A week later, "Lying World" was grandly released, and all the staff of Great Wall Pictures did not expect that the pre-advertisement, which originally worried them a little, turned out to be one of the breaking points of this film.

Audiences who are accustomed to black and white pictures suddenly see the color pictures on the screen, which is a surprise, and when the young and beautiful Xia Meng appears, it has won the attention of countless male audiences.

thought this was a feature film, but when they saw Zhou Wenqiang dressed as a high school student and riding a bicycle speeding over, everyone was stunned.

Where did this handsome guy come from? The posters released by "Lying World" are all well-known actors, but have you never seen this handsome guy?

Is it such an exaggerated passer-by?

All were piqued with curiosity.

When Wang Laoji herbal tea appeared, Weidong spicy strips appeared, and epoch-making advertising slogans appeared, there was silence in the cinema at first, followed by laughter from the audience.

'Wowhaha, can an ad still be filmed like this?' ’

'I'm lost! Xiaomeng waited so long, it turned out that her boyfriend was late because he bought herbal tea? ’

And that spicy strip, it looks delicious, and the packaging is also very novel, you say it's called vacuum packaging? If you have the opportunity, you can buy it to see the ...... of Ha'

If it were in the later generations, the audience who had been bombarded by various commercials would only be surprised and even bored, but in this era when they have never seen commercials, everyone feels very fresh and is extremely happy to watch.

"This Zhou Wenqiang is simply a ghost, he can even come up with this kind of idea and play an advertisement in front of the movie? Moreover, how can advertisements be filmed like this? ”

At the Yau Ma Tei Broadway Cinematheque, a middle-aged man in his early forties sat in a private room, watching the commercial intently, his narrow eyes under his broad forehead tinged with surprise from time to time.

Hong Kong Island movies claim to have 40 years of popularity, but this one has occupied at least 30 years! is a well-deserved king of movies and entertainment tycoon, because he is the sixth oldest in the family, he is known as 'Brother Shao'.

Shao Yifu!

Now Shao Yifu's career focus is not on Hong Kong Island, but in 1948, he teamed up with his third brother Shao Renmei to establish the film company 'Shaw Brothers' in Singapore and Poe.

Compared with the current Hong Kong Island cinemas, which are still fighting on their own, Run Run Shaw has seen at least ten years in advance that if he wants to dominate the film industry in the future, he will inevitably master the cinema chain.

In recent years, Shao Yifu's second brother Shao Rendi's career has not been carried out smoothly, and his "Shaw Father and Son" company has been beaten by the Great Wall and Dianmao to lose its armor and remove its armor, and it is almost to the extent that it cannot be turned on.

Shaw Yifu's visit to Hong Kong this time is to take over the family business and revitalize the 'Shaw Brothers & Sons' company. happened to encounter the release of Great Wall Pictures' "Lying World", so I came to watch it in person, ready to explore the 'enemy situation'.

The color picture at the beginning of the movie surprised him, how high the cost of color film is only he understands as an industry insider, not to mention the high price of color cameras, just the special film used in color cameras, the cost is more than three times that of black and white film!

The Great Wall is not ready to live, and actually played a color movie? If the movie can't be a big hit, it's going to be a loss!

And this "Lying World" is not a Cantonese opera or Yue opera film with an opera platform, in case the box office is dismal, the surname Yuan is not afraid of losing pants?

It is no wonder that Shao Yifu was shocked, in the 50s, it was those opera films that dared to appear on color film that had a large audience, and it was so risky for the 'new movie' to play like this.

In fact, "Lying World" was originally a black and white film, if it weren't for Zhou Wenqiang, the Great Wall would have really started to make color movies after 60 years.

The Great Wall's 'loser' approach naturally made Shao Yifu unaccustomed to it, but he was soon shocked.

As if to carry out this kind of 'loser' behavior to the end, the initial commercial made Shao Yifu secretly feel sorry for the Great Wall, and he could see at a glance that this commercial used at least two cameras for the picture effect!

What is this concept, that is, the film consumed twice as much film as the average color film, and six times as much film as the average black and white film!

But soon Shao Yifu forgot about his distress, and he began to be shocked by the conception and shooting techniques of this advertising film, the movie, can it still be filmed like this?

The tender green leaves swaying slowly in the wind, the girl's slightly white skirt, the fine sweat on her forehead, and the herbal tea juice pouring from the bag......

This level of detail is the only time in his life that he has ever seen it!

What would it be like if an entire movie was shot with this kind of dual camera and showed off the details?

Shao Yifu weighed it in his heart for a long time, and finally shook his head and smiled bitterly, it would be the effect of a great increase in costs and a rapid collapse of the company......

"Sure enough, Zhou Wenqiang has a lot of relationship with the Great Wall, which is not very easy to do."

Although Zhou Wenqiang has also been in the newspaper, with the clarity of the newspaper in this year, it is basically difficult to identify who he is by the picture on the newspaper, not to mention that in this advertising film, Lao Zhou is even more handsome in the sky, even if he plays with a goddess of Xia Meng's level, it is not false at all!

Shao Yifu is a man from all over the world, he has friends in black and white, he has been back to Hong Kong and Kowloon for more than half a month, how can he not recognize this 'Tiger of the New Territories' and 'King of Zhou Yan'? Otherwise, he will not be the 'Sixth Brother Shao' in the future.

Originally, he was a very heroic person, and in order to suppress his opponent, he dared to use any means. However, after seeing this commercial, he knew that it should be true that the rumors in the rivers and lakes that Zhou Wenqiang is a shareholder of Great Wall Pictures should be true, at least Zhou Wenqiang and the Great Wall have a close relationship, and if he wants to deal with the Great Wall, he can use white road means and commercial competition, and it is better to be less active in his crooked mind.

Who let Zhou Wenqiang stand behind the Great Wall? If he goes crazy, he will just erase a word!

Shao Yifu sighed, this battle is not easy to fight......

The commercials are wonderful, even epoch-making wonderful! "The World of Lying" is also a needle of the times, full of flesh and blood, excellent character creation, and although it is said to be Shang Beach, it is actually very in line with the current Hong Kong Island, if nothing else, this movie will definitely be popular.

As Shao Yifu guessed, "The World of Lies" became popular, and the commercial at the beginning not only did not affect the movie, but played a bonus role!

As a result, this film is even more popular than in real history!

More than 20 independent cinemas in Hong Kong, with four shows per day, are still half a month in a row and 60 shows are full! After that, the box office gradually declined.

In the mainland, Yanjing, Shanghai, Guangcheng ...... The theaters in major cities are also full one after another, "The World of Lying" swept the box office of the movie in the 50s, and it has become a phenomenal movie, and the advertising film of Beiwang Company has also become a phenomenal advertising film that appears for the first time in this era!

Wang Laoji herbal tea, Weidong spicy strips, Xia Meng! All of them have become popular stars, even Xia Meng didn't expect that he would become popular because of an advertising film, although it is popular with drinks and food, but red is red!

As for Zhou Wenqiang, because he asked the Great Wall not to put his name in the advertising film in advance, although he was recognized by a few people, the vast majority of Hong Kong people did not know that this 'Prince of Herbal Tea' was the famous 'King of Zhou Yan'.

Although the black and white boss of Hong Kong and Kowloon recognized Zhou Wenqiang, he would not be idle enough to say to people casually, most of them just quietly compared a middle finger, 'Damn, you are really good, filming an advertisement is really creamy enough and white enough, Lao Tzu is convinced......

The business community on Hong Kong Island was also shocked, Nima could still advertise like this, and I will consider the beriberi produced by my family next time?

Several film companies on Hong Kong Island have seen a new way to make money and have begun to gear up for advertising.

Zhou Wenqiang is actually a little panicked, because of his reasons, the 'soul of advertising' of merchants and film companies has awakened at least 20 years in advance, and he can even imagine that when the audience gets tired of watching this kind of pre-advertising, he, the initiator, is likely to be nailed to the pillar of shame in history forever and usher in a scolding......