Lin Bufan really doesn't care about a townhouse, but he can't allow Zhang Yuhuang to look down on his father.

The next day, Zhang Chongba took Lin Bufan and Zhang Yuhuang to a warehouse of the Brilliant Group in the south of the city, where there was a batch of porcelain that had been unsold for a long time.

In the 90s, the biggest feature of porcelain was practicality, such as bowls and vases used at home.

However, this batch of porcelain is ornamental, with large-opening plate-shaped bowls, high-mouthed long-necked plum vases, and so on.

There are more than a dozen types of ornamental porcelain.

In addition, the colors used are gray and earthy, which is incompatible with the popular white porcelain.

This is the reason why it is unsalable, and the market needs practical porcelain. And not ornamental.

These neatly arranged porcelain, stacked on the floor, are sealed.

The storekeeper was an uncle, and he introduced the origin of this batch of porcelain and the makers to the crowd, "Alas, in fact, these are good things, maybe they will be welcomed after a few years." “

Lin Bufan smiled slightly and praised the vision of this warehouse manager.

It's like in the 60s and 70s, when the antique market tended to be cold. Many people don't realize that these ancient things are very valuable. There is one thing in my impression that there is a family in Yanjing that has a blue and white chicken bowl, and this priceless bowl is actually used to feed chickens.

Later, a knowledgeable old man accepted the bowl for 10 yuan, and the neighbor of the family reminded him at the time. Don't lose money. The head of this family said that a bowl can be sold for a few bucks.

After more than 20 years, this blue and white chicken bowl was auctioned for a sky-high price of 30 million.

That's why there is a saying that there is Bole first, and then there is Maxima.

Lin Bufan picked up a large-mouthed porcelain and looked at it, and exclaimed: "It's really a good thing, it's a pity." “

It's a pity that it won't take a few years for these things to get noticed.

In the 90s, the average family would not have decorations in their homes, they cared about electrical appliances, televisions, refrigerators, washing machines.

After 05 years, the overall economic level of China has improved a lot, and people at that time will decorate the furnishings at home.

Of course, there are also some rich families who know the decoration layout early, but these rich people must buy expensive antiques, calligraphy and paintings, crystal chandeliers, statues and other things.

Therefore, this batch of porcelain is not up or down, and it can't enter the homes of ordinary people, and it can't enter the homes of rich and noble people, and the situation is very embarrassing.

Zhang Yuhuang asked: "Cangguan, how many porcelains are here?" “

"A total of 1200 sets of 1,200 pieces of porcelain."

"Grandpa, how to distribute?"

"Half of you, see who sells the most."

Lin Bufan sneered and said, "Is it meaningful to sell all of them for a penny?" It's more money than whoever sells it. “

Zhang Chongba thought about it. It is indeed such a reason, so he said: "See who sells at a high profit." “

"I've already chosen, just these six sets." Zhang Yuhuang pointed to a few boxes of porcelain on the ground and said.

Lin Bufan looked at the high-bottom handicap, and even liked it, "I want this set, and I'll give you the rest." “

Zhang Yuhuang and Zhang Chongba were stunned.

"You have one set, he has eleven sets, can you sell it for more money than Yuhuang?"

"It's really a shame, can the sales of your set exceed my eleven sets?" Zhang Yuhuang said disdainfully.

Lin Bufan smiled confidently and said, "We'll know when we walk." “

Zhang Chongba called Lin Bufan and Zhang Yuhuang to his side and announced the rules: "First, the price of porcelain cannot be lower than the purchase price; Second, in order to prevent cheating, buyers can only buy a maximum of 10 pieces of porcelain; Third, the sales time is one week. After a week, no matter how much you sell, you have to take inventory, and then announce the winner or loser. “

Lin Bufan and Zhang Yuhuang have no opinion.

Zhang Yuhuang moved 11 sets of porcelain, a total of 1,100 pieces of porcelain, to his second-hand store.

Zhang Chongba originally wanted to give a shop in the mall to Lin Bufan to use, but Lin Bufan refused.

"My set of porcelain is not suitable for sale in the mall." Lin Bufan said.

Zhang Chongba sighed in his heart.

I feel that Lin Bufan has given up before he has started, Zhang Yuhuang has 1,100 pieces of porcelain, and you only have 100 pieces. How can the sales be compared to Yuhuang, anyway, it is a formality.

Zhang Chongba even thought about it, so he gave a set of 3 bedrooms and 1 living room in Shangcheng District to Zhang Xiuyue's family to live in.

In some respects, Zhang Chongba is biased, it stands to reason that he owes Zhang Xiuyue all these years, and he should try his best to satisfy Zhang Xiuyue. But in his heart, what he values more is his eldest grandson, after all, the eldest grandson will inherit the family business in the future.

Lin Bufan and Lin Zhengdong are still outsiders in the final analysis.

It would be nice to give them a set of 3 bedrooms and 1 living room.

The next day, Zhang Yuhuang had the porcelain wiped again, and then all the porcelain was put on the shelves.

The purchase price of this batch of porcelain is 50 yuan each, and Zhang Yuhuang is priced at 100 yuan each.

He sold 200 pieces of porcelain on the first day with the connections he had gained from selling second-hand goods and the support of a group of wealthy classmates at the school.

Back home, Zhang Yuhuang held his head high and said proudly to Zhang Chongba: "Grandpa, I sold 200 pieces today, with a net profit of 10,000 yuan." “

"Not bad, not bad. It's amazing to be able to sell so much on the first day. Zhang Chongba nodded approvingly. I like this grandson very much.

Zhang Yuhuang looked at Lin Bufan contemptuously and said, "How much have you sold?" “

Zhang Chongba sighed, shook his head and looked at Lin Bufan and said, "He doesn't even have a storefront, can he sell it?" Extraordinary. If you don't want to compete, just throw in the towel. “

Lin Bufan didn't think so, and said unhurriedly: "There are still 6 days, what's the hurry." “

"Hmph, you just have a boiled duck with a hard mouth, you have no connections, and you don't accept grandpa's storefront, you can't sell any of them. And even if you sell all 100 pieces of porcelain, your net profit will not be higher than mine. I have 1,100 pieces of porcelain, you gave up from the beginning, and when you lose in the end, you can find a reason to say that you only have 100 pieces of porcelain, so you can't sell me, right? Zhang Yuhuang laughed cheaply and continued disdainfully. I'll just let you see the gap between us. “

Lin Bufan didn't squeak and ate by himself.

The next day, Zhang Yuhuang asked someone to make a brochure and distribute it on the street, and he took out a net profit of 10,000 yuan to buy porcelain in a lottery, with a grand prize of 3,000 yuan and a small prize of 10 yuan.

In addition, I also invited a few female classmates who can dance to dance in front of the store to attract customers.

After this trick was used, 300 pieces of porcelain were sold.

The profit reached 15 thousand.

When he came home in the evening, his tail was wagging to the ceiling.

During the meal, Zhang Chongba asked about the details of sales, expenditures, and activities, and Zhang Yuhuang talked eloquently, what is the hype of the storefront, and the big prize is used to attract people to buy, talking about the sky.

"My son is really business-minded." Li Guifen said triumphantly. Then his eyes sank, he looked at Lin Bufan contemptuously, and sneered, "Have you sold a piece of porcelain?" “

Lin Bufan shook his head. said: "None of them were sold. “

"Then you just throw in the towel. Anyway, it's useless to be dying, besides, that townhouse was originally promised to us by my father first, so your family can just find a place to live. Li Guifen said in amazement.

Zhang Chongba asked, "Xiuyue." I have a brand new set of 3 bedrooms and 1 living room in Shangcheng District, which is close to the art museum, and it is still a prosperous area, and the supporting facilities are complete......"

Don't wait for Zhang Chongba to finish speaking. Lin Bufan interrupted: "Grandpa, it's not over yet." “

"Do you need to continue to compare? It's not a shame. Li Guifen sneered.

"Don't make up your mind so early until the results come out. I don't know who had the last laugh. Lin Bufan said.

Zhang Yuhuang laughed after listening to Lin Bufan's words: "Isn't the result obvious? Since you only need 100 pieces of porcelain, you have already lost, how can your net profit of 100 pieces of porcelain be higher than mine. “

Zhang Guoan added: "Lin Bufan, don't make small moves, if you violate the rules, you will be punished." “

Lin Bufan was lazy to force them, and went back to the room directly after eating a good meal.

When he arrived at the room, he called Liang Qian: "Old Liang, have you checked it out?" “

"I found it out, it is indeed the masterpiece of Situ Nan's apprentice."

"Okay, let's start tomorrow."

"Okay!"

Lin Bufan has been exposed to so many antique calligraphy and paintings, and he already has a certain eye for appreciation.

At that time, when he was in the warehouse, Lin Bufan took a fancy to the high-bottomed large-plate gray bowl, and felt that the craftsmanship was exquisite and it was a batch of artworks that could not be more expensive.

The warehouse manager introduced these 12 sets of porcelain, and when only the maker of the large plate bowl was not alive, Lin Bufan was sure that this thing was a masterpiece.

After that, according to the payment at the bottom of the big bowl, let Liang Qian inquire about this undead maker.

As a result, the maker was Luo Jiuhe, the apprentice of the famous porcelain artist Situ Nan.

After Luo Jiuhe finished making this batch of porcelain, he committed suicide.

Liang Qian also said an important thing, Luo Jiuhe committed suicide.

Luo Jiuhe's childhood sweetheart, after passing away in a car accident, Luo Jiuhe spent 5 years making these 100 big plate gray bowls. Then on the day of the death of his lover, he committed suicide.

Lin Bufan pondered for a moment and asked, "Why 100 instead of 1?" “

Liang Qian said on the other end of the phone: "Because Luo Jiuhe's lover is named Yin Baier." Luo Jiuhe made 20 sets of porcelain in his lifetime, each set of 100. Alas, what an infatuated man. “

After Lin Bufan sighed for a while, he said: "A poignant story with hunger marketing is the best. “

In many years' time, there will be a "sell story" approach to marketing.

A product is no longer a packaging gift box, nor is it its use, but a story, giving a product a story, and the benefits it produces will be infinitely magnified.

It's not the product that's sold, it's the story behind humanity.

This kind of storytelling product will emerge in an endless stream many years later, such as a mineral water, the line is "we don't produce water, we are just nature's porters", which is the story behind the water.

For example, in a certain kidney tonic, the line is "He is good and I am good." The content behind it speaks for itself.

There are also many luxuries, what a hundred years, a thousand years of production, what is absolutely handmade, what Renaissance love is handed down.