Chapter 507: Advertisement, I Only Serve Lin Li
Lin Li took the time to force himself to watch a few episodes of the TV series "A Good Couple", but he almost threw himself up.
Lin Li also admired Guo Xiaoshan for the first time, this kind of garbage idol drama is also a shame that he can watch it.
Lin Li was glad that he didn't have a group of Guo Xiaoshan and others, so he didn't have to discuss the plot with them, and he was happy.
After two days of classes, the last issue of "I Am an Advertising Man" was broadcast at noon today.
Lin Li took a look at it while eating and found that the online discussion of this episode of the show was still very high.
The ruffian went shopping: "Damn it, the advertisement actually used a straw boat to borrow arrows, you can figure it out!" Now I can't look directly at the illustration in my elementary school textbook! ”
Missing earrings: "This show is very good, and the commercials are also very interesting, especially the advertising building in the forest creek, their advertisements are so creative, I remember these few of their advertisements." ”
My world has always been at night: "Haha, a familiar wife is sweeter than my first love, this advertising slogan makes me laugh!" So talented! ”
Wu Yumi: "I have to eat this fruit that is sweeter than my first love." ”
RinLops: "Ruyi little raincoat, I'm going to use it tonight, hehe!" ”
Sanxian fried noodles: "I will watch the advertisements of the advertising building in the forest creek in the future, it is so good-looking!" ”
Zhen Nanshan: "If the advertising industry were all at this level, I wouldn't hate advertising so much!" ”
Yu Yu: "The level of advertising is not convincing!" ”
Yi Ruilan's heart: "This can't be sprayed, the next one!" ”
After three episodes of the show, Lin Li's super advertising ability in the show conquered all the viewers who watched the show.
Even if it is not on the hot search, the on-demand volume of the program "I Am an Advertising Man" is still rising steadily.
According to the broadcast volume of the first three episodes, the on-demand volume of "I am an Advertising Man" is not much worse than that of "I am a Creator", and it is expected that in another half a month, if the continuous on-demand volume is added, the on-demand volume of the first three episodes of "I am an Advertising Man" can exceed that of "I am a Creator".
The next day, the new issue of "I Am an Advertising Man" will start recording again, and An Xiaoxi will come to pick up Lin Li in the morning.
"Early."
Lin Li said hello after getting into the car.
An Xiaoxi took out a large insulated box from the co-pilot's seat and stuffed it into Lin Li's body.
"I bought bread, milk, soy milk fritters, meat buns, finger cakes, lean porridge, you see what you want to eat."
Lin Li opened the insulated box and saw that it was full of breakfast, and said with a smile: "Do you think I am a pig, so much, how can I finish eating?" ”
"Pick a few things you like." An Xiaoxi said.
Lin Li looked at it, and finally chose finger cakes and lean porridge.
"I've eaten enough of that." Lin Lidao.
An Xiaoxi took out the milk again and gave it to Lin Li: "This is for you, and I'll eat the rest." ”
Only then did Lin Li know that An Xiaoxi hadn't eaten breakfast either.
"Or ...... You choose first. Lin Li made a gesture to put what he had in his hand.
"No need, I can do it, the bread is there, I just eat soy milk fritters and add a meat bun."
An Xiaoxi put the thermos box on his slender thigh, and began to open the bag and eat it.
Lin Li somehow, after watching this scene, he was still a little moved.
"Oh, by the way, I forgot to tell you, the two copywriters you wrote for Ruyi's little raincoat last time, they all wanted." An Xiaoxi ate half of it and stopped to say.
"Oh, that's good." Lin Li said.
This result was naturally not worthy of Lin Li's joy, and he had a premonition.
"This is the income of our advertising building, the first transaction!" An Xiaoxi looked at Lin Li gratefully.
Although in private, Ruyi Group's copywriting costs will not be as high as in the "I Am an Advertising Man" program, after all, in the program, a higher bid is also a publicity and face for the brand.
But Ruyi Group is a big brand, and the cost of the two copywriters together will not be too small.
An Xiaoxi, a rich second generation, is naturally not short of this money, but when it comes to it, he also earns it by opening his own company, which is of extraordinary significance.
Lin Li said with a smile: "It's been almost a month since the advertising building opened, and there is no income yet?" ”
An Xiaoxi smiled embarrassedly and said: "I have been preparing for the show "I Am an Advertising Man" before, and recently I have received a few advertising lists, but we are still discussing the advertising plan, and we haven't handed it in yet, we are not as efficient as you." ”
Lin Li said: "Then recruit a few more employees, you don't always look for it in your classmates, your way of thinking is too similar, it's best to find some folk advertising people, the two parties have different ways of thinking, so that they can collide with sparks, just like this Ruyi little raincoat advertisement, to get you copywriting, I don't think it may be more satisfying than those flirtatious words of the thugs." ”
An Xiaoxi nodded and said, "I know, I will tell them to find suitable candidates and recruit some people to come in." ”
After the two finished eating, An Xiaoxi took the bag of Lin Li's breakfast, went out to throw away the garbage, and then came back and drove to the Youku headquarters building.
Lin Li was idle, opened his mobile phone Weibo, and looked at the official Weibo of Ruyi's little raincoat.
Ruyi little raincoat posted on Weibo at 22 o'clock last night, and the content of Weibo is a picture.
In the picture, the top is a torn Ruyi small raincoat, and the bottom is a Feida watch.
In the middle of the two patterns, there is a sentence, which is the copywriting of Lin Li:
Dear Feida Watch, thank you for the time signal and let us know, what is 22 o'clock, full!
Although this Weibo has only been sent out for less than ten hours, Lin Li saw that the comments, likes, and retweets of this Weibo have all doubled several times compared to the Weibo posted on Yixiao's raincoat!
Lin Li clicked on the comments and saw that there were some old drivers driving at the bottom.
"Haha, it's a good 22 o'clock, whole!"
"The two brands I like so much are actually friends......"
"Ruyi, you let others be at 22 o'clock, but you yourself posted Weibo (dog head) at 22 o'clock."
"Maybe people posted it on Weibo at the right time? (Color)"
"I watched this advertisement last night, and I rushed downstairs to buy a Ruyi little raincoat, but when I went upstairs, I found that I was a single dog!"
"I like zero, because then I can brag about the whole day!"
"This ad is more interesting than the previous one, keep it up!"
"Haha, I watched yesterday's "I Am an Advertising Man", I bet on a spicy strip, this advertising copy is written by Lin Li!"
"Wow, it's really possible to say this, it's very similar to the copywriting style in the "I'm an Advertising Man" program."
"Ruyi, quickly recruit from the truth, is it a copywriter!?"
Ruyi's little raincoat was around zero o'clock, and replied under the comment: "Just finished, it's a forest!" ”
This is very ambiguous, as if it has just finished with Lin Li.
Immediately, someone @ Steel Straight Man Lin Li: "Lin Li, you actually did such a dirty thing with advertisers in order to reach an advertising deal, I'm so disappointed, why don't you take me one!" ”
Later, more veteran drivers are involved.
Lin Li suddenly felt that this group of old drivers were ashamed of themselves when they started driving.
Lin Li was about to quit, when he suddenly saw Ruyi's little raincoat just posted a new Weibo.
And this new Weibo is the second article copywriting picture written by Lin Li.
Like the first article copy picture, this advertising picture, the top is a disassembled Ruyi small raincoat, and the bottom is a beautiful brand of rice cooker, the lid of the rice cooker is also open, and there is hot steam.
In the middle is the copywriting: Dear wonderful rice cooker, thank you for making the raw rice cooked into cooked rice.
This Weibo has just been posted, so there are only a few comments, and the old drivers have not yet arrived, so the comments are a lot normal.
"Cow break, it can all be pulled together."
"Early in the morning, isn't it a bit bad to post this kind of advertisement, it's easy to be impulsive......"
"The ad is a bit interesting, I paid attention to it, and I look forward to future ads."
"Although Ruyi little raincoat is a big brand, there are several other brands that can be matched in China, but with such an excellent advertisement, the popularity will definitely become the first!"
"Haha, it's especially written by Lin Li! This damn man! ”
"Don't say anything, I can't buy it!"
……
After Lin Li finished reading, An Xiaoxi also arrived at the Youku building.
The other backbones of the Linxi Advertising Building also arrived, and everyone got together to chat for a while, and then went to the recording hall.
Today is the fourth issue of "I Am an Advertising Man", and at the end of this issue, more than half of the advertising companies will be eliminated.
And today's advertising is a video advertisement, don't think about it, it will be more than the previous periods of advertising costs, except for the two cumulative advertising costs of the Forest Creek Advertising Building and Tus Advertising Company, which are very high, and there is no need to worry about it, all other companies may be overtaken and eliminated today.
Therefore, except for the people from the Advertising Building in the Forest Creek and the Tus-Advertising Company, the people from the other advertising agencies are a little nervous today.
Who made this show popular now, if the show was half-dead, this group of people wouldn't care so much.
He Maozhong still took the young team from the last time this time, although they did not succeed in revenge in the last issue, but at least they were not defeated by the Forest Creek Advertising Building, and they also got the advertising fee of 270,000 yuan for the Ruyi small raincoat, which can be regarded as retaining a trace of face.
There are still 18 sponsors in this issue, and there are all kinds of brands.
This time, there are more big brands on the scene.
At a glance, almost all of them are good brands.
Wall Motors, Flying Travel, Suimi Mobile Phones, Good Snacks......
Although these brands are not NO.1 in their respective fields, they are definitely well-known brands in their respective fields.
Tao Yufeng's appeal, naturally there is no way to talk about these big brands when preparing for the show, these brands are all because the advertisements in "I Am an Advertising Man" are out of the circle, so they flock to it.
When you see these brands, you know that today's advertising costs are definitely not low.
Before the show started, many sponsors gathered in front of the advertising building in the forest creek and began to hand out their business cards.
There were a lot of them in front of Tus-Advertising, but there were too many people watching the advertising building in the forest creek, so they couldn't squeeze in before they went to Tus-Advertising Company.
The rest of the other advertising agencies are in front of them.
After chatting for a while, the live director began to maintain order and put all the sponsors seated and ready to start recording today.
Everyone sat down, and soon, Qiu Tian appeared in full costume.
"Hello everyone, welcome to our "I Am an Advertising Man" program."
"This is the fourth episode of our program, we said last time, after the end of this period, we have 18 advertising companies, only 8 can be left, according to the first two issues plus this period of a total of three issues, the sum of the cumulative advertising costs of each advertising company, according to the ranking to determine the promotion ranking."
"Therefore, this issue of advertising is very important, it is related to the expectations of all sponsors, and it is also about the stay of all advertisers."
"I think this issue must be very exciting, because everyone will definitely show their true skills at the bottom of the box, let's wait and see!"
"Let's take a look at the cumulative advertising cost ranking of all advertising companies so far."
After Qiu Tian finished speaking, the big screen behind her showed the ranking:
First place, Forest Creek Advertising Building: 1.678 million
Second place, Tus-Advertising Company: 1.266 million.
Third place: Chuangmei Advertising: 1.105 million.
…………
This ranking was broadcast at the end of the last issue, and this time it is estimated that it just deepened everyone's impression.
"After reading the ranking of the last issue, I believe you also have an understanding of the difficulty of your advertising company to advance, I think what you want to see most at this moment is the advertising fee given by our sponsors, after all, this will determine your final stay in this issue."
"Then let's take a look at the prices given by all the advertising sponsors this time."
The big screen behind Qiu Tian jumped from the ranking of all advertising companies to the advertising cost and requirements table of all advertising sponsors in this issue.
18. Chuangjia TV, advertising requirements: advertising needs to highlight the visual experience of the product, to give customers a realistic effect, advertising fee: 650,000!
17. Hualu peanut oil, light requirements: it is necessary to highlight the health and safety of the product and the high-end materials, preferably with humorous elements, advertising costs: 680,000!
…………
There are 18 sponsors, and the big screen can only give six sponsor information at a time, and everyone looks at the first page, and secretly admires in their hearts, the least cost of this video advertisement, and it is the same as the most expensive picture copy in the previous issue.
The most expensive on the first page is 888,800!
The big screen flipped to the second page, and the advertising expenses of the sponsors also skyrocketed, half of which exceeded one million.
And on the last page, the advertising expenses of the top three advertising sponsors have reached more than 2 million!
Especially the first one, Wall Motors, gave an advertising fee of 2.56 million!
After watching it, all the people in the advertising company were a little surprised, although the explosion of "I am an advertising man" will make these sponsors willing to bid for advertising here at a much higher price than the market price, but a video advertisement of more than 2 million is not a small number, not a big brand, and it is really reluctant.
For the vast majority of advertising companies present, 2 million ads, that is a world they have never been exposed to.
Even Tus-Advertising Company, a large company that is a leader in the industry, has an advertising cost of more than 2 million yuan, which is very high, and the key is that the advertisement is completed in one day, which is not quite the same as outside the program.
Outside the program, this kind of millions of advertisements, without a month of repeated discussion and revision, there is no need to think about winning at all.
After reading the advertising costs of all sponsors, the advertisers are both excited and nervous, if they can win an advertisement in this issue, even if they do not win the bid in the first two issues, it is possible to reverse the situation.
This makes the leaders dare not take it lightly, and the laggards are full of fighting spirit.
Lin Li saw that there was a difference of 400,000 advertising fees between his side and Tus-Advertising Company, which means that if he didn't win the bid, then Tus-Company would win any advertisement, and their company would surpass his company's ranking.
If you don't win the advertisement in this issue, or even, the last few advertising companies, as long as they win the top eight advertisements in this issue, will exceed the cumulative advertising cost of the Linxi Advertising Building!
Therefore, it is very important to win the bid in this issue!
n.