan is doing business on the surface, but she is actually trying to win people's hearts. ”
Xu Jingsi is not an ordinary woman, Tang Wan feels that she should be able to understand what she said.
Of course, Xu Jingsi didn't think about this at first, after all, she was not sensitive enough in that circle, but as soon as Tang Wan said it, Xu Jingsi instantly understood that Miao Jiahuan was also doing this to 'consolidate power' for her father Miao Shuqiang.
Miao Jiahuan's IQ is online, EQ is online, it is natural for her to do this kind of thing, there is nothing surprising about her.
She was surprised by Tang Wan's attitude, thinking that at the beginning, Tang Wan was not only incompatible with her own group of people, but even there seemed to be a sense of distance between her and Jiang Yuchun, but listening to her now, she should have stood on a united front with the Jiang family.
"Even if you know, what does your sister-in-law want to do?" Xu Jingsi asked rhetorically.
Tang Wan was silent for a long time, her eyes were firm and her tone was deep, "I want to publicize Miao Jiahuan's ingratitude, but that will inevitably affect you, are you afraid?" ”
Fear?
How could Xu Jingsi be afraid?
What she lacks now is someone who can make things big with her, it's not enough to just spread the word, it's best to set up a strong enemy for Miao Jiahuan, they will sit on the mountain and watch the tiger fight!
The idea of killing two birds with one stone is easier said than easy to think about, but what about doing it?
After pondering for a long time, Xu Jingsi's eyes flashed slightly, "Sister-in-law, can you change someone to preach?" ”
Tang Wan was stunned for a moment, and then understood what Xu Jingsi meant, "Who do you want to use?" ”
The warm wind blew, Xu Jingsi reached out and stroked the broken hair in her ear, and said quietly, "Cui family, Cui Guoping's niece Cui Lili." ”
Tang Wan looked at Xu Jingsi deeply, she didn't speak for a long time, she understood, Xu Jing wanted to lead the war with Miao Jiahuan to Cui Lili, neither of them was weak, if they could fight, it would be a defeat for both of them, and the two of them would be injured, and the only one who would benefit would be her father-in-law.
But everything can't help but think about the worst, what if the two of them join forces?
"This matter is very important, I want to go back and talk to Yuchun." 軒軒書
"It should be," Xu Jingsi said without hesitation, "I'll go back and talk to Wen Tingjun," she changed her words and said slowly, "Sister-in-law, in fact, I didn't plan to make clothes this year, and the reason why I did it was because of Miao Jiahuan." Although the positioning is different, as long as the clothing store is made, it will definitely be an impact on her. She is a very proud person, and she must be quite annoyed if she finds that she is being competed against. ”
She was telling Tang Wan one-sidedly that she was already doing her best to fight Miao Jiahuan. Her abilities are limited, and she can only use this method...... If Cui Lili is used as a gunman, it is not necessarily.
At the beginning, Tang Wan confidently told Xu Jingsi that the family has the means, and if she is allowed to do this, it will definitely be no problem, but what if the Miao and Cui families join forces?
So I have to find a reason why the two of them can't join forces.
You've got to plan it well.
Xu Jingsi sent Tang Wan away, and when she went back, she saw that Lu Kui had tried on her clothes, she was wearing the black bib pants that Xu Jingsi said, with the light blue sweater she was wearing, and with short boots, Lu Kui was already heroic, plus this dress, it was too sassy!
"I'll just say that I have a good eye," Xu Jingsi couldn't help but admire while standing beside Lu Kui, "It's really good-looking." ”
Pingping also said beside her, "Yes, Sister Lu Kui, it's so appropriate for you to wear this and this, it looks very neat, and you look tall." ”
Lu Kui looked back and forth in the mirror, "Then I want this." ”
Xu Jingsi smiled, "This dress is not worn for nothing, after my coupon is printed, you will wear it again, and if your colleague asks, you will directly send a coupon." ”
"You give me two thousand," Lu Kui said domineeringly, "When the time comes, everyone in our factory will have one." ”
Xu Jingsi laughed when she heard this, "This is not good, rare things are expensive, I will give you fifty coupons, you just say that you only have 50 coupons, who is sure to buy them and then give them, if you see someone and send them, then what does it mean?" ”
The two companies of a certain fruit and a certain rice have created a strong performance in the way of hunger marketing, making full use of the psychology that consumers do not get more wanted, and satisfying the appetite of users.
But there are pros and cons to any marketing approach.
Hunger marketing can strengthen consumers' desire to buy, strengthen the appeal of products and brands, and is conducive to improving the profits of enterprises and enhancing the brand image of products, but hunger marketing lengthens the sales cycle of products and constantly consumes consumers' limited brand loyalty to brands.
Therefore, it is difficult to grasp the difficulty of implementing hunger marketing, and Xu Jingsi has never been in contact with the retail industry before, and she is also groping.
Lu Kui didn't know how to do business, she said cheerfully, "Okay, I'll do whatever you say." ”
When Xu Jingsi was talking to Lu Kui, she didn't ignore Tang Yize's serious 'eavesdropping' eyes, and I have to say that this young man has a lot of heart.
As soon as she finished talking to Lu Kui here, she heard the sound of someone coming in at the door, she turned her head to see that it was a tall and a short man with a thin body, the tall one had a slightly immature face and a silent face, and the short one had a mustache, slightly dark skin, and a smiling look.
Xu Jingsi could probably guess that the short black with a bag of heart eyes must be pine nuts, and the young one should be Guo Dong.
Before she could speak, the short man walked straight towards Xu Jingsi, and he said with a smile, "Hello Mr. Xu, I'm Tian Qingsong, just call me Songzi like everyone else." Then he pointed to the young man next to him who was half a head taller than him and said, "This is Guo Dong, you can call him Dongzi." ”