With the passage of time, some people choose to stay, some choose to wait and see, and some choose to leave.

One banquet hall, 32 guests, this is the first batch of partners of Kunlun company.

"October 1st, fully on the shelves, I wish us all the best!" Takahara raised a glass and greeted everyone.

Boss Ding of Anta Group took a big sip of the red wine in the cup, and then said to Gao Yuan with a smile: "I really don't understand, so many peers choose to embrace Western suppliers without putting the powerful X series fabrics, what is the picture?" ”

"After calculating, after using X series fabrics, the cost of a single T-shirt will increase by 10 yuan, sportswear will increase by 27 yuan, and windbreaker will be 35 yuan, which is indeed not cheap, but it is not unacceptable."

Someone in the crowd teased Boss Ding and said: "Of course you don't think that Archaeopteryx and Fila are so expensive, Nike has to be willing to bow down compared to you." ”

Everyone laughed, but the laughter also contained some envy and jealousy.

Unknowingly, Anta has left behind a number of domestic competitors.

According to the 2019 Brand Value Survey Report, ANTA ranked first in the China sportswear list with US$23.2 billion.

At the same time, Li Ning's valuation is 693 billion, Under Armour is 794 billion, outdoor giant Lesphis is 35.3 billion, Adidas is 49.8 billion, and Nike, which ranks first, is close to 150 billion.

It can be seen that in addition to a relatively large gap with Nike, Anta Group has officially entered the second camp of global sportswear, ranking among the top five in the world.

Some people may wonder, how can Anta be worth so much money?

Quite simply, the Anta brand itself is very ordinary, but the group also has as many as 25 brands under the group, such as Arc'teryx, the No. 1 outdoor brand, Fila Funla, the hiking shoe brand Selomon, the mountaineering brand Spreandi, the ski brand Descente, the tennis brand Wilson, the baseball brand Demarini, and so on.

In other words, Anta Group is worthless, but Anta Group is worthy.

Gao Yuan smiled and said: "Things are not so simple, suppose a company, received the olive branch from DuPont Group, does it just mean that you can get Thinsulate fabrics at a low price?" ”

"How is it possible, in addition to Thinsulate, DuPont also has Laika, and Kevlar, and Corian who makes space suits for astronauts, and so many products that are incredibly powerful."

"The same is true for those Japanese companies, Toray, Mitsubishi Chemical, Rising Sun, Shin-Etsu, the killer features in their hands, there are simply not too many."

"Therefore, it is not that our X series fiber is not good enough, but that the opponent is too strong, China's output in the field of chemical fiber has been the world's first for many years, but how much does the real top technology master?"

"As an expert, you should know that the machines responsible for the filament in the factory are imported, and all kinds of neutralizers and lubricants are also imported."

"Originally, this is not a problem, global integration, we are also a cog in the huge production machine of the earth, closely connected with the whole world."

"However, since 2018 AD, the times have changed, the beginning of anti-globalization, let us fall into passivity, and now we have no choice, from screws to aero engines, we have to pick up again and do it ourselves, and take the technology into our own hands, otherwise we will face a huge disaster."

Everyone nodded, and it was precisely because of their worries about the future that they finally stood here and chose to cooperate with Kunlun, which was obviously not as powerful as DuPont Group, but had unlimited potential.

The reception went very smoothly, and although Gao Yuan was not very old, he always brought a kind of trust to everyone in his words, and he answered all kinds of questions very professionally.

Why do so many customers switch to DuPont?

Reasons one, two, three, four, the plateau is clearly explained one by one.

What's next for Kunlun?

One, two, three, four, Gao Yuan also said it clearly, and told everyone why it was arranged this way, where the technical difficulty was, and how long it would take to make a breakthrough.

The truth and falsehood of traditional businessmen, the truth and the wrong, are not seen at all on the plateau.

He is talkative and sincere, his brain is always thinking and analyzing, and he answers everyone's questions with logic and facts, which makes everyone feel at ease.

"Please believe that X2 fiber is the most powerful thermal insulation material in human history!" Gao Yuan's eyes swept over the thirty or twenty partners present, and said confidently in his voice: "And I can guarantee with my life that no one will be able to imitate our technology for a long time in the future!" ”

"From October 1st, whether it is Ceramino of Zhongfang, or LONWAVE of Kuraray, or Thermotron of Unigeco, Softwarm of Toray, and Renaissα of Mitsubishi Chemical of Japan."

"All the warmth technology of the past will be swept into the garbage heap of history!"

……

In the high latitudes of the Northern Hemisphere in October, autumn is getting thicker and the frost is beginning to arrive.

On the shores of the beautiful Lake Baikal, where white ice has condensed, in distant Alaska, grizzly bears are preparing to hibernate, and Iceland, a small country of only 350,000 inhabitants, has begun to provide heating for its residents.

Gao Yuan and his 32 strategic partners are ambitious and ready to launch a strong impact on the field of thermal fibers monopolized by giants.

Although the cost is higher, they firmly believe that in this world, only technology is the ultimate power, and no one can stop the monster of technology from completely changing human life in a devastating way.

Moreover, Gao Yuan also firmly believes that warmth is a rigid need that cannot be refused.

If you tell someone who lives in Harbin, don't buy expensive mink coats and down jackets, buy a cheap coat to save money.

You see if people will have big ears and shave you off.

There is no other reason, in the face of the cruel cold, it will really freeze to death.

In short, when October 1st came, 32 strategic partners of the plateau launched new autumn and winter products using X series fibers at the same time, officially kicking off the war.

It's just a pity that the strength of the two warring sides is completely unequal.

The giants that dominate the global market are unwilling to see the rise of competitors from China and keep prices extremely low, so the war has been locked in a stalemate from the beginning.

You must know that in this world, there are more than 200 countries and regions, including China and a few places, where online sales are relatively developed, and the rest of the big countries such as Britain, France, Japan and South Korea still rely mainly on offline retail.

Among Kunlun's opponents, there is a whole row of Fortune 500 companies alone, including DowDuPont, BASF, Bayer and other supergiants, their influence on the global retail market is simply terrible.

Although theoretically speaking, Kunlun's X2 fiber has the world's most powerful warmth capacity, but due to the crazy counterattack of giant enterprises, it was unable to quickly expand its market share for a while.

Gao Yuan and his partners can only hope that as time goes by, the climate becomes colder, so that the advantages of their products can be revealed.

However, no one could have imagined that it was not only the business giants who would decide the final direction of this war.

At the beginning of October, a plane carrying supplies landed at Ali Airport, a remote and cold no-man's land on the Qinghai-Tibet Plateau.

The plane brought precious fresh fruits and vegetables, as well as some large cardboard boxes containing various colors of clothing, with the following words written on them.

Sent to the Quartermaster Equipment Testing Institute of the General Logistics Department.