Burn mode

……

After talking with the company's senior management, Ning Qiluo returned to the crew to continue filming.

There is another very important thing, Ning Qiluo is particularly concerned, she personally called the advertising party she endorsed, that is, the silver jewelry manager.

The silver jewellery manager was nice.

I've been telling her that I don't have to feel guilty, and I've been thanking her in my words.

When Ning Qiluo asked what effect the poster would have after it was launched.

The manager hesitated.

But in the end, he told her the truth: "It's Miss Ning like this, it's still much better than before." Although the effect is not very good, but at least we are slowly gaining popularity, and your popularity is so high, we will definitely get better and better. ”

Brand sales and spokespersons are very linked.

Obviously not very good, but the silver jewelry manager only said in a good direction.

Ning Qiluo understood as soon as she heard it.

Now the people who go to buy her endorsed products can only be iron to the point of no longer iron fans. And other artists' iron fans are stacked one by one, and her iron fans are one by one......

In the words of fans: It's not because the products you endorse are too low!!

After thinking for a few seconds, Ning Qiluo said: "Manager Yuan, everything is as usual for now, and I will think of a way as soon as possible." ”

The manager listened and said gratefully: "Miss Ning, you have a heart, we originally owed you a debt to invite you with such a low endorsement fee, and you were also abused by the Internet." In fact, you can ignore it completely in the follow-up, because we can't operate it, and we can't start this signboard. ”

Ning Qiluo was silent.

Manager Yuan got down to business: "Miss Ning, I was going to call you too, the MV we shot on Campus A has been edited, but now I don't have a computer in my hand, wait for me to get the computer at half past six in the evening, and send it to you on time with a compressed package." ”

"Hmm."

After hanging up the phone, Ning Qiluo had to start thinking deeply.

A little-known small brand, if it wants to get up in a short period of time, what it needs most is a large amount of capital to operate.

Then invite well-known artists and stars to promote as spokespersons, and throw a lot of money in it.

Manager Yuan's silver jewelry brand invited her as a spokesperson. But as a very controversial person who stands on the cusp of the entertainment industry, it is difficult to guarantee the benefits that she can bring to this small brand.

In the end, reality told her that the interests failed, and everyone didn't buy her account.

This reminded Ning Qiluo of a Smile coffee brand.

After the launch of the Smile coffee brand, it invited countless celebrities to endorse it, opened nearly 3,000 stores in China, risked huge risks of "huge losses", "unlimited money burning" and "crazy expansion", and finally successfully went public in less than 20 months, which has refreshed the headline records of countless websites.

Ning Qiluo only learned about these after drinking Smile coffee by chance.

I heard that at that time, Smile Coffee launched this marketing model, which shocked countless people and made countless peers jaw-dropping.

20 months to go public is really awesome.

After all, it takes more than ten or even twenty years for many peer brands to successfully go to market, but Smile Coffee only took twenty months.

But the price is a loss of 5 billion a year, is this making money?

It's a loss that doesn't matter.

In the eyes of outsiders, not a single yarn has been earned.

However, no matter how much the Smile brand loses, it still adheres to this marketing and promotion model of 'unlimited money burning'.

So the vast majority of people conclude that this Smile coffee brand will go out of business and declare bankruptcy.