The employees nodded, and they also felt that putting an ad on the front page of the newspaper would reduce the desire of citizens to buy.

But since the mainstream has always been advertising on the front page, they haven't thought about breaking this rule.

Since the boss wants to change the version, they will not strongly oppose it, after all, it is just to put the ads in the back of the page, which is not too big a change, and there is a good chance that it will increase the sales of their newspaper.

This is a good thing for them, after all, they all want a good performance and then a promotion and a salary.

"But if we change our writing technique to colloquialism, I'm afraid we will be criticized by those old scholars."

The old employee said with some concern.

These veteran scholars have a lot of influence in the academic and media circles, and if they are scolded, I am afraid that their reputation will be reduced a lot.

After all, these old scholars are certainly not welcome to this kind of colloquial and non-serious writing technique, and if they write news in colloquial language, they are afraid that they will be constantly criticized.

"It's okay, they will scold, and it won't affect us too much anyway."

"Because we're not targeting them, we're targeting young people and office workers."

"Think about it, how many old scholars are there, and the people who will listen to these old scholars are some teachers or old people, and think about how many young people and office workers there are."

"Even if they boycott our newspaper en masse, it won't affect us much if they don't buy our newspaper, we just need to catch young people and office workers."

"And we're not distorting the facts, we're not violating the principles of journalism, we're just making the news interesting."

Xi Jin smiled slightly.

In the future, young people and office workers will be the main consumer objects, and they will be the main body of public opinion and the largest consumer group, not the old people and these old scholars.

After the development of the Internet in the future, the elderly and these old scholars will be slowly eliminated by the society, and public opinion on the Internet will be completely controlled by this group of young people.

So now cultivate some loyal users first, and when he enters the Internet era in the future, he will not suffer too much.

"Any other questions?"

Xi Jin asked, looking at the staff under him.

After listening to this, the employees felt that the reform of the new boss seemed quite feasible, but they were still a little worried.

After all, no one had ever done this before, and there were not many jobs in the newspaper, and if the newspaper was bankrupt, although it would not starve to death without work, they were afraid that they would have to do hard work.

Xi Jin also saw their worried expressions, and said slowly: "Don't worry, I won't let him fall in this newspaper, even if it is a loss, I will fill in the money myself." ”

The newspaper was quite important to Nishijin, so he didn't mind spending extra money to keep it running.

And he knew that with his current reforms, within two or three months, their Xinhui Daily would become one of the best-selling newspapers, and then it would be a profit instead of a loss.

Their newspaper can sell about 30,000 copies of the newspaper every day, and if the printing cost is deducted, they can make a profit of two yuan per six-yuan newspaper, or about 1.8 million yuan a month.

If he overwhelms the price by two yuan, plus the salaries of employees and the utility bills of the office building, he will have to post about hundreds of thousands of dollars every month, after all, the salary in Xiangcheng is still quite high, like the salary of ordinary reporters is 10,000 yuan per month.

However, a large part of the newspaper's income is derived from advertising, and some best-selling newspapers spend millions of dollars on advertising every month, but their Xinhui Daily only spends 200,000 or 300,000 yuan a month on advertising because its sales volume is too small.

Although they have to subsidize some money now, after their Xinhui Daily becomes a best-selling newspaper, they are not afraid of not receiving advertisements, and it is time to make a profit.

After hearing the boss's assurance, their hanging hearts also relaxed a little, as long as the boss is willing to pay to keep the newspaper, then he can do whatever he wants, anyway, it is not them who lose money.

"Tomorrow's newspaper will be done according to the previous one, after all, you are almost done, and I will not increase your workload."

"But starting tomorrow, you will do what I ask, I will come and see your finished product, if it does not meet the specifications, don't blame me for returning it and letting you redo it."

"Do you understand?"

Xi Jin looked at the employees under his hand and said slowly.

He is not in a hurry to immediately change to the way he asked to write tomorrow, after all, in this case, his employees are afraid that they will have to work overtime all night, and even if they do it again tomorrow, it will only be a day of resignation.

"Hear the boss clearly."

The employees nodded in reply.

"That's the end of today's meeting, you can go back to work."

Xi Jin looked at them and smiled slightly.

......

After dealing with the affairs of the newspaper, Nishijin studied the things in the newspaper for a few hours.

However, he does not plan to manage the company completely by himself, but plans to learn from Ni Yongxiao to give the CEO some rights to let him manage the company's affairs, and after doing some newspaper reforms, he can just sit and collect money.

But in order to take care of your own company, you still have to learn what you should learn, so as not to let your subordinates disobey or take care of the company in front of you in the future.

Although he is not a media major, it is not difficult for him to learn this thing with 20 points of intelligence, after all, 20 points of intelligence provide him with extraordinary understanding and the ability to remember.

After a few hours of studying in the company, the time soon came to seven o'clock in the evening.

"Ah~"

He stretched slowly, and after not studying for a long time, he enjoyed the fun of learning again.

But now that it's time to watch the show, he doesn't plan to stay here any longer, after all, he plans to grab all the old and new venues on Austin Road tonight.

By the way, unify Austin Road, after all, he is the owner of a 14K Tsim Sha Tsui subdivision, and if he has only one field, it would be too shameless.

And now he has too many places to burn money, whether it is a reed company or a newspaper, it needs a lot of money to expand its scale, and it needs more farm income to break even.

"Let's go, go back to the ballroom."

After Xi Jin walked out of the office door, he said to Brother Jiaqian, who had been standing guard at the door for several hours.

However, this Brother Qian's professionalism is still okay, he is still expressionless after standing for several hours, and he is not lazy to find a place to sit, and he has been fulfilling his responsibilities as a bodyguard.

"Yes, boss."

Brother Jia Qian nodded, followed Xi Jin downstairs, and quickly drove the boss to the dance hall.