Because the project process of the doggie hockey competition has already taken shape, everyone has begun to carry out the preliminary promotion in full swing in the past few days, Feier and all her influencer friends have made high-density posts on social networking sites, and at the same time, hashtags such as #doggiehockeybuston have been set off on Instagram.

Lu Yichen and his club members also united local hockey professionals and amateurs of all levels to actively cooperate in their own circles to promote it, and this summer, hockey fans throughout the Boston area almost knew that there would be such an ingenious ice hockey game, and many people were curious about what kind of game it would be.

With wave after wave of publicity, more and more people who like small animals have joined the event tag and started uploading photos of their own domestic cats and dogs related to ice hockey, and the topic remains hot.

At the same time, in line with the online publicity, the animal welfare organization of Fei'er Volunteer Work has also carried out several offline activities with the same theme, and because there are sufficient funds, the activities have been selected in Boston's most popular local venues.

As they discussed further, it was decided that the next issue to consider was how to distribute the tickets, after all, the ultimate goal is to attract families who really care about the animals and are willing to adopt them.

At the same time, as time progresses, the most popular kittens and puppies are also voted by netizens, and they will be invited to the competition site to participate in the whole interaction.

The players who play are all volunteers, so there is no need to consider the appearance fee. However, there is still a certain fee to rent an ice rink, and such a large-scale event will definitely consume the venue.

At Xiao Xiao's suggestion, they outsourced the service of telephone return visits to an online customer service center, and conducted telephone return visits based on the information of people who had already received admission tickets, and the purpose of the consultation was to identify how many percent of the attendance rate was, and adjusted the actual number of tickets issued according to this number.

Xiao Xiao's marketing idea came from the airline's overload ticketing scheme, after all, everyone wants the higher the attendance on the day of the event, the better, so make sure that the people who receive the tickets will be there as much as possible.

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In the actual operation of airlines, there are often passengers who have purchased tickets and do not board the plane without boarding the plane after taking off (we call it a no-show). Although the airline has to charge some fees to compensate for this, it is a big waste and loss for the ticket not to be sold. Therefore, in order to solve this problem, the method of overselling has been developed.

The so-called overbooking of air tickets means that airlines make market predictions on the No-show rate of passengers based on flight frequency, aircraft capacity, current bookings, sales and departure data, etc., and then determine the overbooking rate, and arrange for the number of tickets sold for a flight to exceed the original number of commercial seats on the aircraft. To put it simply, selling more tickets than the total number of seats on the flight. This not only makes full use of the seats on the flight, reduces the loss of empty seats, increases the airline's revenue, but also enables other passengers who want to fly, which does sound like a good thing for many parties. Before the 80s, almost all revenue management research for airlines focused on overbooking, which became one of the most important tools for airlines to make money. In the U.S. airline industry, for example, in 1978, the number of oversold people in the United States was only about 100,000, and by 1986, it had reached nearly one million.

Good things always have to be grinded, and the problem is not as simple as it seems. Although overselling can increase profits, it can also bring some minor troubles. It is important to know that forecasts cannot always be completely accurate, and sometimes there will be a situation where all passengers do not change their itinerary, that is, no one refunds or changes their tickets, and then the trouble comes: the number of passengers on the plane is greater than the number of seats, and there must be passengers who are unlucky and cannot get on the plane. This is known as the DB (Denied Boarding) problem (the actual No-Show rate is lower than the predicted No-Show rate). If there are too many unlucky passengers, the cost of overbooking will rise a lot, not to mention, the reputation of the airline will also be greatly affected, which the airline does not want to see.

Therefore, how to resolve this contradiction has become an issue of great concern to everyone. According to statistics, the average No-show rate in China is 5%~15%, so some domestic airlines have also adopted the overbooking sales model, but the domestic airlines for the overbooking problem is mainly through the experience of sales staff to determine the number of overbooked tickets, far from realizing the optimal control of the number of overbooking, resulting in great uncertainty. Since the 60s of the last century, foreign countries have begun to study overbooking, hoping to calculate the best balance point that can not only make the flight benefit as possible, but also make the passengers who are unfortunately "lying down" as little as possible due to overbooking, that is, the best number of tickets sold.

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While all the plans are in full swing, Gege has finally finalized the opening performance with Fei'er.

In the face of such an activity, Fei'er seems to be familiar with it, and as soon as Gege proposed it, she readily agreed, after all, the project itself was launched to help Fei'er.

At the same time, in order to increase the watchability, at the suggestion of Lu Yichen, Fei'er was asked to mobilize the atmosphere of the scene with a figure skating solo show before singing the national anthem.

However, leading the singing immediately after a performance can be described as a test for Fei'er, but Lu Yichen obviously believes that Fei'er has the ability to control the scene, and he is by no means rashly proposing to cause trouble for her.

All in all, everything is going very well, everyone is doing their part, and finally the first rehearsal is coming.

On the day of the rehearsal, the four dogs who had previously finalized the schedule and their dog trainers appeared on time, and the members of Lu Yichen's team and the team that played their opponents this time were also all present.

Gege and Xiao Xiao became the general scheduler of the local event, and the handheld walkie-talkie was making the final arrangement.

The first to go on the field is to warm up the whole audience Fei'er, except for Jian Yang, Gege and Xiao Xiao They have not seen Fei'er's demeanor, and they are relatively new to the sport of figure skating, only know that Fei'er's preparation belongs to performance skating, and the concert is controlled for about 5 minutes, and they don't know anything else.

As the lights dimmed, a beam of light hit the center of the rink, and Fei'er slid through the side door to the light at a rapid speed, posing for a fixed point, and then melodious music began to play - Beethoven's "Moonlight Sonata".