Chapter 516: Overseas Attention
The next morning, Lin Li got up early and got into An Xiaoxi's car, and today's new issue of "I Am an Advertising Man" is about to start again.
As soon as Lin Li got in the car, An Xiaoxi smiled and said, "Lin Li, I have two good news and one bad news, which one do you want to listen to?" ”
"Whichever one you want to say, I'll listen to it first." Lin Lidao.
An Xiaoxi said: "Then let's talk about it, let's talk about the good news first, that ...... Wall Auto has also signed a letter of intent for long-term cooperation with our advertising building, which is the second advertiser signed by our advertising building after Ruyi small raincoat. ”
Lin Li smiled: "Well, it's indeed good news, with these two advertisers, our advertising building won't have anything to eat." ”
An Xiaoxi lifted the insulated box containing breakfast and said, "Thank you so much, you let us have food in the advertising building, so ...... I'm going to give you something to eat, too. ”
Lin Li took the breakfast, opened it and looked at it, a vegetable egg roll, four pieces of sushi, different slices, seaweed sushi, barbecue sushi, meat floss sushi, cherry blossom sushi, and a fresh milk.
"It's hearty." Lin Lidao.
"I learned it from the chef of our restaurant, and it's the first time I made it, so I can't say it if it's not delicious!" An Xiaoxi said domineeringly.
Lin Li smiled and said, "At least it looks good." ”
After speaking, Lin Li started to eat a piece of sushi, which tasted very good.
"It's delicious." After Lin Li finished speaking, he ate another slice.
An Xiaoxi saw that Lin Li liked to eat, and he was happy in his heart, and said, "There is bad news, or ...... Wait until you're done? ”
"Say it, while I'm in a good mood." Lin Li said nonchalantly.
"Okay, actually, it's nothing, it's just ...... After your ad aired, although everyone was praising you, there were always some people who liked to flaunt themselves as different, and felt that everyone was drunk and sober......"
Lin Li understood and said, "That's it? I thought something. ”
"It's not ......," An Xiaoxi explained anxiously, "It's not as simple as someone scolding you now, but Ruyi little raincoat has a message from their side, saying that they have received a notice from their superiors, and in the future, advertising copywriting and the like, they should try to avoid historical factors, similar to borrowing arrows from grass boats, so don't appear again." ”
Lin Li was stunned for a moment and said, "Why?" ”
"It's said that a group of history professors made a fuss, but anyway, it doesn't have a good impact." An Xiaoxi's tone was a little cautious.
Lin Li remembered the comment by Li Bi he saw on Zhifu Network before, and said, "It's the group of history professors from Sichuan Shu University, right?" ”
"Ah, they didn't say that." An Xiaoxi said, "They are really lenient, and many domestic creations are restricted, but there are too many such people." ”
Lin Li took another bite of the vegetable egg roll, nodded and said, "It's delicious." ”
"Thank you, if you like it."
Lin Li said with a smile: "If the advertising building can't be opened, you can go and open a breakfast shop, I will definitely patronize it." ”
"Not really." An Xiaoxi smiled, "But if you like to eat the breakfast I make, I can make it for you often." ”
Lin Li said: "This is not appropriate, you can be regarded as my boss now." ”
When An Xiaoxi heard this, she lost her mind for a moment, but she thought in her heart that the boss could also become a wife.
"What's the good news?" Lin Li asked.
An Xiaoxi was pulled back to reality by Lin Li's voice, she thought for a while, and then said: "Oh, there is another good news, it was told to me by Wall Motors, they said that your one-word horse advertisement, they also put it in the open sea, and it was also unanimously praised, only three days, the number of on-demand views exceeded 50 million, and it was also on the hot search of foreign countries, not only their cars are widely acclaimed, even you have become the object of curiosity of many people overseas, and many people are asking who you are." ”
This is indeed good news, but Lin Li smiled: "Isn't it ridiculous that I have to rely on an advertisement instead of a song when I go out of China, even if it's a poem." ”
An Xiaoxi also laughed when he heard it, and said: "That's because people abroad don't know you, after they know you, someone will definitely come to listen to your songs and read the poems you write, and they will fall in love with you completely when the time comes, this advertisement is just an opportunity for them to understand you." ”
Lin Li saw that An Xiaoxi was sincerely comforting himself, and said with a smile: "I'm just joking, I don't plan to develop abroad, it doesn't matter if they recognize me or not." ”
"That's not good, you're destined to rush out of Yazhou and go to the world!"
Lin Li laughed and said, "Okay, listen to Senior Sister, go to the world!" ”
After Lin Li finished eating, An Xiaoxi threw away the garbage, and drove Lin Li to the Youku headquarters building.
Outside the building, there were more than 100 Royal Forest Army, pulling banners and cheering for Lin Li, and the leaders also put on a posture of a horse, which was very eye-catching.
It attracted pedestrians and vehicles to stop and take pictures.
Lin Li entered the lounge, and not long after, Tao Yufeng came.
"Lin Li, early, everyone."
"It's good for the director."
Tao Yufeng looked at Lin Li and said, "Lin Li, come, I'll tell you something." ”
Lin Li followed Tao Yufeng to the next door, Tao Yufeng closed the door and smiled awkwardly: "Sit." ”
Lin Li couldn't see that Tao Yufeng had something unspeakable to say, and deliberately quipped: "Director Tao, if you want to thank me for making the show popular, then forget it." ”
Tao Yufeng smiled even more embarrassedly, Lin Li sat down, but he was still standing.
"Thank you, I do, but ...... This time it's something else......"
Lin Li knew that it must be something else, and said, "Say it, there's nothing you can't say." ”
Tao Yufeng nodded and said: "Lin Li, you are really the most talented person I have ever met, we will not be surprised by what advertisement you create, but you must know that there are still many people on the Internet who don't know you that well, and they feel that your level is a little beyond their imagination......"
"Their imagination is too barren." Lin Li said rather heartbrokenly.
Tao Yufeng wanted to laugh but couldn't laugh, and said in embarrassment: "Now there are many netizens who say that you have not discussed the advertising plan in this show, and you have just gone to shoot it, suspecting that the inside story of the program team will give you a thorough question." ”
Lin Li remembered that Li Bi, who knew whether he was on the Internet, took the lead in proposing that the program team had shady scenes, and it seemed that the three of them became tigers, which was not false at all.
"So, what do you want me to do?" Lin Li looked at Tao Yufeng, he knew that Tao Yufeng must have already had an idea when he called himself.
Tao Yufeng noticed that Lin Li was a little displeased, hesitated for a while, and said, "Why don't you ...... What is your advertising plan for this issue? so that they can be gagged. ”
Lin Li sneered: "The advertisement of the advertising building in the forest creek has always been set by me, if I think my advertisement is good enough, then there is no need to discuss, why do we pretend to be in front of the camera because of a group of fools on the Internet?" You know, I've never been used to those people. ”
Lin Li is very confident in the advertising given by his system, since it is called a classic advertisement, it is not something that they can improve in a short period of time, so why did he waste this time?
As for Tao Yufeng's pretending to act in front of the camera for a discussion session, Lin Li couldn't accept it.
How could Tao Yufeng not know Lin Li's character, he already felt that it was impossible to convince him before he came.
After being silent for a while, Tao Yufeng smiled: "Okay, Lin Li, we will support you in what you want to do, you didn't say this to me." ”
"Then I'll go back." Lin stood up and said.
"Okay."
Lin Li returned to the lounge, and it didn't take long for the recording of the opening of the first half of the day to begin.
All the sponsors and advertising agencies came to the recording hall.
Today, there are only 8 advertising agencies left, and there are only 8 sponsors left, but each company has brought in 10 people, and the number of sponsors in attendance has also changed from one to three.
So on the whole, the total number of people on the scene is actually not much worse.
The seats of the advertising company have also been adjusted, and the Forest Creek Advertising Building is ranked first, while the Tus-Advertising Building is at the bottom.
Lin Li glanced at the scene, and suddenly found that there were IU mobile phones among today's sponsors!
And looking at the seat position of the IU mobile phone, presumably the advertising fee is the highest one!
IU mobile phones have a close relationship with Tus-advertising agencies, not to mention that Xiao Miao is also the spokesperson of their brand.
Lin Li obviously felt that IU came this time to protect the Tus advertising company.
Lin Li glanced at He Maozhong in the distance and laughed, this He Maozhong really can't afford to lose.
Next, let him continue to lose, Lin Li felt that as long as Tus-Advertising Company continued to lose, He Maozhong would repeat his old tricks!
And Lin Li, what he wants is for him to repeat his old skills!
The on-site director shouted the countdown, and the scene fell silent.
It didn't take long for Qiu Tian to start walking up, her face was smiling and generous.
Because of the popularity of the program "I Am an Advertising Man", Qiu Tian is now known and loved by many people.
She used to play soy sauce by Xu Zhe and Liang Sheng's side, but she finally has a world to play her own.
"Dear netizens of Youku Video, as well as all the sponsors and advertisers on the scene, hello, welcome to our "I am an advertising person" program site!"
"This time, it is the fifth episode of our program, and in the last issue, we decided the top eight, they are: first place, Forest Creek Advertising Building, second place......"
Qiu Tian introduced them one by one, and then continued: "Today, our rules have changed a bit. In order to take care of the advertising companies in the back, we will choose the sponsors from back to front, that is, the eighth place in the last issue of Tus-Advertising Company first, there is no multi-bid situation in this issue, each sponsor can only be selected by one advertising company, that is, the eighth-place Tus-Advertising Company chose a certain sponsor, and other advertising companies can only choose among the remaining seven sponsors. ”
After listening to this, the people in the advertising building in the forest creek complained: "Then don't we have no choice?" ”
An Xiaoxi immediately shushed and told them to shut up.
Qiu Tian on the stage still introduced: "At the end of this issue, we will recount the cumulative advertising expenses of advertising companies, and the advertising companies in the bottom 4 will be eliminated in this issue, please come on!" ”
"Okay, the rules are here, let's introduce today's eight sponsors, the first one, IU mobile phones, advertising needs: youth and fashion, highlighting the beautiful appearance of the mobile phone and powerful photo functions. Advertising fee: 4.5 million! ”
Hearing Qiu Tian report the advertising fee of IU mobile phone, everyone was surprised.
In the last issue, Wall Auto had the highest advertising cost, only 2.56 million, although this IU mobile phone is one of the three major mobile phone brands in China, but this magnanimity shocked everyone.
However, the advertising cost of the second sponsor is also 4 million, the third is 3.8 million, and the last one is 2.35 million!
Everyone found out that the advertising cost of this issue is generally much higher, and in the last issue, Lin Li made such a shocking advertisement for Wall Motors, which made the program popular on demand, which made the threshold for sponsors to enter the program much higher.
Advertising fees are naturally also bidding, and only those who pay more are eligible to be on the show.
Dozens of sponsors with strong capital bid, and the advertising fees of the sponsors who finally entered the top eight are so high, everyone seems to think that it is not so incredible.
After Qiu Tian introduced the advertising requirements and advertising fees of all the sponsors, the information of the eight sponsors was displayed on the big screen of the recording hall.
"Okay, all the sponsor information is behind me, and we now have to ask our Tus-Advertising Agency, which ranked eighth in the last issue, to choose the sponsor first."
In the eighth issue of the last issue of Tus-Advertising, they were very angry at the time, but now they are secretly happy because they have the initiative.
They can choose their favorite sponsors, and they don't need to be afraid of being snatched up by other advertising agencies.
He Maozhong said with a smile: "We are the eighth, and we don't want to eliminate it this time, so it is naturally the IU mobile phone with the most advertising money." ”
Everyone thinks that He Maozhong's choice is reasonable, but only Lin Li realizes that He Maozhong and IU mobile phones have already discussed.
What He Maozhong said didn't seem to be a problem at first glance, but after thinking about it carefully, there were still some problems.
The last one wants to not be eliminated in this issue, in fact, it is not necessary to choose the sponsor with the most advertising money, because the sponsor's advertising fee is high, which means that their requirements are stricter, no matter how much their advertising cost is, the advertisement you shoot can not satisfy them, if there is no deal, it is all in vain!
For advertising agencies, advertising expenses are not the first thing to consider, the first thing to consider is which of all the sponsors they have the most confidence in advertising.
Because only the sponsor thinks that your ad is very good, will be willing to make a deal, if the sponsor thinks that your ad is not good, no deal, no matter how much they give the advertising fee, the advertising company will not get it.
If the sponsor does not make a deal, it only needs to be paid to the program team according to a certain percentage.
The reason why He Maozhong said this is because he knows that today's advertisement, IU mobile phones will definitely accept it and are willing to make a deal.
Judging from the relationship between the two families, Shiyou has reached an agreement in private.
Lin Li saw through their tricks at a glance, and at the same time had a little more confidence in his reconnaissance ability and reasoning ability.
After the Tus advertising agency has finished selecting, the IU mobile phone on the big screen will turn gray, which means that the IU mobile phone can no longer be selected.
Then the advertising company that ranked seventh in the previous issue made a choice, and they did not choose the 4 million that had the most advertising money left, but chose a sponsor who provided 3.5 million advertising dollars.
They obviously understand that the huge advertising money displayed on the big screen is not their own, and only what they can win with their own efforts can be accumulated in the advertising fee of their own advertising building.
One by one, the advertising agencies chose the sponsors they were confident in.
Except for IU mobile phones, when other sponsors were selected, they all looked reluctant.
Obviously, they were thinking that the Grove Creek Advertising Building had chosen them.
And when the advertising building in the forest creek was selected, there was only one sponsor left, with the wind express, and the advertising fee was 2.35 million.
There is no need to choose, and the two sides will automatically match.
Suifeng Express was left, but their boss was very happy, and several bosses of the express company shook hands with each other excitedly, and almost opened champagne to celebrate.