Chapter 823: The Big Picture!
Dangdangdang......
A towering Western-style bell tower resounded with the melodious sound of bells, followed by a series of brilliant fireworks that exploded into the air.
The fire trees and silver flowers never sleep, and Ziyi Manor is like a bright pearl in this place surrounded by mountains and rivers.
The music paused, the singers on the stage turned to step down, and the men and women who hugged and danced together stopped one after another, looking up at the colorful flowers blooming in the night sky.
No matter who in the crowd below is happy or sad, it can't stop its beauty from blooming.
"When the time comes, all the guests should be here, and I'm going on stage." Yao Ziyi leaned in Yang Chen's ear and explained, then let go with a smile.
As soon as a burst of incense was sent away here, and another burst of body fragrance hit, Yang Chen noticed a soft wattle and gently pinched it on his palm, he smiled slightly, he didn't have to guess to know who it was, smelling the fragrance and knowing the beauty, he dragged Liu Qian to his side, and snickered in her ear: "It's too noisy here, let's find a place to make love." ”
This guy used the sound of fireworks to bully others not to hear, and dared to say such a meaty thing in public, Liu Qian leaned in his ear and said with a good smile: "Today is Sister Ziyi's big day, we can't miss it." ”
Yang Chen smiled and said, "Then am I going to sleep with you tonight, or with Ziyi?" ”
Liu Qian looked around, secretly reached out and pinched his waist.
Zou Ming, who was standing on the side, squinted his eyes and couldn't help but smile bitterly, and found that this guy really enjoyed enough of the blessings of Qi people, and couldn't help but sigh that he was really old, and it was good to be young.
After the fireworks finally stopped, Yao Ziyi, who was standing on the side of the stage and communicating with the staff, slowly walked to the stage, and at the moment when she took the stage, a spotlight hit her and moved with her beautiful posture.
The golden peony on the cheongsam with a black background shines in the spotlight, the well-retracted figure, and the two legs swinging under the slit of the cheongsam, coupled with the smiling face of the city, made many men in the audience swallow their saliva.
Many people even lamented that the good cabbage made the pig arch.
Yao Ziyi, who moved to the front of the stage, was radiant, stood in front of the microphone rack, and bowed slightly to everyone, which immediately attracted a round of warm applause from the audience.
After a long period of experience, Yao Ziyi is no longer stage frightened, and is calm and elegant in the spotlight, just like the atmospheric golden peony on her clothes.
Yang Chen, who was applauding, smiled and watched, this woman has really grown up, slowly moving towards self-reliance, maybe one day she can leave with confidence......
After Yao Ziyi touched the microphone with one hand, the applause immediately stopped, and she started with her red lips: "Ladies and gentlemen, media friends from all over the world, welcome to Ziyi Manor, from today, Ziyi Manor is officially opened!" ”
The applause rang out again, Yao Ziyi opened her arms slightly and made a welcome gesture to everyone to suppress the applause, and then smiled again: "Ziyi Manor is a place to create a dream fairy tale, and what we are going to create is a fairy tale world in the global clothing industry, before that, Ziyi Manor has signed contracts with the top 300 fashion design masters in various countries around the world, that is to say, any customer can make an appointment with any of the world's top fashion design masters through Ziyi Manor at any time. Personally, we will create a beautiful dream dress that will satisfy you. ”
"Ziyi Manor will not only serve customers from all over the world, but also invest heavily to create a new generation of design masters in the clothing industry, no matter what country you come from, no matter what skin color you have, as long as you are a fashion designer with a dream, whether you are famous or unknown, you can come to Ziyi Manor, as long as you are talented, as long as you are willing to pay hard sweat, here will definitely provide you with a step to the peak of the glory of global fashion designers......"
Yang Chen was a little confused when he heard this, and couldn't help but turn around and ask Liu Qian in a low voice, "Liu Qian, aren't you selling clothes?" When I look at this trend, how does it look like cultivating designers? ”
Liu Qian smiled when she heard this, and explained in a low voice: "This is the development strategy formulated by Chairman Mu himself......"
It turned out that before Mu Wanqing went to country M and had an accident, Xiao Ye took Yao Ziyi to find Mu Wanqing and ask for help, and after Mu Wanqing agreed, she handed over the matter to Liu Qian to deal with.
After Liu Qian and Yao Ziyi discussed, they reported the result to Mu Wanqing for the final ruling.
Who knew that after Mu Wanqing saw the report, after a night of careful consideration, she directly summoned Liu Qian and completely denied the business route set by the original Ning Rong's group, saying that the original plan seemed ambitious, and there were too many constraints on implementation, and it was not a long-term solution to maintain a high-end brand completely by relying on celebrity effect.
Mu Wanqing's rhetorical question to Liu Qian is, which celebrity can last forever? When you are out of gas, you can maintain a brand in the constant change of stars to attract attention, and throw money into the bottomless pit, not the way to operate for a long time, it is a stupid thing, any really competitive enterprise will rarely invite celebrities to advertise, only those companies that are not big or small in themselves do not like to do this, and this kind of company rises up fast and falls fast, and the life of the enterprise does not dare to compliment.
The core competitiveness of the enterprise is in the products and services, not in the star, so whether it is the person who formulates or implements this plan, it shows that he does not have absolute confidence in his own enterprise, and he is too small in terms of vision.
Mu Wanqing means that don't engage in sensationalism, you must first understand what Ziyi Manor does.
Since you are selling clothes, the brand you have achieved should be to make celebrities flock to send money to buy your clothes, rather than sending money to celebrities to ask others to help you advertise, which is completely reversed.
The first positioning of Ziyi Manor is the world's most high-end clothing brand, you can't just have this positioning, but also think about why you let the world's rich people pay money to buy your expensive clothes, of course, because your clothes are good.
But why do people think your clothes are the best?
Liu Qian was asked on the spot and couldn't answer, Mu Wanqing's own answer was that if your company has the world's top fashion designers, and includes the top fashion designers from all over the world, then the clothes you make, I don't think anyone will doubt it.
Immediately afterwards, Mu Wanqing gave a new strategic direction for Ziyi Manor, and Ziyi Manor still cannot be reduced to an ordinary assembly-line garment production enterprise.
Turning the money that is ready to be invested in celebrities to sign contracts with the top fashion designers in the world is not in the form of buyouts, but a high-commission commission employment method, that is, once my customers here need to click on you and need you to design clothes for them, you must immediately rush to serve my customers.
After the world's famous fashion designers are exhausted, it is necessary to take advantage of this whirlwind to make Ziyi Manor a holy place in the minds of global fashion designers.
To make all designers understand that I have customers from all over the world, I have the best fashion designers in the world, and if you want to be the best fashion designer in the world, you have to come to Ziyi Manor to gild.
When fashion designers from all over the world arrived, Ziyi Manor had to establish a series of customer-oriented assessment and selection mechanisms to eliminate and select the best designers.
Of course, whether you are excellent or not depends on whether Ziyi Manor gives you a chance to stand out, as long as a talented designer is willing to sign a 'deed of sale' with Ziyi Manor, you can wear the crown of glory of the world's top fashion designers.
In short, in the end, everyone in the world must understand that the designer who can stand out after Ziyi Manor has experienced the test of global customers is the real world-class fashion design master, otherwise it will be in vain.
Then Ziyi Manor will become the highest temple of global fashion designers, which will make all designers rush to yearn for it, and the ultimate goal of Ziyi Manor is the Ziyi Manor that global customers and fashion designers dream of together.
At the same time, we should gradually set up agency outlets around the world to provide global customers with designer roll call door-to-door service, which world-renowned fashion designer you want to serve you, so as not to lose customers because of the time of the journey.
The initial goal is to set up 50 agents around the world, considering that Yanxia is currently the world's largest and fastest-growing luxury market, 25 of which will remain in some key cities in Yanxia, and the remaining 25 places will be placed in 25 key cities around the world.
That is to say, some people only need to hold the designer brochure provided by the agent at home, and you can enjoy the door-to-door service of the world's famous fashion designers, tailor-made clothes you like, you only need to pay for it, and everything else is done for you, you don't have to worry about anything, so that you can enjoy the real global aristocratic service.
Of course, this is all at the strategic level formulated by Mu Wanqing, and as for the specific tactical operation, the following people have to study it.
After listening to Liu Qian's whispered explanation, Yang Chen was speechless, although he didn't understand business, and he didn't know how effective this was, but it sounded like Liu Qing's team and the team sent by Ning Rong compared to the strategy formulated by Mu Wanqing, it seemed a little too pediatric, at least the feeling of listening to it was far less clear and powerful than Mu Wanqing's strategic steps, and it was the feeling that everything was in his own hands, and he didn't need to think about Ragudo and Carter and the like to advertise.
Yang Chen couldn't help but smile bitterly when he thought about it, Mu Wanqing, this woman seemed to be terrible as soon as she did it herself, and it seemed that the posture she put on was a global strategic vision, giving people a sense of eloquence, and if it continued like this, she would be under pressure to see that strong woman again.
Yao Ziyi on the stage also finished speaking, although the content of what she said was not as public as Liu Qian explained, and it was kept secret, but it had already made many people below who were ready to compete for agents see the rolling of money, and applauded warmly one by one.