Chapter 18: Prepare for the Late Summer Offensive!
Bloodbath in the global fiber market!?
After seeing the content of the mission, Gao Yuan couldn't help but be stunned, wondering if this was a mission, or was he going to start a fucking war?
"I knew that this futuristic technology system would definitely not be that simple." After a long time, Takahara muttered to himself.
From the perspective of the Chinese language, it is impossible to be a simple task at the moment, and the so-called bloodbath must at least be full of corpses and rivers of blood.
Step 1, Step 2, Step 3...
Could it be that after going through R&D and manufacturing, it is finally time to see the dagger?
Gao Yuan, who wanted to go home and get a good night's sleep, woke up the next day with heavy dark circles under his eyes.
It was only at this time that he suddenly realized that the system he had always thought was very simple was actually crazy in his bones.
After washing his face and eating a few fried buns that his father bought from outside, Gao Yuan said goodbye to his parents and got up to go back to the factory.
Uncle Liu, the gatekeeper, told him that today was August 10th, and the workers had agreed to come to get their wages, and someone had already come early in the morning.
Gao Yuan nodded slightly, and went to the finance department to find Cao Feiyu.
The original accountant and cashier have all resigned, and Cao Feiyu has recruited four more people from the talent market, which is more than enough to cope with the current situation.
"Those who voluntarily leave will be paid an extra month's salary, and those old employees who are waiting to start work will stay and continue to work if they are willing, and their wages and bonuses will be increased, and those who are unwilling will be paid an extra three months' salary." The plateau told Cao Fei to fish the way.
There are so many loyal old employees in the factory, who still insist on waiting during the difficulties encountered in the factory and Gao Xiangnan's hospitalization.
Employees like this, Gao Yuan plans to keep them, let them do warehouse management, do logistics or something, anyway, such a large area, always need someone to maintain.
Cao Feiyu nodded in agreement, and then Gao Yuan went to the laboratory again and met Xu Qingzhou and his group of students.
Since receiving the support of Director Qin, Xu Qingzhou's team has almost been stationed on the plateau, and only when there is a meeting at the national laboratory, or there is something Xu Qingzhou can't shirk, he will go back to take a look, and the rest of the time, he will eat and live in the factory.
In addition to being interested in the study of X-fibers, Xu Qingzhou is more concerned about Gao Yuan himself.
After being systematically instilled with knowledge, the level of material chemistry on the plateau is actually far above Xu Qingzhou, and the research work is also completed by the two of them
Xu Qingzhou felt that staying by Gao Yuan's side could learn a lot of useful skills, which were not taught in books, which really benefited him a lot, and the two of them had the same three views, and they were both idealists.
If nothing else, it is only a matter of time before Xu Qingzhou resigns from his position in the national laboratory and stays on the plateau wholeheartedly.
Gao Yuan returned to the office, quickly fell into deep thought, and near noon, he dialed the phone number of Boss Xu of Xiyin Group.
"Late Summer Offensive!?" After listening to Gao Yuan's idea, Boss Xu was immediately stunned.
Gao Yuan bowed his head lightly and said: "Yes, it is already August, and the summer will pass soon, leaving us a limited window of time, and if we want to open the situation in a limited time, we must be heavy-handed." ”
"With a price war and a strong propaganda offensive, we have set off a wave of frenzy about high-tech clothing, so that all potential customers can understand the scientific and technological content of our products."
Boss Xu said with a little confusion: "In fact, even if you don't say it, we won't let go of any opportunity to hit the opponent, but now the timing is really not coincidental, in time for a large-scale promotion at the end of summer, and in a hurry to end in early autumn, it is easy to leave consumers with the impression of being a tiger." ”
In the field of fast fashion, Boss Xu is still very professional, and he knows very well that even if the advertising offensive is carried out, it is necessary to pay attention to continuity.
For a long time, the secret of China's fast fashion companies sweeping the West lies in being fast and cheap, and Sweden's H.M Group is a typical fast-paced company, and it only takes two weeks for their clothing to be designed to be on the shelves, which is amazing by the industry.
But later, when Huaxia enterprises entered the field of fast fashion, Westerners were surprised to find that their efficiency was not worth mentioning in front of Huaxia enterprises at all, and the sheing time for Shein and Zaful to be on the shelves only took a week!
In other words, within a week, Huaxia enterprises can turn the designer's drawings into products and send them to all parts of the world.
And when it comes to new product development, Shein and Zaful release an average of two hundred and sixty new products per week, and competitors are blown away by this insane efficiency.
Consumers are also like discovering a new continent, with new models coming out every day, and they feel uncomfortable without visiting their website.
In the past, the average price of Zara and H.M was thirty dollars, which is already very cheap in the eyes of Western consumers.
The average selling price of Shein and Zaful is only fifteen dollars!
Don't think that low price is poor quality, these Chinese businessmen of the new generation who go to sea are no longer the group of people who sell paper paste leather shoes to Russia and use inferior artificial leather as fur.
According to the quality standards of Shein and Zaful today, the number of threads in each garment cannot exceed three, which is something that neither Zara nor H.M can do, and it is close to Uniqlo, which wins by quality rather than style.
All in all, Boss Xu quickly understood the significance of the end-of-summer offensive, which was not a simple promotion, but a sign that Huaxia fast fashion enterprises were going to transform, from fast and cheap, to fast, cheap and full of technology.
At present, there has never been such a clothing company on the earth, and there are many companies that focus on technology, but they are usually not cheap.
For example, Nike's high-tech running shoes, which allowed Kipchoge to break the two-hour mark in a marathon, have become so powerful that they have been banned by the International Association of Athletics Federations, which they consider athletes to wear them for competition, which is tantamount to cheating.
But at the same time, the price of these shoes is by no means cheap, even if the version sold to ordinary consumers, it is close to 2,000 yuan, and as for the professional version used by top athletes, it is even more expensive.
After thinking about it, Boss Xu worried: "Suppose we now spend a lot of effort to launch X1 fiber fabrics to tell the world that in addition to being fast and cheap, we can also make clothes with black technology attributes." ”
"Summer is over in a few days, so what about autumn? Put the X1 fiber in the cabinet and take out the cotton fabric? ”
"So you're worried about this." After hearing this, Gao Yuan showed a disapproving expression, and he smiled slightly and said: "Don't worry, all year round, when we wait for autumn, we will naturally launch an autumn offensive, and in the cold winter, there will be a winter offensive." ”
Puff~
Boss Xu was stunned and almost squirted.
He suddenly realized that Gao Yuan dared to say this, and it was likely that he was ready to ship X2 fiber!
Since the last time we met, less than 20 days have passed, and the second generation of products has come out?
This R&D speed is too rebellious!